Course Discount

Search

5 Secrets To A Successful Landing Page

Whether you need to create a landing page for a specific product or promotion, one thing always remains constant—your landing page needs to be great or no one will take the action that you want them to. A great landing page needs to be well-strategized, well-written, and well-designed. Here are five secrets that experienced digital marketers use to create landing pages that convert, and so can you. 1. Understand Your Audience Who will arrive on your landing page and how will they get there? What do they expect to see when they visit your landing page? You need to make sure you provide information that meets their expectations. Think of it this way. If you placed a Facebook ad that promotes a discount on a specific product that you offer, the audience shouldn’t land on your home page after they click the ad. They should land on a landing page created for the sole purpose to promote the product and discount. 2. Define Your Goal What do you want people to do after they arrive on your landing page? Do you want them to submit their email address to download a free ebook? Do you want them to submit an inquiry form? Do you want them to make a purchase? Your landing page should be designed and written to make it very easy for people to take whatever action is required so you can meet your goal. For example, if you own a clothing store and want to offer merchandise discounts to reduce your seasonal inventory, your landing page should feature specific seasonal products with buttons to purchase those items immediately. Don’t make visitors have to click a bunch of links to find the discounted merchandise. Show it to them clearly on your landing page. 3. Stay Laser Focused Every landing page that you create should be focused on a single goal. Your messages and design should fully support that goal so consumers don’t have an opportunity to get distracted. This is why many landing pages don’t even include a top navigation bar, footer navigation, or any other links to visit other pages. Instead, visitors are kept on the landing page so they’re more likely to take action. 4. Avoid Clutter Landing pages should be concise. Remove any unnecessary copy and design elements. It’s important to understand that landing pages are a bit different from sales pages. A traditional sales page is very long, filled with copy, and requires a great deal of scrolling. Landing pages are far more visual and succinct in communicating a specific message. 5. Make It Easy to Take Action The last thing you want to happen is for visitors to arrive at your landing page and leave before completing the action you want them to simply because it wasn’t easy enough for them to take that action. For example, if you want visitors to purchase a specific item, don’t make them scroll to the bottom of the page to find the Buy button. Instead, display the Buy button multiple times on the page. You never want consumers to have to play connect the dots. Make it extremely clear what you want them to do and make it extremely easy for them to do it. Try these digital marketing secrets yourself, and you’ll see your landing page conversions increase.
Rated 4.5/5 based on 20 customer reviews

5 Secrets To A Successful Landing Page

5K
5 Secrets To A Successful Landing Page

Whether you need to create a landing page for a specific product or promotion, one thing always remains constant—your landing page needs to be great or no one will take the action that you want them to.

A great landing page needs to be well-strategized, well-written, and well-designed. Here are five secrets that experienced digital marketers use to create landing pages that convert, and so can you.

1. Understand Your Audience

Who will arrive on your landing page and how will they get there? What do they expect to see when they visit your landing page? You need to make sure you provide information that meets their expectations.

Think of it this way. If you placed a Facebook ad that promotes a discount on a specific product that you offer, the audience shouldn’t land on your home page after they click the ad. They should land on a landing page created for the sole purpose to promote the product and discount.

2. Define Your Goal

What do you want people to do after they arrive on your landing page? Do you want them to submit their email address to download a free ebook? Do you want them to submit an inquiry form? Do you want them to make a purchase? Your landing page should be designed and written to make it very easy for people to take whatever action is required so you can meet your goal.

For example, if you own a clothing store and want to offer merchandise discounts to reduce your seasonal inventory, your landing page should feature specific seasonal products with buttons to purchase those items immediately. Don’t make visitors have to click a bunch of links to find the discounted merchandise. Show it to them clearly on your landing page.

3. Stay Laser Focused

Every landing page that you create should be focused on a single goal. Your messages and design should fully support that goal so consumers don’t have an opportunity to get distracted. This is why many landing pages don’t even include a top navigation bar, footer navigation, or any other links to visit other pages. Instead, visitors are kept on the landing page so they’re more likely to take action.

4. Avoid Clutter

Landing pages should be concise. Remove any unnecessary copy and design elements. It’s important to understand that landing pages are a bit different from sales pages. A traditional sales page is very long, filled with copy, and requires a great deal of scrolling. Landing pages are far more visual and succinct in communicating a specific message.

5. Make It Easy to Take Action

The last thing you want to happen is for visitors to arrive at your landing page and leave before completing the action you want them to simply because it wasn’t easy enough for them to take that action. For example, if you want visitors to purchase a specific item, don’t make them scroll to the bottom of the page to find the Buy button. Instead, display the Buy button multiple times on the page.

You never want consumers to have to play connect the dots. Make it extremely clear what you want them to do and make it extremely easy for them to do it. Try these digital marketing secrets yourself, and you’ll see your landing page conversions increase.

Susan

Susan Gunelius

Blog Author

Susan Gunelius is a 20-year marketing veteran and President & CEO of KeySplash Creative. She also owns an award-winning blog, Women on Business.


Website : http://www.womenonbusiness.com/

Join the Discussion

Your email address will not be published. Required fields are marked *

1 comments

Mobile Advertising Rules Every Digital Marketer Should Follow | KnowledgeHut 03 Aug 2016

[…] laser-focused landing pages that tell them how you’ll solve their problems. Be sure to review the five secrets to a successful landing page for more […]

Suggested Blogs

Latest Google Updates That Will Change The Face Of SEO

Google has been busy this year with their usual tricks, Tweets and blog posts. They have undoubtedly kept the SEOs and digital marketers on their toes with their new updates. From releasing new updates for the Answer Box feature to discounting widget link building, you will have a lot to wrap your head around this season. What’s the talk about link building by widgets? If you have a blog, you may have already noticed how easy it is to build links automatically using widgets. Many marketers have used this easy SEO trick for months now. As of September 2016, Google announced their retake on their policy on low-grade keyword rich hidden links widgets generate and distribute across multiple sites. Right now, SEOs are whispering about a possible penalty for sites that are still using links by widgets. As per Google’s blog, these are unnatural and are in violation of Google Webmaster Guidelines. The company’s webspam team may even take manual actions upon finding such links in websites and blogs. Bloggers are to use the rel=”nofollow” tag to the widget links or delete these links. The new Penguin algorithms are currently not punishing websites using these links. Research from Saint Louis Services says Penguin is discounting these links. They are not contributing to site SEO as they used to. Is featured snippets still a good idea? Jennifer Slegg mentioned on TheSEMPost about a new update where Google was testing for the removal of organic results in case the Answer Box had the same URL. We have seen that the answer box generates about 8% CTR. It is “Rank 0” for most SEO teams. The organic first rank still garners about 19% CTR in the presence of the Answer Box. Once Google removes the original URL, the “Rank 0” can only garner so many visitors. There is no advantage of dual listing in the SERP. Therefore, if you have your eyes set on the featured snippets section only, you may want to rethink your strategy. Improving your overall website SEO for higher page rankings is a much better option. SEO teams should be concerned since it is happening only in the US and not in the UK as of now. The order of crawling If you are maintaining a blog or a website for a long time, you should worry about your 404s. They may be taking up a part of your Google “crawl budget.” Studies show that Google initially skips the 404s as we assume. However, Google re-crawls the older 404s periodically. This comes after Google completes crawling the more recent and more relevant pages on the domain.   You should be able to fix your 404s. The recent results are showing that they do end up using a significant part of your crawl budget. Even if the bots are crawling the 404 pages last, they might be missing out on some of the good stuff that demands more attention. You should remove your 404s or manage them better to make sure your website is utilizing the crawl budget optimally. A significant number of 404s are deleterious for your SEO even now, although in an entirely different manner. Release of mobile first index by Google John Mueller said that Google has decided to release its mobile first index periodically. This will be on a site-by-site basis. It is more concrete as compared to the mobile-friendly update. Therefore, you will be able to see the more prominent changes if you are in touch with your website metrics. To be safe, make sure your site is mobile-friendly. This means, stay responsive and stay on AMP. AMP is not as widespread as the responsive revolution. However, it is necessary for nascent blogs and websites to remain on Google’s good side. AMP is a sure way to stay on top of SRLs and garner higher CTRs as of now. What is Project OWL? Google announced their most recent quality improvements for global search. They called it “Project Owl.” This aims at removing fake news, unscrupulous websites, and websites with low-quality backlinks and sites without HTTPS. So make sure, your website has good link juice flowing. Try to publish and republish your content without the same canonical tags. Ensure that you have all your SEO edits ready before Google implements this update globally. It is also going to address Google’s forever after a struggle with autocomplete. This is a volume-based struggle. Finally, Google is taking the initiative to remove all possible offensive suggestions from the prediction and autocomplete options in Google Search. Users can now give their feedback on the featured snippets Google algorithm generates against their query. This is quite useful since it was in its beta version. Users can also add their comments and suggestions to improve the answer box contents. In the same blog, they also mentioned about their intentions of featuring more authoritative content in these answer boxes. Project Owl is going to be more user oriented. Google is famous for prioritizing the users rather than the marketers, and notoriously so. You may be a giant, but you are not safe Very recently, the retail giant, Amazon had to face about 7% loss in rankings. This meant a drastic loss in inbound traffic a lost millions worth in sales. During this time, eBay had a gala time. Although it is unknown, if this was a result of a Project Owl test run or the implementation of another new secret update.It was blatantly apparent that you might be the biggest company on the web, you are still not safe from Google’s whimsies. Search engine optimization is solely dependent on the eccentricities of the search engine your target users prefer. If your users are among the 65% of the market who are still in love with Google, you need to stay in touch with the small yet significant updates Google rolls out that can change the sales graph of your website and company.
Rated 4.0/5 based on 20 customer reviews
Latest Google Updates That Will Change The Face Of...

Google has been busy this year with their usual tr... Read More

15 Ways To Measure Your Digital Marketing Performance On Social Media

A critical component of any digital marketing plan is social media. Unfortunately, it’s also one of the most challenging parts. Yes, social media marketing has low barriers to entry. It’s easy to get on Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, Instagram, and so on, and it costs next to nothing. However, turning the time you spend on social media marketing activities into actual sales and revenue is a lot harder than starting a Twitter account and sending a few tweets. Investing time in analyzing the performance of your social media marketing activities so you can track your return on investment is essential to ensure your efforts are yielding acceptable results. Keep in mind, you should be tracking both hard numbers and perceptions. Yes, you want a lot of followers, but if those followers aren’t engaged with you and helping you build your brand, then the quantity doesn’t matter. Those followers won’t generate sales. If their perception of your brand isn’t one that they want to buy from, talk about, and share with their own audiences, then you’re wasting time and money. Here are 15 metrics you can track to ensure you’re on the right path to reach your social media goals as well as your overall digital marketing goals. 1. Audience • How big is your audience? • How many followers and fans do you have on each of your social media profiles and pages? 2. Audience Growth • How much has your audience grown in the past 3-months? 6-months? 12-months? • Are you seeing a higher growth rate on specific social media profiles and pages? 3. Shares • How many times have specific pieces of content or posts been shared on each of your social media profiles and pages? • Which pieces of content were most popular? • Can you segment the audience that shared your most popular content and posts? Who are they? 4. Mentions • How many times have your social media profiles and pages, blog, website, brand, products, and services been mentioned by other people on social media? • Who mentioned you? Are they influential to your target audience? • What did they say? 5. Comments • How many times have people commented on your social media and blog posts? • What content and posts generated the most comments? • What did people say? 6. Hashtags • Did you create hashtags to identify your content, brand, or business? • How many times were your hashtags used by other people? • Where and when were your hashtags used? • Who used your hashtags? 7. Page Views • How many page views has your website gotten from social media referrals? • How many page views has your blog gotten from social media referrals? • Which pieces of content got the most page views from social media referrals? • Where did the traffic to your website, blog, and most popular content come from? 8. Clicks • How many times did people click on the links you shared on your social media profiles and page? • Which links got the most clicks? • What happened after people clicked? • If you can calculate it, what is your click-through rate (i.e., the percentage of clicks a link gets versus the number of views of that link)? 9. Direct Communication • How many direct messages have you gotten on Twitter, Facebook, LinkedIn, and so on? • How many email messages have you gotten as a direct result of a piece of content you published or shared on one of your social media profiles or pages? • How many phone calls have you gotten? 10. Conversions • How many conversions have clicks on links on your website (e.g., buy a product, subscribe to a mailing list, etc.) from social media sources generated? • How many conversions have clicks on links on your landing pages from social media sources generated? Next Steps You should review your metrics at least once per month to see what’s working, what needs to be tweaked, and what needs to be scrapped entirely. After all, if you keep doing the same thing month after month without identifying the tactics that are actually driving the results you want, you’ll keep wasting time and money on social media marketing efforts that don’t work.
Rated 4.5/5 based on 20 customer reviews
8353
15 Ways To Measure Your Digital Marketing Performa...

A critical component of any digital marketing plan... Read More

5 Steps To Stake Your Claim In The Digital Marketplace

Building a business or personal brand in the digital marketplace can seem overwhelming with all of the tools available and the vast number of “experts” offering differing opinions about what works. Things seem to change every day! However, if you start with the five steps outlined below, you’ll build a foundation that positions you for success for years to come regardless of the new tools or changes that might pop up along the way. 1. Set up Your Website as Your Core Branded Online Destination I speak about marketing and branding at events around the world and one of the first things I always teach people who are trying to build businesses or personal brands is the importance of staking your claim in the online space with a core branded destination. That core branded online destination should always be your website. A core branded online destination is the center of your online world. All roads lead back to it. When you comment on a blog post, publish a social media update, or publish a piece of content on your site or someone else’s site, readers should always be able to get back to your core branded destination through a link. This is how they learn more about you and decide if they want to engage with you further. Your core branded online destination should be your own website with your own domain name because this gives you complete control. If you use a Facebook Page as your core branded online destination, what happens when Facebook changes the rules about how Pages work or gets rid of Pages entirely? All of the work you’ve done to build that page could go down the drain! This doesn’t happen when you’re in control of your core branded online destination. 2. Extend Your Reach with Social Media Once your core branded online destination is established, it’s time to extend your reach. You should do this through social media. Set up a Twitter Profile, Facebook Page, and LinkedIn Profile at the very least. Other social media options that give you more opportunities to extend your online reach are Google+, YouTube, Pinterest, and Instagram. The list goes on and on, but these are certainly the most popular options. Start publishing and sharing content on your social media profiles and pages. Comment on the content that other people publish and be an active participant in the online conversation. This is how you stay top-of-mind with your audience and continually prove your value. 3. Prove Your Value with Content on Your Own Site You should also prove your value by publishing useful and meaningful content for your target audience on your own site. Do this on your blog so it’s easy for people to share your content and converse with you about it through blog comments. Most importantly, don’t write salesy blog posts! Yes, you can mention a product or service from time to time, but too much self-promotion will drive your audience away. Who wants to read one ad after another? I recommend to all of my clients that they use the 80-20 rule where at least 80% of your content should not be self-promotional and no more than 20% can be self-promotional. Stick to that rule and you’ll have an acceptable balance. 4. Increase Your Influence with Content on Other People’s Sites Once you’ve established your online presence, it’s time to increase your influence. The best way to do that is by publishing content on other people’s sites. You can do this on LinkedIn or Medium.com as well as through guest posting on other blogs. The important thing to remember is that you should never republish content on multiple websites because publishing duplicate content can negatively affect your site’s Google search rankings. Since many visitors to your website will come through Google searches, you don’t want your search rankings to go down. In fact, publishing duplicate content could get your site banned from Google search results entirely, and once your site is banned, it’s very hard to get back in. 5. Get Timely and Targeted with Advertising Now, it’s time to start promoting specific products, services, or messages to targeted audiences. Advertising on websites and blogs where your target audience spends time can be useful as can Google AdWords and Facebook Advertising. Keep in mind, getting good results from Google AdWords and Facebook Advertising can be difficult, so this might be an area where you want to invest in an expert to help you. Your ads should always be laser-focused — both on the audience and the message. Testing is extremely important to find the recipe for success, so don’t give up too soon! Plan on committing to at least a three month advertising plan before you make any hasty decisions to pull the plug.
Rated 4.5/5 based on 20 customer reviews
7316
5 Steps To Stake Your Claim In The Digital Marketp...

Building a business or personal brand in the digit... Read More

Useful links