How do clients respond to your digital marketing presentations? If they’re bored or unresponsive during the presentation, you can bet they won’t contact you after the presentation to learn more about your products and services, and it’s highly unlikely that they’ll buy anything from your business in the near future.
Next time you’re delivering a presentation, watch your audience carefully. Are they watching you? Are they leaning forward in their seats? Are they taking notes? If not, then you’ve probably already lost their interest.
Here are five ways to fix the problem by creating better digital marketing presentations:
1. Tell Stories
Every presentation you deliver should tell an overarching story. This is the story that support your presentation goal. Why are you delivering this presentation? What does the audience want to learn? Turn it into a story.
Within that story, you should tell smaller stories. For example, if your presentation tells the story of how a specific service can solve an audience’s problem, then tell smaller stories about specific experiences (yours or other people’s) within the presentation.
Stories tap into the audience’s emotions and get them listening. Don’t underestimate their ability to turn even the most boring topic into something interesting and memorable.
2. Stick to Three Key Points
It can be tempting to try to cram everything you know into a presentation, but don’t do it! When you provide too much information, the audience remembers very little of it. They feel overwhelmed and might stop listening to you entirely.
Instead, focus on three key points and make your presentation entirely about communicating those three points through stories and supporting data and information. Do this and you’ll see attention spans increase at your next speech!
3. Avoid Cluttering Your Slides
Too much is not a good thing in presentation design. Every aspect of your slides should follow a minimalist design aesthetic. That includes your text, template, images, and every other element.
4. Be Visual
PowerPoint is meant to be a visual medium, so use it that way. Don’t fill your slides with text. Instead, fill them with photos and images that communicate your concepts without using words.
There is a reason why infographics are such a popular way to communicate these days. People are visual. Eyes are drawn to images and we remember them!
5. Don’t Sell
You’re delivering a digital marketing presentation. You most likely have something to sell, but this isn’t a sales presentation. That means you shouldn’t self-promote and directly try to sell anything during your presentation. Instead, educate and inform your audience. Share useful and meaningful information that indirectly promotes you, your business, your products, or your services.
At the end of your presentation, you can do your promoting. The final slide should explain that you offer the solution discussed in your presentation. Give people a way to contact you, and of course, get their business cards and contact information so you can follow up with a highly targeted email campaign after the event. That is when you do your selling!