Search

5 Tips To Use Twitter Hashtags For Digital Marketing

Twitter hashtags (i.e., keywords preceded by the # symbol) can be used in a variety of ways to find, attract, and retain customers. Whether you’re building a business or personal brand, you should be connecting and communicating with people on Twitter. Hashtags are an important part of that communication process. It only takes a second to add a hashtag symbol in front of a word, but it does take longer than a second to use hashtags effectively for digital marketing. Here are five tips to successfully integrate hashtags into your marketing strategy: 1. Include Hashtags in Your Twitter Bio Use specific hashtags that people might search for to find a business or person like you within your Twitter bio. Don’t overload your bio with hashtags though! Make sure your bio explains who’s behind the Twitter account first and foremost! A few relevant hashtags can be included within the bio description or appended to the end of the bio. However, more than three hashtags gets spammy and will actually annoy other Twitter users. Don’t undo your hard work by overusing hashtags. 2. Use Hashtags in Your Tweets Using hashtags within your tweets helps other people find them. For example, if you’re a scrum master tweeting about agile project management, then you should definitely consider including the #scrum hashtag. People can search Twitter posts for specific hashtags. If you’re trying to build your online audience and influence around a specific subject, it makes sense to use hashtags related to that subject in your tweets. 3. Find Content by Searching for Hashtags Want to find tweets about a specific subject? It’s easy with hashtags. You can search for hashtags in posts using the Twitter search form or you can use a third party tool like hashtags.org to find them. If you use a social media monitoring tool like Hootsuite or Sprout Social for social media listening and management, you can add specific hashtags into your lists of monitored keywords, so you see all of the Twitter posts published using those hashtags in real-time. This makes it very easy to jump into relevant conversations! 4. Create Your Own Hashtag for Your Brand and Conversations If you’ve trademarked your brand, then you can feel free to turn your brand name into a hashtag. You can also turn phrases or other text identifiers related to you or your business into hashtags. For example, many companies run promotions that include specific hashtags. Even television shows encourage viewers to tweet about their programs using specific hashtags. If you can convince people to tweet using your hashtag, it’s just one more way you can build your brand reputation and influence, which could turn into sales! 5. Communicate in Real-Time with Tweet Chats Tweet chats are pre-scheduled (but they can be unscheduled), real-time conversations between groups of Twitter users. For example, the scrum master in #2 above might schedule a tweet chat to answer questions. By including a specific hashtag created for that tweet chat in every tweet published as part of the chat, all participants can easily follow the conversation

5 Tips To Use Twitter Hashtags For Digital Marketing

512
5 Tips To Use Twitter Hashtags For Digital Marketing

Twitter hashtags (i.e., keywords preceded by the # symbol) can be used in a variety of ways to find, attract, and retain customers. Whether
you’re building a business or personal brand, you should be connecting and communicating with people on Twitter. Hashtags are an important part of that communication process.

It only takes a second to add a hashtag symbol in front of a word, but it does take longer than a second to use hashtags effectively for digital marketing. Here are five tips to successfully integrate hashtags into your marketing strategy:

1. Include Hashtags in Your Twitter Bio

Use specific hashtags that people might search for to find a business or person like you within your Twitter bio. Don’t overload your bio with hashtags though! Make sure your bio explains who’s behind the Twitter account first and foremost!

A few relevant hashtags can be included within the bio description or appended to the end of the bio. However, more than three hashtags gets spammy and will actually annoy other Twitter users. Don’t undo your hard work by overusing hashtags.

2. Use Hashtags in Your Tweets

Using hashtags within your tweets helps other people find them. For example, if you’re a scrum master tweeting about agile project management, then you should definitely consider including the #scrum hashtag.

People can search Twitter posts for specific hashtags. If you’re trying to build your online audience and influence around a specific subject, it makes sense to use hashtags related to that subject in your tweets.

3. Find Content by Searching for Hashtags

Want to find tweets about a specific subject? It’s easy with hashtags. You can search for hashtags in posts using the Twitter search form or you can use a third party tool like hashtags.org to find them.

If you use a social media monitoring tool like Hootsuite or Sprout Social for social media listening and management, you can add specific hashtags into your lists of monitored keywords, so you see all of the Twitter posts published using those hashtags in real-time. This makes it very easy to jump into relevant conversations!

4. Create Your Own Hashtag for Your Brand and Conversations

If you’ve trademarked your brand, then you can feel free to turn your brand name into a hashtag. You can also turn phrases or other text identifiers related to you or your business into hashtags.

For example, many companies run promotions that include specific hashtags. Even television shows encourage viewers to tweet about their programs using specific hashtags. If you can convince people to tweet using your hashtag, it’s just one more way you can build your brand reputation and influence, which could turn into sales!

5. Communicate in Real-Time with Tweet Chats

Tweet chats are pre-scheduled (but they can be unscheduled), real-time conversations between groups of Twitter users. For example, the scrum master in #2 above might schedule a tweet chat to answer questions. By including a specific hashtag created for that tweet chat in every tweet published as part of the chat, all participants can easily follow the conversation

Susan

Susan Gunelius

Blog Author

Susan Gunelius is a 20-year marketing veteran and President & CEO of KeySplash Creative. She also owns an award-winning blog, Women on Business.


Website : http://www.womenonbusiness.com/

Join the Discussion

Your email address will not be published. Required fields are marked *

6 comments

Kristabelle 10 Jan 2017

If you want to get read, this is how you shloud write.

SEO 02 Feb 2017

When someone writes an post he/she maintains the thought of a user in his/her mind that how a user can understand it. Thus that's why this piece of writing is great. Thanks!

digital marketing auckland 03 Apr 2017

I like the way you have expressed your views about Digital Marketing. With such great knowledge comes a great mind. It has always been great to read about this topic but your one was one of the best I have read till date.

Supysticy 31 Jul 2018

We have find your article very useful and reliable for lots of content readers so please write more on other topics too.

Er. Prashant Sonker 03 Nov 2018

Really this is very nice blog thanks for sharing with us your information..

Shrishti Grover 12 Dec 2018

wonderful blog. Thanks for sharing with us its very useful.

Suggested Blogs

Simple Tricks To Boost Website Conversions

Every digital marketer wants to increase website conversions, which could include capturing leads or actually making sales. Whatever your goals are, you won’t achieve them if your website isn’t configured to maximize conversions. This includes having the right messages, design, and features in place. To help you review your website, take a look at the tricks listed below that will undoubtedly boost conversions. Sometimes, the simplest modification can have the biggest impact. Make what you want visitors to do extremely obvious. What do you want people to do when they arrive on your website? Never assume that they know what to do. Instead, make it extremely obvious. Include powerful calls to action so there is never any doubt in consumers’ minds what they should do when they land on any page on your website. Offer a road map and clear signposts. You have to guide people through your website so they know where to go and don’t get lost. Think about the paths you want them to take when they arrive on different pages of your website and create calls to action and design elements that lead them through that path. Easy to follow navigation is essential to ensuring you capture as many leads and sales as possible on your website. Use breadcrumbs and a sitemap if your site is complex so people who get lost can find there way back to the information they’re looking for without difficulty. Remove extraneous details and elements. Clutter is a conversion killer. If your website has too much text, images, ads, videos, and so on, then people don’t know what to look at or where to go. They get overwhelmed and click away. Instead of trying to include as much information as you can on each web page, make sure each page is focused on specific messages and actions that will lead to conversions. Remember trick #1 above. You need to make it obvious what you want people to do when they land on your website. Too much clutter does exactly the opposite! Offer proof – lots of proof. Consumers want to do business with brands and businesses they trust, so it’s imperative that your website includes a lot of proof that you’ll live up to your brand promise and meet their expectations. Testimonials work well but only if real people provide them. It’s up to you to prove that the testimonials you publish on your website are real. You can do this by including pictures of each person who gives a testimonial along with a link to their website (if yours is a business to business company). You can also ask for recommendations on LinkedIn and display those on your website. LinkedIn recommendations have to be given by real people, so they work well to offer the proof consumers are looking for. Also, link to your Twitter, Facebook, and other social media profiles and include a blog on your website. This type of social proof gives you a way to show that you’re authentic and can deliver on your brand promise. When people trust your brand and business, your website conversions will increase
8363
Simple Tricks To Boost Website Conversions

Every digital marketer wants to increase website c... Read More

Fundamental Rules Of Social Media For Digital Marketers

Whether you’re a veteran digital marketer or new to the industry, you need to abide by the unwritten rules of social media marketing or you won’t achieve your goals. In simplest terms, you need to ensure all of your activities are consistent with your brand promise and follow the basic rules of social media etiquette for both individuals and brands. It’s easy to get caught up in conversations and debates on social media that don’t match your brand or the reputation you want to create for it. Be careful, exercise restraint, and keep these rules in mind at all times. 1. Remember the Fundamental Rule of Marketing. I always teach the fundamental rule of marketing to students, marketing professionals, and business owners before anything else. That rule says, “No one cares about you. All they care about is how your product or service can make their lives better or help them.” When consumers pull out their hard-earned money to pay for the product or service that you’re marketing, they want to know their expectations will be met and they’ll receive adequate value. To that end, measure your social media conversations and sharing should be useful and meaningful to your target audience. Follow the 80-20 rule where 20% or less of your time is spent self-promoting and the other 80% is spent discussing and sharing useful information that your target audience is likely to appreciate receiving from you. 2. Stay Focused. It’s very easy to get distracted on social media, but it’s very important for digital marketers who are representing a brand (whether it’s their own or a client’s brand) to stay laser focused on the brand’s message. This doesn’t mean you can’t participate in diverse conversations, but those conversations shouldn’t run counter to your brand promise or the brand reputation you’re trying to create. Why is this so important? The answer is simple and is tied to another fundamental principle of marketing that I teach: “Brand confusion is the number one brand killer.” In other words, if your social media activities are inconsistent with your brand promise and the expectations that people have for your brand, they’ll turn away from it in search of another that does meet their expectations for it in every interaction. You don’t want that to happen to your brand based on your social media participation! 3. Know When Not to Engage. Social media is filled with people who like to incite arguments, call other people names, and hide behind a veil of anonymity. Avoid reactionary responses to these kinds of conversations. Instead, take some time to consider your response, and remember that sometimes, the best response to these types of conversations is no response at all. In other words, don’t add fuel to the fire. Consider the source and adjust your response accordingly. Most importantly, always stay professional in all of your social media conversations and activities! 4. Don’t Get Too Personal. Be human but avoid getting too personal in your social media participation. As mentioned in #3 above, keep it professional! This applies to what you discuss on social media with consumers, too. You need to know when you should guide conversations offline. For example, if a customer asks you a question about his or her account on Twitter, you should avoid discussing any information through Twitter about that person’s private account in response. It’s fine to provide general information on social media, but it’s never acceptable to offer any kind of personal information.
6242
Fundamental Rules Of Social Media For Digital Mark...

Whether you’re a veteran digital marketer or new... Read More

How Online Video Enhances Your Digital Marketing Plan

Online video can be an extremely powerful form of digital marketing, but many people still think it’s too expensive to include in their marketing plans. That’s no longer the case. Many popular brands have gained significant recognition and sales through low-tech online video content, and so can you. While it’s true that your video content doesn’t have to be produced by a professional video production company, its quality should match your brand promise. In other words, it needs to match consumers’ expectations for your brand based on their previous experiences and perceptions of it. For example, if yours is a luxury brand, then investing in higher-end video production quality makes sense. However, if you’re a small business that is not positioned as a luxury brand, a video recorded using your webcam is probably adequate. What matters most is that the video and audio are clear and the content is useful to your target audience. Online video can enhance your digital marketing plan in many ways. Here are some of the top benefits. Take a look and see why you should consider adding video to your marketing efforts. Brand Awareness Online video can be published in so many places, which gives more opportunities for audiences to view it. You can publish your videos on YouTube, Vimeo, your website, your blog, Facebook, and more. You can also share links to your online videos on social media sites like Twitter, Facebook, Google+, LinkedIn, and so on. You can even share your videos in your email marketing campaigns. People love to share useful videos, which means your brand has a chance to get in front of wide audiences. The result is increased awareness of your brand! Interactivity Online video gives people another way to interact with your brand in the digital environment rather than just reading text. They can click to view your video, rewind, and replay as well as share your video with their own audiences. All of these actions create a brand experience that can aid brand recognition and recall. Sensory Experiences Video adds visual and auditory elements to your brand that can increase the audience’s emotional connection with your brand as well as brand recall. When you can appeal to multiple senses, your marketing has a much greater chance of driving consumers to take the actions you want. Education and Entertainment Online video is perfect for building consumer trust in your brand. When you deliver education such as tutorials and how-to demonstrations as well as entertainment in your videos, audiences are likely to talk about and share those videos. The reason is simple. Those videos provide value to people. Therefore, when you publish online video content, make sure it’s always useful and meaningful. Relationship Building When people hear your voice and see your face in your online videos, it’s impossible not to feel a connection to you and your brand. Video enables you to build relationships with them in the digital age. With that in mind, let your personality shine in your video content. It’s a great way to show the human side of your business and develop a powerful emotional connection with your audience.
5393
How Online Video Enhances Your Digital Marketing P...

Online video can be an extremely powerful form of ... Read More

Useful links