Facebook can be extremely effective in helping digital marketers increase brand awareness, sales, and loyalty, but it’s a tough nut to crack. Over the years, Facebook has become a pay-to-play medium for marketers and businesses. However, that doesn’t mean you have to have deep pockets and an unlimited marketing budget to drive positive results from Facebook.
Fortunately, there are some simple techniques you can use to improve your Facebook results that don’t have to cost a fortune. Five of those techniques are listed below to help you get started:
1. Leverage the Tagging Feature
If you’re not already using the tagging feature on Facebook, then you’re missing a big opportunity to let people know you’ve mentioned them, shared their content, or posted a photo that they’re in. Keep in mind, Pages can only tag other Pages on Facebook.
You can also ask other people to tag your Page in their Facebook posts. It’s a great way to get more exposure for your business and to make your Facebook Page more interactive. Jumpstart things by holding a contest asking people to submit posts and photos that have been tagged with your Company Page info!
2. Customize Your Content
Don’t click the share button on a blog post or using your social media management tool (like HootSuite) without customizing the title and/or description of the content you’re sharing. Your goal should be to make the content as interesting to your audience as possible.
It only takes a couple of seconds to customize titles and descriptions for the content you share on your Facebook Page, and it makes a big difference in how many people actually notice and read that content.
3. Get Local
Did you know you can share other people’s public Facebook posts to targeted groups of your Page followers? You can target by location, gender, and language. Just click the Share link under the Facebook post you want to share, and then click the globe icon that displays beneath the post to be shared. Next, click the Demographics link to choose your targeting criteria.
Once you select your targeting options, only people meeting those criteria will be able to see the shared post on your Page, in their news feeds, and in search results.
4. Invite Your Facebook Friends to Like Your Page
Without an audience, your Facebook Page won’t have much success. A lot of people forget the very basic step of asking your personal Facebook friends to like your Facebook Page.
The reason this is important is perception. As you try to get prospective customers and other people whom you don’t already know to like your Facebook Page, you need to demonstrate that yours is a trustworthy brand. When people see that a lot of other people are following your Page, there is a perception that you must be reliable and credible or all of those people wouldn’t follow you. By asking the people you already know to like your Facebook Page, you’re instantly boosting your Page’s credibility, so more people are apt to like it in the future.
5. Invest in Facebook Advertising
Often, the best way to boost Facebook marketing results is to play the game, and that means you need to pay. However, Facebook advertising doesn’t have to be expensive. With a bit of education, you can drive positive results without breaking the bank.
Keep in mind, Facebook isn’t Google AdWords, and you can be successful without spending $10,000 per month. Focus on placing highly targeted ads for products or services that solve very specific problems. These are the types of ads that perform well on Facebook