Online video can be an extremely powerful form of digital marketing, but many people still think it’s too expensive to include in their marketing plans. That’s no longer the case. Many popular brands have gained significant recognition and sales through low-tech online video content, and so can you.
While it’s true that your video content doesn’t have to be produced by a professional video production company, its quality should match your brand promise. In other words, it needs to match consumers’ expectations for your brand based on their previous experiences and perceptions of it.
For example, if yours is a luxury brand, then investing in higher-end video production quality makes sense. However, if you’re a small business that is not positioned as a luxury brand, a video recorded using your webcam is probably adequate. What matters most is that the video and audio are clear and the content is useful to your target audience.
Online video can enhance your digital marketing plan in many ways. Here are some of the top benefits. Take a look and see why you should consider adding video to your marketing efforts.
Online video can be published in so many places, which gives more opportunities for audiences to view it. You can publish your videos on YouTube, Vimeo, your website, your blog, Facebook, and more. You can also share links to your online videos on social media sites like Twitter, Facebook, Google+, LinkedIn, and so on. You can even share your videos in your email marketing campaigns. People love to share useful videos, which means your brand has a chance to get in front of wide audiences. The result is increased awareness of your brand!
Online video gives people another way to interact with your brand in the digital environment rather than just reading text. They can click to view your video, rewind, and replay as well as share your video with their own audiences. All of these actions create a brand experience that can aid brand recognition and recall.
Video adds visual and auditory elements to your brand that can increase the audience’s emotional connection with your brand as well as brand recall. When you can appeal to multiple senses, your marketing has a much greater chance of driving consumers to take the actions you want.
Education and Entertainment
Online video is perfect for building consumer trust in your brand. When you deliver education such as tutorials and how-to demonstrations as well as entertainment in your videos, audiences are likely to talk about and share those videos. The reason is simple. Those videos provide value to people. Therefore, when you publish online video content, make sure it’s always useful and meaningful.
When people hear your voice and see your face in your online videos, it’s impossible not to feel a connection to you and your brand. Video enables you to build relationships with them in the digital age. With that in mind, let your personality shine in your video content. It’s a great way to show the human side of your business and develop a powerful emotional connection with your audience.