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Latest Google Updates That Will Change The Face Of SEO

Google has been busy this year with their usual tricks, Tweets and blog posts. They have undoubtedly kept the SEOs and digital marketers on their toes with their new updates. From releasing new updates for the Answer Box feature to discounting widget link building, you will have a lot to wrap your head around this season. What’s the talk about link building by widgets? If you have a blog, you may have already noticed how easy it is to build links automatically using widgets. Many marketers have used this easy SEO trick for months now. As of September 2016, Google announced their retake on their policy on low-grade keyword rich hidden links widgets generate and distribute across multiple sites. Right now, SEOs are whispering about a possible penalty for sites that are still using links by widgets. As per Google’s blog, these are unnatural and are in violation of Google Webmaster Guidelines. The company’s webspam team may even take manual actions upon finding such links in websites and blogs. Bloggers are to use the rel=”nofollow” tag to the widget links or delete these links. The new Penguin algorithms are currently not punishing websites using these links. Research from Saint Louis Services says Penguin is discounting these links. They are not contributing to site SEO as they used to. Is featured snippets still a good idea? Jennifer Slegg mentioned on TheSEMPost about a new update where Google was testing for the removal of organic results in case the Answer Box had the same URL. We have seen that the answer box generates about 8% CTR. It is “Rank 0” for most SEO teams. The organic first rank still garners about 19% CTR in the presence of the Answer Box. Once Google removes the original URL, the “Rank 0” can only garner so many visitors. There is no advantage of dual listing in the SERP. Therefore, if you have your eyes set on the featured snippets section only, you may want to rethink your strategy. Improving your overall website SEO for higher page rankings is a much better option. SEO teams should be concerned since it is happening only in the US and not in the UK as of now. The order of crawling If you are maintaining a blog or a website for a long time, you should worry about your 404s. They may be taking up a part of your Google “crawl budget.” Studies show that Google initially skips the 404s as we assume. However, Google re-crawls the older 404s periodically. This comes after Google completes crawling the more recent and more relevant pages on the domain.   You should be able to fix your 404s. The recent results are showing that they do end up using a significant part of your crawl budget. Even if the bots are crawling the 404 pages last, they might be missing out on some of the good stuff that demands more attention. You should remove your 404s or manage them better to make sure your website is utilizing the crawl budget optimally. A significant number of 404s are deleterious for your SEO even now, although in an entirely different manner. Release of mobile first index by Google John Mueller said that Google has decided to release its mobile first index periodically. This will be on a site-by-site basis. It is more concrete as compared to the mobile-friendly update. Therefore, you will be able to see the more prominent changes if you are in touch with your website metrics. To be safe, make sure your site is mobile-friendly. This means, stay responsive and stay on AMP. AMP is not as widespread as the responsive revolution. However, it is necessary for nascent blogs and websites to remain on Google’s good side. AMP is a sure way to stay on top of SRLs and garner higher CTRs as of now. What is Project OWL? Google announced their most recent quality improvements for global search. They called it “Project Owl.” This aims at removing fake news, unscrupulous websites, and websites with low-quality backlinks and sites without HTTPS. So make sure, your website has good link juice flowing. Try to publish and republish your content without the same canonical tags. Ensure that you have all your SEO edits ready before Google implements this update globally. It is also going to address Google’s forever after a struggle with autocomplete. This is a volume-based struggle. Finally, Google is taking the initiative to remove all possible offensive suggestions from the prediction and autocomplete options in Google Search. Users can now give their feedback on the featured snippets Google algorithm generates against their query. This is quite useful since it was in its beta version. Users can also add their comments and suggestions to improve the answer box contents. In the same blog, they also mentioned about their intentions of featuring more authoritative content in these answer boxes. Project Owl is going to be more user oriented. Google is famous for prioritizing the users rather than the marketers, and notoriously so. You may be a giant, but you are not safe Very recently, the retail giant, Amazon had to face about 7% loss in rankings. This meant a drastic loss in inbound traffic a lost millions worth in sales. During this time, eBay had a gala time. Although it is unknown, if this was a result of a Project Owl test run or the implementation of another new secret update.It was blatantly apparent that you might be the biggest company on the web, you are still not safe from Google’s whimsies. Search engine optimization is solely dependent on the eccentricities of the search engine your target users prefer. If your users are among the 65% of the market who are still in love with Google, you need to stay in touch with the small yet significant updates Google rolls out that can change the sales graph of your website and company.

Latest Google Updates That Will Change The Face Of SEO

420
  • by Jake Page
  • 03rd Jul, 2017
  • Last updated on 09th Mar, 2020
Latest Google Updates That Will Change The Face Of SEO

Google has been busy this year with their usual tricks, Tweets and blog posts. They have undoubtedly kept the SEOs and digital marketers on their toes with their new updates. From releasing new updates for the Answer Box feature to discounting widget link building, you will have a lot to wrap your head around this season.

What’s the talk about link building by widgets?

If you have a blog, you may have already noticed how easy it is to build links automatically using widgets. Many marketers have used this easy SEO trick for months now. As of September 2016, Google announced their retake on their policy on low-grade keyword rich hidden links widgets generate and distribute across multiple sites.

Right now, SEOs are whispering about a possible penalty for sites that are still using links by widgets. As per Google’s blog, these are unnatural and are in violation of Google Webmaster Guidelines. The company’s webspam team may even take manual actions upon finding such links in websites and blogs. Bloggers are to use the rel=”nofollow” tag to the widget links or delete these links.

The new Penguin algorithms are currently not punishing websites using these links. Research from Saint Louis Services says Penguin is discounting these links. They are not contributing to site SEO as they used to.

Is featured snippets still a good idea?

Jennifer Slegg mentioned on TheSEMPost about a new update where Google was testing for the removal of organic results in case the Answer Box had the same URL. We have seen that the answer box generates about 8% CTR. It is “Rank 0” for most SEO teams. The organic first rank still garners about 19% CTR in the presence of the Answer Box.

Once Google removes the original URL, the “Rank 0” can only garner so many visitors. There is no advantage of dual listing in the SERP. Therefore, if you have your eyes set on the featured snippets section only, you may want to rethink your strategy. Improving your overall website SEO for higher page rankings is a much better option. SEO teams should be concerned since it is happening only in the US and not in the UK as of now.

The order of crawling

If you are maintaining a blog or a website for a long time, you should worry about your 404s. They may be taking up a part of your Google “crawl budget.” Studies show that Google initially skips the 404s as we assume. However, Google re-crawls the older 404s periodically. This comes after Google completes crawling the more recent and more relevant pages on the domain.  

You should be able to fix your 404s. The recent results are showing that they do end up using a significant part of your crawl budget. Even if the bots are crawling the 404 pages last, they might be missing out on some of the good stuff that demands more attention. You should remove your 404s or manage them better to make sure your website is utilizing the crawl budget optimally. A significant number of 404s are deleterious for your SEO even now, although in an entirely different manner.

Release of mobile first index by Google

John Mueller said that Google has decided to release its mobile first index periodically. This will be on a site-by-site basis. It is more concrete as compared to the mobile-friendly update. Therefore, you will be able to see the more prominent changes if you are in touch with your website metrics.

To be safe, make sure your site is mobile-friendly. This means, stay responsive and stay on AMP. AMP is not as widespread as the responsive revolution. However, it is necessary for nascent blogs and websites to remain on Google’s good side. AMP is a sure way to stay on top of SRLs and garner higher CTRs as of now.

What is Project OWL?

Google announced their most recent quality improvements for global search. They called it “Project Owl.” This aims at removing fake news, unscrupulous websites, and websites with low-quality backlinks and sites without HTTPS. So make sure, your website has good link juice flowing. Try to publish and republish your content without the same canonical tags. Ensure that you have all your SEO edits ready before Google implements this update globally.

It is also going to address Google’s forever after a struggle with autocomplete. This is a volume-based struggle. Finally, Google is taking the initiative to remove all possible offensive suggestions from the prediction and autocomplete options in Google Search.

Users can now give their feedback on the featured snippets Google algorithm generates against their query. This is quite useful since it was in its beta version. Users can also add their comments and suggestions to improve the answer box contents.

In the same blog, they also mentioned about their intentions of featuring more authoritative content in these answer boxes. Project Owl is going to be more user oriented. Google is famous for prioritizing the users rather than the marketers, and notoriously so.

You may be a giant, but you are not safe

Very recently, the retail giant, Amazon had to face about 7% loss in rankings. This meant a drastic loss in inbound traffic a lost millions worth in sales. During this time, eBay had a gala time. Although it is unknown, if this was a result of a Project Owl test run or the implementation of another new secret update.It was blatantly apparent that you might be the biggest company on the web, you are still not safe from Google’s whimsies.

Search engine optimization is solely dependent on the eccentricities of the search engine your target users prefer. If your users are among the 65% of the market who are still in love with Google, you need to stay in touch with the small yet significant updates Google rolls out that can change the sales graph of your website and company.

Jake

Jake Page

Blog Author

Jake Page is a search strategist in a leading SEO and marketing company. Saint Louis Services and Page have created some of the best digital marketing plans that have given client companies millions over the last two years.
 

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Growing Social Media Trends in 2017: Know These to Increase Your Reach and Engagement

Overview of social media marketing The no. of people using the social media platforms is growing, so is the time spent by the people on various social media platforms. Some of the popular social media platforms are the Facebook, Twitter, Snapchat, LinkedIn, and so on. According to the statistic, the no. of active users on the Facebook has already crossed 1.9 billion, which is very close to 2 billion. Due to a large user base, many marketers are opting for social media marketing. Many social media marketers have been able to get a massive return on investment from their campaigns; however, there are also many people who have failed miserably to get anything out of their campaign. It’s because of their lack of strategy and knowledge of the current trends. Marketing is all about creativity, and to campaign creatively, it’s necessary to have some knowledge of the latest trends in the market.Here are some social media marketing tips to Increase Your Reach and Engagement. What are some of the social media trends you should be aware of? Many old trends have been replaced with the new trends, and the change is inevitable. Here are some of the social media trends you should be aware of in 2017. Live video streaming You may have already seen many celebrities and influencers posting live videos on their page and YouTube channel. This shows your audiences exactly what you’re doing in the current moment, and it also helps you to get on the spot comments and reactions. It has been able to increase the level of engagement on the post. The 14% of the marketers experimented with live streaming, and this percentage is expected to increase to 43% in 2017, according to the survey. Don’t miss out this feature provided by various social media platforms to get the most out of your social media marketing campaigns. Vanishing content The feature to allow you to share a vanishing content is just amazing, and it’s offered by both Snapchat and Instagram. You are allowed to share images that disappear after you view them, 10-second videos, and snap story (the story vanishes after 24 hours). The company like the Taco Bell got the most out of the Snapchat, as their content got over 250 million views in a single day, according to the case study done on the Taco Bell success. You can promote your contents in various ways to arouse your followers to view your contents with the help of this feature. Social media e-commerce As people are spending more and more time on the social media platforms, the popularity of social media e-commerce is also growing. The top social media platforms, such as the Facebook, Snapchat, Pinterest, and Instagram are already providing users various ways to purchase the products directly within their apps. The study shows that over 50% of the consumers browse social media platforms to keep track of the products for sale. Use this feature, conduct social media outreach to find right influencers to promote your products to further increase the sales of your product. Growth of chatbots Many companies are focusing on using chatbots because of its amazing features and affordability. It helps to improve your customer service. The tech giant like the Facebook along with many other companies is already integrating chatbots to take their customer service to the next level. The chatbot is expected to get even more popular in the future, and you will be very much likely to encounter much more smart chatbots in the near future. The chatbots are developed in such a way that they are able to solve many basic problems that are encountered by the customers. Nowadays, people prefer to get an instant answer through chatbots rather than through telephone line. Virtual reality The virtual reality is another trend in the field of marketing that is gaining popularity in the recent days. This technology helps to boost the engagement on the post via immersive and memorable experience. The story can be shared by the brands in a fascinating way, thanks to the virtual reality. The 360-degree virtual reality helps in making the video more realistic.  The VR headset or viewer can further improve the experience while watching the video. These videos can be smoothly viewed through any devices without any problem. The study shows that the 75% of the internet traffic will be represented by the video streaming, which is the reason it becomes more important to increase the quality of the videos. Conclusion The marketers who are well aware of the latest trends are the ones who are likely to get the maximum return from their campaigns. Many marketers have already started using these trends to increase their reach and engagement. The marketers who have not yet started using these trends are already left behind. Start using these trends, according to the requirement to see a big boost in the effectiveness of your social media marketing campaign.
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Stakeholder Identification: A key to Project Success

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