Search

Role of SEO In Your Digital Marketing Strategy

Imagine owing an outlet without having any signage, name, or anything particular about it. Some people might come out of sheer curiosity, probably enquiring about a completely different product, instead of the product that is being sold . Giving an appropriate name to your outlet and putting up a product image on it would attract a lot of customers who are interested in your product, and those customers in turn would provide you with publicity. The first scenario resembles a website that hasn’t undergone optimisation, and the second one relates to one that has been optimised. The Search Engine Optimisation (SEO) involves developing a website that is easy to categorise and find. SEO is a fundamental aspect of digital marketing strategies. This is an integrated approach to drives customers to your business through a web portal. There are more than 13 billion online searches every month. With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. If we take a small segment of that 13 billion to your business, it means a considerable amount of people are looking for exactly what you offer. In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. The PPC (pay per click) activities should also be very good. Only then you will have a qualified traffic for your online business. SEO gives opportunities of substantial levels of free advertising; it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI. How it Works Search Engines are typically the softwares that crawl web-page content. Unlike humans, they are text driven. They perform a particular set of activities such as scanning, crawling, storing indexes, and recovering. The search engines make use of algorithms that are complex and based on different factors including the following: • Meta Tags: The meta tags provide metadata about the HTML document that are used by search engines in evaluating the content of the website. • Inbound Links: The inbound link is a hyperlink placed on other websites that points to or navigates to your website. The search engines make use of inbound links to rank the websites. So it is necessary to make certain that the websites providing inbound links to your website have high rankings with sizable traffic. • Keyword Density: This gives an idea of the number of times a particular keyword is used in the content of your website. Keyword density is an important factor to determine if a web page is relevant to a specified keyword. • Content in a Website: The content in a website is the most important aspect for search-engine rankings. Having quality content in the websites, which is optimised with relevant keywords, ultimately makes the website valuable to the visitors and the search engines as well. The whole cycle is described as follows: 1. Crawling The Web search engines make use of a Crawler or Spider that crawls the website content. The Web Crawler is a software that browses the World Wide Web in a systematic manner as a basis for web indexing. The crawler doesn’t check every day that if a page is updated or if the new page is added. Sometimes the crawler won’t visit a web page for months. The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. It also lists pages that have been downloaded, enabling the users to search efficiently. 2. Indexing After crawling the content, the Spider stores a particular page in a database. An index is another name used by a search engine for a database. It consists of all the information on all the web pages or websites that the search engine was able to browse. A particular web page or content can be retrieved from the database by using a keyword or a related search string. In case the website is not in the search engine’s index, then users won’t be able to find it using the search engine. Correct optimisation of the page also needs to be done for the search engine to understand the page content. 3. Search Engine Algorithms Just as the keywords, the search engine algorithms are important and unique to every search engine. A search engine algorithm comprises of a set of rules or a unique formula that is used to define the significance of a web page. These sets of rules determine whether the web page is genuine or spam and whether it contains relevant content proving useful to the users in order to have a search-engine result page, which is organised and informative. The three types of search algorithms are on-site, off-site, and whole-site algorithms. 4. Retrieving Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. This process is quite complicated with the search extending to many different servers and indexes. The simplest way of achieving this is by retrieving a list of existing documents that contain a group of words or keywords aligning to the core concept of the query. Typical benefits of SEO are as follows: • SEOs maintain a top position in the search-engine result pages, which ultimately leads to an increase in significant traffic for your websites. • For either the eCommerce or non-eCommerce websites, SEOs provide results that are perceptible and trackable; also, there are no apprehensions when it comes to ROI. • SEO proves to be one of the most cost-effective marketing strategies. • SEO simultaneously helps both the search engines and users, by making it easier for the search engines to navigate through your site, and it also makes your site more navigable for the users. • By enabling the appearance of your website in the first listings, the SEO provides you higher brand credibility.

Role of SEO In Your Digital Marketing Strategy

1K
Role of SEO In Your Digital Marketing Strategy

Imagine owing an outlet without having any signage, name, or anything particular about it. Some people might come out of sheer curiosity, probably enquiring about a completely different product, instead of the product that is being sold . Giving an appropriate name to your outlet and putting up a product image on it would attract a lot of customers who are interested in your product, and those customers in turn would provide you with publicity. The first scenario resembles a website that hasn’t undergone optimisation, and the second one relates to one that has been optimised.

The Search Engine Optimisation (SEO) involves developing a website that is easy to categorise and find. SEO is a fundamental aspect of digital marketing strategies. This is an integrated approach to drives customers to your business through a web portal. There are more than 13 billion online searches every month. With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. If we take a small segment of that 13 billion to your business, it means a considerable amount of people are looking for exactly what you offer. In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. The PPC (pay per click) activities should also be very good. Only then you will have a qualified traffic for your online business. SEO gives opportunities of substantial levels of free advertising; it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI.

How it Works

Search Engines are typically the softwares that crawl web-page content. Unlike humans, they are text driven. They perform a particular set of activities such as scanning, crawling, storing indexes, and recovering. The search engines make use of algorithms that are complex and based on different factors including the following:

• Meta Tags: The meta tags provide metadata about the HTML document that are used by search engines in evaluating the content of the website.

• Inbound Links: The inbound link is a hyperlink placed on other websites that points to or navigates to your website. The search engines make use of inbound links to rank the websites. So it is necessary to make certain that the websites providing inbound links to your website have high rankings with sizable traffic.

• Keyword Density: This gives an idea of the number of times a particular keyword is used in the content of your website. Keyword density is an important factor to determine if a web page is relevant to a specified keyword.

• Content in a Website: The content in a website is the most important aspect for search-engine rankings. Having quality content in the websites, which is optimised with relevant keywords, ultimately makes the website valuable to the visitors and the search engines as well.

The whole cycle is described as follows:

1. Crawling

The Web search engines make use of a Crawler or Spider that crawls the website content. The Web Crawler is a software that browses the World Wide Web in a systematic manner as a basis for web indexing. The crawler doesn’t check every day that if a page is updated or if the new page is added. Sometimes the crawler won’t visit a web page for months. The Web crawlers usually copy all the visited pages so that they can be later processed by a search engine. It also lists pages that have been downloaded, enabling the users to search efficiently.

2. Indexing

After crawling the content, the Spider stores a particular page in a database. An index is another name used by a search engine for a database. It consists of all the information on all the web pages or websites that the search engine was able to browse. A particular web page or content can be retrieved from the database by using a keyword or a related search string. In case the website is not in the search engine’s index, then users won’t be able to find it using the search engine. Correct optimisation of the page also needs to be done for the search engine to understand the page content.

3. Search Engine Algorithms

Just as the keywords, the search engine algorithms are important and unique to every search engine. A search engine algorithm comprises of a set of rules or a unique formula that is used to define the significance of a web page. These sets of rules determine whether the web page is genuine or spam and whether it contains relevant content proving useful to the users in order to have a search-engine result page, which is organised and informative. The three types of search algorithms are on-site, off-site, and whole-site algorithms.

4. Retrieving

Once the search engine understands the intended content of the user, it retrieves a group of documents, which it finds relevant to that intended content. This process is quite complicated with the search extending to many different servers and indexes. The simplest way of achieving this is by retrieving a list of existing documents that contain a group of words or keywords aligning to the core concept of the query.

Typical benefits of SEO are as follows:

• SEOs maintain a top position in the search-engine result pages, which ultimately leads to an increase in significant traffic for your websites.

• For either the eCommerce or non-eCommerce websites, SEOs provide results that are perceptible and trackable; also, there are no apprehensions when it comes to ROI.

• SEO proves to be one of the most cost-effective marketing strategies.

• SEO simultaneously helps both the search engines and users, by making it easier for the search engines to navigate through your site, and it also makes your site more navigable for the users.

• By enabling the appearance of your website in the first listings, the SEO provides you higher brand credibility.

KnowledgeHut

KnowledgeHut

Author

KnowledgeHut is an outcome-focused global ed-tech company. We help organizations and professionals unlock excellence through skills development. We offer training solutions under the people and process, data science, full-stack development, cybersecurity, future technologies and digital transformation verticals.
Website : https://www.knowledgehut.com

Join the Discussion

Your email address will not be published. Required fields are marked *

13 comments

Hal Wascom 02 Feb 2017

Excellent post. I used to be checking continuously this blog and I am impressed! Very useful info specifically the remaining section :) I deal with such information a lot. I used to be seeking this particular information for a long time. Thanks and good luck.

Jannet 16 Mar 2017

I agree with it.SEO has taken the marketing firms to an extreme level of growth.

Madhushalini 27 Apr 2017

Thanks a lot for such a wonderful post. I really like your way of blogging. Actually guys i heard about digital marketing.

Chantell Laperle 27 Apr 2017

These are in fact wonderful ideas in about blogging. You have touched some good points here. Any way keep up wrinting.

Jack helmen 01 May 2017

It's really nice to read this article.... Thanks for sharing this useful information....

kritesh 19 Mar 2019

Thanks for sharing a blog on SEO. With the help of SEO you can easily make strategy in Digital Marketing and make your career.

rocky 04 Apr 2019

nice information and it is really very helpful for me,, thank you for sharing me such information like that.

Ravindu 08 Jun 2019

This is very good article about

sam 14 Feb 2020

one of the best article i have read thanks for providing such great informative about digital marketing

nissi 27 May 2020

Thanks for sharing this blog

Nerostech 07 Jun 2020

Hello! Thanks a lot for sharing such a piece of useful information. You described it very well. Looking forward to know more knowledgeable information like this.

Dai Software 07 Aug 2020

This content is well-detailed and easy to understand. Thank you for creating a good content!

Ratnesh sharma 31 Aug 2020

Nice Blog

Suggested Blogs

E-Mail Marketing Training: Potential Beyond 2017

No one can deny the fact that the internet is the most used and fastest medium to get desired information about the latest product or service available at the most reasonable price. Over the decades, it has become the most used medium to carry the information surpassing the use of traditional mediums. The growing acceptance of e-mail marketing is powered by the increasing access and dependency over the internet; today, e-mail marketing has become the integral part of any marketing plan. Sensing the potential in the coming years, numbers of people are turning to join the e-mail marketing training from the experts at frontier management consulting and training organizations. 5 Reasons to Join E-Mail Marketing Training: Whatsoever field you chose for the career development, it must have long lasting potential. In case, you are already engaged as a digital marketer, the e-mail marketing training will edge your proficiency and performance. The statistics collected from the difference resources confirm the scope to succeed as an e-mail marketing expert. Customizable Marketing With a Personal Touch: E-mail marketing allows to segment your target audience and to tailor the e-mails for different segments. The e-mail personalization helps you to addresses the concerns of potential buyers in particular segment; as a result, they feel more cared and connected with your brand /business. According to a research conducted by Adestra, the mails with recipient’s name in subject line are 22.2 percent more prone to be opened. Action Oriented: The email marketing is transactional by its nature. As a trained e-mail marketing expert, you can use this marketing skill to boost the traffic to the business website. When the e-mails are used as the part of marketing strategy, you get more inquiries enriched with high potential of conversion. Mobile Devices Keep the Buyers Searching: The use of mobile devices is increasing fast. According to Adestra’s 2016 Consumer Adoption & Usage Study, 55% more mails are opened on mobiles. Each mail gets the instant attention of recipient; it means, e-mail marketing delivers the results fast. E-mail Marketing is Measurable: When you plan e-mail marketing campaign with the help of tracking software, you can track the response for each mail from the particular recipient. It is easy to get true picture of the effectiveness of e-mail marketing. During the e-mail marketing training, you learn to make your e-mails more action oriented. E-Mail Marketing is Economic Despite being fast to deliver and easy to track, e-mail marketing is the most economic marketing tactic. It is the most suitable yet effective marketing tool for the businesses having low budget for marketing. According to a study by Forrester Research, 85% of US retailers accept email marketing as the most effective customer acquisition practice (2014 Shop.org/Forrester Research, Inc.). e-Mail Marketing Course: The scope of training, curriculum’s dimension, teaching methodology, exposure to practical conditions etc are the prime factors that you must compare before re-enrolling for e-mail marketing training. The essential elements of e-mail marketing course are – Introduction to Email Marketing                Using Email as Conversation Tool Emails Creation                                                 Landing Page Incorporation Mailing List Creation                                       Blacklist and Spam Use of Esps                                                         Metrics, Measurement & Improvement… Learning in groups with plenty of opportunities to handle the projects independently makes the e-mail marketing training a specific skill development exercise. The participants learn to plan and execute the targeted e-mail campaigns most effective marketing tool to generate quick traffic, inquiries, and database. 5 Tips To Excel As a Certified E-Mail Marketing Expert: According to several recent survey reports, almost 72 % consumers say that emails are the most preferred choice for brand communication & here’s the Research based E-mail marketing tips that works. The trend seems good for your success but it makes the task challenging also; therefore, you need a smarter approach to grab the subscribers attention: Use Interactive emails highlighting particular topic Create easy to read and scan e-mails with visual excellence Use dynamic content to personalize the e-mail Place CAT (call to action) buttons at the top of e-mail Automate the welcome email – the businesses using automated welcome mails get 53% better conversion rate.
E-Mail Marketing Training: Potential Beyond 2017

No one can deny the fact that the internet is the ... Read More

Growing Social Media Trends in 2017: Know These to Increase Your Reach and Engagement

Overview of social media marketing The no. of people using the social media platforms is growing, so is the time spent by the people on various social media platforms. Some of the popular social media platforms are the Facebook, Twitter, Snapchat, LinkedIn, and so on. According to the statistic, the no. of active users on the Facebook has already crossed 1.9 billion, which is very close to 2 billion. Due to a large user base, many marketers are opting for social media marketing. Many social media marketers have been able to get a massive return on investment from their campaigns; however, there are also many people who have failed miserably to get anything out of their campaign. It’s because of their lack of strategy and knowledge of the current trends. Marketing is all about creativity, and to campaign creatively, it’s necessary to have some knowledge of the latest trends in the market.Here are some social media marketing tips to Increase Your Reach and Engagement. What are some of the social media trends you should be aware of? Many old trends have been replaced with the new trends, and the change is inevitable. Here are some of the social media trends you should be aware of in 2017. Live video streaming You may have already seen many celebrities and influencers posting live videos on their page and YouTube channel. This shows your audiences exactly what you’re doing in the current moment, and it also helps you to get on the spot comments and reactions. It has been able to increase the level of engagement on the post. The 14% of the marketers experimented with live streaming, and this percentage is expected to increase to 43% in 2017, according to the survey. Don’t miss out this feature provided by various social media platforms to get the most out of your social media marketing campaigns. Vanishing content The feature to allow you to share a vanishing content is just amazing, and it’s offered by both Snapchat and Instagram. You are allowed to share images that disappear after you view them, 10-second videos, and snap story (the story vanishes after 24 hours). The company like the Taco Bell got the most out of the Snapchat, as their content got over 250 million views in a single day, according to the case study done on the Taco Bell success. You can promote your contents in various ways to arouse your followers to view your contents with the help of this feature. Social media e-commerce As people are spending more and more time on the social media platforms, the popularity of social media e-commerce is also growing. The top social media platforms, such as the Facebook, Snapchat, Pinterest, and Instagram are already providing users various ways to purchase the products directly within their apps. The study shows that over 50% of the consumers browse social media platforms to keep track of the products for sale. Use this feature, conduct social media outreach to find right influencers to promote your products to further increase the sales of your product. Growth of chatbots Many companies are focusing on using chatbots because of its amazing features and affordability. It helps to improve your customer service. The tech giant like the Facebook along with many other companies is already integrating chatbots to take their customer service to the next level. The chatbot is expected to get even more popular in the future, and you will be very much likely to encounter much more smart chatbots in the near future. The chatbots are developed in such a way that they are able to solve many basic problems that are encountered by the customers. Nowadays, people prefer to get an instant answer through chatbots rather than through telephone line. Virtual reality The virtual reality is another trend in the field of marketing that is gaining popularity in the recent days. This technology helps to boost the engagement on the post via immersive and memorable experience. The story can be shared by the brands in a fascinating way, thanks to the virtual reality. The 360-degree virtual reality helps in making the video more realistic.  The VR headset or viewer can further improve the experience while watching the video. These videos can be smoothly viewed through any devices without any problem. The study shows that the 75% of the internet traffic will be represented by the video streaming, which is the reason it becomes more important to increase the quality of the videos. Conclusion The marketers who are well aware of the latest trends are the ones who are likely to get the maximum return from their campaigns. Many marketers have already started using these trends to increase their reach and engagement. The marketers who have not yet started using these trends are already left behind. Start using these trends, according to the requirement to see a big boost in the effectiveness of your social media marketing campaign.
Growing Social Media Trends in 2017: Know These to...

Overview of social media marketing The no. of p... Read More

Top Opportunities, Challenges for Digital Marketing in 2017

Whatever business you’re into, there’s no denying that 2017 is already bringing in a slew of changes on all fronts when it comes to digital marketing. The trends that took off this year are already taking the world by the storm and it’s really no wonder – we live in a modern, interconnected world. Information is available to anyone, everywhere, at the tip of their fingertips. People want more knowledge and access than ever before, and who can blame them? We’re here to take a look at some of the top opportunities and challenges that any business will face in the area of digital marketing. Make sure that you adapt accordingly. Live streaming The social media give people opportunity to live stream their life events directly to their online friends. The world has become more open than before. Faster and more dynamic internet connections allow people everywhere to live stream or follow live streamers and feel involved in their lives and happenings. When it comes to digital marketing, this is a good way to promote yourself and present your products directly via the internet. People are more likely to trust you with their time and money if you present something live and answer any questions they might have. Before doing that, however, it’s good to consult experts and guides in order to prepare for such a live stream. While it can boost your business and skyrocket your product, it can also lead to your failure to the market if people are dissatisfied. Make sure that you use this new trend in a smart and professional way. Falling attention spans With all the information and possibility we have these days; our attention spans have fallen drastically and kept falling with each day. It’s a good idea to adapt your business strategy to accommodate this new trend. Make sure that you cut through the noise of a large amount of information and unnecessary publicity content that will divert your audience. Try to get straight to the point when promoting your content and product by using catch-phrases and relevant promotional materials. There’s nothing worse than having a great product but bad reputation for flooding your customers with unnecessary information. If they are interested, they will come to you. A good idea might be to cut through the content by using one of the services that will help you filter out the excess text and information. Focus on what’s important and you will surely attract the short attention span of current generations. Virtual and augmented reality There’s no denying that VR has become a new trend on the market. But how can we utilize this new piece of technology to reach our user base? Like with all new unfamiliar trends, it’s a good idea to consult an expert on the matter and think about how your product fits this new technology. One of the ideas might be creating VR promotional videos or AR animations that will allow your customers to experience your product in a risk-free environment. If done right, promotion using virtual reality can boost your business substantially because it’s new, intriguing and allows for very new and different ways of digital marketing. The VR headsets are still expensive but very much accessible and spreading with each day. While that is the case, AR is accessible to anyone with a smartphone, so it’s easy to reach a wide audience. The challenge here is to find a smart and creative way to use such a technology in order to promote you product. Don’t shy away from new trends and try to think of any ways that you can use VR to your advantage. Niche is popular It doesn’t take an expert to tell you that more and more niche groups and ways of thinking are becoming predominant. Whether it is subcultures or niche sports, all of these long neglected activities are becoming more and more popular. When it comes to digital marketing, it might be a good idea to target some of the niche cultures or trends by involving them in your marketing. There’s no better way to earn publicity and recognition than helping a certain group or trend become more visible. The public likes people who help others, and in today’s world, it’s become more relevant than ever before. Think about what niche activities or subcultures identify with your product the best and do some research. With any luck, you will have a breakthrough new marketing campaign that will put you on the radar of anyone who cares about social happenings. Partnerships have become more relevant in 2017 than ever before thanks to viral marketing and the way people spread the word around the internet. Content marketing While it’s true that we have more access to information than ever before, people are still skeptical when it comes to giving into new products or services. That is why content marketing is more relevant than ever before here in 2017. It’s not enough to tell people why your product is good by listing all the positives about it – they need to hear it from someone who isn’t you. You can create content marketing by giving out free samples or asking for volunteers to test your product in exchange for feedback. Content marketing is all about building trust among people. There’s no better way to market your business than by having positive feedback from people who actually got to use it. In conclusion When talking about digital marketing trends and what works today, it’s important to know that these trends are evolving and changing every day. What works now may not work tomorrow, and vice versa. Make sure that your business always stays ahead of the curve by following the development of trends and online media. Just like the world around you, your business will have to change and adapt to new demands that your consumers will require.
2842
Top Opportunities, Challenges for Digital Marketin...

Whatever business you’re into, there’s no deny... Read More

Useful links