Search

What Are The Best Times To Post Content On Social Media?

The best time to make a post on any social media platform is when the audience is ready to see your post and is available on the network. That is the simplest answer to this question. Got it? However, managing your social media accounts is not that simple: either it is related to making tweets or mastering the Facebook world, there is a great technicity is this. And what most of the social media users know is that there is a proper plan for doing it right – if you follow some things, you have almost reached to the wanted results for which you are working. This whole process requires some pre-defined foresight and knowledge, and then you are on your way to post the highly engaging content. Here are some genuine guidelines on some of the top social media networks which can help you to sort out the exact time when you should post on them. Post on Facebook as the afternoon falls The majority of the people require some motivation to pass through the afternoon, and here are those people referred who have great urge to check their Facebook accounts. Making a post on Facebook about 1 pm to 4 pm, the outcomes regarding the highest clicks is amazing. However, the rate of clicks rises by 3 pm and remains significant up to 8 am, especially on weekends. Tweet after the lunchtime Most of the people check the Twitter near the lunchtime, and peak posting days are between Monday and Thursday. But as clocks strike 3 pm on Friday, you will notice most of the check-ins. You can also put a photo for getting 48% more retweets. No one checks LinkedIn on Friday It seems that as people are closing up their workweek, they develop very less interest in what is occurring on LinkedIn. During the mid of week, around noon and at 5 pm, there is much activity on this platform. Pinterest is for daydreamers (weekends) The users of Pinterest check in the platform for getting the ideas about home organization, tasty recipes, and other stuff usually on weekends, particularly on the Saturdays. And it seems like there is wide traffic on the site during working hours since this is worst duration to post on Pinterest. Tumblr is for night owls (late night) Users of Tumblr are more of the night owl’s kind. Few of the best moments to post there are from 7 pm to 10 pm, and it works out if you post anytime before 4 pm. Google+ is the first thing people see after they get up in morning Dissimilar to Tumblr, Google+ have got a flock of early birds. The engagement is high during the mornings. Instagram is all time favorite Instagram is likely to steady. However, there is a slight rise in the traffic on Mondays which decreases on Sundays. Amazingly, each day of the week is the day to post on Instagram. Research showed that the engagement on Instagram is fairly smooth for all days in a week. Some of the users prefer to check-in during off-work hours than working hours. According to these considerations scheduling the posting of content on social media platforms is greatly affected by the time zones in which people are active on these networks. You can test this scheduling by some of the social media messages or posts for knowing the right time for making these posts. CoSchedule is one of the best scheduling tool, which focuses on certain time and uses the social network’s analytics to gauge the success of your posts with respect of timing of posts and users using the network.
Rated 4.0/5 based on 20 customer reviews

What Are The Best Times To Post Content On Social Media?

292
What Are The Best Times To Post Content On Social Media?

The best time to make a post on any social media platform is when the audience is ready to see your post and is available on the network. That is the simplest answer to this question.

Got it? However, managing your social media accounts is not that simple: either it is related to making tweets or mastering the Facebook world, there is a great technicity is this.

And what most of the social media users know is that there is a proper plan for doing it right – if you follow some things, you have almost reached to the wanted results for which you are working. This whole process requires some pre-defined foresight and knowledge, and then you are on your way to post the highly engaging content.

Here are some genuine guidelines on some of the top social media networks which can help you to sort out the exact time when you should post on them.

Post on Facebook as the afternoon falls

The majority of the people require some motivation to pass through the afternoon, and here are those people referred who have great urge to check their Facebook accounts. Making a post on Facebook about 1 pm to 4 pm, the outcomes regarding the highest clicks is amazing. However, the rate of clicks rises by 3 pm and remains significant up to 8 am, especially on weekends.

Tweet after the lunchtime

Most of the people check the Twitter near the lunchtime, and peak posting days are between Monday and Thursday. But as clocks strike 3 pm on Friday, you will notice most of the check-ins. You can also put a photo for getting 48% more retweets.

No one checks LinkedIn on Friday

It seems that as people are closing up their workweek, they develop very less interest in what is occurring on LinkedIn. During the mid of week, around noon and at 5 pm, there is much activity on this platform.

Pinterest is for daydreamers (weekends)

The users of Pinterest check in the platform for getting the ideas about home organization, tasty recipes, and other stuff usually on weekends, particularly on the Saturdays. And it seems like there is wide traffic on the site during working hours since this is worst duration to post on Pinterest.

Tumblr is for night owls (late night)

Users of Tumblr are more of the night owl’s kind. Few of the best moments to post there are from 7 pm to 10 pm, and it works out if you post anytime before 4 pm.

Google+ is the first thing people see after they get up in morning

Dissimilar to Tumblr, Google+ have got a flock of early birds. The engagement is high during the mornings.

Instagram is all time favorite

Instagram is likely to steady. However, there is a slight rise in the traffic on Mondays which decreases on Sundays. Amazingly, each day of the week is the day to post on Instagram. Research showed that the engagement on Instagram is fairly smooth for all days in a week. Some of the users prefer to check-in during off-work hours than working hours.

According to these considerations scheduling the posting of content on social media platforms is greatly affected by the time zones in which people are active on these networks. You can test this scheduling by some of the social media messages or posts for knowing the right time for making these posts. CoSchedule is one of the best scheduling tool, which focuses on certain time and uses the social network’s analytics to gauge the success of your posts with respect of timing of posts and users using the network.

Qurban

Qurban Shah

Blog Author

Qurban Shah is a freelance writer who offers blogging, ghost writing and copywriting services. He works closely with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He is currently working for Vibbi an all-in-one Instagram marketing solution that lets you grow your Instagram profile.

Join the Discussion

Your email address will not be published. Required fields are marked *

1 comments

Roger Freedland 27 Apr 2017

Thanks for the useful information :)

Suggested Blogs

15 Ways To Measure Your Digital Marketing Performance On Social Media

A critical component of any digital marketing plan is social media. Unfortunately, it’s also one of the most challenging parts. Yes, social media marketing has low barriers to entry. It’s easy to get on Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, Instagram, and so on, and it costs next to nothing. However, turning the time you spend on social media marketing activities into actual sales and revenue is a lot harder than starting a Twitter account and sending a few tweets. Investing time in analyzing the performance of your social media marketing activities so you can track your return on investment is essential to ensure your efforts are yielding acceptable results. Keep in mind, you should be tracking both hard numbers and perceptions. Yes, you want a lot of followers, but if those followers aren’t engaged with you and helping you build your brand, then the quantity doesn’t matter. Those followers won’t generate sales. If their perception of your brand isn’t one that they want to buy from, talk about, and share with their own audiences, then you’re wasting time and money. Here are 15 metrics you can track to ensure you’re on the right path to reach your social media goals as well as your overall digital marketing goals. 1. Audience • How big is your audience? • How many followers and fans do you have on each of your social media profiles and pages? 2. Audience Growth • How much has your audience grown in the past 3-months? 6-months? 12-months? • Are you seeing a higher growth rate on specific social media profiles and pages? 3. Shares • How many times have specific pieces of content or posts been shared on each of your social media profiles and pages? • Which pieces of content were most popular? • Can you segment the audience that shared your most popular content and posts? Who are they? 4. Mentions • How many times have your social media profiles and pages, blog, website, brand, products, and services been mentioned by other people on social media? • Who mentioned you? Are they influential to your target audience? • What did they say? 5. Comments • How many times have people commented on your social media and blog posts? • What content and posts generated the most comments? • What did people say? 6. Hashtags • Did you create hashtags to identify your content, brand, or business? • How many times were your hashtags used by other people? • Where and when were your hashtags used? • Who used your hashtags? 7. Page Views • How many page views has your website gotten from social media referrals? • How many page views has your blog gotten from social media referrals? • Which pieces of content got the most page views from social media referrals? • Where did the traffic to your website, blog, and most popular content come from? 8. Clicks • How many times did people click on the links you shared on your social media profiles and page? • Which links got the most clicks? • What happened after people clicked? • If you can calculate it, what is your click-through rate (i.e., the percentage of clicks a link gets versus the number of views of that link)? 9. Direct Communication • How many direct messages have you gotten on Twitter, Facebook, LinkedIn, and so on? • How many email messages have you gotten as a direct result of a piece of content you published or shared on one of your social media profiles or pages? • How many phone calls have you gotten? 10. Conversions • How many conversions have clicks on links on your website (e.g., buy a product, subscribe to a mailing list, etc.) from social media sources generated? • How many conversions have clicks on links on your landing pages from social media sources generated? Next Steps You should review your metrics at least once per month to see what’s working, what needs to be tweaked, and what needs to be scrapped entirely. After all, if you keep doing the same thing month after month without identifying the tactics that are actually driving the results you want, you’ll keep wasting time and money on social media marketing efforts that don’t work.
Rated 4.5/5 based on 20 customer reviews
8333
15 Ways To Measure Your Digital Marketing Performa...

A critical component of any digital marketing plan... Read More

5 Steps To Stake Your Claim In The Digital Marketplace

Building a business or personal brand in the digital marketplace can seem overwhelming with all of the tools available and the vast number of “experts” offering differing opinions about what works. Things seem to change every day! However, if you start with the five steps outlined below, you’ll build a foundation that positions you for success for years to come regardless of the new tools or changes that might pop up along the way. 1. Set up Your Website as Your Core Branded Online Destination I speak about marketing and branding at events around the world and one of the first things I always teach people who are trying to build businesses or personal brands is the importance of staking your claim in the online space with a core branded destination. That core branded online destination should always be your website. A core branded online destination is the center of your online world. All roads lead back to it. When you comment on a blog post, publish a social media update, or publish a piece of content on your site or someone else’s site, readers should always be able to get back to your core branded destination through a link. This is how they learn more about you and decide if they want to engage with you further. Your core branded online destination should be your own website with your own domain name because this gives you complete control. If you use a Facebook Page as your core branded online destination, what happens when Facebook changes the rules about how Pages work or gets rid of Pages entirely? All of the work you’ve done to build that page could go down the drain! This doesn’t happen when you’re in control of your core branded online destination. 2. Extend Your Reach with Social Media Once your core branded online destination is established, it’s time to extend your reach. You should do this through social media. Set up a Twitter Profile, Facebook Page, and LinkedIn Profile at the very least. Other social media options that give you more opportunities to extend your online reach are Google+, YouTube, Pinterest, and Instagram. The list goes on and on, but these are certainly the most popular options. Start publishing and sharing content on your social media profiles and pages. Comment on the content that other people publish and be an active participant in the online conversation. This is how you stay top-of-mind with your audience and continually prove your value. 3. Prove Your Value with Content on Your Own Site You should also prove your value by publishing useful and meaningful content for your target audience on your own site. Do this on your blog so it’s easy for people to share your content and converse with you about it through blog comments. Most importantly, don’t write salesy blog posts! Yes, you can mention a product or service from time to time, but too much self-promotion will drive your audience away. Who wants to read one ad after another? I recommend to all of my clients that they use the 80-20 rule where at least 80% of your content should not be self-promotional and no more than 20% can be self-promotional. Stick to that rule and you’ll have an acceptable balance. 4. Increase Your Influence with Content on Other People’s Sites Once you’ve established your online presence, it’s time to increase your influence. The best way to do that is by publishing content on other people’s sites. You can do this on LinkedIn or Medium.com as well as through guest posting on other blogs. The important thing to remember is that you should never republish content on multiple websites because publishing duplicate content can negatively affect your site’s Google search rankings. Since many visitors to your website will come through Google searches, you don’t want your search rankings to go down. In fact, publishing duplicate content could get your site banned from Google search results entirely, and once your site is banned, it’s very hard to get back in. 5. Get Timely and Targeted with Advertising Now, it’s time to start promoting specific products, services, or messages to targeted audiences. Advertising on websites and blogs where your target audience spends time can be useful as can Google AdWords and Facebook Advertising. Keep in mind, getting good results from Google AdWords and Facebook Advertising can be difficult, so this might be an area where you want to invest in an expert to help you. Your ads should always be laser-focused — both on the audience and the message. Testing is extremely important to find the recipe for success, so don’t give up too soon! Plan on committing to at least a three month advertising plan before you make any hasty decisions to pull the plug.
Rated 4.5/5 based on 20 customer reviews
7279
5 Steps To Stake Your Claim In The Digital Marketp...

Building a business or personal brand in the digit... Read More

Small player, Huge possibilities: The Best Marketing Strategies For Growing Your Business

Every business knows how important a strong and established brand is to the growth of an enterprise. Let’s say you offer a very valuable product to your consumers. The problem is, it’s either non-existent or forgettable to your target market. You can’t expect sales to rise if your customers don’t even know about or remember your product! Regardless of how valuable your product is, it won’t be selling like pancakes overnight without any promotional effort. It pays to plan out how you will approach advertising your product, and bolstering its market presence, especially if you are just starting out. Marketing, after all, is not just about developing awareness, but creating interest, converting into sales, and sustaining customer engagement. Perhaps you’ve got the basics covered: identify product or service value; narrowed down target customers; and knowing your competition and their value proposition. Now, your next step is developing brand awareness and eventually, recall. You have to expose your brand or product, and expand its presence to create brand awareness. Your brand, product or service must always be visible in order for potential clients to remember you, and consider you at the top of their minds when the need arises. The best option that can give you the most value to your dollar is leveraging on online marketing. How do you achieve that? Here are several tips to guide you in making effective, results-oriented business marketing and promotion campaign. There will be creative advertising strategies for business startups helps for growth Develop great and relevant content. In digital marketing, content plays a very significant role. Explore the type of content that would resonate your brand identity effectively, and see where that can take you. Are you selling high quality yet budget-friendly HD action cameras? Videos should be your go-to content! Aside from the fact that video is now taking the lead in content marketing, producing interesting videos from your product showcases your action cam’s features for your customers’ better appreciation. This way, you can easily hit two goals: attract users, and position your brand competitively. Share stories. When people share engaging stories, we often tend to listen. The same goes with stories shared online. People pay more attention to stories that evoke emotions—happiness, empathy, motivation, etc. Identify the kind of stories that your product or service best fits in. For services, should it fall under educational? A testimonial? Or should it have a challenging tone to it? On the other hand, product stories can include instructables, tutorials, or even a daily anecdote that highlights what you’re selling. Just keep in mind that your stories should be true, simple, yet interesting. List your location online. Online maps come in handy for business owners that have physical stores. Leverage on these online maps, and put a listing of your business location. It’s free marketing since your brand logo will appear when someone Googles a keyword relevant to your business, increasing your brand visibility in the digital world. Plus, it would be easier for your customers to find you, and drop by your shop! You could also include your business’ contact information for easier communication. E-mail lists Just because most people spend around 50 minutes of their day in Facebook doesn’t mean you should throw away your email database! Hold on that list. E-mail marketing can be a key sales driver to your business, especially if you have quality names on your database. Consider that these people signed up to hear updates and promos from you! Maximize this opportunity to communicate with and persuade them into buying. Deliver e-cards with compelling messages that will make your customers feel connected. Social media contests A very interactive way of promoting your business is to have contests and giveaways! A discount voucher, freebie or sampler up for grabs through a simple game will pique your customers’ interest, increase social media engagement, and possibly drive traffic to your website. These kinds of gimmick offer great opportunity to build brand awareness a community of your target market. Facebook, Instagram, and Twitter have share and repost features that allow contest participants to get the word on your giveaway and brand out to their network. The larger the reach of your post, the larger the coverage of users and potential clients that came across your brand. Once you connect with your target market, learn how to sustain that customer engagement. Don’t lose the focus of your marketing efforts. Keep promoting your product to your target market to maintain brand recognition and recall.
Rated 4.0/5 based on 20 customer reviews
Small player, Huge possibilities: The Best Marketi...

Every business knows how important a strong and es... Read More

Useful links

5% Discount