Why Enterprises Should Adopt a Mobile-first Strategy?

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Last updated on
11th Mar, 2021
Published
15th Apr, 2020
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Why Enterprises Should Adopt a Mobile-first Strategy?

There are over three billion smartphone users worldwide and this number only seems to be growing in the upcoming years. About 204 billion app downloads occurred on smartphones in 2019 worldwide and 62 percent of smartphone users had made at least one purchase on their respective devices. Industry experts are of the view that mobile apps alone will generate up to $188.9 billion in revenue in 2020. 

Clearly, a superior mobile experience has become a clear-cut business imperative today and the quality of mobile experience a user enjoys while viewing a company’s website could make or break one’s business. According to a survey by Tealeaf, 85 percent think that a company’s website when viewed on a mobile device should be as good or better than its desktop website. Bearing these facts in mind, businesses today are quick to embrace a mobile-first approach

This is the reason why businesses today are embracing the mobile-first approach when it comes to creating their online presence. 

What ithe mobile-first approach?

Advocated by Google in 2010, the mobile-first approach is when businesses create a user experience on mobile devices that’s both effective and gratifying. Google recommended this approach to businesses in 2016, because many internet users were searching for Google on their mobile devices. They wanted to kickstart mobile-indexing of sites and hence suggested businesses to create mobile-friendly sites with a good user experience.  

Simply put, a mobile-first approach is a design strategy where prototyping of the smallest screen (mobile in this case) is done first followed by designing for the larger screens. 

Mobile-first business strategy as a competitive advantage

Having a solid mobile-first strategy can help enterprises tap into their customer base as smartphones have become the No.1 digital tool for both revenue and business growth today. Below are some major reasons why businesses simply can’t do without a mobile-first approach: 

Gives businesses a competitive edge

According to a study by BI Intelligence mCommerce would occupy about 45 percent of the total US eCommerce market this year,  

Only 16 percent of US merchants have a mobile shopping channel. Despite a study by BI Intelligence that claimed that mCommerce would reach occupy about 45 percent of the total US eCommerce market this year. Therefore, any consumer-centric business right from the retailers to service providers must adopt a mobile-first strategy to stay ahead of cutthroat competition. 

Greater customer experience, reach and retention

Smartphones enable enterprises to widen their reach to target customers. When a customer is pleased with the mobile experience, customer retention also increases. Customers are quick to leave a business that offers poor customer experience in favour of competitors who offer a much superior experience. About 57 percent customers claimed that they were not likely to recommend a business to their peers if the mobile experience was bad. Therefore, a good mobile experience is a sure-shot way to ensure customer loyalty. 

Newer revenue channels

Enterprises will get to explore multiple ways to expand their revenue through this approach. A variety of monetization strategies like in-app purchases, gamification upgrades, and premium capabilities or membership perks can make way for better profitability for businesses. 

Unparalleled access to data

Data collected from mobile app usage can help enterprises predict customer behavior and derive valuable insights. These findings could in turn help frame effective data-driven decisions. The advent of AI-enabled mobile-user experience has also made it possible for faster complaint resolution. According to an MIT Technology Review Report, about 90 percent of companies now using AI for troubleshooting customer issues.  

Widens local search visibility

Backed by Google, the local search intent has garnered a lot of attention. As most of the online searches happen on smartphones, having a mobile-first strategy will boost the Google ranking as well as the local search visibility of a business. This could even lead to greater footfalls and sales. 

Boosts cost-efficiency through an MVP approach

The mobile-first strategy demands an MVP approach. Enterprises don’t have to spend a bomb to get an app made through the MVP approach. Mobile-focused tools, backend systems that support mobile applications and a capable in-house team of skilled full stack developers are all an organization needs in an MVP approach. This means with minimal investment but maximum returns.

Paves way for future innovations

Since, mobile-first businesses are agile and dynamic, they can serve as fertile grounds for further innovation. No matter the challenges or the competition, a sophisticated mobile-first strategy could really keep enterprises one step ahead of the game.

With so many advantages, a mobile-first approach seems to be an indispensable business strategy. To maximize the benefits of adopting this strategy, apply these simple principles.

The new business imperative 

Tech giants like Google and Facebook have long embraced the mobile-first approach. Leading organizations have prioritized the mobile-first approach as an integral part of their digital transformation strategies. Now that mobile has revolutionized industries worldwide, enterprises are left with no choice but to embrace it.

Being a mobile-first business also means that enterprises must prioritize building a workforce capable of rising to the demand of this initiative. Enterprises that want to become leaders in their respective niches should make mobile-first strategy their prime priority.

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