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Foundation Certificate in Marketing Training in Calgary, Canada
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Foundation Certificate in Marketing Training in Calgary, Canada

Get ready for a successful career in marketing with KnowledgeHut’s Foundation Certificate in Marketing course

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Live Online Classroom

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Description

The main aim of any business is to deliver customer value. In today’s world, the customer is the king and the main reason for the survival of any business. How then, can an organization ensure that the customer gets what he wants? The answer—through effective marketing. Marketing has several advantages. Not only does it help promote sales for the business but it also helps build a loyal customer base, leads to increased support from stakeholders and helps keep ahead of the competition.

Organizations invest heavily in marketing and there is always a demand for qualified marketing professionals.

We at KnowledgeHut recognize this and hence bring you a course that will help you prepare for the prestigious Foundation Certificate in Marketing, offered by The Chartered Institute of Marketing (CIM). This course will help you chart out a successful marketing career by arming you with skills necessary to perform well in a support-level marketing role.

With its in-depth courseware, our practical, scenario based workshops will give you an insightful look at the world of marketing and help you pass the certification with flying colors. Join today and unleash your potential!

What you will learn:
  • Understand how marketing drives businesses
  • Understand the factors that influence customer behaviour
  • Learn to collect and use information for earning customer loyalty
  • Learn how to engage with customers and get them what they want
  • Learn how to develop successful marketing strategies that will help promote business
  • Use it as a stepping stone for future qualifications in marketing
You will also get:
  • Downloadable courseware
  • Exam help

Key Features

Intensive course to help you aim for a first time pass of the CIM’s Foundation Certificate in Marketing
Learn essential skills for a successful marketing role
Downloadable e-book
Learn through examples and case studies
Promote sales, build customer and stakeholder support
Expert instructors with significant marketing experience

Certification

Prerequisites:

There are no prerequisites for appearing for the exam but if English is not your first language, you would be required to provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.

Certification:

Participants will gain the certification on successfully clearing two mandatory modules: Marketing Principles and Customer communications.

For more information visit: https://www.cim.co.uk/qualifications/foundation-certificate-in-professional-marketing/

The Exam:
  • Marketing Principle is a 90 minute exam, comprised of 50 multiple-choice questions
  • Customer communications requires submission of a seven page assignment based on a given scenario and an organisation of choice. This assignment is broken down into three tasks

Each of the modules can be taken as a stand-alone to gain a module award.

Curriculum

Unit 1: Discovering Marketing

  • Describe the role and function of marketing within organizations (15%)
  • Explain the factors that influence consumer behavior (15%)

Unit 2: The Marketing Environment

  • Identify the key components of the marketing environment (20%)
  • Know how to collect relevant information about the marketing environment (15%)

Unit 3: The Marketing Mix

  • Describe the concept and elements of the marketing mix (20%)
  • Know how the marketing mix is applied in different contextual settings (15%)
Unit 1: Who are customers?
  • Have an understanding of different types of customers (15%)
  • Understand the nature and importance of customer relationships (15%)
Unit 2: Communicating with customers
  • Know the purpose and process of marketing communications (10%)
  • Understand the range of different marketing communications tools available (30%)
Unit 3: Creating a marketing communications campaign
  • Be able to create an outline marketing communications campaign (20%)
  • Be able to implement the marketing communications campaign (10%)

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Frequently Asked Questions

This credential offered by the prestigious Chartered Institute of Marketing (CIM) gives you the required knowledge to plan and work on strategic marketing plans at the management level. The skills you learn from this course will enable you to measure and analyse market trends and use it to positively impact your organization by taking strategic decisions.

Browse through any job-search site and you will see the demand for marketing professionals. This is because as businesses grow and competition heats-up, organizations use marketing as a tool to reach customers and get their attention. Naturally, there is a demand for qualified professionals who can deliver on the job. A credential from a well-recognized institute in marketing sets you apart from the crowd and reflects your capability in delivering goals and reaching milestones.

There are no prerequisites to apply for this course. But if English is not your first language then CIM demands that you provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.

This course is ideal for candidates who wish to start out on a career in marketing or marketing professionals who want to further their career by revisiting concepts.

The exam is conducted in the form of two modules, both of which need to be passed to gain the credential. One is based on Marketing principles, which is a 90 minute exam, comprised of 50 multiple-choice questions. The second module is Customer Communications, which is assignment based and split into three tasks.

Achieving each module will give you a distinct award but you will receive the full foundation certificate only on completion of both the modules.

Any registration cancelled within 48 hours of the initial registration will be refunded in FULL (please note that all cancellations will incur a 5% deduction in the refunded amount due to transactional costs applicable while refunding). Refunds will be processed within 30 days of receipt of written request for refund. Kindly go through our Refund Policy for more details:  https://www.knowledgehut.com/refund-policy

Please send in an email to support@knowledgehut.com, and we will answer any queries you may have!

Foundation Certificate in Marketing Course in Calgary

Foundation Certificate in Marketing in Calgary Calgary is a Canadian city in the province of Alberta. The economy of Calgary is centered on activity in energy, financial services, film and television, transportation and logistics, technology, manufacturing, aerospace, health and wellness, retail, and tourism sectors. It is the hub for the oil and gas industry, and many financial service businesses have grown up around them. Knowledgehut is offering Foundation Certificate in Marketing in Calgary. This course offers students a strong understanding of the marketing environment and enables career growth. It offers a strong basis for the Foundation Certificate in Marketing, offered by the Chartered Institute of Marketing. What is the course all about? Foundation Certificate in Marketing training in Calgary provides attendees exposure to the essential philosophies of marketing. Covering key concepts and terminologies prevalent in marketing, the course moves to the role of marketing as a success enabler within organisations. It focuses on key components of the marketing environment as well as many other aspects of the marketing mix in a specific context. Foundation Certificate in Marketing in Calgary uncovers customer communication principles including marketing communication as a lever for customer engagement, method and aim of marketing communication and rolling out effective marketing communication campaigns. Benefits of the course The Foundation Certificate in Marketing Certification provides a deep understanding of how businesses are driven by marketing and the parameters affecting customer behaviour. Attendees learn to leverage information to gain customer mindset, to get customers what they want through understanding and engagement and how to build successful marketing strategies to augment business. The course offers an opportunity for further qualifications in marketing. The KnowledgeHut Way The Foundation Certificate in Marketing in Calgary is taught by experienced and certified faculty. A mix of lectures, workshops and case studies are used to impart knowledge. This online course offers an effective and flexible learning experience at an affordable cost.

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