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Foundation Certificate in Marketing Training in Chandigarh, India
Rated 4/5 based on 19 customer reviews

Foundation Certificate in Marketing Training in Chandigarh, India

Get ready for a successful career in marketing with KnowledgeHut’s Foundation Certificate in Marketing course

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Online Classroom

Collaborative, enriching virtual sessions, led by world class instructors at time slots to suit your convenience.

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Description

The main aim of any business is to deliver customer value. In today’s world, the customer is the king and the main reason for the survival of any business. How then, can an organization ensure that the customer gets what he wants? The answer—through effective marketing. Marketing has several advantages. Not only does it help promote sales for the business but it also helps build a loyal customer base, leads to increased support from stakeholders and helps keep ahead of the competition.

Organizations invest heavily in marketing and there is always a demand for qualified marketing professionals.

We at KnowledgeHut recognize this and hence bring you a course that will help you prepare for the prestigious Foundation Certificate in Marketing, offered by The Chartered Institute of Marketing (CIM). This course will help you chart out a successful marketing career by arming you with skills necessary to perform well in a support-level marketing role.

With its in-depth courseware, our practical, scenario based workshops will give you an insightful look at the world of marketing and help you pass the certification with flying colors. Join today and unleash your potential!

What you will learn:
  • Understand how marketing drives businesses
  • Understand the factors that influence customer behaviour
  • Learn to collect and use information for earning customer loyalty
  • Learn how to engage with customers and get them what they want
  • Learn how to develop successful marketing strategies that will help promote business
  • Use it as a stepping stone for future qualifications in marketing
You will also get:
  • Downloadable courseware
  • Exam help

Key Features

Intensive course to help you aim for a first time pass of the CIM’s Foundation Certificate in Marketing
Learn essential skills for a successful marketing role
Downloadable e-book
Learn through examples and case studies
Promote sales, build customer and stakeholder support
Expert instructors with significant marketing experience

Certification

Prerequisites:

There are no prerequisites for appearing for the exam but if English is not your first language, you would be required to provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.

Certification:

Participants will gain the certification on successfully clearing two mandatory modules: Marketing Principles and Customer communications.

For more information visit:

https://www.cim.co.uk/qualifications/existing-qualifications/foundation-certificate-in-marketing/

The Exam:
  • Marketing Principle is a 90 minute exam, comprised of 50 multiple-choice questions
  • Customer communications requires submission of a seven page assignment based on a given scenario and an organisation of choice. This assignment is broken down into three tasks

Each of the modules can be taken as a stand-alone to gain a module award.

Curriculum

Unit 1: Discovering Marketing

  • Describe the role and function of marketing within organizations (15%)
  • Explain the factors that influence consumer behavior (15%)

Unit 2: The Marketing Environment

  • Identify the key components of the marketing environment (20%)
  • Know how to collect relevant information about the marketing environment (15%)

Unit 3: The Marketing Mix

  • Describe the concept and elements of the marketing mix (20%)
  • Know how the marketing mix is applied in different contextual settings (15%)
Unit 1: Who are customers?
  • Have an understanding of different types of customers (15%)
  • Understand the nature and importance of customer relationships (15%)
Unit 2: Communicating with customers
  • Know the purpose and process of marketing communications (10%)
  • Understand the range of different marketing communications tools available (30%)
Unit 3: Creating a marketing communications campaign
  • Be able to create an outline marketing communications campaign (20%)
  • Be able to implement the marketing communications campaign (10%)

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The trainer was really helpful and completed the syllabus on time and also provided live examples which helped me to remember the concepts. Now, I am in the process of completing the certification. Overall good experience.

Attended PMP® Certification workshop in May 2018

The KnowledgeHut course taught us concepts ranging from basic to advanced. My trainer was very knowledgeable and I really liked the way of teaching. Various concepts and tasks during the workshops given by the trainer helped me to add value to my career. I also liked the way the customer support was handled, they helped me throughout the process.

Attended PMP® Certification workshop in May 2018

I would like to extend my appreciation for the support given throughout the training. My special thanks to the trainer for his dedication, learned many things from him. KnowledgeHut is a great place to learn and earn new skills.

Attended Agile and Scrum workshop in May 2018

The trainer took a practical session which is supporting me in my daily work. I learned many things in that session with live examples.  The study materials are relevant and easy to understand and have been a really good support. I also liked the way the customer support team addressed every issue.

Attended PMP® Certification workshop in May 2018

I was totally surprised by the teaching methods followed by Knowledgehut. The trainer gave us tips and tricks throughout the training session. Training session changed my way of life.

Attended Certified ScrumMaster®(CSM) workshop in May 2018

I liked the way KnowledgeHut course got structured. My trainer took really interesting sessions which helped me to understand the concepts clearly. I would like to thank my trainer for his guidance.

Attended PMP® Certification workshop in May 2018

The hands-on sessions helped us understand the concepts thoroughly. Thanks to Knowledgehut. I really liked the way the trainer explained the concepts. He is very patient.

Attended Certified ScrumMaster®(CSM) workshop in May 2018

Trainer really was helpful and completed the syllabus covering each and every concept with examples on time. Knowledgehut also got good customer support to handle people like me.

Attended Certified ScrumMaster®(CSM) workshop in May 2018
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Frequently Asked Questions

This credential offered by the prestigious Chartered Institute of Marketing (CIM) gives you the required knowledge to plan and work on strategic marketing plans at the management level. The skills you learn from this course will enable you to measure and analyse market trends and use it to positively impact your organization by taking strategic decisions.

Browse through any job-search site and you will see the demand for marketing professionals. This is because as businesses grow and competition heats-up, organizations use marketing as a tool to reach customers and get their attention. Naturally, there is a demand for qualified professionals who can deliver on the job. A credential from a well-recognized institute in marketing sets you apart from the crowd and reflects your capability in delivering goals and reaching milestones.

There are no prerequisites to apply for this course. But if English is not your first language then CIM demands that you provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.

This course is ideal for candidates who wish to start out on a career in marketing or marketing professionals who want to further their career by revisiting concepts.

The exam is conducted in the form of two modules, both of which need to be passed to gain the credential. One is based on Marketing principles, which is a 90 minute exam, comprised of 50 multiple-choice questions. The second module is Customer Communications, which is assignment based and split into three tasks.

Achieving each module will give you a distinct award but you will receive the full foundation certificate only on completion of both the modules.

Any registration cancelled within 48 hours of the initial registration will be refunded in FULL (please note that all cancellations will incur a 5% deduction in the refunded amount due to transactional costs applicable while refunding). Refunds will be processed within 30 days of receipt of written request for refund. Kindly go through our Refund Policy for more details:  https://www.knowledgehut.com/refund-policy

Please send in an email to support@knowledgehut.com, and we will answer any queries you may have!

Foundation Certificate in Marketing Course in Chandigarh

Foundation Certificate in Marketing in Chandigarh Chandigarh is the wealthiest city in India. The government is the biggest employer, but many international corporations have offices in Chandigarh. Numerous public sector organisations have facilities in Chandigarh. The Chandigarh IT park has promoted the presence of many large IT houses in the city as well. KnowledgeHut is offering Foundation Certificate in Marketing in Chandigarh. This course offers a strong understanding of the marketing arena and provides for career growth. It aids attendees in their preparation for the Foundation Certificate in Marketing, offered by the Chartered Institute of Marketing. What is the course all about? Foundation Certificate in Marketing training in Chandigarh starts with the fundamental principles of marketing, moving on to vital concepts and lexicon predominant in marketing. The course then progresses to the significance of marketing within organisations. It goes on to recognise key components of the marketing environment as well as the concepts and elements of the marketing mix in a specific context. Foundation Certificate in Marketing in Chandigarh also embraces customer communication principles, understanding the nature and importance of customer relationships, purpose and process of marketing communication and devising marketing communication campaigns. Benefits of the course The Foundation Certificate in Marketing Certification lets participants understand the significance of marketing in businesses and what can influence customer behaviour. Attendees learn to elicit relevant information and to earn customer loyalty, to foster close customer engagement to ensure customer delight and how to drive successful marketing strategies to improve business. The course facilitates further qualifications in marketing. The KnowledgeHut Way The Foundation Certificate in Marketing in Chandigarh is taught by expert tutors with significant marketing experience. The course offers downloadable material and offers examples and case studies to consolidate knowledge. With in-depth courseware, this online course is low cost effective and gives flexible learning experience with excellent value for money.

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