top
Foundation Certificate in Marketing Training in Chicago, IL, United States
Rated 4/5 based on 19 customer reviews

Foundation Certificate in Marketing Training in Chicago, IL, United States

Get ready for a successful career in marketing with KnowledgeHut’s Foundation Certificate in Marketing course

Contact Course Advisor schedules
Refer & Earn

Modes of Delivery

Online Classroom

Collaborative, enriching virtual sessions, led by world class instructors at time slots to suit your convenience.

Team/Corporate Training

Our Corporate training is carefully structured to help executives keep ahead of rapidly evolving business environments.
Group Discount: 5% for 3 to 4 people 10% for 5 to 9 people 15% for 10+ people

3 Months FREE Access to all our E-learning courses when you buy any course with us

Description

The main aim of any business is to deliver customer value. In today’s world, the customer is the king and the main reason for the survival of any business. How then, can an organization ensure that the customer gets what he wants? The answer—through effective marketing. Marketing has several advantages. Not only does it help promote sales for the business but it also helps build a loyal customer base, leads to increased support from stakeholders and helps keep ahead of the competition.

Organizations invest heavily in marketing and there is always a demand for qualified marketing professionals.

We at KnowledgeHut recognize this and hence bring you a course that will help you prepare for the prestigious Foundation Certificate in Marketing, offered by The Chartered Institute of Marketing (CIM). This course will help you chart out a successful marketing career by arming you with skills necessary to perform well in a support-level marketing role.

With its in-depth courseware, our practical, scenario based workshops will give you an insightful look at the world of marketing and help you pass the certification with flying colors. Join today and unleash your potential!

What you will learn:
  • Understand how marketing drives businesses
  • Understand the factors that influence customer behaviour
  • Learn to collect and use information for earning customer loyalty
  • Learn how to engage with customers and get them what they want
  • Learn how to develop successful marketing strategies that will help promote business
  • Use it as a stepping stone for future qualifications in marketing
You will also get:
  • Downloadable courseware
  • Exam help

Key Features

Intensive course to help you aim for a first time pass of the CIM’s Foundation Certificate in Marketing
Learn essential skills for a successful marketing role
Downloadable e-book
Learn through examples and case studies
Promote sales, build customer and stakeholder support
Expert instructors with significant marketing experience

Certification

Prerequisites:

There are no prerequisites for appearing for the exam but if English is not your first language, you would be required to provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.

Certification:

Participants will gain the certification on successfully clearing two mandatory modules: Marketing Principles and Customer communications.

For more information visit:

https://www.cim.co.uk/qualifications/existing-qualifications/foundation-certificate-in-marketing/

The Exam:
  • Marketing Principle is a 90 minute exam, comprised of 50 multiple-choice questions
  • Customer communications requires submission of a seven page assignment based on a given scenario and an organisation of choice. This assignment is broken down into three tasks

Each of the modules can be taken as a stand-alone to gain a module award.

Curriculum

Unit 1: Discovering Marketing

  • Describe the role and function of marketing within organizations (15%)
  • Explain the factors that influence consumer behavior (15%)

Unit 2: The Marketing Environment

  • Identify the key components of the marketing environment (20%)
  • Know how to collect relevant information about the marketing environment (15%)

Unit 3: The Marketing Mix

  • Describe the concept and elements of the marketing mix (20%)
  • Know how the marketing mix is applied in different contextual settings (15%)
Unit 1: Who are customers?
  • Have an understanding of different types of customers (15%)
  • Understand the nature and importance of customer relationships (15%)
Unit 2: Communicating with customers
  • Know the purpose and process of marketing communications (10%)
  • Understand the range of different marketing communications tools available (30%)
Unit 3: Creating a marketing communications campaign
  • Be able to create an outline marketing communications campaign (20%)
  • Be able to implement the marketing communications campaign (10%)

reviews on our popular courses See All

The KnowledgeHut course taught us concepts ranging from basic to advanced. My trainer was very knowledgeable and I really liked the way of teaching. Various concepts and tasks during the workshops given by the trainer helped me to add value to my career. I also liked the way the customer support was handled, they helped me throughout the process.

Attended PMP® Certification workshop in May 2018

Overall, the training session at KnowledgeHut was a great experience. I learnt many things, it is the best training institution which I have attended. My trainer covered all the topics with live examples. Really, the training session was worth the spend.

Attended PMP® Certification workshop in May 2018

It’s my time to thank one of my colleagues for referring Knowledgehut for the training. Really it was worth investing in the course. The customer support was very interactive. The trainer took a practical session which is supporting me in my daily work. I learned many things in that session, to be honest, the overall experience was incredible!

Attended PMP® Certification workshop in May 2018

The course which I took from Knowledgehut was very useful and helped me to achieve my goal. The course was designed with advanced concepts and the tasks during the course given by the trainer helped me to step up in my career. I loved the way the technical and sales team handled everything. The course I took is worth the money.

Attended PMP® Certification workshop in May 2018

I feel Knowledgehut is one of the best training providers. Our trainer was a very knowledgeable person who cleared all our doubts with the best examples. He was kind and cooperative. The courseware was designed excellently covering all aspects. Initially, I just had a basic knowledge of the subject but now I know each and every aspect clearly and got a good job offer as well. Thanks to Knowledgehut.

Attended Agile and Scrum workshop in May 2018

The teaching methods followed by Knowledgehut is really unique. The best thing is that I missed a few of the topics, and even then the trainer took the pain of taking me through those topics next day. I really look forward to join KnowledgeHut soon for another training session.

Attended Certified ScrumMaster®(CSM) workshop in May 2018

KnowledgeHut has excellent instructors. The training session gave me a lot of exposure and various opportunities and helped me in growing my career. Trainer really was helpful and completed the syllabus covering each and every concept with examples on time.

Attended PMP® Certification workshop in May 2018

My special thanks to the trainer for his dedication, learned many things from him. I liked the way they supported me until I get certified. I would like to extend my appreciation for the support given throughout the training.

Attended Certified ScrumMaster®(CSM) workshop in May 2018
Review image

Nathaniel Sherman

Hardware Engineer.
Review image

Lauritz Behan

Computer Network Architect.
Review image

Astrid Corduas

Senior Web Administrator
Review image

Rosabelle Artuso

.NET Developer
Review image

Archibold Corduas

Senior Web Administrator
Review image

Archibold Corduas

Senior Web Administrator
Review image

Felicio Kettenring

Computer Systems Analyst.
Review image

Prisca Bock

Cloud Consultant

Frequently Asked Questions

This credential offered by the prestigious Chartered Institute of Marketing (CIM) gives you the required knowledge to plan and work on strategic marketing plans at the management level. The skills you learn from this course will enable you to measure and analyse market trends and use it to positively impact your organization by taking strategic decisions.

Browse through any job-search site and you will see the demand for marketing professionals. This is because as businesses grow and competition heats-up, organizations use marketing as a tool to reach customers and get their attention. Naturally, there is a demand for qualified professionals who can deliver on the job. A credential from a well-recognized institute in marketing sets you apart from the crowd and reflects your capability in delivering goals and reaching milestones.

There are no prerequisites to apply for this course. But if English is not your first language then CIM demands that you provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.

This course is ideal for candidates who wish to start out on a career in marketing or marketing professionals who want to further their career by revisiting concepts.

The exam is conducted in the form of two modules, both of which need to be passed to gain the credential. One is based on Marketing principles, which is a 90 minute exam, comprised of 50 multiple-choice questions. The second module is Customer Communications, which is assignment based and split into three tasks.

Achieving each module will give you a distinct award but you will receive the full foundation certificate only on completion of both the modules.

Any registration cancelled within 48 hours of the initial registration will be refunded in FULL (please note that all cancellations will incur a 5% deduction in the refunded amount due to transactional costs applicable while refunding). Refunds will be processed within 30 days of receipt of written request for refund. Kindly go through our Refund Policy for more details:  https://www.knowledgehut.com/refund-policy

Please send in an email to support@knowledgehut.com, and we will answer any queries you may have!

Foundation Certificate in Marketing Course in Chicago, IL

The metropolis of Chicago is one of the largest in the United States. Chicago is named as the fourth most important business centre in the world by MasterCard worldwide centres of commerce index in 2014 and it continues be one of the main business centres in the world. The city and its surrounding metropolitan area contain the third-largest labour pool in the United States. To cater to the business needs of the corporate and well-established conglomerates KnowledgeHut has introduced Foundation certificate in Marketing that helps you to develop the essential marketing skills making it easy to get highly paid jobs. What Is the Course all about? A foundation certificate in marketing training in Chicago has the weight to establish a mark in any company. The course offers to help understand the type consumers and the ways to reach them for an effective business. The different marketing regimes assess the various consumers and their needs. It also helps to learn various marketing principles enabling you to become a successful marketing personnel. Benefits of the course The foundation certificate in marketing in Chicago is built to inculcate skills that showcase marketing and its functions. Our efficient trainers help you to know the role of every marketing personnel in any organisation and their functionalities. Client organization relationship becomes the key factor in this course. A set of skills and competencies are established with the tools of communication. The KnowledgeHut Way KnowledgeHut gives you an edge over the others. The foundation certificate in marketing certification caters to digital marketing and customer communications sector. The institute conducts the online sessions using materials and web techniques custom-made for the learners. The Workshop provides a hands-on approach and you would be able to apply in the real world scenarios. These concepts are simple to understand and prove to be effective in a marketer?s daily assignments.

other training

How We Can Help You

Course Details