top
Easter Sale
Foundation Certificate in Marketing Training in Kolkata, India
Rated 4/5 based on 19 customer reviews

Foundation Certificate in Marketing Training in Kolkata, India

Get ready for a successful career in marketing with KnowledgeHut’s Foundation Certificate in Marketing course

Contact Course Advisor schedules
Refer & Earn

Modes of Delivery

Live Online Classroom

Collaborative, enriching virtual sessions, led by world class instructors at time slots to suit your convenience.

Team/Corporate Training

Our Corporate training is carefully structured to help executives keep ahead of rapidly evolving business environments.
Group Discount: 10% for 5 to 9 people 15% for 10+ people

Description

The main aim of any business is to deliver customer value. In today’s world, the customer is the king and the main reason for the survival of any business. How then, can an organization ensure that the customer gets what he wants? The answer—through effective marketing. Marketing has several advantages. Not only does it help promote sales for the business but it also helps build a loyal customer base, leads to increased support from stakeholders and helps keep ahead of the competition.

Organizations invest heavily in marketing and there is always a demand for qualified marketing professionals.

We at KnowledgeHut recognize this and hence bring you a course that will help you prepare for the prestigious Foundation Certificate in Marketing, offered by The Chartered Institute of Marketing (CIM). This course will help you chart out a successful marketing career by arming you with skills necessary to perform well in a support-level marketing role.

With its in-depth courseware, our practical, scenario based workshops will give you an insightful look at the world of marketing and help you pass the certification with flying colors. Join today and unleash your potential!

What you will learn:
  • Understand how marketing drives businesses
  • Understand the factors that influence customer behaviour
  • Learn to collect and use information for earning customer loyalty
  • Learn how to engage with customers and get them what they want
  • Learn how to develop successful marketing strategies that will help promote business
  • Use it as a stepping stone for future qualifications in marketing
You will also get:
  • Downloadable courseware
  • Exam help

Key Features

Intensive course to help you aim for a first time pass of the CIM’s Foundation Certificate in Marketing
Learn essential skills for a successful marketing role
Downloadable e-book
Learn through examples and case studies
Promote sales, build customer and stakeholder support
Expert instructors with significant marketing experience

Certification

Prerequisites:

There are no prerequisites for appearing for the exam but if English is not your first language, you would be required to provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.

Certification:

Participants will gain the certification on successfully clearing two mandatory modules: Marketing Principles and Customer communications.

For more information visit: https://www.cim.co.uk/qualifications/foundation-certificate-in-professional-marketing/

The Exam:
  • Marketing Principle is a 90 minute exam, comprised of 50 multiple-choice questions
  • Customer communications requires submission of a seven page assignment based on a given scenario and an organisation of choice. This assignment is broken down into three tasks

Each of the modules can be taken as a stand-alone to gain a module award.

Curriculum

Unit 1: Discovering Marketing

  • Describe the role and function of marketing within organizations (15%)
  • Explain the factors that influence consumer behavior (15%)

Unit 2: The Marketing Environment

  • Identify the key components of the marketing environment (20%)
  • Know how to collect relevant information about the marketing environment (15%)

Unit 3: The Marketing Mix

  • Describe the concept and elements of the marketing mix (20%)
  • Know how the marketing mix is applied in different contextual settings (15%)
Unit 1: Who are customers?
  • Have an understanding of different types of customers (15%)
  • Understand the nature and importance of customer relationships (15%)
Unit 2: Communicating with customers
  • Know the purpose and process of marketing communications (10%)
  • Understand the range of different marketing communications tools available (30%)
Unit 3: Creating a marketing communications campaign
  • Be able to create an outline marketing communications campaign (20%)
  • Be able to implement the marketing communications campaign (10%)

reviews on our popular courses See All

The Ethical Hacking Mastery Course is truly outstanding! The live instructor-led training and course videos by Zaid and Juan were highly informative and engaging. I gained valuable skills in network scanning, web application security, and incident management. I highly recommend this course to anyone interested in a career in cybersecurity. 

Attended Ethical Hacking Mastery Course workshop in May 2023

I successfully transitioned my career I am a SDE who was unhappy with my job. I took a giant leap of faith and transitioned to a Data Science career after completing KnowledgeHut’s Data Science bootcamp. I love the challenges and the paycheck! Thank you Knowledgehut for giving me the confidence that I could do it. All of you who are not too happy with your present role- there's a whole world of opportunity out there. Take the first step.

Attended Data Science Bootcamp workshop in July 2021

The syllabus and the curriculum gave me all I required and the learn-by-doing approach all through the boot camp was without a doubt a work-like experience! 

Attended Front-End Development Bootcamp workshop in June 2021

The learning system set up everything for me. I wound up working on projects I've never done and never figured I could. 

Attended Front-End Development Bootcamp workshop in April 2021

I feel Knowledgehut is one of the best training providers. Our trainer was a very knowledgeable person who cleared all our doubts with the best examples. He was kind and cooperative. The courseware was excellent and covered all concepts. Initially, I just had a basic knowledge of the subject but now I know each and every aspect clearly and got a good job offer as well. Thanks to Knowledgehut.

Attended Agile and Scrum workshop in February 2020

I was totally impressed by the teaching methods followed by Knowledgehut. The trainer gave us tips and tricks throughout the training session. The training session gave me the confidence to do better in my job.

Attended Certified ScrumMaster (CSM)® workshop in January 2020

I was impressed by the way the trainer explained advanced concepts so well with examples. Everything was well organized. The customer support was very interactive.

Attended Agile and Scrum workshop in February 2020

The course material was designed very well. It was one of the best workshops I have ever attended in my career. Knowledgehut is a great place to learn new skills. The certificate I received after my course helped me get a great job offer. The training session was really worth investing.

Attended Agile and Scrum workshop in August 2020
Review image

Jacob Smith

IT Professional
Review image

Eden Knight

Data Analyst
Review image

Zach B

Front-End Developer
Review image

Tyler Wilson

Full-Stack Expert
Review image

Archibold Corduas

Senior Web Administrator
Review image

Matteo Vanderlaan

System Architect
Review image

Estelle Dowling

Computer Network Architect.
Review image

Hillie Takata

Senior Systems Software Enginee

Frequently Asked Questions

This credential offered by the prestigious Chartered Institute of Marketing (CIM) gives you the required knowledge to plan and work on strategic marketing plans at the management level. The skills you learn from this course will enable you to measure and analyse market trends and use it to positively impact your organization by taking strategic decisions.

Browse through any job-search site and you will see the demand for marketing professionals. This is because as businesses grow and competition heats-up, organizations use marketing as a tool to reach customers and get their attention. Naturally, there is a demand for qualified professionals who can deliver on the job. A credential from a well-recognized institute in marketing sets you apart from the crowd and reflects your capability in delivering goals and reaching milestones.

There are no prerequisites to apply for this course. But if English is not your first language then CIM demands that you provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.

This course is ideal for candidates who wish to start out on a career in marketing or marketing professionals who want to further their career by revisiting concepts.

The exam is conducted in the form of two modules, both of which need to be passed to gain the credential. One is based on Marketing principles, which is a 90 minute exam, comprised of 50 multiple-choice questions. The second module is Customer Communications, which is assignment based and split into three tasks.

Achieving each module will give you a distinct award but you will receive the full foundation certificate only on completion of both the modules.

Any registration cancelled within 48 hours of the initial registration will be refunded in FULL (please note that all cancellations will incur a 5% deduction in the refunded amount due to transactional costs applicable while refunding). Refunds will be processed within 30 days of receipt of written request for refund. Kindly go through our Refund Policy for more details:  https://www.knowledgehut.com/refund-policy

Please send in an email to support@knowledgehut.com, and we will answer any queries you may have!

Foundation Certificate in Marketing Course in Kolkata

Kolkata is the capital city of the state of West Bengal in India and the third most productive Indian metropolitan. Any business aims to deliver to their customers with their expectations being taken care of. It is not wrong to say that customer is king and reaching the existing and prospective customers is through effective marketing. Organizations invest heavily on marketing which increases demand for professionals with marketing certification and experience exponentially. Keeping this in view, KnowledgeHut Academyis offering Foundation Certificate in Marketing in Kolkata. What is the course all about? The Foundation Certificate in Marketing training in Kolkata makes sure the enrolled candidate is well equipped with essential skills to become a successful marketing personnel and prepare for facing the challenges in the world of marketing through examples and case studies. This will also help the candidates prepare for the prestigious Foundation Certificate in Marketing by The Chartered Institute of Marketing. Benefits of the course: The foundation certificate in marketing certification is an e-learning course will focus on providing an insight into the world of marketing through in-depth study material, practice sessions, scenario based workshop and downloadable e-books. This course is built to inculcate skills that showcase the function of marketing required by marketing personnel in their organisations. Learners, after the training, obtain an intuition into the client organization relationship and how to retain the existing customers through effective communications. The KnowledgeHut Way: This will definitely add a great value to one?s career profile in the world of marketing. Demo classes can be taken before enrolling as well so that you will know what you are getting into. The course fee is nominal and well worth it considering the numerous add-ons that one gets for the fee. The workshop is conducted by industry certified tutors/trainers who bring in their work knowledge into the workshop to help you understand the importance of marketing.

other training

How We Can Help You

Course Details