top
HRDF Claimable
Foundation Certificate in Marketing Training in Kuala Lumpur, Malaysia
Rated 4/5 based on 19 customer reviews

Foundation Certificate in Marketing Training in Kuala Lumpur, Malaysia

Get ready for a successful career in marketing with KnowledgeHut’s Foundation Certificate in Marketing course

Contact Course Advisor schedules
Refer & Earn

Modes of Delivery

Online Classroom

Collaborative, enriching virtual sessions, led by world class instructors at time slots to suit your convenience.

Team/Corporate Training

Our Corporate training is carefully structured to help executives keep ahead of rapidly evolving business environments.
Group Discount: 5% for 3 to 4 people 10% for 5 to 9 people 15% for 10+ people

3 Months FREE Access to all our E-learning courses when you buy any course with us

Description

The main aim of any business is to deliver customer value. In today’s world, the customer is the king and the main reason for the survival of any business. How then, can an organization ensure that the customer gets what he wants? The answer—through effective marketing. Marketing has several advantages. Not only does it help promote sales for the business but it also helps build a loyal customer base, leads to increased support from stakeholders and helps keep ahead of the competition.

Organizations invest heavily in marketing and there is always a demand for qualified marketing professionals.

We at KnowledgeHut recognize this and hence bring you a course that will help you prepare for the prestigious Foundation Certificate in Marketing, offered by The Chartered Institute of Marketing (CIM). This course will help you chart out a successful marketing career by arming you with skills necessary to perform well in a support-level marketing role.

With its in-depth courseware, our practical, scenario based workshops will give you an insightful look at the world of marketing and help you pass the certification with flying colors. Join today and unleash your potential!

What you will learn:
  • Understand how marketing drives businesses
  • Understand the factors that influence customer behaviour
  • Learn to collect and use information for earning customer loyalty
  • Learn how to engage with customers and get them what they want
  • Learn how to develop successful marketing strategies that will help promote business
  • Use it as a stepping stone for future qualifications in marketing
You will also get:
  • Downloadable courseware
  • Exam help

Key Features

Intensive course to help you aim for a first time pass of the CIM’s Foundation Certificate in Marketing
Learn essential skills for a successful marketing role
Downloadable e-book
Learn through examples and case studies
Promote sales, build customer and stakeholder support
Expert instructors with significant marketing experience

Certification

Prerequisites:

There are no prerequisites for appearing for the exam but if English is not your first language, you would be required to provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.

Certification:

Participants will gain the certification on successfully clearing two mandatory modules: Marketing Principles and Customer communications.

For more information visit:

https://www.cim.co.uk/qualifications/existing-qualifications/foundation-certificate-in-marketing/

The Exam:
  • Marketing Principle is a 90 minute exam, comprised of 50 multiple-choice questions
  • Customer communications requires submission of a seven page assignment based on a given scenario and an organisation of choice. This assignment is broken down into three tasks

Each of the modules can be taken as a stand-alone to gain a module award.

Curriculum

Unit 1: Discovering Marketing

  • Describe the role and function of marketing within organizations (15%)
  • Explain the factors that influence consumer behavior (15%)

Unit 2: The Marketing Environment

  • Identify the key components of the marketing environment (20%)
  • Know how to collect relevant information about the marketing environment (15%)

Unit 3: The Marketing Mix

  • Describe the concept and elements of the marketing mix (20%)
  • Know how the marketing mix is applied in different contextual settings (15%)
Unit 1: Who are customers?
  • Have an understanding of different types of customers (15%)
  • Understand the nature and importance of customer relationships (15%)
Unit 2: Communicating with customers
  • Know the purpose and process of marketing communications (10%)
  • Understand the range of different marketing communications tools available (30%)
Unit 3: Creating a marketing communications campaign
  • Be able to create an outline marketing communications campaign (20%)
  • Be able to implement the marketing communications campaign (10%)

reviews on our popular courses See All

My special thanks to the trainer for his dedication, I learned many things from him. I would also thank the support team for their patience. It was well-organised, great work Knowledgehut team!

Attended Certified ScrumMaster®(CSM) workshop in May 2018

Everything was well organized. I would like to refer to some of their courses to my peers as well. The customer support was very interactive. As a small suggestion to the trainer, it will be better if we have discussions in the end like Q&A sessions.

Attended PMP® Certification workshop in May 2018

All my questions were answered clearly with examples. I really enjoyed the training session and am extremely satisfied with the overall experience. Looking forward to similar interesting sessions. I trust KnowledgeHut for its interactive training sessions and I am ready to recommend them also.

Attended PMP® Certification workshop in May 2018

The customer support was very interactive. The trainer took a practical session which is supporting me in my daily work. I learned many things in that session. Because of these training sessions, I would be able to sit for the exam with confidence.

Attended Agile and Scrum workshop in May 2018

It is always great to talk about Knowledgehut. I liked the way they supported me until I get certified. I would like to extend my appreciation for the support given throughout the training. My trainer was very knowledgeable and liked the way of teaching. My special thanks to the trainer for his dedication, learned many things from him.

Attended Certified ScrumMaster®(CSM) workshop in May 2018

The teaching methods followed by Knowledgehut is really unique. The best thing is that I missed a few of the topics, and even then the trainer took the pain of taking me through those topics next day. I really look forward to join KnowledgeHut soon for another training session.

Attended Certified ScrumMaster®(CSM) workshop in May 2018

Trainer at KnowledgeHut made sure to address all my doubts clearly. I was really impressed with the training and I was able to learn a lot of new things. It was a great platform to learn.

Attended PMP® Certification workshop in May 2018

Knowledgehut is the best training provider with the best trainers in the education industry. Highly knowledgeable trainers have covered all the topics with live examples.  Overall the training session was a great experience.

Attended Agile and Scrum workshop in May 2018
Review image

Mirelle Takata

Network Systems Administrator
Review image

Steffen Grigoletto

Senior Database Administrator
Review image

Christean Haynes

Senior Web Developer
Review image

Yancey Rosenkrantz

Senior Network System Administrator
Review image

Ellsworth Bock

Senior System Architect
Review image

Archibold Corduas

Senior Web Administrator
Review image

Meg Gomes casseres

Database Administrator.
Review image

Garek Bavaro

Information Systems Manager

Frequently Asked Questions

This credential offered by the prestigious Chartered Institute of Marketing (CIM) gives you the required knowledge to plan and work on strategic marketing plans at the management level. The skills you learn from this course will enable you to measure and analyse market trends and use it to positively impact your organization by taking strategic decisions.

Browse through any job-search site and you will see the demand for marketing professionals. This is because as businesses grow and competition heats-up, organizations use marketing as a tool to reach customers and get their attention. Naturally, there is a demand for qualified professionals who can deliver on the job. A credential from a well-recognized institute in marketing sets you apart from the crowd and reflects your capability in delivering goals and reaching milestones.

There are no prerequisites to apply for this course. But if English is not your first language then CIM demands that you provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.

This course is ideal for candidates who wish to start out on a career in marketing or marketing professionals who want to further their career by revisiting concepts.

The exam is conducted in the form of two modules, both of which need to be passed to gain the credential. One is based on Marketing principles, which is a 90 minute exam, comprised of 50 multiple-choice questions. The second module is Customer Communications, which is assignment based and split into three tasks.

Achieving each module will give you a distinct award but you will receive the full foundation certificate only on completion of both the modules.

Any registration cancelled within 48 hours of the initial registration will be refunded in FULL (please note that all cancellations will incur a 5% deduction in the refunded amount due to transactional costs applicable while refunding). Refunds will be processed within 30 days of receipt of written request for refund. Kindly go through our Refund Policy for more details:  https://www.knowledgehut.com/refund-policy

Please send in an email to support@knowledgehut.com, and we will answer any queries you may have!

Foundation Certificate in Marketing Course in Kuala Lumpur

Kuala Lumpur is the fastest growing metropolitan in South East Asia and the capital city of Malaysia. Any business aims to deliver to their customers with their expectations being taken care of. In this day and age when the customer is king, it is prudent for any business to leverage the satisfaction of the customer and this can be done through effective marketing. Whether it is for sustaining the business, expanding the business or making the business successful, marketing is the buzzword that will help achieve all this. We at, KnowledgeHut Academyrealize this and hence bring youFoundation Certificate in Marketing in Kuala Lumpur that will help you kick start a glowing career in marketing. What is the course all about? The Foundation Certificate in Marketing training in Kuala Lumpur is a well-rounded workshop that will get you expertise in essential marketing skills and the focus and confidence to handle on the job challenges. You will learn how to devise marketing strategies through numerous case studies, practical sessions and real world examples that will be presented to you at the workshop. The in-depth courseware and training by expert tutors will also help you prepare for the prestigious Foundation Certificate in Marketing by The Chartered Institute of Marketing, a credential that is well recognized throughout the world. Benefits of the course KnowledgeHut has been training professionals for several years now and has given the industry many talented professionals. The coaching institute?s Foundation Certificate in Marketing Certification is an e-learning course that focuses on providingparticipants with an insight into the world of marketing through comprehensive study material, hands on practice sessions, scenario based workshop, extensive courseware in downloadable format, and much more. The KnowledgeHut Way Enrolling for this online e-learning course will help the candidate focus on promoting sales, build customer and stakeholder support and learn the tactical mind set needed to come up with marketing strategies that will help promote business. This is a great value addition to your resume and will ensure that you are differentiated from other candidates in the eyes of hiring companies. Enrol now for a lucrative career in marketing. You can also take up demo classes before enrolling. The fee of the course is affordably priced and is a great bargain considering the add-ons you get. You will also save travel time by taking the classes online. The workshop is conducted by highly qualified and experienced tutors/trainers who have industry experience.

other training

How We Can Help You

Course Details