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Foundation Certificate in Marketing Training in Lagos, Nigeria
Rated 4/5 based on 19 customer reviews

Foundation Certificate in Marketing Training in Lagos, Nigeria

Get ready for a successful career in marketing with KnowledgeHut’s Foundation Certificate in Marketing course

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Modes of Delivery

Live Online (Virtual)

Collaborative, enriching virtual sessions, led by world class instructors at time slots to suit your convenience.

Team/Corporate Training

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Description

The main aim of any business is to deliver customer value. In today’s world, the customer is the king and the main reason for the survival of any business. How then, can an organization ensure that the customer gets what he wants? The answer—through effective marketing. Marketing has several advantages. Not only does it help promote sales for the business but it also helps build a loyal customer base, leads to increased support from stakeholders and helps keep ahead of the competition.

Organizations invest heavily in marketing and there is always a demand for qualified marketing professionals.

We at KnowledgeHut recognize this and hence bring you a course that will help you prepare for the prestigious Foundation Certificate in Marketing, offered by The Chartered Institute of Marketing (CIM). This course will help you chart out a successful marketing career by arming you with skills necessary to perform well in a support-level marketing role.

With its in-depth courseware, our practical, scenario based workshops will give you an insightful look at the world of marketing and help you pass the certification with flying colors. Join today and unleash your potential!

What you will learn:
  • Understand how marketing drives businesses
  • Understand the factors that influence customer behaviour
  • Learn to collect and use information for earning customer loyalty
  • Learn how to engage with customers and get them what they want
  • Learn how to develop successful marketing strategies that will help promote business
  • Use it as a stepping stone for future qualifications in marketing
You will also get:
  • Downloadable courseware
  • Exam help

Key Features

Intensive course to help you aim for a first time pass of the CIM’s Foundation Certificate in Marketing
Learn essential skills for a successful marketing role
Downloadable e-book
Learn through examples and case studies
Promote sales, build customer and stakeholder support
Expert instructors with significant marketing experience

Certification

Prerequisites:

There are no prerequisites for appearing for the exam but if English is not your first language, you would be required to provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.

Certification:

Participants will gain the certification on successfully clearing two mandatory modules: Marketing Principles and Customer communications.

For more information visit: https://www.cim.co.uk/qualifications/foundation-certificate-in-professional-marketing/

The Exam:
  • Marketing Principle is a 90 minute exam, comprised of 50 multiple-choice questions
  • Customer communications requires submission of a seven page assignment based on a given scenario and an organisation of choice. This assignment is broken down into three tasks

Each of the modules can be taken as a stand-alone to gain a module award.

Curriculum

Unit 1: Discovering Marketing

  • Describe the role and function of marketing within organizations (15%)
  • Explain the factors that influence consumer behavior (15%)

Unit 2: The Marketing Environment

  • Identify the key components of the marketing environment (20%)
  • Know how to collect relevant information about the marketing environment (15%)

Unit 3: The Marketing Mix

  • Describe the concept and elements of the marketing mix (20%)
  • Know how the marketing mix is applied in different contextual settings (15%)
Unit 1: Who are customers?
  • Have an understanding of different types of customers (15%)
  • Understand the nature and importance of customer relationships (15%)
Unit 2: Communicating with customers
  • Know the purpose and process of marketing communications (10%)
  • Understand the range of different marketing communications tools available (30%)
Unit 3: Creating a marketing communications campaign
  • Be able to create an outline marketing communications campaign (20%)
  • Be able to implement the marketing communications campaign (10%)

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The KnowledgeHut course covered all concepts from basic to advanced. My trainer was very knowledgeable and I really liked the way he mapped all concepts to real world situations. The tasks done during the workshops helped me a great deal to add value to my career. I also liked the way the customer support was handled, they helped me throughout the process.

Attended PMP® Certification workshop in May 2018

Overall, the training session at KnowledgeHut was a great experience. I learnt many things. I especially appreciate the fact that KnowledgeHut offers so many modes of learning and I was able to choose what suited me best. My trainer covered all the topics with live examples. I'm glad that I invested in this training.

Attended PMP® Certification workshop in May 2018

Everything was well organized. I would definitely refer their courses to my peers as well. The customer support was very interactive. As a small suggestion to the trainer, it will be better if we have discussions in the end like Q&A sessions.

Attended PMP® Certification workshop in May 2018

I am glad to have attended KnowledgeHut's training program. Really I should thank my friend for referring me here. I was impressed with the trainer who explained advanced concepts thoroughly and with relevant examples. Everything was well organized. I would definitely refer some of their courses to my peers as well.

Attended PMP® Certification workshop in May 2018

KnowledgeHut is a great platform for beginners as well as experienced professionals who want to get into the data science field. Trainers are well experienced and participants are given detailed ideas and concepts.

Attended PMP® Certification workshop in May 2018

KnowldgeHut's training session included everything that had been promised. The trainer was very knowledgeable and the practical sessions covered every topic. World class training from a world class institue.

Attended Certified ScrumMaster (CSM)® workshop in May 2018

The course material was designed very well. It was one of the best workshops I have ever attended in my career. Knowledgehut is a great place to learn new skills. The certificate I received after my course helped me get a great job offer. The training session was really worth investing.

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Attended Agile and Scrum workshop in May 2018
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Frequently Asked Questions

This credential offered by the prestigious Chartered Institute of Marketing (CIM) gives you the required knowledge to plan and work on strategic marketing plans at the management level. The skills you learn from this course will enable you to measure and analyse market trends and use it to positively impact your organization by taking strategic decisions.

Browse through any job-search site and you will see the demand for marketing professionals. This is because as businesses grow and competition heats-up, organizations use marketing as a tool to reach customers and get their attention. Naturally, there is a demand for qualified professionals who can deliver on the job. A credential from a well-recognized institute in marketing sets you apart from the crowd and reflects your capability in delivering goals and reaching milestones.

There are no prerequisites to apply for this course. But if English is not your first language then CIM demands that you provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.

This course is ideal for candidates who wish to start out on a career in marketing or marketing professionals who want to further their career by revisiting concepts.

The exam is conducted in the form of two modules, both of which need to be passed to gain the credential. One is based on Marketing principles, which is a 90 minute exam, comprised of 50 multiple-choice questions. The second module is Customer Communications, which is assignment based and split into three tasks.

Achieving each module will give you a distinct award but you will receive the full foundation certificate only on completion of both the modules.

Any registration cancelled within 48 hours of the initial registration will be refunded in FULL (please note that all cancellations will incur a 5% deduction in the refunded amount due to transactional costs applicable while refunding). Refunds will be processed within 30 days of receipt of written request for refund. Kindly go through our Refund Policy for more details:  https://www.knowledgehut.com/refund-policy

Please send in an email to support@knowledgehut.com, and we will answer any queries you may have!

Foundation Certificate in Marketing Course in Lagos

Lagos is the most economically important state in Nigeria. There are plenty of services and product companies that cater to number of customers. The ultimate goal of these companies is to rope in and keep customers engaged and this they do through effective marketing. By its very definition marketing in the process by which products and services are introduced to customers and this is what these organizations in Lagos attempt to do. There is therefore a huge demand for Marketing professionals with the right attitude and qualification who can develop intelligent marketing strategies to help the business flourish. Keeping this in view, KnowledgeHut Academy is offering Foundation Certificate in Marketing in Lagos, a highly respected credential that will help jump start your career in this field. What is the course all about? The Foundation Certificate in Marketing training in Lagos offered by KnowledgeHut helps participants gain the practical and theoretical knowledge needed to pass the exam and do well professionally. The Foundation Certificate in Marketing Certificationis achieved by clearing two modules namely Marketing Principles and Customer Communications. Clearing both modules is mandatory to achieve the certification but the modules can be taken as stand-alone units. The workshop will ensure that you are well equipped with essential skills to become a successful marketing personnel with confidence to take on on-the-job challenges. Benefits of the course Enrolling with KnowledgeHut will bring you immense benefits. Along with learning from a prestigious institute you will also get benefits such as instruction from world class trainers, excellent infrastructure, comprehensive courseware in e-format and many such benefits. The Foundation Certificate in Marketing Certification is an e-learning course that will ensure that you get insights into the world of marketing through in-depth study material, scenario based workshop, practice sessions and downloadable e-books. The KnowledgeHut Way KnowledgeHut is a premier coaching institute and enrolling for this online e-learning course will help the candidate focus on building their marketing career. This certification will put your resume on top of every recruiter?s pile and set you apart from your non-certified peers. We also arrange for demo classes that you can take before enrolling for the course. The course fee is reasonable. This course is apt for working professionals as it can be taken online at anyplace and anytime. The workshop is conducted by tutors/trainers who have years of experience.

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