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The main aim of any business is to deliver customer value. In today’s world, the customer is the king and the main reason for the survival of any business. How then, can an organization ensure that the customer gets what he wants? The answer—through effective marketing. Marketing has several advantages. Not only does it help promote sales for the business but it also helps build a loyal customer base, leads to increased support from stakeholders and helps keep ahead of the competition.
Organizations invest heavily in marketing and there is always a demand for qualified marketing professionals.
We at KnowledgeHut recognize this and hence bring you a course that will help you prepare for the prestigious Foundation Certificate in Marketing, offered by The Chartered Institute of Marketing (CIM). This course will help you chart out a successful marketing career by arming you with skills necessary to perform well in a support-level marketing role.
With its in-depth courseware, our practical, scenario based workshops will give you an insightful look at the world of marketing and help you pass the certification with flying colors. Join today and unleash your potential!
There are no prerequisites for appearing for the exam but if English is not your first language, you would be required to provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.
Participants will gain the certification on successfully clearing two mandatory modules: Marketing Principles and Customer communications.
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Each of the modules can be taken as a stand-alone to gain a module award.
Unit 1: Discovering Marketing
Unit 2: The Marketing Environment
Unit 3: The Marketing Mix
I liked the way KnowledgeHut framed the course structure. The trainer was really helpful and completed the syllabus on time and also provided live examples. KnowledgeHut has got the best trainers in the education industry. Overall the session was a great experience.Attended Certified ScrumMaster®(CSM) workshop in May 2018
The trainer was really helpful and completed the syllabus on time and also provided live examples which helped me to remember the concepts. Now, I am in the process of completing the certification. Overall good experience.Attended PMP® Certification workshop in May 2018
The instructor was very knowledgeable, the course was structured very well. I would like to sincerely thank the customer support team for extending their support at every step. They were always ready to help and supported throughout the process.Attended Agile and Scrum workshop in May 2018
I liked the way KnowledgeHut course got structured. My trainer took really interesting sessions which helped me to understand the concepts clearly. I would like to thank my trainer for his guidance.Attended PMP® Certification workshop in May 2018
Trainer at KnowledgeHut made sure to address all my doubts clearly. I was really impressed with the training and I was able to learn a lot of new things. It was a great platform to learn.Attended PMP® Certification workshop in May 2018
I really enjoyed the training session and am extremely satisfied. All my doubts on the topics were cleared with live examples. KnowledgeHut has got the best trainers in the education industry. Overall the session was a great experience.Attended Agile and Scrum workshop in May 2018
It is always great to talk about Knowledgehut. I liked the way they supported me until I get certified. I would like to extend my appreciation for the support given throughout the training. My trainer was very knowledgeable and liked the way of teaching. My special thanks to the trainer for his dedication, learned many things from him.Attended Certified ScrumMaster®(CSM) workshop in May 2018
I would like to extend my appreciation for the support given throughout the training. My trainer was very knowledgeable and I liked the way of teaching. The hands-on sessions helped us understand the concepts thoroughly. Thanks to Knowledgehut.Attended Certified ScrumMaster®(CSM) workshop in May 2018
This credential offered by the prestigious Chartered Institute of Marketing (CIM) gives you the required knowledge to plan and work on strategic marketing plans at the management level. The skills you learn from this course will enable you to measure and analyse market trends and use it to positively impact your organization by taking strategic decisions.
Browse through any job-search site and you will see the demand for marketing professionals. This is because as businesses grow and competition heats-up, organizations use marketing as a tool to reach customers and get their attention. Naturally, there is a demand for qualified professionals who can deliver on the job. A credential from a well-recognized institute in marketing sets you apart from the crowd and reflects your capability in delivering goals and reaching milestones.
There are no prerequisites to apply for this course. But if English is not your first language then CIM demands that you provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.
This course is ideal for candidates who wish to start out on a career in marketing or marketing professionals who want to further their career by revisiting concepts.
The exam is conducted in the form of two modules, both of which need to be passed to gain the credential. One is based on Marketing principles, which is a 90 minute exam, comprised of 50 multiple-choice questions. The second module is Customer Communications, which is assignment based and split into three tasks.
Achieving each module will give you a distinct award but you will receive the full foundation certificate only on completion of both the modules.
Any registration cancelled within 48 hours of the initial registration will be refunded in FULL (please note that all cancellations will incur a 5% deduction in the refunded amount due to transactional costs applicable while refunding). Refunds will be processed within 30 days of receipt of written request for refund. Kindly go through our Refund Policy for more details: https://www.knowledgehut.com/refund-policy