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Foundation Certificate in Marketing Training in Melbourne, Australia
Rated 4/5 based on 19 customer reviews

Foundation Certificate in Marketing Training in Melbourne, Australia

Get ready for a successful career in marketing with KnowledgeHut’s Foundation Certificate in Marketing course

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Modes of Delivery

Online Classroom

Collaborative, enriching virtual sessions, led by world class instructors at time slots to suit your convenience.

Team/Corporate Training

Our Corporate training is carefully structured to help executives keep ahead of rapidly evolving business environments.
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Description

The main aim of any business is to deliver customer value. In today’s world, the customer is the king and the main reason for the survival of any business. How then, can an organization ensure that the customer gets what he wants? The answer—through effective marketing. Marketing has several advantages. Not only does it help promote sales for the business but it also helps build a loyal customer base, leads to increased support from stakeholders and helps keep ahead of the competition.

Organizations invest heavily in marketing and there is always a demand for qualified marketing professionals.

We at KnowledgeHut recognize this and hence bring you a course that will help you prepare for the prestigious Foundation Certificate in Marketing, offered by The Chartered Institute of Marketing (CIM). This course will help you chart out a successful marketing career by arming you with skills necessary to perform well in a support-level marketing role.

With its in-depth courseware, our practical, scenario based workshops will give you an insightful look at the world of marketing and help you pass the certification with flying colors. Join today and unleash your potential!

What you will learn:
  • Understand how marketing drives businesses
  • Understand the factors that influence customer behaviour
  • Learn to collect and use information for earning customer loyalty
  • Learn how to engage with customers and get them what they want
  • Learn how to develop successful marketing strategies that will help promote business
  • Use it as a stepping stone for future qualifications in marketing
You will also get:
  • Downloadable courseware
  • Exam help

Key Features

Intensive course to help you aim for a first time pass of the CIM’s Foundation Certificate in Marketing
Learn essential skills for a successful marketing role
Downloadable e-book
Learn through examples and case studies
Promote sales, build customer and stakeholder support
Expert instructors with significant marketing experience

Certification

Prerequisites:

There are no prerequisites for appearing for the exam but if English is not your first language, you would be required to provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.

Certification:

Participants will gain the certification on successfully clearing two mandatory modules: Marketing Principles and Customer communications.

For more information visit:

https://www.cim.co.uk/qualifications/existing-qualifications/foundation-certificate-in-marketing/

The Exam:
  • Marketing Principle is a 90 minute exam, comprised of 50 multiple-choice questions
  • Customer communications requires submission of a seven page assignment based on a given scenario and an organisation of choice. This assignment is broken down into three tasks

Each of the modules can be taken as a stand-alone to gain a module award.

Curriculum

Unit 1: Discovering Marketing

  • Describe the role and function of marketing within organizations (15%)
  • Explain the factors that influence consumer behavior (15%)

Unit 2: The Marketing Environment

  • Identify the key components of the marketing environment (20%)
  • Know how to collect relevant information about the marketing environment (15%)

Unit 3: The Marketing Mix

  • Describe the concept and elements of the marketing mix (20%)
  • Know how the marketing mix is applied in different contextual settings (15%)
Unit 1: Who are customers?
  • Have an understanding of different types of customers (15%)
  • Understand the nature and importance of customer relationships (15%)
Unit 2: Communicating with customers
  • Know the purpose and process of marketing communications (10%)
  • Understand the range of different marketing communications tools available (30%)
Unit 3: Creating a marketing communications campaign
  • Be able to create an outline marketing communications campaign (20%)
  • Be able to implement the marketing communications campaign (10%)

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I liked the way KnowledgeHut framed the course structure. The trainer was really helpful and completed the syllabus on time and also provided live examples.  KnowledgeHut has got the best trainers in the education industry. Overall the session was a great experience.

Attended Certified ScrumMaster®(CSM) workshop in May 2018

It’s my time to thank one of my colleagues for referring Knowledgehut for the training. Really it was worth investing in the course. The customer support was very interactive. The trainer took a practical session which is supporting me in my daily work. I learned many things in that session, to be honest, the overall experience was incredible!

Attended PMP® Certification workshop in May 2018

The trainer was really helpful and completed the syllabus on time and also provided live examples which helped me to remember the concepts. Now, I am in the process of completing the certification. Overall good experience.

Attended PMP® Certification workshop in May 2018

I had enrolled for the course last week. I liked the way KnowledgeHut framed the course structure. The trainer was really helpful and completed the syllabus on time and also provided live examples which helped me to remember the concepts.

Attended Agile and Scrum workshop in May 2018

I am really happy with the trainer because the training session went beyond expectation. Trainer has got in-depth knowledge and excellent communication skills. This training actually made me prepared for my future projects.

Attended Agile and Scrum workshop in May 2018

I liked the way KnowledgeHut course got structured. My trainer took really interesting sessions which helped me to understand the concepts clearly. I would like to thank my trainer for his guidance.

Attended PMP® Certification workshop in May 2018

Knowledgehut is known for the best training. I came to know about Knowledgehut through one of my friends. I liked the way they have framed the entire course. During the course, I worked a lot on many projects and learned many things which will help me to enhance my career. The hands-on sessions helped us understand the concepts thoroughly. Thanks to Knowledgehut.

Attended Agile and Scrum workshop in May 2018

Trainer really was helpful and completed the syllabus covering each and every concept with examples on time. Knowledgehut also got good customer support to handle people like me.

Attended Certified ScrumMaster®(CSM) workshop in May 2018
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Frequently Asked Questions

This credential offered by the prestigious Chartered Institute of Marketing (CIM) gives you the required knowledge to plan and work on strategic marketing plans at the management level. The skills you learn from this course will enable you to measure and analyse market trends and use it to positively impact your organization by taking strategic decisions.

Browse through any job-search site and you will see the demand for marketing professionals. This is because as businesses grow and competition heats-up, organizations use marketing as a tool to reach customers and get their attention. Naturally, there is a demand for qualified professionals who can deliver on the job. A credential from a well-recognized institute in marketing sets you apart from the crowd and reflects your capability in delivering goals and reaching milestones.

There are no prerequisites to apply for this course. But if English is not your first language then CIM demands that you provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.

This course is ideal for candidates who wish to start out on a career in marketing or marketing professionals who want to further their career by revisiting concepts.

The exam is conducted in the form of two modules, both of which need to be passed to gain the credential. One is based on Marketing principles, which is a 90 minute exam, comprised of 50 multiple-choice questions. The second module is Customer Communications, which is assignment based and split into three tasks.

Achieving each module will give you a distinct award but you will receive the full foundation certificate only on completion of both the modules.

Any registration cancelled within 48 hours of the initial registration will be refunded in FULL (please note that all cancellations will incur a 5% deduction in the refunded amount due to transactional costs applicable while refunding). Refunds will be processed within 30 days of receipt of written request for refund. Kindly go through our Refund Policy for more details:  https://www.knowledgehut.com/refund-policy

Please send in an email to support@knowledgehut.com, and we will answer any queries you may have!

Foundation Certificate in Marketing Course in Melbourne

Melbourne is the capital city of the Australian state of Victoria. It is the centre of business and commerce housing such businesses such as ANZ, Australian Bank, Oracle, IBM and many other giants. These and other businesses are in a large way very customer oriented and hence their aim is to attract and retain customers. Marketing is the medium by which they promote their services and products and sell it to customers, new and old. Marketing executives and professionals are therefore in high demand and also command high respect and salaries. We realize this and hence bring you the Foundation Certificate in Marketing in Melbourne course that will give you the credential and the expertise to execute marketing strategies and make your business a success. What is the course all about? The Foundation Certificate in Marketing training in Melbourne is a full-fledged course led by experienced tutors/trainers who have years of experience and conduct the workshop in a highly experiential and interactive way. The workshop also helps you prepare for the Foundation Certificate in Marketing, offered by The Chartered Institute of Marketing (CIM) a world renowned credential that is a relfection of your expertise and passion for the field of marketing. Our courseware and training material will help you aim for a first time pass of this exam. Benefits of the course KnowledgeHut being a dedicated professional coaching institute brings you the best of its infrastructure, coaching and classroom amenities for the Foundation Certificate in Marketing Certification. This is an e-learning course especially designed for working professionals who do not have the time to attend regular workshops. They can take these online classes at a time and place that suits them. The KnowledgeHut Way Enrolling for this online e-learning course will help the candidate focus on promoting sales, build customer and stakeholder support. Besides the credential is a great way to get your resume noticed and embark on a successful career.

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