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The main aim of any business is to deliver customer value. In today’s world, the customer is the king and the main reason for the survival of any business. How then, can an organization ensure that the customer gets what he wants? The answer—through effective marketing. Marketing has several advantages. Not only does it help promote sales for the business but it also helps build a loyal customer base, leads to increased support from stakeholders and helps keep ahead of the competition.
Organizations invest heavily in marketing and there is always a demand for qualified marketing professionals.
We at KnowledgeHut recognize this and hence bring you a course that will help you prepare for the prestigious Foundation Certificate in Marketing, offered by The Chartered Institute of Marketing (CIM). This course will help you chart out a successful marketing career by arming you with skills necessary to perform well in a support-level marketing role.
With its in-depth courseware, our practical, scenario based workshops will give you an insightful look at the world of marketing and help you pass the certification with flying colors. Join today and unleash your potential!
There are no prerequisites for appearing for the exam but if English is not your first language, you would be required to provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.
Participants will gain the certification on successfully clearing two mandatory modules: Marketing Principles and Customer communications.
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Each of the modules can be taken as a stand-alone to gain a module award.
Unit 1: Discovering Marketing
Unit 2: The Marketing Environment
Unit 3: The Marketing Mix
The KnowledgeHut course covered all concepts from basic to advanced. My trainer was very knowledgeable and I really liked the way he mapped all concepts to real world situations. The tasks done during the workshops helped me a great deal to add value to my career. I also liked the way the customer support was handled, they helped me throughout the process.Attended PMP® Certification workshop in May 2018
The hands-on sessions helped us understand the concepts thoroughly. Thanks to Knowledgehut. I really liked the way the trainer explained the concepts. He was very patient and well informed.Attended Certified ScrumMaster (CSM)® workshop in May 2018
The teaching methods followed by Knowledgehut is really unique. The best thing is that I missed a few of the topics, and even then the trainer took the pain of taking me through those topics in the next session. I really look forward to joining KnowledgeHut soon for another training session.Attended Certified ScrumMaster (CSM)® workshop in May 2018
I feel Knowledgehut is one of the best training providers. Our trainer was a very knowledgeable person who cleared all our doubts with the best examples. He was kind and cooperative. The courseware was excellent and covered all concepts. Initially, I just had a basic knowledge of the subject but now I know each and every aspect clearly and got a good job offer as well. Thanks to Knowledgehut.Attended Agile and Scrum workshop in May 2018
KnowledgeHut has excellent instructors. The training session gave me a lot of exposure to test my skills and helped me grow in my career. The Trainer was very helpful and completed the syllabus covering each and every concept with examples on time.Attended PMP® Certification workshop in May 2018
The course materials were designed very well with all the instructions. The training session gave me a lot of exposure to industry relevant topics and helped me grow in my career.Attended PMP® Certification workshop in May 2018
This is a great course to invest in. The trainers are experienced, conduct the sessions with enthusiasm and ensure that participants are well prepared for the industry. I would like to thank my trainer for his guidance.Attended PMP® Certification workshop in May 2018
Trainer really was helpful and completed the syllabus covering each and every concept with examples on time. Knowledgehut staff was friendly and open to all questions.Attended Certified ScrumMaster (CSM)® workshop in May 2018
This credential offered by the prestigious Chartered Institute of Marketing (CIM) gives you the required knowledge to plan and work on strategic marketing plans at the management level. The skills you learn from this course will enable you to measure and analyse market trends and use it to positively impact your organization by taking strategic decisions.
Browse through any job-search site and you will see the demand for marketing professionals. This is because as businesses grow and competition heats-up, organizations use marketing as a tool to reach customers and get their attention. Naturally, there is a demand for qualified professionals who can deliver on the job. A credential from a well-recognized institute in marketing sets you apart from the crowd and reflects your capability in delivering goals and reaching milestones.
There are no prerequisites to apply for this course. But if English is not your first language then CIM demands that you provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.
This course is ideal for candidates who wish to start out on a career in marketing or marketing professionals who want to further their career by revisiting concepts.
The exam is conducted in the form of two modules, both of which need to be passed to gain the credential. One is based on Marketing principles, which is a 90 minute exam, comprised of 50 multiple-choice questions. The second module is Customer Communications, which is assignment based and split into three tasks.
Achieving each module will give you a distinct award but you will receive the full foundation certificate only on completion of both the modules.
Any registration cancelled within 48 hours of the initial registration will be refunded in FULL (please note that all cancellations will incur a 5% deduction in the refunded amount due to transactional costs applicable while refunding). Refunds will be processed within 30 days of receipt of written request for refund. Kindly go through our Refund Policy for more details: https://www.knowledgehut.com/refund-policy