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Foundation Certificate in Marketing Training in Toronto, Canada
Rated 4/5 based on 19 customer reviews

Foundation Certificate in Marketing Training in Toronto, Canada

Get ready for a successful career in marketing with KnowledgeHut’s Foundation Certificate in Marketing course

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Modes of Delivery

Live Online (Virtual)

Collaborative, enriching virtual sessions, led by world class instructors at time slots to suit your convenience.

Team/Corporate Training

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Description

The main aim of any business is to deliver customer value. In today’s world, the customer is the king and the main reason for the survival of any business. How then, can an organization ensure that the customer gets what he wants? The answer—through effective marketing. Marketing has several advantages. Not only does it help promote sales for the business but it also helps build a loyal customer base, leads to increased support from stakeholders and helps keep ahead of the competition.

Organizations invest heavily in marketing and there is always a demand for qualified marketing professionals.

We at KnowledgeHut recognize this and hence bring you a course that will help you prepare for the prestigious Foundation Certificate in Marketing, offered by The Chartered Institute of Marketing (CIM). This course will help you chart out a successful marketing career by arming you with skills necessary to perform well in a support-level marketing role.

With its in-depth courseware, our practical, scenario based workshops will give you an insightful look at the world of marketing and help you pass the certification with flying colors. Join today and unleash your potential!

What you will learn:
  • Understand how marketing drives businesses
  • Understand the factors that influence customer behaviour
  • Learn to collect and use information for earning customer loyalty
  • Learn how to engage with customers and get them what they want
  • Learn how to develop successful marketing strategies that will help promote business
  • Use it as a stepping stone for future qualifications in marketing
You will also get:
  • Downloadable courseware
  • Exam help

Key Features

Intensive course to help you aim for a first time pass of the CIM’s Foundation Certificate in Marketing
Learn essential skills for a successful marketing role
Downloadable e-book
Learn through examples and case studies
Promote sales, build customer and stakeholder support
Expert instructors with significant marketing experience

Certification

Prerequisites:

There are no prerequisites for appearing for the exam but if English is not your first language, you would be required to provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.

Certification:

Participants will gain the certification on successfully clearing two mandatory modules: Marketing Principles and Customer communications.

For more information visit: https://www.cim.co.uk/qualifications/foundation-certificate-in-professional-marketing/

The Exam:
  • Marketing Principle is a 90 minute exam, comprised of 50 multiple-choice questions
  • Customer communications requires submission of a seven page assignment based on a given scenario and an organisation of choice. This assignment is broken down into three tasks

Each of the modules can be taken as a stand-alone to gain a module award.

Curriculum

Unit 1: Discovering Marketing

  • Describe the role and function of marketing within organizations (15%)
  • Explain the factors that influence consumer behavior (15%)

Unit 2: The Marketing Environment

  • Identify the key components of the marketing environment (20%)
  • Know how to collect relevant information about the marketing environment (15%)

Unit 3: The Marketing Mix

  • Describe the concept and elements of the marketing mix (20%)
  • Know how the marketing mix is applied in different contextual settings (15%)
Unit 1: Who are customers?
  • Have an understanding of different types of customers (15%)
  • Understand the nature and importance of customer relationships (15%)
Unit 2: Communicating with customers
  • Know the purpose and process of marketing communications (10%)
  • Understand the range of different marketing communications tools available (30%)
Unit 3: Creating a marketing communications campaign
  • Be able to create an outline marketing communications campaign (20%)
  • Be able to implement the marketing communications campaign (10%)

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The course which I took from Knowledgehut was very useful and helped me to achieve my goal. The course was designed with advanced concepts and the tasks during the course given by the trainer helped me to step up in my career. I loved the way the technical and sales team handled everything. The course I took is worth the money.

Attended PMP® Certification workshop in May 2018

I had enrolled for the course last week at KnowledgeHut. The course was very well structured. The trainer was really helpful and completed the syllabus on time and also provided real world examples which helped me to remember the concepts.

Attended Agile and Scrum workshop in May 2018

The customer support was very interactive. The trainer took a very practical oriented session which is supporting me in my daily work. I learned many things in that session. Because of these training sessions, I would be able to sit for the exam with confidence.

Attended Agile and Scrum workshop in May 2018

This is a great course to invest in. The trainers are experienced, conduct the sessions with enthusiasm and ensure that participants are well prepared for the industry. I would like to thank my trainer for his guidance.

Attended PMP® Certification workshop in May 2018

The teaching methods followed by Knowledgehut is really unique. The best thing is that I missed a few of the topics, and even then the trainer took the pain of taking me through those topics in the next session. I really look forward to joining KnowledgeHut soon for another training session.

Attended Certified ScrumMaster (CSM)® workshop in May 2018

The workshop was practical with lots of hands on examples which has given me the confidence to do better in my job. I learned many things in that session with live examples. The study materials are relevant and easy to understand and have been a really good support. I also liked the way the customer support team addressed every issue.

Attended PMP® Certification workshop in May 2018

The hands-on sessions helped us understand the concepts thoroughly. Thanks to Knowledgehut. I really liked the way the trainer explained the concepts. He was very patient and well informed.

Attended Certified ScrumMaster (CSM)® workshop in May 2018

Trainer really was helpful and completed the syllabus covering each and every concept with examples on time. Knowledgehut staff was friendly and open to all questions.

Attended Certified ScrumMaster (CSM)® workshop in May 2018
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Frequently Asked Questions

This credential offered by the prestigious Chartered Institute of Marketing (CIM) gives you the required knowledge to plan and work on strategic marketing plans at the management level. The skills you learn from this course will enable you to measure and analyse market trends and use it to positively impact your organization by taking strategic decisions.

Browse through any job-search site and you will see the demand for marketing professionals. This is because as businesses grow and competition heats-up, organizations use marketing as a tool to reach customers and get their attention. Naturally, there is a demand for qualified professionals who can deliver on the job. A credential from a well-recognized institute in marketing sets you apart from the crowd and reflects your capability in delivering goals and reaching milestones.

There are no prerequisites to apply for this course. But if English is not your first language then CIM demands that you provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.

This course is ideal for candidates who wish to start out on a career in marketing or marketing professionals who want to further their career by revisiting concepts.

The exam is conducted in the form of two modules, both of which need to be passed to gain the credential. One is based on Marketing principles, which is a 90 minute exam, comprised of 50 multiple-choice questions. The second module is Customer Communications, which is assignment based and split into three tasks.

Achieving each module will give you a distinct award but you will receive the full foundation certificate only on completion of both the modules.

Any registration cancelled within 48 hours of the initial registration will be refunded in FULL (please note that all cancellations will incur a 5% deduction in the refunded amount due to transactional costs applicable while refunding). Refunds will be processed within 30 days of receipt of written request for refund. Kindly go through our Refund Policy for more details:  https://www.knowledgehut.com/refund-policy

Please send in an email to support@knowledgehut.com, and we will answer any queries you may have!

Foundation Certificate in Marketing Course in Toronto

Foundation Certificate in Marketing in Toronto The capital of Ontario, Toronto, is a popular city in Canada and is an important IT, finance and media center which has created a number of job opportunities. There is a lot of demand for marketing professionals in Toronto and companies highly value those who have done the Foundation Certificate in Marketing in Toronto. KnowledgeHut offers the foundation certificate in marketing training in Toronto. The workshop is very popular since it trains one on the essential skills that are required by a firm it adds value to one?s resume. foundation certificate in marketing certification at the institute is conducted by a trainer and the fee to register at the academy is reasonable. What is the course all about? The foundation certificate in marketing training in Toronto prepares one for the CIM?s foundation certification in marketing and it also teaches how to promote sales in a company. The Foundation Certificate in Marketing in Toronto focuses on teaching the basics of building customer relationship which is essential for the job profile. Benefits of the course The course material is very comprehensive and the trainer teaches the module through lectures, online demo and practise sessions. The lectures conducted by the tutor can be attended by anyone who wants to start a career in the marketing field or even those who want to brush up their knowledge. The KnowledgeHut Way The cost to enrol at the KnowledgeHut academy is very nominal and the knowledge imparted by experienced trainers help you to perform in a live environment. The course is recommended for marketing professionals who want to brush up their knowledge and also for those who want to make a career in this field.

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