Peter Green led a grass root Agile transformation at Adobe from 2005 to 2015, starting with his own team, Adobe Audition. His influence includes the teams behind such software flagships as Photoshop, Acrobat, After Effects, Flash, Dreamweaver and Premiere Pro, as well as dozens of internal IT and platform technology teams and groups such as marketing and globalization. His work and mentorship were major factors enabling Adobe product teams to successfully transition from perpetual desktop products to the subscription-based service, Creative Cloud.
His hands-on Scrum and Agile training and coaching at all levels of the organization including executives helped lay the groundwork to shift teams from two-year product cycles to the frequent delivery of high-quality software and services.
Peter’s qualifications include Certified Scrum Trainer (CST), Innovation Games® Qualified Instructor, Conteneo Collaboration Architect, and a Leadership Agility™ 360 Administrator certification. He is also a much sought after instructional designer, coach, trainer, and facilitator. He is a frequent speaker and thought leader on Agile transformation, combining Lean Startup with scrum, Agile leadership, and emergent organizational models.
My purpose is to help people get deeply engaged in solving hard problems through connecting meaningfully with each other, their organization, and their customers.
I am an active trumpet player in Los Angeles and San Diego. I have a full recording studio of high end gear and am currently looking for a permanent space for said gear (it's currently in a spare room).
I led a grass roots agile transformation at Adobe from 2005 to 2015, starting with my own team (Adobe Audition), and then in 2008 moving into a full time role training and coaching nearly every Adobe creative product team, including such flagships as Photoshop, Acrobat, Flash, Dreamweaver and Premiere Pro, as well as dozens of internal IT and platform technology teams and groups like marketing, globalization, and even taxes . This hands on training and coaching was a major factor enabling Adobe's critical business transition from perpetual desktop products to subscription based services. The move from two year product cycles to frequent delivery of new features and improvements was critical to this transition, and Adobe's success in their transition to the cloud has been a rare one for a large, established software company. As Patrick Seitz wrote in Investor's Business Daily: "In terms of building up its cloud subscriber base, Adobe is hitting it out of the ballpark." Peter helped lay the groundwork for that shift by helping teams deliver working software and services frequently and at high quality.
In recent years, I helped leaders address key issues that often arise when scaling scrum across an organization to multiple teams, and was the go-to person for facilitating large, cross-team planning meetings and Creative Cloud wide retrospectives. I helped large groups re-organize according to "anti-fragile" patterns, and created training for senior leaders in adopting an agile leadership mindset and practices.
I also introduced key new approaches to customer and product discovery based on the Lean Startup framework. Barbara Spencer from my team originated an internal innovation program, teaming with VP of Creativity Mark Randall to develop the now open sourced Adobe KickBox program, described in Fast Company here: www.fastcodesign.com/3042128/adobes-kickbox-the-kit-to-launch-your-next-big-idea