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Post Graduate program in AI powered Product and Design Thinking

PG Certificate in AI Powered Product and Design Thinking

Learn to apply AI across the entire product lifecycle from discovery & design to launch & growth.

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PG Certificate in AI Powered Product Management and Design Thinking
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Early Bird 10% Discount – Valid till 12th September

Prerequisites for PG Certificate in AI Powered Product and Design Thinking

Prerequisites and Eligibility
  • Graduate or Diploma holder in any discipline
Prerequisites and Eligibility

Who can attend the PG Certificate in AI Powered Product and Design Thinking

Who is this program for?
  • Designed for Sales & Marketing professionals looking to transition into product-centric roles and build stronger product, customer and AI capabilities.
  • Ideal for Product Managers, Associate Product Managers and Program Managers looking to strengthen product growth strategy, Design Thinking and AI capabilities.
  • Relevant for business leaders, entrepreneurs and consultants looking to apply AI, innovation and customer-centric thinking to business and product challenges.
Who Should Attend
  • 500K+
    Professionals trained
  • 250+
    Workshops every month
  • 100+
    Countries and counting

PG Certificate in AI Powered Product and Design Thinking

Course Highlights

AI Embedded Across the Product Management Workflow

Apply AI across the PM workflow from AI-assisted discovery and prototyping to PRD drafting, roadmap critique, competitive research, launch planning and growth analytics, with verification built into the process.

Build the Complete Product Management Toolkit 

Develop practical expertise across customer discovery, JTBD, Design Thinking, prototyping, product strategy, roadmapping, PRDs, MVPs, pricing, GTM, growth analytics, and product economics.

Design Thinking as a Product Skill 

Practice the complete Design Thinking cycle-from Empathize and Define to Ideate, Prototype and Test-using empathy maps, personas, journey mapping, How Might We and structured ideation.

Growth Product Strategy, Economics & Experimentation

Build decision-making skills across willingness-to-pay research, SaaS unit economics, pricing, demand forecasting, CLV, CAC, MRR NPV/IRR, product profitability and A/B and A/A testing.

Live Learning & Industry-Led Application

Learn through 150+ hours of live online classes, live masterclasses, real-world case studies and expert-led projects designed around practical product decisions.

Dual Credential Advantage

Earn a completion certificate from iHUB DivyaSampark, IIT Roorkee along with a co-branded upGrad × Microsoft x LEAH completion certificate, bringing together academic and industry credentials.

WHY CHOOSE UPGRAD KNOWLEDGEHUT FOR PG Certificate in AI Powered Product and Design Thinking?

upGrad KnowledgeHut Edge

Learn with a Global Community

Collaborate with a diverse cohort of learners from across industries, functions, and geographies. Exchange ideas, solve real-world business challenges, and build a professional network that extends beyond the classroom.

Learn from Industry Experts

Gain practical insights from experienced analytics professionals and industry practitioners who bring real-world business challenges, consulting perspectives, and applied AI use cases into every live session.

Weekend Learning Designed for Working Professionals

Balance learning with work through a structured blend of weekend live classes and self-paced learning. Progress through the curriculum without interrupting your professional commitments.

Career-Focused Learning Outcomes

Develop practical skills that employers value through hands-on projects, AI-assisted analytics workflows, dual capstone projects, and a portfolio demonstrating your ability to solve real business problems using data and AI.

Post Graduate Certificate in PG Certificate in AI Powered Product and Design Thinking Curriculum

Curriculum

1. Product Management Foundations & Product Lifecycle

Module Overview

Build a strong foundation in Product Management by understanding the PM role, product thinking and the product lifecycle across different business and industry contexts.

Topics 

  • Product Management role and mandate  
  • Product vs. feature thinking  
  • Product concepts and key drivers  
  • Product lifecycle and evolution of Product Management  
  • Product Management across B2B and B2C contexts  
  • Products vs. services and PM in services organisations  

Hands-on 

  • Product lifecycle analysis  
  • Product vs. feature evaluation  
  • PM role and responsibility mapping  
  • Product case discussions  

 

2. Customer Discovery, Insights & Jobs-to-be-Done

Module Overview 

Learn how to uncover customer needs, identify meaningful opportunities and validate problems using structured discovery and Jobs-to-be-Done approaches.

Topics 

  • Customer discovery and interview techniques  
  • Ethnography and customer research  
  • Journey telemetry and advisory boards  
  • Jobs-to-be-Done (JTBD)  
  • Real-win-worth opportunity assessment  
  • Problem validation  

Hands-on 

  • Customer interview exercises  
  • JTBD analysis  
  • Opportunity assessment  
  • Problem validation exercises

3. Market Structure, Segmentation, Positioning & Forecasting

Module Overview 

Develop the skills to understand market opportunities, identify target segments, assess competitive positioning and estimate market demand.

Topics 

  • Market definition and sizing  
  • TAM, SAM and SOM  
  • Segmentation and targeting  
  • Competitor mapping and analysis  
  • Quantitative positioning  
  • Positioning for market advantage  
  • Disruptive positioning strategies  
  • Sales forecasting and demand estimation  

Hands-on 

  • Market sizing exercises  
  • Segmentation and targeting analysis  
  • Competitor mapping  
  • Positioning exercises  
  • Demand forecasting  

4. Design Thinking & Problem Framing

Module Overview 

Apply Design Thinking to understand customer needs, frame the right problems and develop solutions through a structured, customer-centric process.

Topics 

  • Five-stage Design Thinking cycle  
  • Empathize, Define, Ideate, Prototype and Test  
  • Empathy maps  
  • Personas  
  • Customer journey mapping  
  • “How Might We” framework  
  • Ideation and convergence  
  • Design Thinking in product development  

Hands-on 

  • Empathy mapping  
  • Persona development  
  • Journey mapping  
  • Problem-framing exercises  
  • Ideation and solution convergence

5. Product Design, Prototyping & Usability

Module Overview 

Translate product problems and concepts into tangible experiences through wireframing, prototyping and usability testing.

Topics 

  • Interaction design fundamentals  
  • Information design fundamentals  
  • Wireframing  
  • High-fidelity mockups  
  • MVP and concept testing  
  • Usability testing  
  • Design systems basics  
  • Collaboration with designers  

Hands-on 

  • Wireframe creation  
  • High-fidelity prototype development  
  • MVP concept testing  
  • Usability testing exercises  

 

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Course completion certificate

PG Certificate in AI Powered Product and Design Thinking

Get a course completion certificate from iHUB DivyaSampark, IIT Roorkee

iHUB DivyaSampark IIT Roorkee Sample Certificate
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Course completion certificate

PG Certificate in AI Powered Product and Design Thinking

Get a course completion certificate cobranded by upGrad x Microsoft x LEAH

upGrad Microsoft LEAH sample certification
Shareable on
LinkedIn
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PG Certificate in AI Powered Product and Design Thinking Course FAQs

Frequently Asked Questions
Course FAQs

1. Who is this program for?

The program is designed for working professionals looking to build stronger Product Management, Design Thinking and AI capabilities. It is particularly relevant for Sales and Marketing professionals looking to transition into product-centric roles, as well as Product Managers and Program Managers looking to strengthen their product strategy and AI skills

2. What are the eligibility requirements for the program?

Graduates and diploma holders from any discipline can apply.

3. Do I need prior coding or technical experience to join the program?

No. The program does not require any coding experience. It focuses on applying Product Management strategy and Design Thinking with AI to real-world product and business challenges.

4. What credentials will I receive after completing the program?

Learners receive a completion certificate from iHUB DivyaSampark, IIT Roorkee along with a co-branded upGrad × Microsoft x LEAH completion certificate.

Disclaimer

upGrad is a technology platform and is not a college or university. Any programme outcomes, including placements, salary growth, career progression, admissions, certifications, or other results, are not guaranteed and may vary based on individual circumstances and external factors. Certain programmes, certifications, examinations, memberships, and related services may be offered or provided by independent third-party institutions, universities, certificati