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Pay Per Click Advertising
Rated 4/5 based on 72 customer reviews

Pay Per Click Advertising

Do you want your website to top Google rankings? KnowledgeHut’s will teach you how

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Modes of Delivery

Classroom

Our classroom training provides you the opportunity to interact with instructors and benefit from face-to-face instruction.

Online Classroom

Collaborative, enriching virtual sessions, led by world class instructors at time slots to suit your convenience.

Team/Corporate Training

Our Corporate training is carefully structured to help executives keep ahead of rapidly evolving business environments.
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Description

Pay-per-click, is a form of online advertising where advertisers can attract customers to their websites and promote their business. Successful PPC campaigns can give instant and measurable results, promoting the brand to a global audience and attracting customers at the right time.

Promoters of small businesses have a lot to gain from PPC. Besides helping generate profits, it also puts the business on the world map on par with leading brands. But the key to harnessing these benefits is by designing ads that will generate maximum clicks for a website.

To help you do this, we bring a niche course that exposes you to all the tools and technologies and the tricks of the trade that will result in maximum ROI. You will learn to leverage search engine and bid management tools to attract the right sort of customers. You will learn the right way to use Google AdWords, keyword categorization, campaign structuring, ad copy creation, display advertising and other tips and tricks to become an ace PPC marketer.

On successful completion of the course, you will receive a Course Completion Certificate from KnowledgeHut with Credits (1 credit per hour of training).

What you will learn:
  • Learn how to improve the search of your current search marketing programs
  • Be open to new tools and techniques for better search marketing solutions
  • Know how to improve brand affinity and enhance brand recall
  • Determining factors that improve purchase intent

Key Features

Instructor-led, interactive course on Pay Per click advertising
Master the strategies that will help you implement effective PPC campaigns
Learn through hands on exercises, case studies and practical examples
Get mentored by industry experts
Comprehensive, downloadable courseware
Self-paced study designed for maximum learning benefit

Curriculum

  • Significance of Keywords & Match Types
  • Creating Effective Ad Copy & Ad Extensions
  • Campaign Strategizing
  • Learning Conversion Tracking, Bidding, and Reporting
  • Utilizing the Display Network
  • Managing an Account
  • Understanding Quality Score
  • Creating Your Account Strategy & Launching & Monitoring Accounts
  • Testing & Advanced Landing Page Strategy
  • Knowing varied Tools & Other Networks

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KnowledgeHut Course was designed with all the basic and advanced concepts. My trainer was very knowledgeable and liked the way of teaching. Various concepts and tasks during the workshops given by the trainer helped me to enhance my career. I also liked the way the customer support handled, they helped me throughout the process.

Attended PMP® Certification workshop in May 2018

I am glad to have attended KnowledgeHut’s training program. Really I should thank my friend for referring me here. I was impressed with the trainer, explained advanced concepts deeply with better examples. Everything was well organized. I would like to refer some of their courses to my peers as well.

Attended PMP® Certification workshop in May 2018

The customer support was very interactive. The trainer took a practical session which is supporting me in my daily work. I learned many things in that session. Because of these training sessions, I would be able to sit for the exam with confidence.

Attended Agile and Scrum workshop in May 2018

It is always great to talk about Knowledgehut. I liked the way they supported me until I get certified. I would like to extend my appreciation for the support given throughout the training. My trainer was very knowledgeable and liked the way of teaching. My special thanks to the trainer for his dedication, learned many things from him.

Attended Certified ScrumMaster®(CSM) workshop in May 2018

Knowledgehut is the best training provider which I believe. They have the best trainers in the education industry. Highly knowledgeable trainers have covered all the topics with live examples.  Overall the training session was a great experience.

Attended Agile and Scrum workshop in May 2018

I was totally surprised by the teaching methods followed by Knowledgehut. The trainer gave us tips and tricks throughout the training session. Training session changed my way of life. The best thing is that I missed a few of the topics even then I have thought those topics in the next day such a down to earth person was the trainer.

Attended Certified ScrumMaster®(CSM) workshop in May 2018

The course materials were designed very well with all the instructions. The training session gave me a lot of exposure and various opportunities and helped me in growing my career.

Attended PMP® Certification workshop in May 2018

The hands-on sessions helped us understand the concepts thoroughly. Thanks to Knowledgehut. I really liked the way the trainer explained the concepts. He is very patient.

Attended Certified ScrumMaster®(CSM) workshop in May 2018
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Front End Developer
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Yancey Rosenkrantz

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Ellsworth Bock

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Information Systems Manager
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Archibold Corduas

Senior Web Administrator
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Kayne Stewart slavsky

Project Manager
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Anabel Bavaro

Senior Engineer

Frequently Asked Questions

We expect participants to have a fair understanding on popular search engines and practical knowledge of the MS Office suite, which includes Word, Excel and PowerPoint. In addition, we advise you to have knowledge of Online Marketing and Internet Marketing concepts.

Yes, KnowledgeHut does offer virtual training for PPC Advertising. Call us for more information on the same.

On successful completion of the course you will receive a course completion certificate issued by KnowledgeHut.


You will receive 1 credit per hour of learning.

Whether you are aim is to work for a top notch advertising firm or freelance for several companies, a course in PPC is a must to understand the ropes of this trade and develop effective campaigns that will help attract customers and improve business.

Our workshop, which is a perfect blend of theory and practical exercises will make you an expert on the latest PPC tools and strategies and on how to maximize click-through rate and conversion.

Any registration cancelled within 48 hours of the initial registration will be refunded in FULL (please note that all cancellations will incur a 5% deduction in the refunded amount due to transactional costs applicable while refunding). Refunds will be processed within 30 days of receipt of written request for refund. Kindly go through our Refund Policy for more details: https://www.knowledgehut.com/refund.


Please send in an email to support@knowledgehut.com, and we will answer any queries you may have!

This course is relevant if you fit into one of these categories:

  • Internet Marketing Professionals
  • Website Agencies
  • Designers
  • Website Owners
  • Entrepreneurs
  • Business Owners
  • Marketing & Business Students

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