Pay Per Click Advertising

Learn to run effective campaigns through PPC advertising

  • Leverage search marketing to find the right audience
  • Learn through work-like projects and case studies
  • Promote brand through the latest PPC techniques  
  • 400,000 + Professionals trained
  • 250 + Workshops every month
  • 100 + Countries and counting

Maximize ROI with PPC Advertising

Pay-per-click, is a form of online advertising where advertisers can attract customers to their websites and promote their business. Successful PPC campaigns can give instant and measurable results, promoting the brand to a global audience and attracting customers at the right time. Promoters of small businesses have a lot to gain from PPC.

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  • 8 hours of live, instructor-led sessions 

  • Coaching by experienced PPC experts 

  • Balanced mix of classroom and practical sessions 

  • Hands-on learning with group exercises 

  • Downloadable comprehensive courseware 

  • Master concepts through case studies and activities 

The KnowledgeHut Edge

Learn from Industry Experts

Interact with certified instructors who are also industry experts. Listen, learn, explore, and apply! 

Updated Curriculum

Acquire the skills and understand all concepts easily with the latest PPC advertising practices.  

Hands-On Training

Learn with the help of theory-backed practical case studies, hands-on exercises, and practice.

Continual Learning Support

Monthly webinars, e-books, tutorials, interview questions and more to strengthen your learning. 

Learn Advanced Concepts

Learn basic concepts of PPC and build on it through step-by-step guidance. 

Career Support

Get career guidance to overcome challenges and embark on a career as a PPC expert in an enterprise. 


PPC Advertising Prerequisites

Participants in this course are recommended to have:

  • A fair understanding of popular search engines
  • Practical knowledge of the MS Office suite
  • Knowledge of Online Marketing and Internet Marketing concepts

Who should attend the course

Internet Marketing Professionals


Website Owners


Business Owners

Marketing & Business Students

Pay Per Click Advertising Schedules

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What you will learn

Search Marketing

Improve search marketing programs with new tools and techniques for better search marketing 

Nurturing Brand

Use Pay Per Click advertising to improve brand affinity and enhance brand recall 

Encourage Purchase

Explore and understand the various determining factors that improve purchase intent 

Measure Performance

Gain the capability and essential skills to track and monitor PPC advertising performance 

PPC Strategy

Get equipped to be able to plan, conceptualize and implement a PPC advertising strategy  

Best Practices

Learn the best practices that are being used in marketing through Pay Per Click advertising 

Transform Your Workforce

Boost Marketing with PPC Advertising

Train your marketing team to use PPC advertising to reach your target audience and encourage them to become customers. 

  • Immersive learning
  • Enhance brand recall
  • Customized training solutions
  • Create smoother customer journeys

500+ Clients

Pay Per Click Advertising Curriculum

  • Significance of Keywords & Match Types
  • Creating Effective Ad Copy & Ad Extensions
  • Campaign Strategizing
  • Learning Conversion Tracking, Bidding, and Reporting
  • Utilizing the Display Network 
  • Managing an Account
  • Understanding Quality Score
  • Creating Your Account Strategy & Launching & Monitoring Accounts
  • Testing & Advanced Landing Page Strategy
  • Knowing varied Tools & Other Networks 


PPC Advertising Training

The PPC advertising course will familiarize you with concepts related to marketing like: 

  • Improving search marketing programs 
  • New tools and techniques for better search marketing solutions 
  • Improving brand affinity and enhance brand recall 
  • Determining factors that improve purchase intent 

Whether your aim is to work for a top-notch advertising firm or freelance for several companies, a course in PPC is necessary to understand the ropes of this trade and develop effective campaigns that will help attract customers and improve business.

Our workshop, which is a perfect blend of theory and practical exercises, will make you an expert on the latest PPC tools and strategies and on how to maximize click-through rate and conversion. 

Participants should have a fair understanding of popular search engines and practical knowledge of the MS Office suite. In addition, they are advised to have knowledge of Online Marketing and Internet Marketing concepts. 

Workshop Experience

Currently, all our courses are offered online as live, interactive, trainer-led sessions where you will get to learn directly from the trainer with opportunities to discuss and clear doubts. 

Our instructors are trainers with experience working with PPC advertising. They also have hands-on experience and will be able to tell you the practical aspects of what you are learning.  

Our courses are delivered through live interactive virtual classrooms and can be structured according to the requirements of the course.

Our training focuses on interactive learning. Most class time is dedicated to hands-on exercises, lively discussions, and team collaboration, all facilitated by the trainer who is experienced in PPC advertising concepts and practices focused on conversion. The focus is on finding practical solutions to real-world scenarios in various environments, both big and small. 

In an online classroom, students can log in at the scheduled time to a live learning environment that is led by an instructor. You can interact, communicate, view, and discuss presentations, and engage with learning resources while working in groups, all in an online setting. Our instructors use an extensive set of collaboration tools and techniques which improve your online training experience. 

No, you cannot record the session. This program will be auto recorded on our LMS. 

Yes, you can switch your start date with prior notice of at least 24 hours and subject to availability in the desired batch. 

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