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Pay Per Click Advertising
Rated 4/5 based on 72 customer reviews

Pay Per Click Advertising

Do you want your website to top Google rankings? KnowledgeHut’s will teach you how

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Modes of Delivery

Classroom

Our classroom training provides you the opportunity to interact with instructors and benefit from face-to-face instruction.

Online Classroom

Collaborative, enriching virtual sessions, led by world class instructors at time slots to suit your convenience.

Team/Corporate Training

Our Corporate training is carefully structured to help executives keep ahead of rapidly evolving business environments.
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Description

Pay-per-click, is a form of online advertising where advertisers can attract customers to their websites and promote their business. Successful PPC campaigns can give instant and measurable results, promoting the brand to a global audience and attracting customers at the right time.

Promoters of small businesses have a lot to gain from PPC. Besides helping generate profits, it also puts the business on the world map on par with leading brands. But the key to harnessing these benefits is by designing ads that will generate maximum clicks for a website.

To help you do this, we bring a niche course that exposes you to all the tools and technologies and the tricks of the trade that will result in maximum ROI. You will learn to leverage search engine and bid management tools to attract the right sort of customers. You will learn the right way to use Google AdWords, keyword categorization, campaign structuring, ad copy creation, display advertising and other tips and tricks to become an ace PPC marketer.

On successful completion of the course, you will receive a Course Completion Certificate from KnowledgeHut with Credits (1 credit per hour of training).

What you will learn:
  • Learn how to improve the search of your current search marketing programs
  • Be open to new tools and techniques for better search marketing solutions
  • Know how to improve brand affinity and enhance brand recall
  • Determining factors that improve purchase intent

Key Features

Instructor-led, interactive course on Pay Per click advertising
Master the strategies that will help you implement effective PPC campaigns
Learn through hands on exercises, case studies and practical examples
Get mentored by industry experts
Comprehensive, downloadable courseware
Self-paced study designed for maximum learning benefit

Curriculum

  • Significance of Keywords & Match Types
  • Creating Effective Ad Copy & Ad Extensions
  • Campaign Strategizing
  • Learning Conversion Tracking, Bidding, and Reporting
  • Utilizing the Display Network
  • Managing an Account
  • Understanding Quality Score
  • Creating Your Account Strategy & Launching & Monitoring Accounts
  • Testing & Advanced Landing Page Strategy
  • Knowing varied Tools & Other Networks

reviews on our popular courses See All

I would like to thank the KnowledgeHut team for the overall experience. My trainer was fantastic. Trainers at KnowledgeHut are well experienced and really helpful. They completed the syllabus on time, and also helped me with real world examples.

Attended Agile and Scrum workshop in May 2018

The trainer was really helpful and completed the syllabus on time and also provided live examples which helped me to remember the concepts. Now, I am in the process of completing the certification. Overall good experience.

Attended PMP® Certification workshop in May 2018

Everything from the course structure to the trainer and training venue was excellent. The curriculum was extensive and gave me a full understanding of the topic. This training has been a very good investment for me.

Attended Certified ScrumMaster (CSM)® workshop in May 2018

Everything was well organized. I would definitely refer their courses to my peers as well. The customer support was very interactive. As a small suggestion to the trainer, it will be better if we have discussions in the end like Q&A sessions.

Attended PMP® Certification workshop in May 2018

I would like to extend my appreciation for the support given throughout the training. My special thanks to the trainer for his dedication, and leading us through a difficult topic. KnowledgeHut is a great place to learn the skills that are coveted in the industry.

Attended Agile and Scrum workshop in May 2018

I am really happy with the trainer because the training session went beyond my expectations. Trainer has got in-depth knowledge and excellent communication skills. This training has actually prepared me for my future projects.

Attended Agile and Scrum workshop in May 2018

The course materials were designed very well with all the instructions. The training session gave me a lot of exposure to industry relevant topics and helped me grow in my career.

Attended PMP® Certification workshop in May 2018

The workshop was practical with lots of hands on examples which has given me the confidence to do better in my job. I learned many things in that session with live examples. The study materials are relevant and easy to understand and have been a really good support. I also liked the way the customer support team addressed every issue.

Attended PMP® Certification workshop in May 2018
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IT Manager.
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Data Quality Manager
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Cloud Software and Network Engineer
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Raina Moura

Network Administrator.
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Rafaello Heiland

Prinicipal Consultant
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Kayne Stewart slavsky

Project Manager
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Marta Fitts

Network Engineer

Frequently Asked Questions

We expect participants to have a fair understanding on popular search engines and practical knowledge of the MS Office suite, which includes Word, Excel and PowerPoint. In addition, we advise you to have knowledge of Online Marketing and Internet Marketing concepts.

Yes, KnowledgeHut does offer virtual training for PPC Advertising. Call us for more information on the same.

On successful completion of the course you will receive a course completion certificate issued by KnowledgeHut.


You will receive 1 credit per hour of learning.

Whether you are aim is to work for a top notch advertising firm or freelance for several companies, a course in PPC is a must to understand the ropes of this trade and develop effective campaigns that will help attract customers and improve business.

Our workshop, which is a perfect blend of theory and practical exercises will make you an expert on the latest PPC tools and strategies and on how to maximize click-through rate and conversion.

Any registration cancelled within 48 hours of the initial registration will be refunded in FULL (please note that all cancellations will incur a 5% deduction in the refunded amount due to transactional costs applicable while refunding). Refunds will be processed within 30 days of receipt of written request for refund. Kindly go through our Refund Policy for more details: https://www.knowledgehut.com/refund-policy

Please send in an email to support@knowledgehut.com, and we will answer any queries you may have!

This course is relevant if you fit into one of these categories:

  • Internet Marketing Professionals
  • Website Agencies
  • Designers
  • Website Owners
  • Entrepreneurs
  • Business Owners
  • Marketing & Business Students

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