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Pay Per Click Advertising
Rated 4.0/5 based on 72 customer reviews

Pay Per Click Advertising

Do you want your website to top Google rankings? KnowledgeHut’s will teach you how

Contact Course Advisor schedules

Modes of Delivery

Classroom

Our classroom training provides you the opportunity to interact with instructors face-to-face.

Online Classroom

Collaborative, enriching virtual sessions, led by world class instructors at time slots to suit your convenience.

Description

Pay-per-click, is a form of online advertising where advertisers can attract customers to their websites and promote their business. Successful PPC campaigns can give instant and measurable results, promoting the brand to a global audience and attracting customers at the right time.

Promoters of small businesses have a lot to gain from PPC. Besides helping generate profits, it also puts the business on the world map on par with leading brands. But the key to harnessing these benefits is by designing ads that will generate maximum clicks for a website.

To help you do this, we bring a niche course that exposes you to all the tools and technologies and the tricks of the trade that will result in maximum ROI. You will learn to leverage search engine and bid management tools to attract the right sort of customers. You will learn the right way to use Google AdWords, keyword categorization, campaign structuring, ad copy creation, display advertising and other tips and tricks to become an ace PPC marketer.

On successful completion of the course, you will receive a Course Completion Certificate from KnowledgeHut with Credits (1 credit per hour of training).

What you will learn:
  • Learn how to improve the search of your current search marketing programs
  • Be open to new tools and techniques for better search marketing solutions
  • Know how to improve brand affinity and enhance brand recall
  • Determining factors that improve purchase intent

Key Features

Instructor-led, interactive course on Pay Per click advertising
Master the strategies that will help you implement effective PPC campaigns
Learn through hands on exercises, case studies and practical examples
Get mentored by industry experts
Comprehensive, downloadable courseware
Self-paced study designed for maximum learning benefit

Curriculum

  • Significance of Keywords & Match Types
  • Creating Effective Ad Copy & Ad Extensions
  • Campaign Strategizing
  • Learning Conversion Tracking, Bidding, and Reporting
  • Utilizing the Display Network
  • Managing an Account
  • Understanding Quality Score
  • Creating Your Account Strategy & Launching & Monitoring Accounts
  • Testing & Advanced Landing Page Strategy
  • Knowing varied Tools & Other Networks

Our Students See All

In a single line I would say, Leading SAFe sessions were very well arranged with very knowledgeable faculty who is highly experienced in Agile. Great experience overall.

Attended workshop in December 2017

Recently Attended the professional scrum course in Pune and it was very nicely organised. Content was well presented with good examples . The overall session was interactive and trainer was very good and responded to our queries Good place to learn !

Attended workshop in December 2017

The training met the objectives very well. It was interactive, knowledge packed & engaging!

Attended workshop in December 2017

Alex is a fantastic trainer. I did not have much expectation from the training but I have learned a lot in the training. Not only I got to know more about Scrum and its tools but also where to use it and where not to. Alex has immense knowledge in scrum having spent more than a decade as a Scrum Professional. I would recommend everyone to register for this course who wants to know about Scrum processes & practises.

Attended workshop in November 2017
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Yogita Sabnis

Senior Consultant at Dell from Mumbai, India
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Prajakta Narkar

Senior Consultant at Capgemini from Pune, India
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Vinaya Daware

Lead QA at BMC Software India Pvt. Ltd. from Pune, India
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Soumojit Roy

DevOps Engineer at Shell from Bangalore, India

Frequently Asked Questions

We expect participants to have a fair understanding on popular search engines and practical knowledge of the MS Office suite, which includes Word, Excel and PowerPoint. In addition, we advise you to have knowledge of Online Marketing and Internet Marketing concepts.

Yes, KnowledgeHut does offer virtual training for PPC Advertising. Call us for more information on the same.

On successful completion of the course you will receive a course completion certificate issued by KnowledgeHut.


You will receive 1 credit per hour of learning.

Whether you are aim is to work for a top notch advertising firm or freelance for several companies, a course in PPC is a must to understand the ropes of this trade and develop effective campaigns that will help attract customers and improve business.

Our workshop, which is a perfect blend of theory and practical exercises will make you an expert on the latest PPC tools and strategies and on how to maximize click-through rate and conversion.

Any registration cancelled within 48 hours of the initial registration will be refunded in FULL (please note that all cancellations will incur a 5% deduction in the refunded amount due to transactional costs applicable while refunding). Refunds will be processed within 30 days of receipt of written request for refund. Kindly go through our Refund Policy for more details: http://www.knowledgehut.com/refund.


Please send in an email to support@knowledgehut.com, and we will answer any queries you may have!

This course is relevant if you fit into one of these categories:

  • Internet Marketing Professionals
  • Website Agencies
  • Designers
  • Website Owners
  • Entrepreneurs
  • Business Owners
  • Marketing & Business Students

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