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Pay Per Click Advertising
Rated 4/5 based on 72 customer reviews

Pay Per Click Advertising

Do you want your website to top Google rankings? KnowledgeHut’s will teach you how

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Modes of Delivery

Classroom

Our classroom training provides you the opportunity to interact with instructors and benefit from face-to-face instruction.

Online Classroom

Collaborative, enriching virtual sessions, led by world class instructors at time slots to suit your convenience.

Team/Corporate Training

Our Corporate training is carefully structured to help executives keep ahead of rapidly evolving business environments.

3 Months FREE Access to all our E-learning courses when you buy any course with us

Description

Pay-per-click, is a form of online advertising where advertisers can attract customers to their websites and promote their business. Successful PPC campaigns can give instant and measurable results, promoting the brand to a global audience and attracting customers at the right time.

Promoters of small businesses have a lot to gain from PPC. Besides helping generate profits, it also puts the business on the world map on par with leading brands. But the key to harnessing these benefits is by designing ads that will generate maximum clicks for a website.

To help you do this, we bring a niche course that exposes you to all the tools and technologies and the tricks of the trade that will result in maximum ROI. You will learn to leverage search engine and bid management tools to attract the right sort of customers. You will learn the right way to use Google AdWords, keyword categorization, campaign structuring, ad copy creation, display advertising and other tips and tricks to become an ace PPC marketer.

On successful completion of the course, you will receive a Course Completion Certificate from KnowledgeHut with Credits (1 credit per hour of training).

What you will learn:
  • Learn how to improve the search of your current search marketing programs
  • Be open to new tools and techniques for better search marketing solutions
  • Know how to improve brand affinity and enhance brand recall
  • Determining factors that improve purchase intent

Key Features

Instructor-led, interactive course on Pay Per click advertising
Master the strategies that will help you implement effective PPC campaigns
Learn through hands on exercises, case studies and practical examples
Get mentored by industry experts
Comprehensive, downloadable courseware
Self-paced study designed for maximum learning benefit

Curriculum

  • Significance of Keywords & Match Types
  • Creating Effective Ad Copy & Ad Extensions
  • Campaign Strategizing
  • Learning Conversion Tracking, Bidding, and Reporting
  • Utilizing the Display Network
  • Managing an Account
  • Understanding Quality Score
  • Creating Your Account Strategy & Launching & Monitoring Accounts
  • Testing & Advanced Landing Page Strategy
  • Knowing varied Tools & Other Networks

Our Students See All

Attended a 2 day weekend course by Knowledgehut for the CSM certification. The instructor was very knowledgeable and engaging. Excellent experience.

Attended workshop in April 2018

The CSPO Training was awesome and great. The trainer Anderson made all the concepts look so easy and simple. Using his past experience as examples to explain various scenarios was a plus. Moreover, it was an active session with a lot of participant involvement which not only made it interactive but interesting as well. Would definitely recommend this Training.

Attended workshop in July 2018

Great course. An interesting and interactive session to better understand how to succeed in formulating a business case and how to present it effectively.

Attended workshop in May 2018

The training was very interactive and engaging with the attendees.

Attended workshop in June 2018
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Jin Shi

Director at Timber creek Asset Management from Toronto, Canada
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Richard Dsouza

Business Analyst at Valtech from Bangalore, India
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Wily Salim

Services Project Engineer at Lendlease from Sydney, Australia
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Anish Maidh

Senior Project Manager at Telstra from Melbourne, Australia

Frequently Asked Questions

We expect participants to have a fair understanding on popular search engines and practical knowledge of the MS Office suite, which includes Word, Excel and PowerPoint. In addition, we advise you to have knowledge of Online Marketing and Internet Marketing concepts.

Yes, KnowledgeHut does offer virtual training for PPC Advertising. Call us for more information on the same.

On successful completion of the course you will receive a course completion certificate issued by KnowledgeHut.


You will receive 1 credit per hour of learning.

Whether you are aim is to work for a top notch advertising firm or freelance for several companies, a course in PPC is a must to understand the ropes of this trade and develop effective campaigns that will help attract customers and improve business.

Our workshop, which is a perfect blend of theory and practical exercises will make you an expert on the latest PPC tools and strategies and on how to maximize click-through rate and conversion.

Any registration cancelled within 48 hours of the initial registration will be refunded in FULL (please note that all cancellations will incur a 5% deduction in the refunded amount due to transactional costs applicable while refunding). Refunds will be processed within 30 days of receipt of written request for refund. Kindly go through our Refund Policy for more details: http://www.knowledgehut.com/refund.


Please send in an email to support@knowledgehut.com, and we will answer any queries you may have!

This course is relevant if you fit into one of these categories:

  • Internet Marketing Professionals
  • Website Agencies
  • Designers
  • Website Owners
  • Entrepreneurs
  • Business Owners
  • Marketing & Business Students

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