Learn to convey data-driven stories, decode analytics to measure performance, create content that sells and prepare for a prosperous career in the high-growth Digital Marketing domain. We bring the most trending Digital Marketing programs, powered by instructor-led training, practical exercises, assignments, and real-world case studies that help you to put your newly acquired skills into action.
..... Read moreDigital Marketing entails a wide curriculum featuring various specialized topics associated with it. It is therefore paramount for professionals pursuing digital marketing certification courses to explore the digital marketing lifecycle.
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Digital marketing is the area of marketing that promotes goods and services using the Internet and other online-based digital technologies like computers, mobile phones, and other digital platforms, as compared to traditional marketing like live Radio, Television, etc.
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Utilizing digital technology and devices to market goods and services is known as digital marketing. A Digital Marketing Course has a vast digital marketing course content that you could explore and includes topics such as E-mail marketing, social media marketing, content marketing, etc.
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The use of the internet and other digital communication channels to promote brands and reach potential customers is known as digital marketing. Facebook, Instagram, and YouTube are examples of popular social media platforms used by people worldwide to promote their products and services.
Digital marketing is important because it connects a business with its customers online using less time, effort, and money. In this digital age, leveraging digital marketing tactics will enable you to access a wider range of customers, gives you a chance to engage with influencers, and helps you track customers’ purchase journeys among many other benefits.
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Philip Kotler, an American professor, and author is considered the “father of digital marketing.”
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Data, technology, and people are the three main pillars of digital marketing. To develop a successful digital marketing strategy, you will need to consider these aspects.
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Digital marketing is a strategy for achieving business goals by promoting a company's goods or services on digital platforms. Through digital marketing, businesses encounter a larger customer reach, spend less, can build a customer base, create brand awareness and so much more.
Lead generation involves identifying potential buyers and fostering their initial interest in a given product or service. The main objective of lead generation is to turn the potential customer into a favourite customer and boost sales for the business.
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Digital marketing has become a highly lucrative profession. Having a solid foundation in the subject and owning some marketing skills can help you earn through several different marketing strategies such as:
Pay-per-click (PPC) is a type of online marketing strategy where advertisers are charged a fee each time one of their ads is clicked.
Google Ads is a product that you can leverage to advertise your company, aid in the sale of goods or services, create awareness, and boost website traffic. You can create and modify your ad campaign at any time because Google Ads accounts are managed online.
Search Engine Optimization (SEO) is the practice of raising a page's position in search engines like Google. It involves getting traffic from search results on various search engines.
Content marketing is a marketing tactic used to attract and engage customers and keep them interested by providing useful and relevant information that delights users and attracts them to the company’s brand. Social media posts, newsletters, videos, podcasts, and other media are examples of content marketing.
Affiliate marketing refers to the practice of paying outside publishers to direct customers to a company's goods and services. A company may have a product that they let others promote and sell while paying them a commission every time they sell a product.
In this digital era, digital marketing has become a booming profession. Skilled digital marketers are in huge demand from organizations looking to sky-rocket their sales and beat the competition.
An estimated 566 billion U.S. dollars were projected to be spent on digital advertising worldwide in 2022. It is also estimated that digital advertising revenue will surpass 700 billion U.S. dollars by 2025 (statista.com).
Digital Marketing comes with several benefits. Enabling businesses to reach a wide audience, boosting brand awareness, and reducing marketing costs are just a few of the many rewards of leveraging digital marketing strategies.
A marketing campaign is a planned activity aimed at achieving a company's marketing objectives. The objective might be to generate new business, support a turnaround, or raise awareness for a particular good or service.
Digital Marketing encompasses a wide range of areas such as:
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Social Media marketing, PPC, content marketing, SEO, affiliate marketing, email marketing are all effective tools extensively used in digital marketing.
Digital marketing is a highly creative and lucrative career. As a fresher, you can earn an average annual salary of $49k per annum.
Newspapers, magazines, billboards, radio, broadcast TV, and direct mail are examples of traditional media. These include media present before the internet emerged. Online advertisements, search engine results, social media, video streaming services, and websites are all examples of digital media.
Digital marketing offers a better return on investment because it enables you to reach a wider audience for less money, as opposed to traditional marketing, which can only reach a local audience.
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