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Social Media Marketing Course with Certification

Social Media Marketing Course

Leverage social media by building high-performing campaigns with our SMM course

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Prerequisites for Social Media course

Prerequisites and Eligibility
  • Practical knowledge of the MS Office suite
  • Knowledge of Online Marketing and Internet Marketing concepts
Prerequisites
  • 450K+
    Career transformations
  • 250+
    Workshops every month
  • 100+
    Countries and counting

Social Media Marketing Course with Certification

Course Highlights

8 Hours of Live Instructor-Led Sessions

Coaching by Experienced Social Media Industry Experts

Balanced Mix of Classroom and Practical Sessions

Hands-On Learning with Group Exercises

Comprehensive Industry-Vetted Downloadable Courseware

Master Concepts through Case Studies and Activities

In today's interconnected world, social media has revolutionized how we interact, share information, and conduct business. This dynamic and vibrant medium has become an integral part of our daily lives, offering unprecedented opportunities for engagement and communication.

upGrad KnowledgeHut's Social Media Training is designed to help you harness the immense potential of these platforms.

What You Will Cover:

  • Gain a deep understanding of social media mechanics and its widespread success
  • Learn to leverage various platforms for maximum impact
  • Master the art of creating and sharing compelling online content
  • Explore the power of leading platforms like Facebook, Instagram, YouTube, SlideShare, and Pinterest

Key Highlights:

  • Live demonstrations on content creation and sharing
  • Hands-on experience with popular social media tools
  • Insights into effective social media strategies for business
  • Course Completion Certificate upon successful completion

Whether you're a marketing professional, entrepreneur, or simply looking to enhance your digital presence, this course will equip you with the skills to thrive in the ever-evolving social media landscape.

WHY KNOWLEDGEHUT FOR Social Media TRAINING

The KnowledgeHut Edge

Learn from Industry Experts

Interact with certified instructors who are also industry experts. Listen, learn, explore, and apply!

Updated Curriculum

Acquire the skills and understand all concepts easily with the latest social media tools and techniques.

Hands-On Training

Learn with the help of theory-backed practical case studies, hands-on exercises, and practice.

Continual Learning Support

Monthly webinars, e-books, tutorials, interview questions and more to strengthen your learning.

Learn Advanced Concepts

Learn basic concepts of social media marketing and build on it through step-by-step guidance.

Career Support

Get career guidance to overcome challenges and embark on a career as a social media expert.

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Social Media Course Curriculum

Curriculum

1. Strategic Social Media Management

Learning Objectives:
Develop a comprehensive social media strategy to leverage modern communication channels for business success.

Topics:

  • Importance of social media in today’s world
  • Forming a Social Media Strategy
  • Effective Campaigns & Viral Marketing
  • Blogging for Business
  • Discovering & Communicating with Influencers

2. Mastering Social Media Advertising

Learning Objectives:
Learn how to effectively manage products and maintain a unified product vision across multiple teams in a LeSS framework.

Topics:

  • How YouTube Advertising Works
  • Rising surge in Social Networking & Facebook
  • Facebook Advertising
  • Micro-blogging & Twitter
  • Twitter Campaigning

3. Advanced Analytics and Platform Optimization

Learning Objectives:
Master the practical aspects of adopting and scaling LeSS principles throughout an organization to drive agility and continuous improvement.

Topics:

  • Online Image Management
  • Social Media Metrics
  • Social Media Analytics
  • Marketing Through LinkedIn
  • Pinterest & Image Promotion

Who Should Attend the Social Media Course

Who This Course Is For
  • Public Relations/ Brand Professionals
  • Social Media Marketing Managers
  • Social Media Consultants
  • Social Media Strategist / Specialists
  • Blogger/ Social Media Copywriter
  • Public Affairs Officers
  • Media Relations Executives
  • Online Community Engagement Managers
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Social Media Training FAQs

Frequently Asked Questions
Social Media Training

1. What can I expect to accomplish after completing the Social Media course?

The Social Media course will familiarize you with concepts like:

  • Social Media and its power
  • Brand building, public relations, and marketing communications
  • Building a community engagement plan
  • To use social media platforms like Twitter, Facebook, LinkedIn and others
  • Advantages and disadvantages of each social media platform
  • Using YouTube to reach out to customers
  • Social Media etiquette and best practices

2. How does the Social Media course help me? 

Social media has brought the world closer. From being accessed by millions of users around the globe to being a major cultural movement, social media can transform a business and is among the most effective forms of digital advertising. In this course, you will learn how to harness the power of social media to enhance your business and make it work for you. You will learn how sites like Twitter, Pinterest and Facebook can be used to enhance your brand image and convert customers.

3. What are the prerequisites for the Social Media course?

Participants should have a practical knowledge of the MS Office suite. In addition, we advise you to have knowledge of Online Marketing and Internet Marketing concepts.

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