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Description
Web Analytics helps you track and analyze how online visitors are using your website and applications and improve your site promotion and marketing campaigns. You can use this analysis to understand your customers, their buying patterns and their decisions. Web Analysts understand and report on that data thus making the role of an analyst indispensable.
KnowledgeHut has designed the Web Analytics training program to help you improve your understanding about online marketing and gain the desired results in your web analysis. You will learn about the various tools and techniques to evaluate viewer trends and patterns on websites.
On successful completion of the course, you will receive a Course Completion Certificate from KnowledgeHut with Credits (1 credit per hour of training).
What you will learn:
- You will gain a deeper understanding of Web Analytics, multi-channel Analytics and how to apply them
- You will learn how to generate valuable data from search analysis and competitive intelligence analysis
- Gain insights by performing qualitative research and deliver "data focused" results
- Enhance skills in industry best practices and know the latest trends in tools and technologies in marketing
- Get noticed in your organization for knowing the benefits and advantages of implementing Web Analytics
- This certification will help you seek the role you aspire for in the digital marketing industry
Key Features
Curriculum
- An overview of Web Analytics
- Key Performance Indicators & Analytics Tools & Techniques
- Understanding Segmentation
- Reports and Analytics
- Web Data Analysis Tutorial
- Experimenting & Testing
- Qualitative Research
- Competitive Intelligence Analysis
- Multi-Channel Data Analytics
- Significance of Dashboards
- Various Industry Models, Complex Measurement, and Approaches
- Google-Specific Tips, Tricks and Reports
- Social Media Analytics
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Computer Systems Analyst.Frequently Asked Questions
We expect participants to have a fair understanding on popular search engines and practical knowledge of the MS Office suite, which includes Word, Excel and PowerPoint. In addition, we advise you to have knowledge of Online Marketing and Internet Marketing concepts.
Yes, KnowledgeHut does offer virtual training for web analytics. Call us for more information on the same.
On successful completion of the course you will receive a course completion certificate issued by KnowledgeHut.
You will receive 1 credit per hour of learning.
Web analytics helps you track, measure and collect traffic data to your website. Web analysis helps you understand how many visitors you have and how many you have managed to convert. This is an important part of your digital advertising campaign as it will help you measure the success of your campaign. KnowledgeHut’s course will help you understand the tools for web analytics and use it to improve your marketing strategy.
Any registration cancelled within 48 hours of the initial registration will be refunded in FULL (please note that all cancellations will incur a 5% deduction in the refunded amount due to transactional costs applicable while refunding). Refunds will be processed within 30 days of receipt of written request for refund. Kindly go through our Refund Policy for more details: https://www.knowledgehut.com/refund-policy
Please send in an email to support@knowledgehut.com, and we will answer any queries you may have!
The course is best suited for the following audience:
- Digital Analysts
- Web Analytics Data Reporters
- Internet Marketing Professionals
- Website Agencies
- Designers
- Website Owners
- Entrepreneurs
- Business Owners
- Marketing & Business Students