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Why learn UI/UX design?

The UI, “User Interface” is the graphical layout of an application. UI designers create the look and feel of an application’s user interface including screen layout, transitions, interface animations, and every single micro-interaction. The UX, “User Experience” of the app is determined by how easy or difficult it is to interact with the user interface elements that the UI designers have created. User interface and user experience design are in great demand and are applicable across products and industry domains. With customer experience being the centerfold of product marketing, companies are focussing on enhancing the interface that their customers have access to. By ideating the branding, design, utilization and the function of the product, UX designers set the tone of the user experience. It is about creating a product that meets the need of the user and minimizes/eliminates inconsistencies and glitches.

UI-UX design has a direct impact on business outcomes, with UI/UX design-driven companies outperforming their competitors by up to 228%.

Benefits:

UI-UX Design course offers numerous benefits to both individuals and organizations. The course will benefit aspirants who would like to build their skill set in UI or UX for the app and web design. Prior knowledge or experience in graphic or visual design is recommended for the course.  Anyone with experience in front and back-end web development or human-computer interaction can also enhance their visual design capabilities and analytical skills with a UI/UX Design Certification.

Individual Benefits:

You can reap the following benefits by taking up UI-UX design course:

  • The expected rise in market demand for job seekers by 2025 is more than 15%
  • UI-UX  Designer Average Salary in the USA is $73303 as per PayScale.com
  • Get an opportunity to work in a creative, fun, and challenging environment
  • Expand your opportunities by working with amazing individuals
  • Moreover, you don’t need to learn to code.

Organisational Benefits:

UI/UX Design training offers benefits to organisations in the following way:

  • Research shows a customer conversion rate of 400%
  • UX increases Business Intelligence and eases decision making
  • Results in better user experience leading to productivity improvement
  • Finally, the implementation of UI/UX reduces development time.
  • Major players like Amazon, ESPN.com, Bing, etc have adopted UX/UI design to improve customer experience

An Adobe survey found that 87% of managers have made hiring UX designers as the top priority of their organization, while 73% wanted to double their population of UI-UX designers in their organization in the next five years.

As a UI-UX designer, you’ll be shaping the world around you, influencing and improving how people experience it. So, part marketer, part designer, part project manager; the role is complex, challenging and multifaceted and is taking the market by storm.

UI/UX design course- Adding value to your career

  • According to research and statistics- ”every dollar spent on UX brings between $2 and $100 dollars in return.”-one of the significant reasons companies have huge demand for UI/UX designers
  • It increases the scope of UI/UX designers in contributing to the company’s bottom line.
  • Recent findings from Forrester Research suggest that a well-conceived, frictionless UX design could potentially raise customer conversion rates up to 400%., which is why UX is the mainstream career option.
  • 48% of users say they feel frustrated and annoyed when on sites that are poorly optimized for mobile
  • 52% of users said that a bad mobile experience made them less likely to engage with a company
  • 88% of the users are less likely to return to a website after a bad user experience
  • Average User Interface Designer Salary is Rs 400/per hour in India

WHAT YOU WILL LEARN

1. Data research

Understand the behavior of user through data available (Google analytics) to draw inferences

2. Research analysis

Understanding user’s need for the product Eg. Do users want this feature? Does this add any value?

3. Presentation

Presentation of outcomes from research and presenting to the Product team for proof submission.

4. Internal discussion

Internal discussion on how to move forward with the process after presentation of data.

5. Information Architecture

Information architecture gives a better understanding of the upcoming process

6. Design ideation

Generate ideas and solutions


7. Low fidelity wireframe

Validate your product design ideas with Low fidelity wireframe


8. High Fidelity wireframe

Design your app blueprint with High Fidelity wireframe

9. Usability testing

Validate smooth functioning of a feature of app/website

10. UI Principle

learn the psychological aspects of design

11. UI KIT

 Create a repository of all elements used with UI Kit

12. Color

Color vocabulary, fundamentals and the psychology of colors.

13. Typography

Choosing fonts and creating readable text on the web.

14. Consistency

The most important principle, creating intuitive and usable designs starts here.

14. Consistency

The most important principle, creating intuitive and usable designs starts here.

1. Data research

Understand the behavior of user through data available (Google analytics) to draw inferences

2. Research analysis

Understanding user’s need for the product Eg. Do users want this feature? Does this add any value?

3. Presentation

Presentation of outcomes from research and presenting to the Product team for proof submission.

4. Internal discussion

Internal discussion on how to move forward with the process after presentation of data.

5. Information Architecture

Information architecture gives a better understanding of the upcoming process

6. Design ideation

Generate ideas and solutions


7. Low fidelity wireframe

Validate your product design ideas with Low fidelity wireframe


8. High Fidelity wireframe

Design your app blueprint with High Fidelity wireframe

9. Usability testing

Validate smooth functioning of a feature of app/website

10. UI Principle

learn the psychological aspects of design

11. UI KIT

 Create a repository of all elements used with UI Kit

12. Color

Color vocabulary, fundamentals and the psychology of colors.

13. Typography

Choosing fonts and creating readable text on the web.

14. Consistency

The most important principle, creating intuitive and usable designs starts here.

1. Data research

Understand the behavior of user through data available (Google analytics) to draw inferences

Prerequisites
There are no such prerequisites that you require to fulfill in order to join the UI/UX design course. However, having prior knowledge of basic programming languages and familiarity with statistics would be an added advantage while you pursue the course.