About

With over 15 years of experience in the marketing (digital and physical), communications and content creation fields, she has been dipping her toes into the data world lately. Working alongside analytics people is an eye-opening experience, making her realise how essential data teams are and wonders how she has lived without them for so long.

She currently provides consultancy services for marketing, communications and engagement events, while marrying data extensively into her projects. Otherwise, she can be found at knees deep, learning from these data peeps at Algoritmo Lab, a data science consultancy start-up with offices in Singapore and India.