Search

Top industries for a data science professionals

The quantity of data collected every day, every minute and every second is simply astounding. According to this 2019 report, Americans alone consume 4,416,720 GB of data every minute of the day. And this is just one part of the world. Imagine how much data is being generated by 4.39 billion people who are connected to the internet all around the world? It’s beyond imaginable. But what is unimaginable to us is a virtual goldmine to many especially when they have data scientists who are able to mine the tons of data created by human activity and turn it into business opportunities. While data is often in a raw or unstructured form, data scientists are able to apply tools, technologies and platforms to convert the unstructured data into a structured form that can be used in virtually every industry for gains. So not just is it invaluable in the field of IT; but data science has applications in medicine, communication, retail, transport, government, security and a lot more areas. Data Science will soon become an indispensable part of our lives and in this article we attempt to give you an insight into the industries where it would be used most.So, what exactly is Data Science?According to Josh Wills, Director of Data Engineering at Slack, “Data Scientist (n.): Person who is better at statistics than any software engineer and better at software engineering than any statistician”. In other words, Data Science is the science or making data useful with the use of machine learning principles, algorithms, and various tools that are used to identify, represent, and extract data.The top 9 industries which makes use of Data ScienceHealthcareTelecommunicationsTelecom service providers collect data from their users phones. This data is then studied by data scientists to study the behavior of customers  This allows telecom providers to give personalized services to each and every customer depending on what they need rather than open the same service to the whole country. The industry being accessed by millions of users around the world is also highly susceptible to fraud and data theft. Data science can help prevent fraud by monitoring data activity.Internet IndustryThe demands of consumers are growing; and they're growing in a specific and sophisticated way. Software service providers are using real time data to mirror content usage patterns of customers. With data science being perfected, data scientists use the data generated by consumers and put it to good use. Google for example collects & stores each individual user's search history across a host of its services like Google Search, YouTube, Google AdWords, Gmail etc. Online marketers or advertisers use data about a customer’s search history and display real time ads specific to the individual customer’s preferences. All this is possible through the advances in data science.A very common example: If I search for ‘ flight from Pune to Delhi’ on Google and then I hop on to some other website, immediately I get an ad from MakeMyTrip saying Pune to Delhi flight starting at ₹1999 only. Or if I search Amazon for a Samsung mobile phone, I immediately get an ad about Samsung phones, on the next page I visit, including the price and other specs. All this is possible only through data analysis.  Entertainment IndustryThe entertainment industry has made very good use of data science. Netflix, for example, has been using data from its customers ever since its inception; putting analytical tools to task to generate insights about its customers and their viewing habits. Netflix also uses data science to find faults within its own server systems. Netflix uses Density-Based Spatial Clustering of Applications with Noise (DBSCAN),  which is basically a clustering algorithm that uses data over a period of time (or as it's called in the industry time series data) to find out which servers are healthy and which are causing latency in providing content to the customers.AI written movie scriptsAI is being increasingly used for activities that require imagination and creativity. This includes writing movie scripts and songs. A good example of this is the 2016 movie Sunspring that has been completely scripted by an AI bot.AI written songsOpenAI has an open-source AI system called ‘Jukebox’. It creates full songs complete with music lyrics and vocals in any genre that a person likes, and it can emulate singers like Justin Bieber to Elvis and Sinatra. AIWA is a program that is made to compose classical & symphonic music.GamingMajor video and computer gaming companies currently in the market have adopted machine learning models to design new games, which improve and update themselves gradually as each individual player uses the game. For example, PETER games learn from their players and upgrade themselves accordingly, which gives advanced players the thrill they look for while playing games and it also gives a feeling of satisfaction to the not so good players who still want to play a game and feel the rush of victory.VR gaming setups use ML to analyze the opponent moves while playing against computers to generate strategies to defeat the human player. Energy SectorEnergy is the quintessential resource that mankind is dependent on. Data science has only recently been put to use in the energy sector, but the growth has been exponential. From failure modelling, outage detection and prediction to grid security & theft detection; data science is being used everywhere in the energy sector.Real time data solutions are being used to analyze and predict when an outage might occur owing to weather conditions or for predicting the effect of an asset that has neared the completion of its life cycle. Electricity is a vulnerable resource. Billions of dollars’ worth of energy is stolen or illegally captured from open electrical lines. To prevent this the companies, turn to advanced metering infrastructure which use data science and big data principles in real-time to monitor suspicious usage of electricity over any particular grid or any particular description line.  Companies use data science to improve operational efficiency by real-time monitoring of the data such as activity rate power to prevent outages.Automotive IndustryData science has made huge leaps in the automotive sector especially in the fields of self-driving and energy efficient cars. Tesla is already up and about with this new change in the industry. It has also launched intelligent & interactive assistants for its cars so that a car can learn depending on its owner's uses; how fast to charge or how slow to charge and  what speeds & routes should be recommended for the least time taken to get to a destination and also to ensure optimum performance of its battery.  It has also launched the autopilot for use on the freeways which uses computer vision and deep learning neural networks on the move to analyze every object within 200 yards and make intelligent split second decisions.  Also, data science can be used in developing a new car model. Companies have access to all the data that the consumers generate and the feedback from consumers regarding a product design, which the company can then put in a machine learning model to generate a design that would be perfect for every customer. Car manufacturers need to know exactly how many units to produce so that they produce according to demand and not in surplus, that may result in loss of precious resources. To optimize production, companies use machine learning models to generate sales forecasts in real time after analyzing years & years of data. Automotive giants like Mercedes Benz and Audi use AI models to forecast the marketing spend for each of their car models depending upon the demographics of a certain city. Isn’t it amazing!Conclusion All the amazing things that are listed above are possible only because of dedicated and intelligent Data Scientists, Machine Learning Engineers, Text Engineers, Data Analysts & many more people, who work with data to solve problems, create innovations and in general help us lead better lives.

Top industries for a data science professionals

9K
Top industries for a data science professionals

The quantity of data collected every day, every minute and every second is simply astounding. According to this 2019 report, Americans alone consume 4,416,720 GB of data every minute of the day. And this is just one part of the world. Imagine how much data is being generated by 4.39 billion people who are connected to the internet all around the world? It’s beyond imaginable. 

But what is unimaginable to us is a virtual goldmine to many especially when they have data scientists who are able to mine the tons of data created by human activity and turn it into business opportunities. While data is often in a raw or unstructured form, data scientists are able to apply tools, technologies and platforms to convert the unstructured data into a structured form that can be used in virtually every industry for gains. So not just is it invaluable in the field of IT; but data science has applications in medicine, communication, retail, transport, government, security and a lot more areas. Data Science will soon become an indispensable part of our lives and in this article we attempt to give you an insight into the industries where it would be used most.

So, what exactly is Data Science?

According to Josh Wills, Director of Data Engineering at Slack, “Data Scientist (n.): Person who is better at statistics than any software engineer and better at software engineering than any statistician”. 

In other words, Data Science is the science or making data useful with the use of machine learning principles, algorithms, and various tools that are used to identify, represent, and extract data.

The top 9 industries which makes use of Data Science

HealthcareHealthcare

Telecommunications

Telecommunications

Telecom service providers collect data from their users phones. This data is then studied by data scientists to study the behavior of customers  This allows telecom providers to give personalized services to each and every customer depending on what they need rather than open the same service to the whole country. The industry being accessed by millions of users around the world is also highly susceptible to fraud and data theft. Data science can help prevent fraud by monitoring data activity.

Internet Industry

Internet Industry

The demands of consumers are growing; and they're growing in a specific and sophisticated way. Software service providers are using real time data to mirror content usage patterns of customers. With data science being perfected, data scientists use the data generated by consumers and put it to good use. Google for example collects & stores each individual user's search history across a host of its services like Google Search, YouTube, Google AdWords, Gmail etc. Online marketers or advertisers use data about a customer’s search history and display real time ads specific to the individual customer’s preferences. All this is possible through the advances in data science.

A very common example: If I search for ‘ flight from Pune to Delhi’ on Google and then I hop on to some other website, immediately I get an ad from MakeMyTrip saying Pune to Delhi flight starting at ₹1999 only. Or if I search Amazon for a Samsung mobile phone, I immediately get an ad about Samsung phones, on the next page I visit, including the price and other specs. All this is possible only through data analysis 

Entertainment IndustryEntertainment Industry

The entertainment industry has made very good use of data science. Netflix, for example, has been using data from its customers ever since its inception; putting analytical tools to task to generate insights about its customers and their viewing habits. Netflix also uses data science to find faults within its own server systems. Netflix uses Density-Based Spatial Clustering of Applications with Noise (DBSCAN),  which is basically a clustering algorithm that uses data over a period of time (or as it's called in the industry time series data) to find out which servers are healthy and which are causing latency in providing content to the customers.

AI written movie scriptsAI written movie scripts

AI is being increasingly used for activities that require imagination and creativity. This includes writing movie scripts and songs. A good example of this is the 2016 movie Sunspring that has been completely scripted by an AI bot.

AI written songsAI written songs

OpenAI has an open-source AI system called ‘Jukebox’. It creates full songs complete with music lyrics and vocals in any genre that a person likes, and it can emulate singers like Justin Bieber to Elvis and Sinatra. AIWA is a program that is made to compose classical & symphonic music.

GamingGaming

Major video and computer gaming companies currently in the market have adopted machine learning models to design new games, which improve and update themselves gradually as each individual player uses the game. For example, PETER games learn from their players and upgrade themselves accordingly, which gives advanced players the thrill they look for while playing games and it also gives a feeling of satisfaction to the not so good players who still want to play a game and feel the rush of victory.

VR gaming setups use ML to analyze the opponent moves while playing against computers to generate strategies to defeat the human player. 

Energy SectorEnergy Sector

Energy is the quintessential resource that mankind is dependent on. Data science has only recently been put to use in the energy sector, but the growth has been exponential. From failure modelling, outage detection and prediction to grid security & theft detection; data science is being used everywhere in the energy sector.

Real time data solutions are being used to analyze and predict when an outage might occur owing to weather conditions or for predicting the effect of an asset that has neared the completion of its life cycle. Electricity is a vulnerable resource. Billions of dollars’ worth of energy is stolen or illegally captured from open electrical lines. To prevent this the companies, turn to advanced metering infrastructure which use data science and big data principles in real-time to monitor suspicious usage of electricity over any particular grid or any particular description line.  Companies use data science to improve operational efficiency by real-time monitoring of the data such as activity rate power to prevent outages.

Automotive IndustryAutomotive Industry

Data science has made huge leaps in the automotive sector especially in the fields of self-driving and energy efficient cars. Tesla is already up and about with this new change in the industry. It has also launched intelligent & interactive assistants for its cars so that a car can learn depending on its owner's uses; how fast to charge or how slow to charge and  what speeds & routes should be recommended for the least time taken to get to a destination and also to ensure optimum performance of its battery.  It has also launched the autopilot for use on the freeways which uses computer vision and deep learning neural networks on the move to analyze every object within 200 yards and make intelligent split second decisions.  

Also, data science can be used in developing a new car model. Companies have access to all the data that the consumers generate and the feedback from consumers regarding a product design, which the company can then put in a machine learning model to generate a design that would be perfect for every customer. 

Car manufacturers need to know exactly how many units to produce so that they produce according to demand and not in surplus, that may result in loss of precious resources. To optimize production, companies use machine learning models to generate sales forecasts in real time after analyzing years & years of data. Automotive giants like Mercedes Benz and Audi use AI models to forecast the marketing spend for each of their car models depending upon the demographics of a certain city. Isn’t it amazing!

Conclusion

All the amazing things that are listed above are possible only because of dedicated and intelligent Data Scientists, Machine Learning Engineers, Text Engineers, Data Analysts & many more people, who work with data to solve problems, create innovations and in general help us lead better lives.

Dipayan

Dipayan Ghatak

Project Manager

Leading Projects across geographies in Microsoft Consultant Services.

Join the Discussion

Your email address will not be published. Required fields are marked *

Suggested Blogs

Types of Probability Distributions Every Data Science Expert Should know

Data Science has become one of the most popular interdisciplinary fields. It uses scientific approaches, methods, algorithms, and operations to obtain facts and insights from unstructured, semi-structured, and structured datasets. Organizations use these collected facts and insights for efficient production, business growth, and to predict user requirements. Probability distribution plays a significant role in performing data analysis equipping a dataset for training a model. In this article, you will learn about the types of Probability Distribution, random variables, types of discrete distributions, and continuous distribution.  What is Probability Distribution? A Probability Distribution is a statistical method that determines all the probable values and possibilities that a random variable can deliver from a particular range. This range of values will have a lower bound and an upper bound, which we call the minimum and the maximum possible values.  Various factors on which plotting of a value depends are standard deviation, mean (or average), skewness, and kurtosis. All of these play a significant role in Data science as well. We can use probability distribution in physics, engineering, finance, data analysis, machine learning, etc. Significance of Probability distributions in Data Science In a way, most of the data science and machine learning operations are dependent on several assumptions about the probability of your data. Probability distribution allows a skilled data analyst to recognize and comprehend patterns from large data sets; that is, otherwise, entirely random variables and values. Thus, it makes probability distribution a toolkit based on which we can summarize a large data set. The density function and distribution techniques can also help in plotting data, thus supporting data analysts to visualize data and extract meaning. General Properties of Probability Distributions Probability distribution determines the likelihood of any outcome. The mathematical expression takes a specific value of x and shows the possibility of a random variable with p(x). Some general properties of the probability distribution are – The total of all probabilities for any possible value becomes equal to 1. In a probability distribution, the possibility of finding any specific value or a range of values must lie between 0 and 1. Probability distributions tell us the dispersal of the values from the random variable. Consequently, the type of variable also helps determine the type of probability distribution.Common Data Types Before jumping directly into explaining the different probability distributions, let us first understand the different types of probability distributions or the main categories of the probability distribution. Data analysts and data engineers have to deal with a broad spectrum of data, such as text, numerical, image, audio, voice, and many more. Each of these have a specific means to be represented and analyzed. Data in a probability distribution can either be discrete or continuous. Numerical data especially takes one of the two forms. Discrete data: They take specific values where the outcome of the data remains fixed. Like, for example, the consequence of rolling two dice or the number of overs in a T-20 match. In the first case, the result lies between 2 and 12. In the second case, the event will be less than 20. Different types of discrete distributions that use discrete data are: Binomial Distribution Hypergeometric Distribution Geometric Distribution Poisson Distribution Negative Binomial Distribution Multinomial Distribution  Continuous data: It can obtain any value irrespective of bound or limit. Example: weight, height, any trigonometric value, age, etc. Different types of continuous distributions that use continuous data are: Beta distribution Cauchy distribution Exponential distribution Gamma distribution Logistic distribution Weibull distribution Types of Probability Distribution explained Here are some of the popular types of Probability distributions used by data science professionals. (Try all the code using Jupyter Notebook) Normal Distribution: It is also known as Gaussian distribution. It is one of the simplest types of continuous distribution. This probability distribution is symmetrical around its mean value. It also shows that data at close proximity of the mean is frequently occurring, compared to data that is away from it. Here, mean = 0, variance = finite valueHere, you can see 0 at the center is the Normal Distribution for different mean and variance values. Here is a code example showing the use of Normal Distribution: from scipy.stats import norm  import matplotlib.pyplot as mpl  import numpy as np  def normalDist() -> None:      fig, ax = mpl.subplots(1, 1)      mean, var, skew, kurt = norm.stats(moments = 'mvsk')      x = np.linspace(norm.ppf(0.01),  norm.ppf(0.99), 100)      ax.plot(x, norm.pdf(x),          'r-', lw = 5, alpha = 0.6, label = 'norm pdf')      ax.plot(x, norm.cdf(x),          'b-', lw = 5, alpha = 0.6, label = 'norm cdf')      vals = norm.ppf([0.001, 0.5, 0.999])      np.allclose([0.001, 0.5, 0.999], norm.cdf(vals))      r = norm.rvs(size = 1000)      ax.hist(r, normed = True, histtype = 'stepfilled', alpha = 0.2)      ax.legend(loc = 'best', frameon = False)      mpl.show()  normalDist() Output: Bernoulli Distribution: It is the simplest type of probability distribution. It is a particular case of Binomial distribution, where n=1. It means a binomial distribution takes 'n' number of trials, where n > 1 whereas, the Bernoulli distribution takes only a single trial.   Probability Mass Function of a Bernoulli’s Distribution is:  where p = probability of success and q = probability of failureHere is a code example showing the use of Bernoulli Distribution: from scipy.stats import bernoulli  import seaborn as sb    def bernoulliDist():      data_bern = bernoulli.rvs(size=1200, p = 0.7)      ax = sb.distplot(          data_bern,           kde = True,           color = 'g',           hist_kws = {'alpha' : 1},          kde_kws = {'color': 'y', 'lw': 3, 'label': 'KDE'})      ax.set(xlabel = 'Bernouli Values', ylabel = 'Frequency Distribution')  bernoulliDist() Output:Continuous Uniform Distribution: In this type of continuous distribution, all outcomes are equally possible; each variable gets the same probability of hit as a consequence. This symmetric probabilistic distribution has random variables at an equal interval, with the probability of 1/(b-a). Here is a code example showing the use of Uniform Distribution: from numpy import random  import matplotlib.pyplot as mpl  import seaborn as sb  def uniformDist():      sb.distplot(random.uniform(size = 1200), hist = True)      mpl.show()  uniformDist() Output: Log-Normal Distribution: A Log-Normal distribution is another type of continuous distribution of logarithmic values that form a normal distribution. We can transform a log-normal distribution into a normal distribution. Here is a code example showing the use of Log-Normal Distribution import matplotlib.pyplot as mpl  def lognormalDist():      muu, sig = 3, 1      s = np.random.lognormal(muu, sig, 1000)      cnt, bins, ignored = mpl.hist(s, 80, normed = True, align ='mid', color = 'y')      x = np.linspace(min(bins), max(bins), 10000)      calc = (np.exp( -(np.log(x) - muu) **2 / (2 * sig**2))             / (x * sig * np.sqrt(2 * np.pi)))      mpl.plot(x, calc, linewidth = 2.5, color = 'g')      mpl.axis('tight')      mpl.show()  lognormalDist() Output: Pareto Distribution: It is one of the most critical types of continuous distribution. The Pareto Distribution is a skewed statistical distribution that uses power-law to describe quality control, scientific, social, geophysical, actuarial, and many other types of observable phenomena. The distribution shows slow or heavy-decaying tails in the plot, where much of the data reside at its extreme end. Here is a code example showing the use of Pareto Distribution – import numpy as np  from matplotlib import pyplot as plt  from scipy.stats import pareto  def paretoDist():      xm = 1.5        alp = [2, 4, 6]       x = np.linspace(0, 4, 800)      output = np.array([pareto.pdf(x, scale = xm, b = a) for a in alp])      plt.plot(x, output.T)      plt.show()  paretoDist() Output:Exponential Distribution: It is a type of continuous distribution that determines the time elapsed between events (in a Poisson process). Let’s suppose, that you have the Poisson distribution model that holds the number of events happening in a given period. We can model the time between each birth using an exponential distribution.Here is a code example showing the use of Pareto Distribution – from numpy import random  import matplotlib.pyplot as mpl  import seaborn as sb  def expDist():      sb.distplot(random.exponential(size = 1200), hist = True)      mpl.show()   expDist()Output:Types of the Discrete probability distribution – There are various types of Discrete Probability Distribution a Data science aspirant should know about. Some of them are – Binomial Distribution: It is one of the popular discrete distributions that determine the probability of x success in the 'n' trial. We can use Binomial distribution in situations where we want to extract the probability of SUCCESS or FAILURE from an experiment or survey which went through multiple repetitions. A Binomial distribution holds a fixed number of trials. Also, a binomial event should be independent, and the probability of obtaining failure or success should remain the same. Here is a code example showing the use of Binomial Distribution – from numpy import random  import matplotlib.pyplot as mpl  import seaborn as sb    def binomialDist():      sb.distplot(random.normal(loc = 50, scale = 6, size = 1200), hist = False, label = 'normal')      sb.distplot(random.binomial(n = 100, p = 0.6, size = 1200), hist = False, label = 'binomial')      plt.show()    binomialDist() Output:Geometric Distribution: The geometric probability distribution is one of the crucial types of continuous distributions that determine the probability of any event having likelihood ‘p’ and will happen (occur) after 'n' number of Bernoulli trials. Here 'n' is a discrete random variable. In this distribution, the experiment goes on until we encounter either a success or a failure. The experiment does not depend on the number of trials. Here is a code example showing the use of Geometric Distribution – import matplotlib.pyplot as mpl  def probability_to_occur_at(attempt, probability):      return (1-p)**(attempt - 1) * probability  p = 0.3  attempt = 4  attempts_to_show = range(21)[1:]  print('Possibility that this event will occur on the 7th try: ', probability_to_occur_at(attempt, p))  mpl.xlabel('Number of Trials')  mpl.ylabel('Probability of the Event')  barlist = mpl.bar(attempts_to_show, height=[probability_to_occur_at(x, p) for x in attempts_to_show], tick_label=attempts_to_show)  barlist[attempt].set_color('g')  mpl.show() Output:Poisson Distribution: Poisson distribution is one of the popular types of discrete distribution that shows how many times an event has the possibility of occurrence in a specific set of time. We can obtain this by limiting the Bernoulli distribution from 0 to infinity. Data analysts often use the Poisson distributions to comprehend independent events occurring at a steady rate in a given time interval. Here is a code example showing the use of Poisson Distribution from scipy.stats import poisson  import seaborn as sb  import numpy as np  import matplotlib.pyplot as mpl  def poissonDist():       mpl.figure(figsize = (10, 10))      data_binom = poisson.rvs(mu = 3, size = 5000)      ax = sb.distplot(data_binom, kde=True, color = 'g',                       bins=np.arange(data_binom.min(), data_binom.max() + 1),                       kde_kws={'color': 'y', 'lw': 4, 'label': 'KDE'})      ax.set(xlabel = 'Poisson Distribution', ylabel='Data Frequency')      mpl.show()      poissonDist() Output:Multinomial Distribution: A multinomial distribution is another popular type of discrete probability distribution that calculates the outcome of an event having two or more variables. The term multi means more than one. The Binomial distribution is a particular type of multinomial distribution with two possible outcomes - true/false or heads/tails. Here is a code example showing the use of Multinomial Distribution – import numpy as np  import matplotlib.pyplot as mpl  np.random.seed(99)   n = 12                      pvalue = [0.3, 0.46, 0.22]     s = []  p = []     for size in np.logspace(2, 3):      outcomes = np.random.multinomial(n, pvalue, size=int(size))        prob = sum((outcomes[:,0] == 7) & (outcomes[:,1] == 2) & (outcomes[:,2] == 3))/len(outcomes)      p.append(prob)      s.append(int(size))  fig1 = mpl.figure()  mpl.plot(s, p, 'o-')  mpl.plot(s, [0.0248]*len(s), '--r')  mpl.grid()  mpl.xlim(xmin = 0)  mpl.xlabel('Number of Events')  mpl.ylabel('Function p(X = K)') Output:Negative Binomial Distribution: It is also a type of discrete probability distribution for random variables having negative binomial events. It is also known as the Pascal distribution, where the random variable tells us the number of repeated trials produced during a specific number of experiments.  Here is a code example showing the use of Negative Binomial Distribution – import matplotlib.pyplot as mpl   import numpy as np   from scipy.stats import nbinom    x = np.linspace(0, 6, 70)   gr, kr = 0.3, 0.7        g = nbinom.ppf(x, gr, kr)   s = nbinom.pmf(x, gr, kr)   mpl.plot(x, g, "*", x, s, "r--") Output: Apart from these mentioned distribution types, various other types of probability distributions exist that data science professionals can use to extract reliable datasets. In the next topic, we will understand some interconnections & relationships between various types of probability distributions. Relationship between various Probability distributions – It is surprising to see that different types of probability distributions are interconnected. In the chart shown below, the dashed line is for limited connections between two families of distribution, whereas the solid lines show the exact relationship between them in terms of transformation, variable, type, etc. Conclusion  Probability distributions are prevalent among data analysts and data science professionals because of their wide usage. Today, companies and enterprises hire data science professionals in many sectors, namely, computer science, health, insurance, engineering, and even social science, where probability distributions appear as fundamental tools for application. It is essential for Data analysts and data scientists. to know the core of statistics. Probability Distributions perform a requisite role in analyzing data and cooking a dataset to train the algorithms efficiently. If you want to learn more about data science - particularly probability distributions and their uses, check out KnowledgeHut's comprehensive Data science course https://www.knowledgehut.com/data-science-courses. 
9612
Types of Probability Distributions Every Data Scie...

Data Science has become one of the most popular in... Read More

Role of Unstructured Data in Data Science

Data has become the new game changer for businesses. Typically, data scientists categorize data into three broad divisions - structured, semi-structured, and unstructured data. In this article, you will get to know about unstructured data, sources of unstructured data, unstructured data vs. structured data, the use of structured and unstructured data in machine learning, and the difference between structured and unstructured data. Let us first understand what is unstructured data with examples. What is unstructured data? Unstructured data is a kind of data format where there is no organized form or type of data. Videos, texts, images, document files, audio materials, email contents and more are considered to be unstructured data. It is the most copious form of business data, and cannot be stored in a structured database or relational database. Some examples of unstructured data are the photos we post on social media platforms, the tagging we do, the multimedia files we upload, and the documents we share. Seagate predicts that the global data-sphere will expand to 163 zettabytes by 2025, where most of the data will be in the unstructured format. Characteristics of Unstructured DataUnstructured data cannot be organized in a predefined fashion, and is not a homogenous data model. This makes it difficult to manage. Apart from that, these are the other characteristics of unstructured data. You cannot store unstructured data in the form of rows and columns as we do in a database table. Unstructured data is heterogeneous in structure and does not have any specific data model. The creation of such data does not follow any semantics or habits. Due to the lack of any particular sequence or format, it is difficult to manage. Such data does not have an identifiable structure. Sources of Unstructured Data There are various sources of unstructured data. Some of them are: Content websites Social networking sites Online images Memos Reports and research papers Documents, spreadsheets, and presentations Audio mining, chatbots Surveys Feedback systems Advantages of Unstructured Data Unstructured data has become exceptionally easy to store because of MongoDB, Cassandra, or even using JSON. Modern NoSQL databases and software allows data engineers to collect and extract data from various sources. There are numerous benefits that enterprises and businesses can gain from unstructured data. These are: With the advent of unstructured data, we can store data that lacks a proper format or structure. There is no fixed schema or data structure for storing such data, which gives flexibility in storing data of different genres. Unstructured data is much more portable by nature. Unstructured data is scalable and flexible to store. Database systems like MongoDB, Cassandra, etc., can easily handle the heterogeneous properties of unstructured data. Different applications and platforms produce unstructured data that becomes useful in business intelligence, unstructured data analytics, and various other fields. Unstructured data analysis allows finding comprehensive data stories from data like email contents, website information, social media posts, mobile data, cache files and more. Unstructured data, along with data analytics, helps companies improve customer experience. Detection of the taste of consumers and their choices becomes easy because of unstructured data analysis. Disadvantages of Unstructured data Storing and managing unstructured data is difficult because there is no proper structure or schema. Data indexing is also a substantial challenge and hence becomes unclear due to its disorganized nature. Search results from an unstructured dataset are also not accurate because it does not have predefined attributes. Data security is also a challenge due to the heterogeneous form of data. Problems faced and solutions for storing unstructured data. Until recently, it was challenging to store, evaluate, and manage unstructured data. But with the advent of modern data analysis tools, algorithms, CAS (content addressable storage system), and big data technologies, storage and evaluation became easy. Let us first take a look at the various challenges used for storing unstructured data. Storing unstructured data requires a large amount of space. Indexing of unstructured data is a hectic task. Database operations such as deleting and updating become difficult because of the disorganized nature of the data. Storing and managing video, audio, image file, emails, social media data is also challenging. Unstructured data increases the storage cost. For solving such issues, there are some particular approaches. These are: CAS system helps in storing unstructured data efficiently. We can preserve unstructured data in XML format. Developers can store unstructured data in an RDBMS system supporting BLOB. We can convert unstructured data into flexible formats so that evaluating and storage becomes easy. Let us now understand the differences between unstructured data vs. structured data. Unstructured Data Vs. Structured Data In this section, we will understand the difference between structured and unstructured data with examples. STRUCTUREDUNSTRUCTUREDStructured data resides in an organized format in a typical database.Unstructured data cannot reside in an organized format, and hence we cannot store it in a typical database.We can store structured data in SQL database tables having rows and columns.Storing and managing unstructured data requires specialized databases, along with a variety of business intelligence and analytics applications.It is tough to scale a database schema.It is highly scalable.Structured data gets generated in colleges, universities, banks, companies where people have to deal with names, date of birth, salary, marks and so on.We generate or find unstructured data in social media platforms, emails, analyzed data for business intelligence, call centers, chatbots and so on.Queries in structured data allow complex joining.Unstructured data allows only textual queries.The schema of a structured dataset is less flexible and dependent.An unstructured dataset is flexible but does not have any particular schema.It has various concurrency techniques.It has no concurrency techniques.We can use SQL, MySQL, SQLite, Oracle DB, Teradata to store structured data.We can use NoSQL (Not Only SQL) to store unstructured data.Types of Unstructured Data Do you have any idea just how much of unstructured data we produce and from what sources? Unstructured data includes all those forms of data that we cannot actively manage in an RDBMS system that is a transactional system. We can store structured data in the form of records. But this is not the case with unstructured data. Before the advent of object-based storage, most of the unstructured data was stored in file-based systems. Here are some of the types of unstructured data. Rich media content: Entertainment files, surveillance data, multimedia email attachments, geospatial data, audio files (call center and other recorded audio), weather reports (graphical), etc., comes under this genre. Document data: Invoices, text-file records, email contents, productivity applications, etc., are included under this genre. Internet of Things (IoT) data: Ticker data, sensor data, data from other IoT devices come under this genre. Apart from all these, data from business intelligence and analysis, machine learning datasets, and artificial intelligence data training datasets are also a separate genre of unstructured data. Examples of Unstructured Data There are various sources from where we can obtain unstructured data. The prominent use of this data is in unstructured data analytics. Let us now understand what are some examples of unstructured data and their sources – Healthcare industries generate a massive volume of human as well as machine-generated unstructured data. Human-generated unstructured data could be in the form of patient-doctor or patient-nurse conversations, which are usually recorded in audio or text formats. Unstructured data generated by machines includes emergency video camera footage, surgical robots, data accumulated from medical imaging devices like endoscopes, laparoscopes and more.  Social Media is an intrinsic entity of our daily life. Billions of people come together to join channels, share different thoughts, and exchange information with their loved ones. They create and share such data over social media platforms in the form of images, video clips, audio messages, tagging people (this helps companies to map relations between two or more people), entertainment data, educational data, geolocations, texts, etc. Other spectra of data generated from social media platforms are behavior patterns, perceptions, influencers, trends, news, and events. Business and corporate documents generate a multitude of unstructured data such as emails, presentations, reports containing texts, images, presentation reports, video contents, feedback and much more. These documents help to create knowledge repositories within an organization to make better implicit operations. Live chat, video conferencing, web meeting, chatbot-customer messages, surveillance data are other prominent examples of unstructured data that companies can cultivate to get more insights into the details of a person. Some prominent examples of unstructured data used in enterprises and organizations are: Reports and documents, like Word files or PDF files Multimedia files, such as audio, images, designed texts, themes, and videos System logs Medical images Flat files Scanned documents (which are images that hold numbers and text – for example, OCR) Biometric data Unstructured Data Analytics Tools  You might be wondering what tools can come into use to gather and analyze information that does not have a predefined structure or model. Various tools and programming languages use structured and unstructured data for machine learning and data analysis. These are: Tableau MonkeyLearn Apache Spark SAS Python MS. Excel RapidMiner KNIME QlikView Python programming R programming Many cloud services (like Amazon AWS, Microsoft Azure, IBM Cloud, Google Cloud) also offer unstructured data analysis solutions bundled with their services. How to analyze unstructured data? In the past, the process of storage and analysis of unstructured data was not well defined. Enterprises used to carry out this kind of analysis manually. But with the advent of modern tools and programming languages, most of the unstructured data analysis methods became highly advanced. AI-powered tools use algorithms designed precisely to help to break down unstructured data for analysis. Unstructured data analytics tools, along with Natural language processing (NLP) and machine learning algorithms, help advanced software tools analyze and extract analytical data from the unstructured datasets. Before using these tools for analyzing unstructured data, you must properly go through a few steps and keep these points in mind. Set a clear goal for analyzing the data: It is essential to clear your intention about what insights you want to extract from your unstructured data. Knowing this will help you distinguish what type of data you are planning to accumulate. Collect relevant data: Unstructured data is available everywhere, whether it's a social media platform, online feedback or reviews, or a survey form. Depending on the previous point, that is your goal - you have to be precise about what data you want to collect in real-time. Also, keep in mind whether your collected details are relevant or not. Clean your data: Data cleaning or data cleansing is a significant process to detect corrupt or irrelevant data from the dataset, followed by modifying or deleting the coarse and sloppy data. This phase is also known as the data-preprocessing phase, where you have to reduce the noise, carry out data slicing for meaningful representation, and remove unnecessary data. Use Technology and tools: Once you perform the data cleaning, it is time to utilize unstructured data analysis tools to prepare and cultivate the insights from your data. Technologies used for unstructured data storage (NoSQL) can help in managing your flow of data. Other tools and programming libraries like Tableau, Matplotlib, Pandas, and Google Data Studio allows us to extract and visualize unstructured data. Data can be visualized and presented in the form of compelling graphs, plots, and charts. How to Extract information from Unstructured Data? With the growth in digitization during the information era, repetitious transactions in data cause data flooding. The exponential accretion in the speed of digital data creation has brought a whole new domain of understanding user interaction with the online world. According to Gartner, 80% of the data created by an organization or its application is unstructured. While extracting exact information through appropriate analysis of organized data is not yet possible, even obtaining a decent sense of this unstructured data is quite tough. Until now, there are no perfect tools to analyze unstructured data. But algorithms and tools designed using machine learning, Natural language processing, Deep learning, and Graph Analysis (a mathematical method for estimating graph structures) help us to get the upper hand in extracting information from unstructured data. Other neural network models like modern linguistic models follow unsupervised learning techniques to gain a good 'knowledge' about the unstructured dataset before going into a specific supervised learning step. AI-based algorithms and technologies are capable enough to extract keywords, locations, phone numbers, analyze image meaning (through digital image processing). We can then understand what to evaluate and identify information that is essential to your business. ConclusionUnstructured data is found abundantly from sources like documents, records, emails, social media posts, feedbacks, call-records, log-in session data, video, audio, and images. Manually analyzing unstructured data is very time-consuming and can be very boring at the same time. With the growth of data science and machine learning algorithms and models, it has become easy to gather and analyze insights from unstructured information.  According to some research, data analytics tools like MonkeyLearn Studio, Tableau, RapidMiner help analyze unstructured data 1200x faster than the manual approach. Analyzing such data will help you learn more about your customers as well as competitors. Text analysis software, along with machine learning models, will help you dig deep into such datasets and make you gain an in-depth understanding of the overall scenario with fine-grained analyses.
5790
Role of Unstructured Data in Data Science

Data has become the new game changer for busines... Read More

What Is Statistical Analysis and Its Business Applications?

Statistics is a science concerned with collection, analysis, interpretation, and presentation of data. In Statistics, we generally want to study a population. You may consider a population as a collection of things, persons, or objects under experiment or study. It is usually not possible to gain access to all of the information from the entire population due to logistical reasons. So, when we want to study a population, we generally select a sample. In sampling, we select a portion (or subset) of the larger population and then study the portion (or the sample) to learn about the population. Data is the result of sampling from a population.Major ClassificationThere are two basic branches of Statistics – Descriptive and Inferential statistics. Let us understand the two branches in brief. Descriptive statistics Descriptive statistics involves organizing and summarizing the data for better and easier understanding. Unlike Inferential statistics, Descriptive statistics seeks to describe the data, however, it does not attempt to draw inferences from the sample to the whole population. We simply describe the data in a sample. It is not developed on the basis of probability unlike Inferential statistics. Descriptive statistics is further broken into two categories – Measure of Central Tendency and Measures of Variability. Inferential statisticsInferential statistics is the method of estimating the population parameter based on the sample information. It applies dimensions from sample groups in an experiment to contrast the conduct group and make overviews on the large population sample. Please note that the inferential statistics are effective and valuable only when examining each member of the group is difficult. Let us understand Descriptive and Inferential statistics with the help of an example. Task – Suppose, you need to calculate the score of the players who scored a century in a cricket tournament.  Solution: Using Descriptive statistics you can get the desired results.   Task – Now, you need the overall score of the players who scored a century in the cricket tournament.  Solution: Applying the knowledge of Inferential statistics will help you in getting your desired results.  Top Five Considerations for Statistical Data AnalysisData can be messy. Even a small blunder may cost you a fortune. Therefore, special care when working with statistical data is of utmost importance. Here are a few key takeaways you must consider to minimize errors and improve accuracy. Define the purpose and determine the location where the publication will take place.  Understand the assets to undertake the investigation. Understand the individual capability of appropriately managing and understanding the analysis.  Determine whether there is a need to repeat the process.  Know the expectation of the individuals evaluating reviewing, committee, and supervision. Statistics and ParametersDetermining the sample size requires understanding statistics and parameters. The two being very closely related are often confused and sometimes hard to distinguish.  StatisticsA statistic is merely a portion of a target sample. It refers to the measure of the values calculated from the population.  A parameter is a fixed and unknown numerical value used for describing the entire population. The most commonly used parameters are: Mean Median Mode Mean :  The mean is the average or the most common value in a data sample or a population. It is also referred to as the expected value. Formula: Sum of the total number of observations/the number of observations. Experimental data set: 2, 4, 6, 8, 10, 12, 14, 16, 18, 20  Calculating mean:   (2 + 4 + 6 + 8 + 10 + 12 + 14 + 16 + 18 + 20)/10  = 110/10   = 11 Median:  In statistics, the median is the value separating the higher half from the lower half of a data sample, a population, or a probability distribution. It’s the mid-value obtained by arranging the data in increasing order or descending order. Formula:  Let n be the data set (increasing order) When data set is odd: Median = n+1/2th term Case-I: (n is odd)  Experimental data set = 1, 2, 3, 4, 5  Median (n = 5) = [(5 +1)/2]th term      = 6/2 term       = 3rd term   Therefore, the median is 3 When data set is even: Median = [n/2th + (n/2 + 1)th] /2 Case-II: (n is even)  Experimental data set = 1, 2, 3, 4, 5, 6   Median (n = 6) = [n/2th + (n/2 + 1)th]/2     = ( 6/2th + (6/2 +1)th]/2     = (3rd + 4th)/2      = (3 + 4)/2      = 7/2      = 3.5  Therefore, the median is 3.5 Mode: The mode is the value that appears most often in a set of data or a population. Experimental data set= 1, 2, 2, 2, 3, 3, 3, 3, 3, 4, 4,4,5, 6  Mode = 3 (Since 3 is the most repeated element in the sequence.) Terms Used to Describe DataWhen working with data, you will need to search, inspect, and characterize them. To understand the data in a tech-savvy and straightforward way, we use a few statistical terms to denote them individually or in groups.  The most frequently used terms used to describe data include data point, quantitative variables, indicator, statistic, time-series data, variable, data aggregation, time series, dataset, and database. Let us define each one of them in brief: Data points: These are the numerical files formed and organized for interpretations. Quantitative variables: These variables present the information in digit form.  Indicator: An indicator explains the action of a community's social-economic surroundings.  Time-series data: The time-series defines the sequential data.  Data aggregation: A group of data points and data set. Database: A group of arranged information for examination and recovery.  Time-series: A set of measures of a variable documented over a specified time. Step-by-Step Statistical Analysis ProcessThe statistical analysis process involves five steps followed one after another. Step 1: Design the study and find the population of the study. Step 2: Collect data as samples. Step 3: Describe the data in the sample. Step 4: Make inferences with the help of samples and calculations Step 5: Take action Data distributionData distribution is an entry that displays entire imaginable readings of data. It shows how frequently a value occurs. Distributed data is always in ascending order, charts, and graphs enabling visibility of measurements and frequencies. The distribution function displaying the density of values of reading is known as the probability density function. Percentiles in data distributionA percentile is the reading in a distribution with a specified percentage of clarifications under it.  Let us understand percentiles with the help of an example.  Suppose you have scored 90th percentile on a math test. A basic interpretation is that merely 4-5% of the scores were higher than your scores. Right? The median is 50th percentile because the assumed 50% of the values are higher than the median. Dispersion Dispersion explains the magnitude of distribution readings anticipated for a specific variable and multiple unique statistics like range, variance, and standard deviation. For instance, high values of a data set are widely scattered while small values of data are firmly clustered. Histogram The histogram is a pictorial display that arranges a group of data facts into user detailed ranges. A histogram summarizes a data series into a simple interpreted graphic by obtaining many data facts and combining them into reasonable ranges. It contains a variety of results into columns on the x-axis. The y axis displays percentages of data for each column and is applied to picture data distributions. Bell Curve distribution Bell curve distribution is a pictorial representation of a probability distribution whose fundamental standard deviation obtained from the mean makes the bell, shaped curving. The peak point on the curve symbolizes the maximum likely occasion in a pattern of data. The other possible outcomes are symmetrically dispersed around the mean, making a descending sloping curve on both sides of the peak. The curve breadth is therefore known as the standard deviation. Hypothesis testingHypothesis testing is a process where experts experiment with a theory of a population parameter. It aims to evaluate the credibility of a hypothesis using sample data. The five steps involved in hypothesis testing are:  Identify the no outcome hypothesis.  (A worthless or a no-output hypothesis has no outcome, connection, or dissimilarities amongst many factors.) Identify the alternative hypothesis.  Establish the importance level of the hypothesis.  Estimate the experiment statistic and equivalent P-value. P-value explains the possibility of getting a sample statistic.  Sketch a conclusion to interpret into a report about the alternate hypothesis. Types of variablesA variable is any digit, amount, or feature that is countable or measurable. Simply put, it is a variable characteristic that varies. The six types of variables include the following: Dependent variableA dependent variable has values that vary according to the value of another variable known as the independent variable.  Independent variableAn independent variable on the other side is controllable by experts. Its reports are recorded and equated.  Intervening variableAn intervening variable explicates fundamental relations between variables. Moderator variableA moderator variable upsets the power of the connection between dependent and independent variables.  Control variableA control variable is anything restricted to a research study. The values are constant throughout the experiment. Extraneous variableExtraneous variable refers to the entire variables that are dependent but can upset experimental outcomes. Chi-square testChi-square test records the contrast of a model to actual experimental data. Data is unsystematic, underdone, equally limited, obtained from independent variables, and a sufficient sample. It relates the size of any inconsistencies among the expected outcomes and the actual outcomes, provided with the sample size and the number of variables in the connection. Types of FrequenciesFrequency refers to the number of repetitions of reading in an experiment in a given time. Three types of frequency distribution include the following: Grouped, ungrouped Cumulative, relative Relative cumulative frequency distribution. Features of FrequenciesThe calculation of central tendency and position (median, mean, and mode). The measure of dispersion (range, variance, and standard deviation). Degree of symmetry (skewness). Peakedness (kurtosis). Correlation MatrixThe correlation matrix is a table that shows the correlation coefficients of unique variables. It is a powerful tool that summarises datasets points and picture sequences in the provided data. A correlation matrix includes rows and columns that display variables. Additionally, the correlation matrix exploits in aggregation with other varieties of statistical analysis. Inferential StatisticsInferential statistics use random data samples for demonstration and to create inferences. They are measured when analysis of each individual of a whole group is not likely to happen. Applications of Inferential StatisticsInferential statistics in educational research is not likely to sample the entire population that has summaries. For instance, the aim of an investigation study may be to obtain whether a new method of learning mathematics develops mathematical accomplishment for all students in a class. Marketing organizations: Marketing organizations use inferential statistics to dispute a survey and request inquiries. It is because carrying out surveys for all the individuals about merchandise is not likely. Finance departments: Financial departments apply inferential statistics for expected financial plan and resources expenses, especially when there are several indefinite aspects. However, economists cannot estimate all that use possibility. Economic planning: In economic planning, there are potent methods like index figures, time series investigation, and estimation. Inferential statistics measures national income and its components. It gathers info about revenue, investment, saving, and spending to establish links among them. Key TakeawaysStatistical analysis is the gathering and explanation of data to expose sequences and tendencies.   Two divisions of statistical analysis are statistical and non-statistical analyses.  Descriptive and Inferential statistics are the two main categories of statistical analysis. Descriptive statistics describe data, whereas Inferential statistics equate dissimilarities between the sample groups.  Statistics aims to teach individuals how to use restricted samples to generate intellectual and precise results for a large group.   Mean, median, and mode are the statistical analysis parameters used to measure central tendency.   Conclusion Statistical analysis is the procedure of gathering and examining data to recognize sequences and trends. It uses random samples of data obtained from a population to demonstrate and create inferences on a group. Inferential statistics applies economic planning with potent methods like index figures, time series investigation, and estimation.  Statistical analysis finds its applications in all the major sectors – marketing, finance, economic, operations, and data mining. Statistical analysis aids marketing organizations in disputing a survey and requesting inquiries concerning their merchandise. 
5886
What Is Statistical Analysis and Its Business Appl...

Statistics is a science concerned with collection,... Read More