Name: Foundation Certificate in Marketing Training in Auckland, New Zealand
Item: Foundation Certificate in Marketing Training in Auckland, New Zealand
Rating: 4.7
Author: Tyler Wilson

Modes of Delivery

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Team/Corporate Training

Our Corporate training is carefully structured to help executives keep ahead of rapidly evolving business environments.

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Team/Corporate Training

Our Corporate training is carefully structured to help executives keep ahead of rapidly evolving business environments.

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Group Discount: 10% for 5 to 9 people 15% for 10+ people

Description

The main aim of any business is to deliver customer value. In today’s world, the customer is the king and the main reason for the survival of any business. How then, can an organization ensure that the customer gets what he wants? The answer—through effective marketing. Marketing has several advantages. Not only does it help promote sales for the business but it also helps build a loyal customer base, leads to increased support from stakeholders and helps keep ahead of the competition.

Organizations invest heavily in marketing and there is always a demand for qualified marketing professionals.

We at KnowledgeHut recognize this and hence bring you a course that will help you prepare for the prestigious Foundation Certificate in Marketing, offered by The Chartered Institute of Marketing (CIM). This course will help you chart out a successful marketing career by arming you with skills necessary to perform well in a support-level marketing role.

With its in-depth courseware, our practical, scenario based workshops will give you an insightful look at the world of marketing and help you pass the certification with flying colors. Join today and unleash your potential!

What you will learn:

Understand how marketing drives businesses
Understand the factors that influence customer behaviour
Learn to collect and use information for earning customer loyalty
Learn how to engage with customers and get them what they want
Learn how to develop successful marketing strategies that will help promote business
Use it as a stepping stone for future qualifications in marketing

You will also get:

Downloadable courseware
Exam help

Key Features

Intensive course to help you aim for a first time pass of the CIM’s Foundation Certificate in Marketing

Learn essential skills for a successful marketing role

Downloadable e-book

Learn through examples and case studies

Promote sales, build customer and stakeholder support

Expert instructors with significant marketing experience

Certification

Prerequisites:

There are no prerequisites for appearing for the exam but if English is not your first language, you would be required to provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.

Certification:

Participants will gain the certification on successfully clearing two mandatory modules: Marketing Principles and Customer communications.

For more information visit: https://www.cim.co.uk/qualifications/foundation-certificate-in-professional-marketing/

The Exam:

Marketing Principle is a 90 minute exam, comprised of 50 multiple-choice questions
Customer communications requires submission of a seven page assignment based on a given scenario and an organisation of choice. This assignment is broken down into three tasks

Each of the modules can be taken as a stand-alone to gain a module award.

Curriculum

Module 1: Marketing Principles

Unit 1: Discovering Marketing

Describe the role and function of marketing within organizations (15%)
Explain the factors that influence consumer behavior (15%)

Unit 2: The Marketing Environment

Identify the key components of the marketing environment (20%)
Know how to collect relevant information about the marketing environment (15%)

Unit 3: The Marketing Mix

Describe the concept and elements of the marketing mix (20%)
Know how the marketing mix is applied in different contextual settings (15%)

Module 2: Customer Communications

Unit 1: Who are customers?

Have an understanding of different types of customers (15%)
Understand the nature and importance of customer relationships (15%)

Unit 2: Communicating with customers

Know the purpose and process of marketing communications (10%)
Understand the range of different marketing communications tools available (30%)

Unit 3: Creating a marketing communications campaign

Be able to create an outline marketing communications campaign (20%)
Be able to implement the marketing communications campaign (10%)

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Frequently Asked Questions

What is Foundation certificate in Marketing?

This credential offered by the prestigious Chartered Institute of Marketing (CIM) gives you the required knowledge to plan and work on strategic marketing plans at the management level. The skills you learn from this course will enable you to measure and analyse market trends and use it to positively impact your organization by taking strategic decisions.

Why is a certificate in Marketing so important?

Browse through any job-search site and you will see the demand for marketing professionals. This is because as businesses grow and competition heats-up, organizations use marketing as a tool to reach customers and get their attention. Naturally, there is a demand for qualified professionals who can deliver on the job. A credential from a well-recognized institute in marketing sets you apart from the crowd and reflects your capability in delivering goals and reaching milestones.

What prerequisites do I need to attend this course and certification?

There are no prerequisites to apply for this course. But if English is not your first language then CIM demands that you provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.

Who is the target audience for this course?

This course is ideal for candidates who wish to start out on a career in marketing or marketing professionals who want to further their career by revisiting concepts.

How is the exam conducted?

The exam is conducted in the form of two modules, both of which need to be passed to gain the credential. One is based on Marketing principles, which is a 90 minute exam, comprised of 50 multiple-choice questions. The second module is Customer Communications, which is assignment based and split into three tasks.

What if I’m unable to finish both modules?

Achieving each module will give you a distinct award but you will receive the full foundation certificate only on completion of both the modules.

If I cancel the enrolment, will I get a refund?

Any registration cancelled within 48 hours of the initial registration will be refunded in FULL (please note that all cancellations will incur a 5% deduction in the refunded amount due to transactional costs applicable while refunding). Refunds will be processed within 30 days of receipt of written request for refund. Kindly go through our Refund Policy for more details: https://www.knowledgehut.com/refund-policy

Have more doubts?

Please send in an email to support@knowledgehut.com, and we will answer any queries you may have!

Foundation Certificate in Marketing Course in Auckland

Foundation Certificate in Marketing: Auckland Auckland, the largest city in New Zealand, is the major economic and financial centre of New Zealand. The economy is largely based on services and commerce, and most major international corporations have their offices in Auckland. The financial services industry has a sturdy base as well. KnowledgeHut is offering Foundation Certificate in Marketing in Auckland. This course presents participants with a strong understanding of the marketing paradigm and helps foster career growth. It helps them prepare for the Foundation Certificate in Marketing offered by the Chartered Institute of Marketing. What is the course all about? Learners of Foundation Certificate in Marketing training in Auckland are introduced to the underlying principles of marketing. The course covers key concepts and jargon existing in the domain and moves on to the role and function of marketing within organisations. It further identifies key components of the marketing environment before looking at the concepts and elements of the marketing mix with an eye on context. Foundation Certificate in Marketing in Auckland also embraces customer communication principles. Marketing communication as a tool for customer engagement, purpose and process of marketing communication and developing effective marketing communication campaigns are areas delved into. Benefits of the course The Foundation Certificate in Marketing Certification enables the attendee to understand how businesses are driven by marketing and the factors that influence customer behaviour. Participants learn to collect and use information to earn customer loyalty, to get customers what they want through close customer engagement and how to evolve successful marketing strategies to enhance business. The course becomes a springboard for further qualifications in marketing. The KnowledgeHut Way The faculty for Foundation Certificate in Marketing in Auckland is well qualified and certified. Leveraging lectures, case studies and practice sessions, the attendees get a very hands-on experience. This course for a nominal fee offers excellent value for money.

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Foundation Certificate in Marketing Training in Auckland, New Zealand