Design thinking is no longer a practice monopolized by designers. It has pushed itself beyond the “design” confines and found its place in multiple avenues. The new-age connotation of design thinking is significantly different from the traditional one. Today, it is seen as a problem-solving methodology in businesses. It is essentially a solution-oriented approach and entails five steps-
1) Empathize- Understand your audience, customers and target market
2) Define- Specify your requirements, understandings, and problems
3) Ideate- Create new ideas to form innovative solutions
4) Prototype- Solutions are created by looking at a prototype
5) Test- Test the solutions once they are finished
These phases should not be executed in series. They should be implemented organically to get the target solution at the end regardless of the sequence.
Design thinking is assumed as the most effective way to understand a customer’s requirements. It involves thinking- ‘why they do’, ‘what they do’, ‘how they do’ and finding out some novel ideas, which may turn out as a solution the customers will love.
Why Is The Agile World Talking About Design Thinking?
How design thinking met Agile is a matter of interest and the topic of today’s discussion. While the two appear mutually exclusive and uncorrelated, an unbelievable intersection has recently come to the fore.
Fig. Design Thinking and Agile development process
Before proceeding further it is crucial to know about the term ‘Innovation’. Generally, we hear this term everywhere and we know that innovation is all about providing ideas out of the box, that will lead to achieving business targets. Let us move on to the actual definition of it.
Innovation is defined as a commencement of something new and unique. Actually, it is an act of innovating that leads to significant discoveries, processes, and devices.
Creativity + Work = Innovation
Therefore, be an innovator to harness your creative ability. Here are some points that will help you know the importance of Innovation.
Is Design Thinking A New Agile?
How does the design thinking concept complete Agile? Design thinking practices consider Agile principles by giving the customer the highest priority. It complements Agile in following ways-
How can the right environment be created for an effective combination?
You may feel awkward while combining Design Thinking with Agile for the first time. Design thinking team, like Agile, needs to accomplish the task with the help of the entire team. There is enough room for collaboration of Design Thinking practices and Agile principles. An ideal environment needed for Design Thinking includes developers, UI designers, and testers in the team. To ensure success in combining Agile with Design thinking, one should keep the following things in mind:
Scrum is derived from the Agile framework. Agile works in an iterative manner to deliver valued solutions in fixed time to the customers. Scrum plays an important role while transferring Agile framework to the Design Thinking process. In this regard also, Agile and Scrum are forming the bedrock of the organizations. Consequently, the demand for Scrum in successfully implementing Agile Design Thinking is rising as it is an effective, smart and perfect way to gain more productivity. The world domination of Agile due to the incorporation Design Thinking is clearly happening and you may have archived various courses as well. But despite all your struggles, there is that glass-ceiling that is limiting your potential as a Scrum Master. This can mean only two things-
# You are yet to practise the design thinking principles religiously
# You are just a certification away from the best Agile practices
The need of the hour is to introspect and find the shortfalls in your Agile practices. The final step, and invariably the way forward, is to opt for CSM certification courses.
See for yourself what it means to make Agile work for you in the Design Thinking way!