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Implementing Marketing in Agile

19th Feb, 2024
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    Implementing Marketing in Agile

    Marketing is the heart of any Business. To be successful in any business, marketing strategy is obligatory. Most of the aspects of the business depends on successful marketing. For any business to start, you need to make proper plans for everything. You need to decide the resources necessary for implementation of your business. Marketing can be done by advertising, making public relations, promotions and sales. Marketing is defined as “a process of promoting and initiating a product or any service to the customers”.

    In today’s online circle, the ability to adapt smoothly becomes a crucial part for organizations to stay afloat. Nowadays, if you ask any person about anything, he talks only about the “brand”.This world is totally fascinated about the brand. Companies and marketing teams have no other choice than accepting the changes that are taking place.

    Due to this reason, the ‘Agile’ methodology became popular among marketing teams. This methodology got introduced in 90’s. But before implementing Agile methodology in your organization, you need to know about the agile marketing methodologies. It is important to understand “what is agile marketing process” and how exactly it helps you improve your organization level.

    Agile methodology is all about absorbing the new, rather than carrying on with the old. It insists on making decisions on collecting the data instead of making any tale base decisions. Most important is the collaboration, over grading or prioritizing. These components make agile marketing a perfectly suitable technique to use in today’s highly competitive and fast evolving environment. Surveys have established that using agile marketing tools and practices, companies are becoming more successful.

    Agile marketing process begins with the word ‘sprint’. If there is a use of the term ‘Agile’, then Sprint has to come into the picture. Sprint process usually takes 3-4 weeks to achieve the goal. Agile marketing process includes daily scrum meetings, sprint planning, a task board (which shows the status of the task), plan of workflow, retroactive inspection and improvement. To begin the process, lots of preparation is required. Therefore, it is not much easy to implement.

    Hence, below are the five steps that may ease your way to adopt ‘Agile Marketing Methodology’ in your team:

    Prepare Emotionally

    When applying agile marketing processes to your organization, make sure the whole team is involved in the scrum meetings. They should be familiar with Agile terminology and get emotionally ready until the goal is achieved. While planning for Agile, make sure the team members are open to creativity and imagination. This will help achieve organizational goals in the broad way.

    Plan the SPRINT

    The planning begins with the Sprint process. It also involves distributing roles and responsibilities between the team members. It is important to cover up with the set of goals that are achievable.

    • Sprint

    Sprint is called a larger master plan, so normally it is divided into smaller chunks and is managed by a daily scrum process. Scrum meeting allows the team members to solve their problems related to the project, so as to achieve uniformity in thinking.

    • Scrums

    The daily stand ups, is Scrum. It is a process of project management which is conducted for 15 minutes daily, so as to augment team ship between the members. In this meeting, the team members talk with each other about which module they are working on. Team members are managed by the Scrum Master. Scrum master inspects how close to the goal they are, and what should improve the things. The main purpose to organise daily scrums is to detect and resolve the obstacles at an early stage.


    Lindy Quick

    Blog Author

    Lindy Quick, SPCT, is a dynamic Transformation Architect and Senior Business Agility Consultant with a proven track record of success in driving agile transformations. With expertise in multiple agile frameworks, including SAFe, Scrum, and Kanban, Lindy has led impactful transformations across diverse industries such as manufacturing, defense, insurance/financial, and federal government. Lindy's exceptional communication, leadership, and problem-solving skills have earned her a reputation as a trusted advisor. Currently associated with KnowledgeHut and upGrad, Lindy fosters Lean-Agile principles and mindset through coaching, training, and successful execution of transformations. With a passion for effective value delivery, Lindy is a sought-after expert in the field.

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