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The Business Analysis Core Concept Model (BACCM)

13th Feb, 2024
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    The Business Analysis Core Concept Model (BACCM)

    As a business analyst, having a common language and clear ways of working is super important. It is like having a roadmap for smooth teamwork, especially in the ever-changing world of business analysis. In my professional journey as a business analyst, I dive into a lot of information, handle different tasks, and build connections with my team and work with a variety of organization sizes ranging from startups, mid-size organizations to Fortune 500 companies. The Business Analysis Core Concepts Model (BACCM) is the cornerstone of the IIBA’s BABOK Guide v3, playing a pivotal role in defining essential principles for business analysis. The simplicity of a clear structure and straightforward business analysis concepts is a big game-changer. It helps me make sense of my tasks, figure out what resources and skills I need, and make good decisions. This shared understanding is the secret sauce for easy communication and teamwork in the always-evolving world of business analysis. 

    In this blog post, I will walk you through the foundations of the BACCM model, highlighting its importance in influencing the comprehension and utilization of important ideas in the field of business analysis.  

    What is the Purpose of BACCM Model?

    The Business Analysis Core Concept Model (BACCM) serves as a unifying framework, enabling business analysts to execute and articulate their work with a shared language, independent of their perspective, industry, methodology, or organizational role. BACCM core concepts guide business analysts in enhancing their business analysis practices by evaluating the interconnections among the six key concepts from a holistic viewpoint which are explained further in this blog. This analysis considers the impact of these concepts and their relationships at any stage of a product or project implementation, laying the foundation and providing a clear trajectory for effective business analysis. Enrolling in a reputable Business Management course can provide individuals with the essential skills and knowledge needed to excel in the field of business analysis.

    The BACCM - Six Core Concepts

    The BACCM consists of six core concepts: Change, Need, Solution, Stakeholder, Value, and Context. All core concepts are equally important and necessary. There is no ranking among these - no single concept holds greater importance or significance over any other concept. Each core concept is defined by and dependent on the other five core concepts and cannot be fully understood until all the concepts are understood.

    Let’s review the six core concepts in detail, along with their definitions as provided by the BABOK Guide:

    1) Change:

    Change is an act of transformation within an organization in response to a need. The need can be internal or necessitated by an external event such as a disruption in the market. The aim of the change is to improve the performance of an enterprise through deliberate actions controlled through business analysis activities.

    2) Need:

    Need is a problem or opportunity to be addressed by the business analyst. Needs can cause changes by motivating stakeholders to act. Changes can also cause needs by eroding or enhancing the value delivered by existing solutions or creating the need for new solutions.

    3) Solution:

    A specific way of satisfying one or more needs in a context. A solution satisfies a need by resolving a problem faced by stakeholders or enabling stakeholders to take advantage of an opportunity.

    4) Stakeholder:

    A group or individual with a relationship to the change, the need, or the solution. Stakeholders are grouped based on their relationship to the needs, changes, and solutions.

    5) Value:

    The worth, importance, or usefulness of something to a stakeholder within a context. Value can be tangible or intangible. Examples of tangible values are potential or realized returns, gains, and improvements. Intangible value often has a significant motivational component, such as a company's reputation or employee morale.

    6) Context:

    The circumstances that influence, are influenced by, and provide understanding of the change. A change always occurs within an environment. A context is a wide-ranging term that can include everything from an organization’s culture, mission, and demographics to government policies, competitors, products and sales. In order to successfully implement the change, the business analyst must carefully define and analyse the context within which the change is being implemented.

    Example to Illustrate the BACCM

    Let’s consider an example to illustrate the BACCM in more detail. The wave of digitization is transforming many traditional industries. A traditional retail business that operated brick and mortar stores for years must now compete with e-commerce companies that provide the same goods to customers but with additional benefits such as convenience (shop from home), wide range of products and attractive discounts (due to the lower cost business models of e-commerce players). In order to respond to this change in market dynamics, a business analysis task can be performed at a traditional brick and mortar retail store using the BACCM. Here is how the six core concepts may be analysed in this example:

    1) Change: Provide e-commerce solutions to customers who prefer shopping online. This will require completely new business processes and functions to fulfil online orders.

    2) Need: Rising popularity and market share of e-commerce competitors who directly compete in the marketplace with the company, to attract a growing share of customers, transactions and volume of goods sold.

    3) Solution: Depending upon the company’s organizational structure, capabilities and time-sensitive nature of the change, the probable (but not exhaustive) list of solutions could be to implement an IT project that enables the organization to set up its own e-commerce store, partner with existing e-commerce players to use their infrastructure for order fulfilment or acquire an existing e-commerce player and merge it with the company’s existing operations.

    4) Stakeholder: The stakeholders, in this case, are almost from all functional areas – sales, marketing, IT, HR and Operations – within the organization.

    5) Value: The tangible value, in this case, can be increase in sales and increase (or maintaining) the company’s market share. The intangible value can include transforming the organization to a digital future, introduction of new talent and ideas.

    6) Context: The context for this proposed change can be the growing market share and popularity of e-commerce players, changing demographic profile of the customers, improvements in the digital infrastructure in the country, entry of foreign players in the market and easier government regulations towards setting up of e-commerce companies.

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    To conclude, the BACCM model acts as a comprehensive guide that not only defines the landscape of business analysis but also equips practitioners with the tools to navigate, communicate, and assess the impact of their efforts within the complex business environment. The Business Analysis Core Concept Model (BACCM) offers a structured framework for comprehending the six essential business analysis concepts: change, need, solution, stakeholder, value, and context. Serving as a foundational basis, the BACCM facilitates a deeper understanding of business analysis and serves as a platform for knowledge development. It is advisable to actively seek opportunities within your projects to gain hands-on experience with these concepts and hone your skills in employing business analysis techniques that support and reinforce these fundamental principles. This comprehensive framework serves as a guide to navigate the intricate landscape of business analysis, ensuring clarity, coherence, and informed decision-making throughout the process.

    Frequently Asked Questions (FAQs)

    1How does BACCM help in improving business processes?

    The Business Analysis Core Concept Model (BACCM) aids in improving business processes by providing a structured framework to understand, evaluate, and optimize key elements within the business environment.

    2Are there any specific tools or techniques associated with BACCM?

    While BACCM itself isn't a specific tool or technique, it acts as a framework that influences and benefits from various tools and techniques in business analysis. Here are some examples:

    • BACCM Canvas: This visual aid facilitates ideation and diagrams the connections among a project's six main BACCM concepts (change, need, solution, stakeholder, value, and context).
    • Mind Mapping: This is a useful tool for investigating and visualizing the relationships between various project components, and it fits in nicely with the holistic perspective that BACCM promotes.
    • Requirement Management Tools: Analysts can more effectively collect, prioritize, and track project needs by concentrating on needs and solutions inside the BACCM framework.
    • Stakeholder Management Tools: Using the BACCM framework to identify and comprehend stakeholders will help in selecting and utilizing the right stakeholder management tools, resulting in efficient engagement and communication. 
    3What are the benefits of using BACCM in business analysis projects?

    Let us look at the benefits of using BACCM in business analysis projects.

    • Increased Project Success Rates: BACCM can assist organizations in raising their project success rates by offering a common platform for business analysis operations. The framework assists in making sure that risks are reduced, stakeholders are involved, and projects are in line with business needs. 
    • Enhanced Business Agility: Businesses that use BACCM can become more flexible and able to adjust to change. The framework facilitates prompt identification and response to emerging opportunities and challenges by organizations, while also encouraging continual improvement.   
    • Decreased Costs and timelines: BACCM can assist organizations in cutting project costs and timetables by encouraging effective communication and teamwork. Time and money can be saved by using the framework to prevent misunderstandings and rework.
    • Standardized Business Analysis Procedures: Organizations can standardize their business analysis procedures with the use of BACCM. This can facilitate the tracking and measuring of progress and enhance uniformity and quality across projects. 

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