In 2020, Data Analysis has become one of the core functions in any organization. This is a highly sought-after role that has evolved immensely in the past few years. But what is Data Analysis? What do Data Analysts do? How to become a Data Analyst in 2020? What are the skills one needs to have to be a Data Analyst? There are many such questions which strike our mind when we talk about this profession.
Let's walk through the answers to all the questions to ensure we have a clear picture in our mind.
Information collected from different sources is used to make informed decisions for the organization, and is analyzed for some specific goals through Data Analysis. Data Analysis is not only used for research and analysis; but it helps organizations learn more about their customers, develop marketing strategies and optimize product development, just to name a few areas where it makes an impact.
To be precise, there are four types of Data Analytics:
Organizations across different fields or sectors rely on data analysis to take important decisions for the development of a new product, to forecast sales for the near future, or find out about entry into new markets or new customers to target. Data analysis is also used to analyze the business performance based on the present data and find out various inefficiencies in the organizations. Not only industries or businesses use data analysis, but it is also used by different political parties and other groups to find out about opportunities as well as challenges.
There are several functions which an analyst performs, but some of the functions may also depends on the type of business and organization. Generally, a data analyst performs the following responsibilities:
Now that you know what areas a Data Analyst works on, let us move to the skills and knowledge you would require to get started in this field.
Broadly, a data analyst needs to have two type of skills at a broader level:
After acquiring the above mentioned skills, it is very much required to keep yourself updated with the latest trends in the industry, so a mindset of continuous learning is a must.
The year 2020 changed all the definitions of a business and its processes. COVID-19 put companies across the world in a tailspin, forcing them to rethink their business strategies in order to cope with the evolving challenges thrown up by the pandemic. Some companies that were market leaders in their domain were unable to cope, and many had to even close down.
The question therefore arises, in such an uncertain scenario, with challenges around every corner, is it even prudent to consider stepping into the role of a Data Analyst at this juncture?
The answer to this is, “YES”. This is the best time to be a data analyst because organizations everywhere are looking for expert Analysts who can guide them in making the right decisions, helping the organization to survive through the pandemic and beyond. Data analysts can perform detailed sales forecasting, or carry out a complete market analysis to make the right predictions for future growth. Companies need to prepare smart strategies for sales and marketing, to survive and thrive in the long run.
If you want to shape your career in data analytics then
Let us now take you through the scope of Data Analysis in 2021.
The world is witnessing a surge in demand for data analytics services. According to a report, it is expected that there will be 250,000 new openings in the Data Analytics field in 2021, which is almost 60% higher than the demand in 2019-20. To stay ahead of the competition, organizations are employing Data Analysts and the demand for experts in the field is only set to rise.
According to another report published in 2019, there were 150000 jobs which were vacant in the Data Analytics sector because of lack of available talent. This is a lucrative field, and those professionals who have expertise and experience can easily climb to the top in a short time. A report by IBM predicts that by 2021, Data Science and Analytics jobs would grow to nearly 350,000.
Though the need for data analytics is growing across every sector, there are a few sectors that are more in-demand than others. These include:
If you would like to enter the field of Data Analytics, there’s no time like now! Data is useless without the right professional to analyze it. Leading companies leverage the power of analytics to improve their decision making and fuel business growth, and are always looking to employ bright and talented professionals with the capabilities they need. Opportunities are plentiful and the rewards are immense, so take the first step and start honing all the skills that can make you fulfil your dream!
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