MBA (Global) from Deakin University

Course 1: Marketing Management - 1

• Marketing Strategy
  • Introduction to Marketing, STP, Marketing Mix or 4P's
• Consumer Behaviour
  • Introduction to the Study of Consumer Behavior & Models, Consumer Decision, Making Process, Psychological Influences on Consumer Decision Making, Motivation, Perception, Learning, Attitude & Beliefs, Marketing Channels
• Marketing Channels
  • Introduction to Advertising, Oine and Online Advertising
• Project/ Assignment 

Course 2: Business Communication

• Effective Communication
  • Introduction to Communication, Non-verbal Communication and Body Language, Emotional Intelligence (Plus organizational intelligence and cultural intelligence), Verbal Communications and Speeches, Managerial Writing
• Building a Personal Brand
  • Personal Brand Vision & defining of target audience, building of assets for personal branding, Monitoring your Brand
• Project/ Assignment

Course 3: Accounting and Finance

• Accounting Fundamentals - I
  • Basics of Finance, Financial Statements, Ratio Analysis
• Accounting Fundamentals - II
  • Time Value of Money, Project Evaluation Techniques
• Project Evaluation
  • Working Capital, Components of Working Capital
• New Heritage Doll Company Simulation
  • Students evaluate a diverse set of competing investment proposals and make decisions regarding 27 separate proposals over a five-year period. Students confront a range of project types including replacement investments, expansion investments, investments in mutually exclusive projects, interdependent projects, and projects with growth options.

Course 4: Decision Sciences

• Business Analytics Fundamentals
  • Data Visualisation, Univariate Analysis, Distribution Plots, Probability and Probability Distribution, Sampling, Central Limit Theorem
• Hypothesis Testing 
  • Formulating Hypotheses, Hypothesis tests, A/B Testing
• Regression Analysis
  • Covariance, Correlation and Simple Linear Regression, Multiple Linear Regression
• Project/ Assignment
  • Use hypothesis testing and regression analysis to help random motors take crucial production decisions

Course 5: Business Economics

• Microeconomics
  
  • Consumer Theory, Demand and Supply, Pricing, Market Equilibrium
    
• Macroeconomics
  
  • Aggregate Demand and Supply, Business Cycles, Unemployment and Inflation, Capital Markets, International Trade
    
• Project/ Assignment
  

Course 6: Behavioral Science, HR, Business Law

• Individual, Group and Organisational Behaviour
  • Understanding an organisation - vision, mission, structure, hierarchy, roles and stakeholders, Organisational Design in the Digital Age, Organisational Culture and Change, Conflict and Stress Management, Planning and Decision Making, Motivation Perception, Power and Influence at Work.
• Human Resource Management
  • Talent Management: Manpower Planning, Recruitment and Selection, Job design and job description, Performance Management: Systems and Processes, HRM as a business driver and integrating it with business.
• Business Law
  • Contract Act and Company Law, important tender clauses (such as pricing, indemnification), Business Ethics and Corporate Social Responsibility
• Project/ Assignment

Course 7: Marketing Management 2

• Qualitative Market Research
  • Introduction to Research, Research Design & Data Collection, Data Collection using Primary Research (Qualitative), Analysis and Reporting (Qualitative Research)
    
• Quantitative Market Research
  
  • Quantitative Research and Data Collection, Measurement of Data, Questionnaire Design, Research Analysis and Reporting
    
• Relationship Marketing
  
  • Service Marketing, B2B Marketing
    
• Project/ Assignment
  

Course 8: Sales and Distribution Management

• Fundamentals of Sales
  • Sales Process, Sales Strategies, Impact of Digitalization on Sales
    
• Territory Management
  
  • Territory Objective and Decisions, Coverage Metrics, Territory Management Strategy
    
• Channel Management
  
  • Objective of Channel Intermediaries, Types of Channels, Channel Design Strategy
    
• Team and Customer Management
  
  • Recruitment and Training, Motivation and Rewards, Conflict Management
    
• Project/ Assignment

Course 9: Operations & Supply Chain Management

• Operations Management
  • Demand Forecasting, Demand Planning, Demand Management, Inventory Planning, Inventory Management, Inventory Control
• Supply Chain Management
  • Transportation Planning, Transportation Management, Transportation Execution
• Project/ Assignment

Course 10: Business Strategy

• Fundamentals of Strategy
  • Business-level Frameworks: SWOT, BCG, Business Model Canvas, Product and Portfolio Decisions, Go to Market Strategy, Mergers, Acquisitions and JVs, Mixed Frameworks: PESTLE, Mckinsey Matrix
    
• Growth Strategy
  
  • Competitive Rivalry, Analyzing industry and competition, Industry-level
    
• Frameworks: Porter's 5 Forces, Strategies for a competitive environment
  
• Project/ Assignment

• Unit 1: Strategy Formulation and Strategic Capability
• Strategy Formulation
• Strategic Capabilities
• Unit 2: Innovation by Design
  • Design Thinking
  • Leading Strategic Innovation

• Unit 3: Financing Your Strategy
  • Financial Analysis and Budgeting
  • Capital Raising and Planning

• Unit 4:International Business
  • International Business Environment
    
  • International Business Strategy

• Unit 5: High Performing Organisations
  • Enhancing Performance and Developing High Performing Teams
  • Organisational Structure and Design

The program includes a comprehensive capstone project.