PG in Product Management from Duke Corporate Education

Become a next-gen Product Manager with this in-demand Duke CE PG certification

  • Conceptualize product ideas that solve user problems and serve business goals
  • Develop a go-to-market growth strategy right from design stage for your product 
  • Conduct user research and translate it into user journeys and product maps
Enterprise Training for Teams: Get a Quote
  • 6 - 10.5 Months Program duration
  • 40 % Average salary hike
  • 300 + Recruiting partners

Become a Future-Ready Product Manager

Want to know how to bring product ideas to life, conduct user research more effectively and improve your product marketing and operational skills? Overcome these common challenges faced by product managers while securing a certification from Duke Corporate Education (Duke CE), ranked top 3 for 19 consecutive years in Executive Education by the Financial Times.

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Highlights

  • 200+ Hours of Learning  

  • Duke Corporate Education Certification

  • 10+ Case Studies, Assignments

  • 15+ Personalized Industry Sessions

  • 10-Week Product Mindset Bootcamp

  • Just-in-Time Interviews, Mock Tests

  • Build Your Own Product (BYOP)

  • Interview Prep and Mock Interviews

The upGrad Advantage

Learn by Doing

Work on real-world projects, industry case studies, and get exposure to practical product problems.

Real-World Focus

Personalized feedback from existing Product Managers and teaching support to clear your doubts.

Job Opportunities

Gain exclusive access to upGrad's Exclusive Job Opportunities portal and 300+ Recruiting Partners

Career Assistance

AI-driven Resume Evaluation, Just-In-Time Interview Prep, and 1-1 Career mentorship sessions

Continued Learning Support

Interactive Live Sessions with leading industry experts covering curriculum + advanced topics.

Practical Learning and Networking

Live peer-to-peer discussion forum for doubt resolution monitored by technical experts, and much more!

prerequisites for Product Management Certification Program

Prerequisites

Candidates should have a graduate degree to take this course 

Who Should Attend This Product Management Certification?

Project Managers

Project Leads

Technical Managers

Software Developers

Marketing Professionals

Sales Professionals

UI-UX Design Professionals

Analysts

Consultants

Entrepreneurs

Business Development Managers

What You Will Learn

Design Thinking in Product Management

Learn how you can leverage design thinking in product management

Understanding Market Guesstimates

Understand all about how market forces impacts product success

Understanding the User

Learn how to conduct user research and build a value proposition

Understanding the Product

Learn all about how to create user personas and user journey maps

Product Ideation

Apply product ideation techniques to drive innovation and profitability

Product Design and Prototyping

Learn to conceptualize your product idea and create interactive prototypes 

Usability Testing

Learn to capture feedback through the different usability tests available 

Minimum Viability Product

Learn to build the minimum viable product (MVP) version of a product  

Tech 101 For Product Managers

Learn the basics of the key technologies used in a technology stack 

Product Development

Learn the fundamentals of agile product development and scrum framework 

Product Planning

Learn to create a product roadmap and flesh out product requirements 

Go-To-Market Strategy

Understand how to develop and plan a go-to-market strategy 

Product Analytics

Get introduced and learn to set up Google Analytics for your product 

Growth Strategies

Develop plans to boost user engagement for your product

Product Management Certification Curriculum

Learning Objective: 

Learn the fundamentals of product management, understand product design and product-market fit to develop and market products.

Topics
  • Product Management Overview
  • Product Design
  • Market Sizing
  • Product Strategy
  • Analytics and Growth
  • Product Tech 
  • General and Behavioural Questions in PM Interviews

Learning Objective: 

Gain an in-depth understanding of how to work as a product manager and apply your learnings — from research to design and prototype, to development and growth.

Topics:
  • Create and validate your hypothesis by performing effective user research
  • Use different user research methods — surveys, interviews, contextual inquiries, and so on — to uncover the needs and behaviour of your users
  • Synthesize your research data to create artefacts like user persona and user journey maps
  • Identify the various stages of adoption for your product

Learning Objective:

Understand the fundamental of product design through UI/UX, wireframes, and other tools to evaluate possible solutions and develop prototypes.

Topics:
  • Explain the fundamentals of UI-UX design
  • Evaluate different options, methods, and tools for rapid prototyping
  • Create product sketches, wireframes and mockups
  • Build functioning prototypes to evaluate possible ideas and solutions
  • Describe the process of a design sprint used in organisations
  • Apply the Learn-Build-Measure model to build successful MVPs
  • Explain the purpose, types and ways of conducting a usability test for a product prototype
  • Analyse the different types of MVP (minimum viable product) and decide when to use which one

Learning Objective: 

Understand Agile and Scrum frameworks to required develop and launch a product and learn to create a go-to-market strategy.

Topics:
  • Deploy agile and scrum frameworks required to develop and launch a product
  • Create a go-to-market strategy for a product by planning its pricing and channel strategy
  • Create user stories and epics for the development of a product feature
  • Create a cohesive product requirements document (PRD) for a product


Learning Objective: 

Learn product analytics to go from activation to monetization and apply A/B testing to attain successful product growth.

Topics:
  • Identify the north star metric for a given product
  • Set product metrics using the AARRR framework to improve the customer journey
  • Analyse product data and employ product analytics to identify problems
  • Create activation/acquisition/ engagement/referral/monetisation strategy for a product
  • Learn about segmentation, funnel, and cohort analysis
  • Apply experimentation techniques like A/B testing and multivariate testing

Frequently Asked Questions

Product Management Training

The Post Graduate Certificate in Product Management covers all the necessary concepts, skills, and technologies that you need to become an expert product manager today. The course covers a range of topics like: 

  • Product Management & Overview
  • Product Design and Prototyping 
  • Market Sizing
  • Product Analytics and Growth
  • Product Tech
  • Product Planning and Development

In order to create a product and see it through its lifecycle (from conception to product end-of-life), a solid understanding of the above five domains is essential. Along with creating a product, you’ll also learn how to keep in profitable while also meeting customer needs. 

This certification program will cover all relevant topics a product manager needs to master in 2023. The following are the practical skills you’ll gain on course completion: 

  • Leveraging design thinking in product management  
  • Understanding the impact of market forces on product success 
  • Conducting user research and build a value proposition 
  • Creating user personas and user journey maps 
  • Applying product ideation techniques to drive innovation and profitability 
  • Conceptualizing your product idea and create interactive prototypes 
  • Capturing feedback through the different usability tests available 
  • Building the minimum viable product (MVP) version of a product  
  • Understanding the basics of the key technologies used in a technology stack 
  • Understanding the fundamentals of agile product development and scrum framework 
  • Creating a product roadmap and flesh out product requirements 
  • Developing and plan a go-to-market strategy 
  • Setting up Google Analytics for your product 
  • Developing plans to boost user engagement for your product 

This Post Graduate Certificate in Product Management equips you with the product knowledge and skills you need to transition into a rewarding product management career or accelerate your career as a product manager. If you’re a professional who wants to build a career in product no matter your background, then this course is for you. 

Post Graduate Certificate in Product Management

The Post Graduate Certificate in Product Management program is provided by Duke Corporate Education, UK. 

All applicants interested in this program should have a graduate degree. 

As a part of the Duke Post Graduate Certificate in Product Management program, you get the advantage of choosing any or all of the 3 specializations.

Below are details of the three specializations to choose from: 

I - Growth in Product Management 

This specialization will help you master user retention and engagement, monetization and ….. 

  • Driving User Retention & Engagement Growth: Create user engagement and strategies to implement retention 
  • Activation & Resurrection Growth Strategies: Build activation and resurrection strategies for different products 
  • Strategies to Drive Acquisition & Referral Growth: Create strategies to acquire users with the product-led approach 
  • Monetization Strategies: Build monetization strategies based on user cohorts and product maturity 
  • Experimentation Techniques: Design, priorities and run experiments to test hypotheses on different growth strategies 

II - AI ML SOLUTIONS IN PRODUCT MANAGEMENT 

This specialization will help you leverage AI/ML capabilities to meet customer demands 

  • AI Paradigms: Understand different AI Paradigms such as supervised and unsupervised learning, recommendation systems, reinforcement learning and deep learning. 
  • AI-ML Strategy: Understand the 5-step framework for building a strategy for an AI-ML driven product. 
  • Data Foundations: Understand how data plays an important role in any AI-ML strategy and the challenges that come along with it 
  • Data Architecture: Learn tools and technologies available to build a robust data architecture for your AI-ML strategy 
  • Capstone Project 

III - Digital Transformation 

This specialization will teach you to solve business problems using digital transformations 

  • Digital Transformation (Deep Dive): Understand digital transformation and solve some use cases with the digital-led approach 
  • Digital Transformation Frameworks: Apply the digital transformation framework to effectively implement digital transformation 
  • Emerging Technologies to Drive Digital Transformation: Determine how various emerging technologies are leverages transforming products and organizations digitally 
  • Design Thinking for Product Managers: Implement design thinking to innovate better products 
  • Path from Consultant to Product Manager: Understand the overlap between product consultant and product manager and how to become one 

Yes, you will receive a Post Graduate Certificate in Product Management from Duke Corporate Education on fulfilling all the program requirements.

The Post Graduate Certificate in Product Management offered by Duke CE helps you become a future-ready, industry-agnostic product manager. To get this certification, the steps involved are: 

  • Enroll for this product management program 
  • Complete the requisite course requirements 
  • Receive your certification

Workshop Experience

Currently, all our courses are offered online as live, interactive, trainer-led sessions where you will get to learn directly from the trainer with opportunities to discuss and clear doubts.

Our instructors are top-notch trainers comprising Duke CE faculty and India’s leading product managers, all of whom bring several years of industry experience. They also have hands-on experience in product development and will be able to tell you the practical aspects of what you are learning.

Our courses are delivered through live interactive virtual classrooms led by expert product managers. 

Our training focuses on interactive learning. Most class time is dedicated to hands-on exercises, lively discussions, and team collaboration, all facilitated by the trainer who is experienced in product development and management. The focus is on finding practical solutions to real-world challenges in product development.

No, you do not need to record the sessions.

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