Product Management Certification Program

The Post Graduate Certificate in Product Management covers all the necessary concepts, skills, and technologies that you need to become an expert product manager today. The course covers a range of topics like: 

• Product Management & Overview
• Product Design and Prototyping 
• Market Sizing
• Product Analytics and Growth
• Product Tech
• Product Planning and Development

In order to create a product and see it through its lifecycle (from conception to product end-of-life), a solid understanding of the above five domains is essential. Along with creating a product, you’ll also learn how to keep in profitable while also meeting customer needs. 

This certification program will cover all relevant topics a product manager needs to master in 2023. The following are the practical skills you’ll gain on course completion: 

• Leveraging design thinking in product management  
• Understanding the impact of market forces on product success 
• Conducting user research and build a value proposition 
• Creating user personas and user journey maps 
• Applying product ideation techniques to drive innovation and profitability 
• Conceptualizing your product idea and create interactive prototypes 
• Capturing feedback through the different usability tests available 
• Building the minimum viable product (MVP) version of a product  
• Understanding the basics of the key technologies used in a technology stack 
• Understanding the fundamentals of agile product development and scrum framework 
• Creating a product roadmap and flesh out product requirements 
• Developing and plan a go-to-market strategy 
• Setting up Google Analytics for your product 
• Developing plans to boost user engagement for your product 

This Post Graduate Certificate in Product Management equips you with the product knowledge and skills you need to transition into a rewarding product management career or accelerate your career as a product manager. If you’re a professional who wants to build a career in product no matter your background, then this course is for you. 

The Post Graduate Certificate in Product Management program is provided by Duke Corporate Education, UK. 

All applicants interested in this program should have a graduate degree. 

As a part of the Duke Post Graduate Certificate in Product Management program, you get the advantage of choosing any or all of the 3 specializations.

Below are details of the three specializations to choose from: 

I - Growth in Product Management 

This specialization will help you master user retention and engagement, monetization and ….. 

• Driving User Retention & Engagement Growth: Create user engagement and strategies to implement retention 
• Activation & Resurrection Growth Strategies: Build activation and resurrection strategies for different products 
• Strategies to Drive Acquisition & Referral Growth: Create strategies to acquire users with the product-led approach 
• Monetization Strategies: Build monetization strategies based on user cohorts and product maturity 
• Experimentation Techniques: Design, priorities and run experiments to test hypotheses on different growth strategies 

II - AI ML SOLUTIONS IN PRODUCT MANAGEMENT 

This specialization will help you leverage AI/ML capabilities to meet customer demands 

• AI Paradigms: Understand different AI Paradigms such as supervised and unsupervised learning, recommendation systems, reinforcement learning and deep learning. 
• AI-ML Strategy: Understand the 5-step framework for building a strategy for an AI-ML driven product. 
• Data Foundations: Understand how data plays an important role in any AI-ML strategy and the challenges that come along with it 
• Data Architecture: Learn tools and technologies available to build a robust data architecture for your AI-ML strategy 
• Capstone Project 

III - Digital Transformation 

This specialization will teach you to solve business problems using digital transformations 

• Digital Transformation (Deep Dive): Understand digital transformation and solve some use cases with the digital-led approach 
• Digital Transformation Frameworks: Apply the digital transformation framework to effectively implement digital transformation 
• Emerging Technologies to Drive Digital Transformation: Determine how various emerging technologies are leverages transforming products and organizations digitally 
• Design Thinking for Product Managers: Implement design thinking to innovate better products 
• Path from Consultant to Product Manager: Understand the overlap between product consultant and product manager and how to become one 

Yes, you will receive a Post Graduate Certificate in Product Management from Duke Corporate Education on fulfilling all the program requirements.

The Post Graduate Certificate in Product Management offered by Duke CE helps you become a future-ready, industry-agnostic product manager. To get this certification, the steps involved are: 

• Enroll for this product management program 
• Complete the requisite course requirements 
• Receive your certification

Currently, all our courses are offered online as live, interactive, trainer-led sessions where you will get to learn directly from the trainer with opportunities to discuss and clear doubts.

Our instructors are top-notch trainers comprising Duke CE faculty and India’s leading product managers, all of whom bring several years of industry experience. They also have hands-on experience in product development and will be able to tell you the practical aspects of what you are learning.

Our courses are delivered through live interactive virtual classrooms led by expert product managers. 

Our training focuses on interactive learning. Most class time is dedicated to hands-on exercises, lively discussions, and team collaboration, all facilitated by the trainer who is experienced in product development and management. The focus is on finding practical solutions to real-world challenges in product development.

No, you do not need to record the sessions.