Product Management Certification Program

Build a powerful product management career with this Duke Corporate Education certification

  • Conceptualize product ideas that solve user problems and serve business goals
  • Develop a go-to-market growth strategy right from design stage for your product 
  • Conduct user research and translate it into user journeys and product maps
  • 3 Tracks Specialization options
  • 100 % Placement assistance
  • 300 + Recruiting partners

Become a Future-Ready Product Manager

Want to know how to bring product ideas to life, conduct user research more effectively and improve your product marketing and operational skills? Overcome these common challenges faced by product managers while securing a certification from Duke Corporate Education (Duke CE), ranked top 3 for 19 consecutive years in Executive Education by the Financial Times.

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Highlights

  • 300+ Hours of Learning  

  • Duke Corporate Education Certification

  • 15+ Case Studies, Assignments

  • 15+ Personalized Industry Sessions

  • 10-Week Product Mindset Bootcamp

  • Just-in-Time Interviews, Mock Tests

The upGrad Advantage

Learn by Doing

Work on real-world projects, industry case studies, and get exposure to practical product problems.

Real-World Focus

Personalized feedback from existing Product Managers and teaching support to clear your doubts.

Job Opportunities

Gain exclusive access to upGrad's Exclusive Job Opportunities portal and 300+ Recruiting Partners

Career Assistance

AI-driven Resume Evaluation, Just-In-Time Interview Prep, and 1-1 Career mentorship sessions

Continued Learning Support

Interactive Live Sessions with leading industry experts covering curriculum + advanced topics.

Practical Learning and Networking

Live peer-to-peer discussion forum for doubt resolution monitored by technical experts, and much more!

Prerequisites

Prerequisites

Candidates should have a graduate degree to take this course 

Who Should Attend This Product Management Certification?

Project Managers

Project Leads

Technical Managers

Software Developers

Marketing Professionals

Sales Professionals

UI-UX Design Professionals

Analysts

Consultants

Entrepreneurs

Business Development Managers

What You Will Learn

Design Thinking in Product Management

Learn how you can leverage design thinking in product management

Understanding Market Guesstimates

Understand all about how market forces impacts product success

Understanding the User

Learn how to conduct user research and build a value proposition

Understanding the Product

Learn all about how to create user personas and user journey maps

Product Ideation

Apply product ideation techniques to drive innovation and profitability

Product Design and Prototyping

Learn to conceptualize your product idea and create interactive prototypes 

Usability Testing

Learn to capture feedback through the different usability tests available 

Minimum Viability Product

Learn to build the minimum viable product (MVP) version of a product  

Tech 101 For Product Managers

Learn the basics of the key technologies used in a technology stack 

Product Development

Learn the fundamentals of agile product development and scrum framework 

Product Planning

Learn to create a product roadmap and flesh out product requirements 

Go-To-Market Strategy

Understand how to develop and plan a go-to-market strategy 

Product Analytics

Get introduced and learn to set up Google Analytics for your product 

Growth Strategies

Develop plans to boost user engagement for your product

Transform Your Workforce

Become an Expert Product Manager

Build an expert team of product managers, skilled at creating products that address an urgent need, drive profitability, and meet organizational goals.

  • Custom Training Solutions  
  • Immersive Learning  
  • Learn by doing approach  
  • Immediately applicable skills  

500+ Clients

Product Management Certification Curriculum

Learning Objectives: 

Analyse the product management careers landscape and the roles and responsibilities to be a successful PM

Topics
  • PM Career Landscape and Trajectory
  • PM Interview Fundamentals
  • PM Roles & Responsibilities
  • PM Hard and Soft Skills
  • Interview Questions

Learning Objectives:

Conceptually design a new product — identify the user pain points, create a user persona, devise solutions and prioritise them

Topics
  • User Understanding - Personas, Goals, Journey
  • Prioritisation Framework
  • User-centered design
  • Interview Questions

Learning Objectives:

Learn to calculate the market size for a given product and approach guesstimate questions asked in product management interviews

Topics
  • Market Sizing (TAM, SAM, SOM)
  • Guesstimates - Approach and Examples
  • Interview Questions

Learning Objectives:

Apply frameworks to solve strategic questions like entering/exiting a space, competing against existing products and more

Topics
  • Understanding the Market (PESTLE, Porter's 5 Forces)
  • Product Strategy (Business Model Canvas, PTW Framework, Value Prop. Canvas)
  • Introduction to GTM (basic) + Pricing Models
  • Research - Hypothesis and MVP Testing (basic)
  • Interview Questions

Learning Objectives:

Identify the critical metrics for a product across different stages of the user’s journey and devise strategies for growth 

Topics:

  • Metrics setting
  • AARRR / RARRA Framework 
  • Growth Strategies 
  • Interview Questions

Learning Objectives:

Understand the basic technical know-how needed for a product manager — tech team structure, working with developers, tech architecture and tech stack (along with SQL basics)

Topics:
Tech 101 for PMs

Learning Objectives:
Answer behavioral questions asked in PM interviews and develop negotiation and storytelling skills

Topics:

  • Latest trends and updates
  • New products' strategies 
  • New technologies relevant for PMs
  • Soft skills 
  • Stakeholder Management
  • Culture Fit - Questions

FAQs on Post Graduate Certificate in Product Management

Product Management Training

The Post Graduate Certificate in Product Management covers all the necessary concepts, skills, and technologies that you need to become an expert product manager today. The course covers a range of topics like: 

  • Product Management & Overview
  • Product Design and Prototyping 
  • Market Sizing
  • Product Analytics and Growth
  • Product Tech
  • Product Planning and Development

In order to create a product and see it through its lifecycle (from conception to product end-of-life), a solid understanding of the above five domains is essential. Along with creating a product, you’ll also learn how to keep in profitable while also meeting customer needs. 

This certification program will cover all relevant topics a product manager needs to master in 2023. The following are the practical skills you’ll gain on course completion: 

  • Leveraging design thinking in product management  
  • Understanding the impact of market forces on product success 
  • Conducting user research and build a value proposition 
  • Creating user personas and user journey maps 
  • Applying product ideation techniques to drive innovation and profitability 
  • Conceptualizing your product idea and create interactive prototypes 
  • Capturing feedback through the different usability tests available 
  • Building the minimum viable product (MVP) version of a product  
  • Understanding the basics of the key technologies used in a technology stack 
  • Understanding the fundamentals of agile product development and scrum framework 
  • Creating a product roadmap and flesh out product requirements 
  • Developing and plan a go-to-market strategy 
  • Setting up Google Analytics for your product 
  • Developing plans to boost user engagement for your product 

This Post Graduate Certificate in Product Management equips you with the product knowledge and skills you need to transition into a rewarding product management career or accelerate your career as a product manager. If you’re a professional who wants to build a career in product no matter your background, then this course is for you. 

Post Graduate Certificate in Product Management

The Post Graduate Certificate in Product Management program is provided by Duke Corporate Education, UK. 

All applicants interested in this program should have a graduate degree. 

As a part of the Duke Post Graduate Certificate in Product Management program, you get the advantage of choosing any or all of the 3 specializations.

Below are details of the three specializations to choose from: 

I - Growth in Product Management 

This specialization will help you master user retention and engagement, monetization and ….. 

  • Driving User Retention & Engagement Growth: Create user engagement and strategies to implement retention 
  • Activation & Resurrection Growth Strategies: Build activation and resurrection strategies for different products 
  • Strategies to Drive Acquisition & Referral Growth: Create strategies to acquire users with the product-led approach 
  • Monetization Strategies: Build monetization strategies based on user cohorts and product maturity 
  • Experimentation Techniques: Design, priorities and run experiments to test hypotheses on different growth strategies 

II - AI ML SOLUTIONS IN PRODUCT MANAGEMENT 

This specialization will help you leverage AI/ML capabilities to meet customer demands 

  • AI Paradigms: Understand different AI Paradigms such as supervised and unsupervised learning, recommendation systems, reinforcement learning and deep learning. 
  • AI-ML Strategy: Understand the 5-step framework for building a strategy for an AI-ML driven product. 
  • Data Foundations: Understand how data plays an important role in any AI-ML strategy and the challenges that come along with it 
  • Data Architecture: Learn tools and technologies available to build a robust data architecture for your AI-ML strategy 
  • Capstone Project 

III - Digital Transformation 

This specialization will teach you to solve business problems using digital transformations 

  • Digital Transformation (Deep Dive): Understand digital transformation and solve some use cases with the digital-led approach 
  • Digital Transformation Frameworks: Apply the digital transformation framework to effectively implement digital transformation 
  • Emerging Technologies to Drive Digital Transformation: Determine how various emerging technologies are leverages transforming products and organizations digitally 
  • Design Thinking for Product Managers: Implement design thinking to innovate better products 
  • Path from Consultant to Product Manager: Understand the overlap between product consultant and product manager and how to become one 

Yes, you will receive a Post Graduate Certificate in Product Management from Duke Corporate Education on fulfilling all the program requirements.

The Post Graduate Certificate in Product Management offered by Duke CE helps you become a future-ready, industry-agnostic product manager. To get this certification, the steps involved are: 

  • Enroll for this product management program 
  • Complete the requisite course requirements 
  • Receive your certification

Workshop Experience

Currently, all our courses are offered online as live, interactive, trainer-led sessions where you will get to learn directly from the trainer with opportunities to discuss and clear doubts.

Our instructors are top-notch trainers comprising Duke CE faculty and India’s leading product managers, all of whom bring several years of industry experience. They also have hands-on experience in product development and will be able to tell you the practical aspects of what you are learning.

Our courses are delivered through live interactive virtual classrooms led by expert product managers. 

Our training focuses on interactive learning. Most class time is dedicated to hands-on exercises, lively discussions, and team collaboration, all facilitated by the trainer who is experienced in product development and management. The focus is on finding practical solutions to real-world challenges in product development.

No, you do not need to record the sessions.

What Learners Are Saying

A
Akshay patole User
4

This 2-day training session helped me widen my knowledge of Scrum methodologies and Agile principles. Everything was well-organized, though it was an online session. My trainer explained the concepts with real-life examples and ensured every participant was on the same page. I highly recommend this course to everyone who wants to become a Certified Scrum Master. Kudos to the team efforts behind this!

Attended Certified ScrumMaster (CSM)® workshop in August 2022

P
Peter Cozyn Data Engineer
5

I now have a job offer! The hands-on learning really helped. For someone like me who is completely new to this field, it was easy to learn all the Data Science and Machine Learning tools, especially Time series forecasting, machine learning and recommender engines. I have a job offer from Uber and am so grateful!

Attended Data Science Bootcamp workshop in July 2021

M
Madeline R Developer
5

I know from first-hand experience that you can go from zero and just get a grasp on everything as you go and start building right away. 

Attended Front-End Development Bootcamp workshop in April 2021

S
Steffen Grigoletto Senior Database Administrator
5

Everything was well organized. I would definitely refer their courses to my peers as well. The customer support was very interactive. As a small suggestion to the trainer, it will be better if we have discussions in the end like Q&A sessions.

Attended PMP® Certification workshop in April 2020

A
Astrid Corduas Telecommunications Specialist
5

The instructor was very knowledgeable, the course was structured very well. I would like to sincerely thank the customer support team for extending their support at every step. They were always ready to help and smoothed out the whole process.

Attended Agile and Scrum workshop in June 2020

A
Anabel Bavaro Senior Engineer
5

The hands-on sessions helped us understand the concepts thoroughly. Thanks to Knowledgehut. I really liked the way the trainer explained the concepts. He was very patient and well informed.

Attended Certified ScrumMaster (CSM)® workshop in August 2020

S
Sherm Rimbach Senior Network Architect
5
Trainer really was helpful and completed the syllabus covering each and every concept with examples on time. Knowledgehut staff was friendly and open to all questions.

Attended Certified ScrumMaster (CSM)® workshop in February 2020

A
Alexandr Waldroop Data Architect.
5

The workshop held at KnowledgeHut last week was very interesting. I have never come across such workshops in my career. The course materials were designed very well with all the instructions were precise and comprehenisve. Thanks to KnowledgeHut. Looking forward to more such workshops.

Attended Certified ScrumMaster (CSM)® workshop in January 2020

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