Product Management Certification Program

The Product Management Certification Program covers all the necessary concepts, skills, and technologies that you need to become an expert product manager today. The course covers a range of topics like: 

• Introduction to Product Management 
• Market and User Research 
• Product Design and Prototyping 
• Product Analytics and Engagement 
• Product Planning and Development 

In order to create a product and see it through its lifecycle (from conception to product end-of-life), a solid understanding of the above five domains is essential. Along with creating a product, you’ll also learn how to keep in profitable while also meeting customer needs. 

This certification program will cover all relevant topics a product manager needs to master in 2022. The following are the practical skills you’ll gain on course completion: 

• Leveraging design thinking in product management  
• Understanding the impact of market forces on product success 
• Conducting user research and build a value proposition 
• Creating user personas and user journey maps 
• Applying product ideation techniques to drive innovation and profitability 
• Conceptualizing your product idea and create interactive prototypes 
• Capturing feedback through the different usability tests available 
• Building the minimum viable product (MVP) version of a product  
• Understanding the basics of the key technologies used in a technology stack 
• Understanding the fundamentals of agile product development and scrum framework 
• Creating a product roadmap and flesh out product requirements 
• Developing and plan a go-to-market strategy 
• Setting up Google Analytics for your product 
• Developing plans to boost user engagement for your product 

This Product Management Certification equips you with the product knowledge and skills you need to transition into a rewarding product management career or accelerate your career as a product manager. If you’re a professional who wants to build a career in product no matter your background, then this course is for you. 

The Product Management Certification program is provided by Duke Corporate Education, UK. 

All applicants interested in this program should have a graduate degree. 

There are three specializations offered as a part of the Duke Product Management Certification program.  

Each specialization will take 6 weeks. If you choose to take all three specializations, it will take you 6+6+6 = 18 weeks (4.5 months). Combined with the base program (of 6 months), the duration of the full program amounts to a total of 10.5 months.  

Below are details of the three specializations to choose from: 

I - Growth in Product Management 

This specialization will help you master user retention and engagement, monetization and ….. 

• Driving User Retention & Engagement Growth: Create user engagement and strategies to implement retention 
• Activation & Resurrection Growth Strategies: Build activation and resurrection strategies for different products 
• Strategies to Drive Acquisition & Referral Growth: Create strategies to acquire users with the product-led approach 
• Monetization Strategies: Build monetization strategies based on user cohorts and product maturity 
• Experimentation Techniques: Design, priorities and run experiments to test hypotheses on different growth strategies 

II - AI ML SOLUTIONS IN PRODUCT MANAGEMENT 

This specialization will help you leverage AI/ML capabilities to meet customer demands 

• AI Paradigms: Understand different AI Paradigms such as supervised and unsupervised learning, recommendation systems, reinforcement learning and deep learning. 
• AI-ML Strategy: Understand the 5-step framework for building a strategy for an AI-ML driven product. 
• Data Foundations: Understand how data plays an important role in any AI-ML strategy and the challenges that come along with it 
• Data Architecture: Learn tools and technologies available to build a robust data architecture for your AI-ML strategy 
• Capstone Project 

III - Digital Transformation 

This specialization will teach you to solve business problems using digital transformations 

• Digital Transformation: Deep Dive: Understand digital transformation and solve some use cases with the digital-led approach 
• Digital Transformation Frameworks: Apply the digital transformation framework to effectively implement digital transformation 
• Emerging Technologies to Drive Digital Transformation: Determine how various emerging technologies are leverages transforming products and organizations digitally 
• Design Thinking for Product Managers: Implement design thinking to innovate better products 
• Path from Consultant to Product Manager: Understand the overlap between product consultant and product manager and how to become one 

The total program fees will vary depending on the number of specializations you opt for. Here are the details of duration and cost: 

So, for example, if you opt for all three specializations, the total program cost will come to ₹195,000+taxes. 

Yes, you will receive a Product Management Certificate from Duke Corporate Education on fulfilling all the program requirements.  

The Product Management Certification offered by Duke CE helps you become a future-ready, industry-agnostic product manager. To get this certification, the steps involved are: 

• Enroll for this product management program 
• Complete the requisite course requirements 
• Receive your certification