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How To Build Strong Brand Reputation Improvement

“Your brand is what other people say about you when you are not in the room.” Jeff Bezos In the 21st century customers not only look for products but also brand value. They want buy and hoard things that have an aspirational value, a name and a pride to associate with. Branding have become such a precious treasure for businesses that brand value itself is recognized as an intangible asset in financial statements. Enterprises are ready to go to war against anyone who infringe their brand name or patented products. Such is the power and value of a brand. From an organizational perspective, maintaining a brand image is not an easy task either. It is literally a tight-rope walk where even the slightest imbalance can throw the reputation down a steep cliff and to untimely death. Especially with social media, live video streaming and news channels eyeing for breaking news from all corners, brands have to be extra careful and maintain vigil over their branding efforts and sustenance. If you own a brand, or are in the process of building one, you are steps away from knowing how to develop and maintain an identifiable brand image for your company. One common feature among all global brands is that, they are all pioneers of customer service and user experience. Take for instance, Apple Inc. – the multinational technology company is popular for the extra mile it walks to satisfy and make customers feel special. Not to mention its utilitarian website set up with complete security features including Extended Validation SSL that makes customers feel safe while shopping.Learn more about Extended Validation SSL & its benefits to business. Another popular brand is Four Seasons – the chain of luxury hotels which is the first choice for many when it comes to premium accommodation. The brand has a class of its when it comes to giving rest and comfort to customers. Both these brands are able to enjoy a strong brand identity quite distinct from their rivals because of their excellence in customer service and user experience. A logo is a symbol, emblem or design that customers use to identify a brand. It serves in differentiating a brand and its from competition in a common marketplace. However, most brands misunderstand their logo to be their brand. The logo does not become a brand unless the business does something ground-breaking. Take for instance the half bitten Apple logo of Apple computers. It is such a simple and peculiar logo that one might even wonder how it serves as a logo. However, over the years through its stunning range of innovative products, Apple has given its logo a whole new meaning. People recognize it like a royal insignia. It has become a status symbol only because of what Apple does as a business and not for the logo design. Takeaway: As in #1 user experience and customer service that a business delivers is what gives the business an identity and its a logo a brand value. The prime reason why customers pay money for a product or service is because they feel it provides some value. The product/service addresses a definite problem or makes easy something that without the product is difficult. Value addition is at the core of brand. Customers value a product/service based on the distinct advantages it can provide to them for the money they are parting with. They don’t want the product to be overly expensive or cheap in quality. It must their needs bang on without amiss. Thus, value addition is the core principle of a brand. Customers, businesses, managers, public and everyone else judges a brand’s value based on the value it adds to them. Without value addition a brand is nothing but just a business that exists in the market. Remember Nokia? Yeah, everybody remembers Nokia but hardly anyone is using them right now. The Finland based manufacturer was grazed to ground by competition because the brand did not innovate with changing times. When the era of smartphone was initiated by Samsung, Motorola and the likes, Nokia was still sticking on to making feature phones with hard buttons. A sure recipe for disaster for a brand, especially one in the technology industry. The key for a brand to remain valuable in its industry is constant innovation and evolution. IBM started off as a company that made manual weighing machine for traders. But with time, its products evolved significantly to include arithmetic calculators before taking a quantum leap to make supercomputers of the world. Today, IBM is recognized as the main inventor of technologies that push human race forward. In today’s connected world, a brand is better built in social media than anywhere else. Social media has the muscle power to bring together diverse users on a common page. Moreover, the endless choices that social media offers brands to invoke interest in customers further adds to its merit. Customers also tend to trust those brands more which are easily accessible through social media. From venting customer grievances to showing love for new products, customers use brand social profiles for everything. Businesses in turn also use social media to publicize their marketing material to their followers. Businesses are more recognized by their brand name than anything else. In this digital world, the brand name has the power to command users to sway to the wish of the business. Therefore, businesses have to pay a heavy price to keep their brand value intact and secure at all times. That is a task easily said than done. The above mentioned tips are designed to help brands shine their brands in full glory even in a cut-throat competitive environment. It is best suited for startups that are growing into brands or established businesses that are tapping into their reputation.

How To Build Strong Brand Reputation Improvement

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How To Build Strong Brand Reputation Improvement

“Your brand is what other people say about you when you are not in the room.” Jeff Bezos

In the 21st century customers not only look for products but also brand value. They want buy and hoard things that have an aspirational value, a name and a pride to associate with.

Branding have become such a precious treasure for businesses that brand value itself is recognized as an intangible asset in financial statements. Enterprises are ready to go to war against anyone who infringe their brand name or patented products. Such is the power and value of a brand.

From an organizational perspective, maintaining a brand image is not an easy task either. It is literally a tight-rope walk where even the slightest imbalance can throw the reputation down a steep cliff and to untimely death.

Especially with social media, live video streaming and news channels eyeing for breaking news from all corners, brands have to be extra careful and maintain vigil over their branding efforts and sustenance.

If you own a brand, or are in the process of building one, you are steps away from knowing how to develop and maintain an identifiable brand image for your company.

One common feature among all global brands is that, they are all pioneers of customer service and user experience.

Take for instance, Apple Inc. – the multinational technology company is popular for the extra mile it walks to satisfy and make customers feel special. Not to mention its utilitarian website set up with complete security features including Extended Validation SSL that makes customers feel safe while shopping.Learn more about Extended Validation SSL & its benefits to business.

Another popular brand is Four Seasons – the chain of luxury hotels which is the first choice for many when it comes to premium accommodation. The brand has a class of its when it comes to giving rest and comfort to customers.

Both these brands are able to enjoy a strong brand identity quite distinct from their rivals because of their excellence in customer service and user experience.

A logo is a symbol, emblem or design that customers use to identify a brand. It serves in differentiating a brand and its from competition in a common marketplace. However, most brands misunderstand their logo to be their brand.

The logo does not become a brand unless the business does something ground-breaking. Take for instance the half bitten Apple logo of Apple computers. It is such a simple and peculiar logo that one might even wonder how it serves as a logo.

However, over the years through its stunning range of innovative products, Apple has given its logo a whole new meaning. People recognize it like a royal insignia. It has become a status symbol only because of what Apple does as a business and not for the logo design.

Takeaway: As in #1 user experience and customer service that a business delivers is what gives the business an identity and its a logo a brand value.

The prime reason why customers pay money for a product or service is because they feel it provides some value. The product/service addresses a definite problem or makes easy something that without the product is difficult. Value addition is at the core of brand.

Customers value a product/service based on the distinct advantages it can provide to them for the money they are parting with. They don’t want the product to be overly expensive or cheap in quality. It must their needs bang on without amiss.

Thus, value addition is the core principle of a brand. Customers, businesses, managers, public and everyone else judges a brand’s value based on the value it adds to them. Without value addition a brand is nothing but just a business that exists in the market.

Remember Nokia? Yeah, everybody remembers Nokia but hardly anyone is using them right now. The Finland based manufacturer was grazed to ground by competition because the brand did not innovate with changing times.

When the era of smartphone was initiated by Samsung, Motorola and the likes, Nokia was still sticking on to making feature phones with hard buttons. A sure recipe for disaster for a brand, especially one in the technology industry. The key for a brand to remain valuable in its industry is constant innovation and evolution.

IBM started off as a company that made manual weighing machine for traders. But with time, its products evolved significantly to include arithmetic calculators before taking a quantum leap to make supercomputers of the world. Today, IBM is recognized as the main inventor of technologies that push human race forward.

In today’s connected world, a brand is better built in social media than anywhere else. Social media has the muscle power to bring together diverse users on a common page. Moreover, the endless choices that social media offers brands to invoke interest in customers further adds to its merit.

Customers also tend to trust those brands more which are easily accessible through social media. From venting customer grievances to showing love for new products, customers use brand social profiles for everything. Businesses in turn also use social media to publicize their marketing material to their followers.

Businesses are more recognized by their brand name than anything else. In this digital world, the brand name has the power to command users to sway to the wish of the business. Therefore, businesses have to pay a heavy price to keep their brand value intact and secure at all times.

That is a task easily said than done. The above mentioned tips are designed to help brands shine their brands in full glory even in a cut-throat competitive environment. It is best suited for startups that are growing into brands or established businesses that are tapping into their reputation.

KnowledgeHut

KnowledgeHut

Author

KnowledgeHut is an outcome-focused global ed-tech company. We help organizations and professionals unlock excellence through skills development. We offer training solutions under the people and process, data science, full-stack development, cybersecurity, future technologies and digital transformation verticals.
Website : https://www.knowledgehut.com

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Growing Social Media Trends in 2017: Know These to Increase Your Reach and Engagement

Overview of social media marketing The no. of people using the social media platforms is growing, so is the time spent by the people on various social media platforms. Some of the popular social media platforms are the Facebook, Twitter, Snapchat, LinkedIn, and so on. According to the statistic, the no. of active users on the Facebook has already crossed 1.9 billion, which is very close to 2 billion. Due to a large user base, many marketers are opting for social media marketing. Many social media marketers have been able to get a massive return on investment from their campaigns; however, there are also many people who have failed miserably to get anything out of their campaign. It’s because of their lack of strategy and knowledge of the current trends. Marketing is all about creativity, and to campaign creatively, it’s necessary to have some knowledge of the latest trends in the market.Here are some social media marketing tips to Increase Your Reach and Engagement. What are some of the social media trends you should be aware of? Many old trends have been replaced with the new trends, and the change is inevitable. Here are some of the social media trends you should be aware of in 2017. Live video streaming You may have already seen many celebrities and influencers posting live videos on their page and YouTube channel. This shows your audiences exactly what you’re doing in the current moment, and it also helps you to get on the spot comments and reactions. It has been able to increase the level of engagement on the post. The 14% of the marketers experimented with live streaming, and this percentage is expected to increase to 43% in 2017, according to the survey. Don’t miss out this feature provided by various social media platforms to get the most out of your social media marketing campaigns. Vanishing content The feature to allow you to share a vanishing content is just amazing, and it’s offered by both Snapchat and Instagram. You are allowed to share images that disappear after you view them, 10-second videos, and snap story (the story vanishes after 24 hours). The company like the Taco Bell got the most out of the Snapchat, as their content got over 250 million views in a single day, according to the case study done on the Taco Bell success. You can promote your contents in various ways to arouse your followers to view your contents with the help of this feature. Social media e-commerce As people are spending more and more time on the social media platforms, the popularity of social media e-commerce is also growing. The top social media platforms, such as the Facebook, Snapchat, Pinterest, and Instagram are already providing users various ways to purchase the products directly within their apps. The study shows that over 50% of the consumers browse social media platforms to keep track of the products for sale. Use this feature, conduct social media outreach to find right influencers to promote your products to further increase the sales of your product. Growth of chatbots Many companies are focusing on using chatbots because of its amazing features and affordability. It helps to improve your customer service. The tech giant like the Facebook along with many other companies is already integrating chatbots to take their customer service to the next level. The chatbot is expected to get even more popular in the future, and you will be very much likely to encounter much more smart chatbots in the near future. The chatbots are developed in such a way that they are able to solve many basic problems that are encountered by the customers. Nowadays, people prefer to get an instant answer through chatbots rather than through telephone line. Virtual reality The virtual reality is another trend in the field of marketing that is gaining popularity in the recent days. This technology helps to boost the engagement on the post via immersive and memorable experience. The story can be shared by the brands in a fascinating way, thanks to the virtual reality. The 360-degree virtual reality helps in making the video more realistic.  The VR headset or viewer can further improve the experience while watching the video. These videos can be smoothly viewed through any devices without any problem. The study shows that the 75% of the internet traffic will be represented by the video streaming, which is the reason it becomes more important to increase the quality of the videos. Conclusion The marketers who are well aware of the latest trends are the ones who are likely to get the maximum return from their campaigns. Many marketers have already started using these trends to increase their reach and engagement. The marketers who have not yet started using these trends are already left behind. Start using these trends, according to the requirement to see a big boost in the effectiveness of your social media marketing campaign.
Growing Social Media Trends in 2017: Know These to...

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Stakeholder Identification: A key to Project Success

Question: You are leading a project as a Project Manager for developing a Client’s new website. Neither your company nor your Client specializes in creating websites, yet this Client needs to be suitably impressed to ensure future business with them. Extremely stringent deadlines have been imposed for the completion of the project with both the Client and your organization losing dearly if there are any delays. The Charter has already been signed off and the Project Management Plan approved for this fast track project. It is agreed that frequent meetings along with reports shall be submitted to the Client to keep their personnel informed of the project’s status and highlight any potential reasons for delay much before such catastrophes occur. You have been able to keep the schedule and budget under control and the obligatory review with the Client is being planned. It is then you are informed that the entire effort may be cancelled because the specifications of the website are totally unacceptable to the Client. What is the MOST likely reason for this termination? Option Answers: The Client desired changes to the Project Management Plan that were not complied to. Level of commitment of the Client was not analysed The Client’s key stakeholder was not identified and involved in the project The Client was unhappy with the status reporting Well, before we discuss the right answer, do note that important pointers for solving long worded questions shall be discussed separately in this blog. The answer to the above Question is C It is very essential that all the key decision makers, influencers and their requirements are identified early in the project to ensure that they do not bulldoze a smooth-running project into oblivion as narrated in the above question. A single powerful influencer can jeopardise an entire project if not satisfied or due to the sole reason that he or she was not given due respect or attention (in comparison to his peers) on the project. Such seemingly minor things may come back to haunt you back and even damage your smoothly running endeavour! Even in the above question, if the assessment and identification of stakeholders was being carried out throughout the project, there was a good likelihood that the undesirable termination would have been avoided. Let us see in detail, Identify Stakeholders, first process in the “Stakeholder Management Knowledge Area”. Identify Stakeholders Stakeholders are identified as part of the project initiation, and this list requires to be reviewed and updated as the project progresses. The process involves identifying everyone remotely connected with the project (individuals, groups, or organizations) that could impact or be impacted by a decision, activity, or outcome of the project. 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Identify Stakeholder Management Knowledge Area: Stakeholder Management Process Group: Initiation PMBOK 13.1   Inputs Tools and Techniques Outputs Project charter Procurement documents Enterprise environmental factors Organizational process assets   Stakeholder analysis Expert judgement Meetings   Stakeholder register   It is to be remembered that the “Identify Stakeholders” step is an iterative and recurring process and a glaring example of this is the fact that Procurement Documents are an input to this process. During the execution stage of the project, as orders are placed for external services and supplies, the finalised vendors become project’s stakeholders and a good amount of thought needed at that time is required to enable them to be handled carefully and their performance adequately monitored to eventually achieve a successful result. 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Stakeholder Identification: A key to Project Succe...

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E-Mail Marketing Training: Potential Beyond 2017

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