Digital Marketing blog posts
Hyperlocal Social Media Strategy For Local Businesses
By Stevan Mcgrath
Overview of Hyperlocal social media marketing With the statistic showing over 2.3 billion social media users all over the world, it’s for sure that the social media marketing must not be ignored by the businesses. And, the people spend a lot of time on various social media platforms, which is a big plus for businesses. Many big business houses are already increasing their revenue with the help of social media marketing. The various popular social media platforms help these big businesses to reach millions of people in their target market, which help them to gain more exposure. However, there are many local businesses as well, and the local shops are the place where people build personal relationships, which is the reason the social media outreach must be done for them as well. According to the statistic, there are around 3.8 million retail establishments in the United States. The hyperlocal social media marketing is carried out especially for the local businesses to help them get more customers in their local stores. Hyperlocal marketing is the type of marketing, which is aimed to reach potential customers within certain areas. The brands must think global and act local, and their social media marketing strategy must be modified accordingly. Because of the growing importance of local level marketing, the private social networks like Townsquared and NextDoor have emerged, and even the Google is now changing the Google Maps into more of a social app. Getting started The task of getting started is not as easy as you may think it is. There may be a lot of internal hurdles that should be cleared before you actually start hyperlocal social media strategy. Here are some of the steps to get started. Assess your situation Before you actually develop and implement your hyperlocal social media strategy, you should talk with the management team to know their views on the hyperlocal social marketing strategy. Sometimes, there could be a need to argue with them on why you should implement hyperlocal social marketing strategy. Do some research and convince them on why it’s so important to have a hyperlocal marketing strategy. Devise a plan Before searching for the third party outside of your organization, you should search for the team inside your organizations, who are working on similar projects. Have a discussion with the retail team, IT team, social media departments, and others to develop a plan to help you out. After dealing with the people inside your organization, you can search for influencers, who can carry out influencer marketing campaign on a local level along with technological partners. Develop your hyperlocal marketing strategy After convincing the management team and devising a plan, you are ready to develop your hyperlocal social media marketing strategy. Here are the steps to develop a strategy: Determine the metrics for success and get approval from your management team. Present your strategy to all relevant stakeholders. Choose the right technology partner that can keep up with the trend and changes in the social media platforms. Train up Communicate your plans with your local partners, and tell them about what roles they need to play in order to achieve a great result from the campaign. Implementing your hyperlocal marketing strategy Here are some of the tips for implementing your hyperlocal social media marketing strategy effectively. Choose the right social media platform for you There are plenty of social media platforms to choose from; however, you should select the platform, where you can find plenty of people in your target market. The best platform for hyperlocal marketing strategy for plenty of local businesses is obviously the Facebook. Moreover, the recent improvements made by the Facebook to Graph Search and with the introduction of local awareness ads; the Facebook becomes the best choice for the hyperlocal social media marketing strategy. Having said this, you should also not ignore other major social media platforms for your campaign. Achieve hyper-local scale The purpose of hyperlocal social marketing is to communicate the local people with personalized messages. The hyper-local social media pages should be created to communicate with the people, translating the brand’s voice to the local level. This job is not going to be an easy job because the message should be communicated at the local level without losing the vital traits of the brands. Be clear about what you want to achieve via your marketing campaign There are primarily two major reasons for launching a hyperlocal social media marketing campaign, and i.e. to reach more people to create brand awareness or to boost the sales of a product. In order for your brand to reach more people for increasing your brand awareness, you can promote a valuable content to your target audience. This will help in building a better relationship with your existing customers, and it will help in creating a new relationship with potential new customers. Share the posts; engage with them in order to develop a good image among your customers and potential customers. The second goal of the hyperlocal social media marketing campaign is to boost the sales of a product or a service. After building a good relationship with your target market, you can now leverage the conversation to conversion. Provide them with options of products that can help in solving their problems in an appropriate manner. Measuring and Driving ROI After doing all the hard works in your campaign, it’s important for you to know whether your strategy is working out for you or not. The success of your campaign entirely depends upon your marketing objectives. The objectives of your marketing campaign could be to reach out to more people in that specific area, boost your sales, and others. To measure the success, you need to analyze the message you have conveyed to your target market and the way they have responded to your message. If the target market has responded in the way you expected, then we can say that the campaign was a successful one. The success rate depends entirely on the correlation. In case you had the objective of boosting the sales of your product or your service, you can measure the campaign success by measuring conversions and in-store sales. If your sales are much higher in comparison to the past when there was no hyperlocal social media marketing strategy, then you can say that the campaign was indeed a successful one. If there is a little or no change in the conversion or sales, then you should realize that something is not right. Your aim should not be to get sizable one-time local customers, but it should be to make them repetitive customers. If you manage to do so, then you have managed to develop a stable cash flow for your business. Use of locally-driven paid media A use of local-driven paid advertisement is a great way to boost sales for QSR brands and retailers, whose customers are located within a specific distance from their stores. You can promote special offers and discounts for getting a quick boost in the sales. And, you can also invite local people to your stores on special events or aware people about the new store that you just opened in a specific area. If you manage to satisfy your customers, then there is a good chance that your customers can bring you more customers. The study shows that 71% of the customers who had a great social media experience with a specific brand recommend that brand to their brand to others. Moreover, the social media platforms allow you to engage with the potential customers in a real-time, allowing you to tell customers about the exact location of your store, answer the queries of your potential customers and more. Here are some of the methods of promoting your brands locally on the Facebook. Local awareness ads: The Facebook platform allows the business pages to promote their posts anywhere between 1-60 miles from their local store. This is a great way to reach local customers. Unpublished page posts: The large brands may not want to see a lot of posts on their page, focusing on the local customers. For this purpose, the Facebook allows them to promote unpublished posts on the wall of the local customers without it being seen on the main business page of the brand. Conclusion The local partners have some expectations if they are working with big brands, and with hyperlocal social media marketing, you are helping them to earn more while getting more return for yourself as well.Social media marketing tips that will help you improve promoting your business on social media.With the social media platform like the Facebook allowing check-in feature for its users, it becomes easier for the businesses to cater to their needs, provide localized offers, and to know how they behave in specific areas. If the brand is able to run hyperlocal social media strategy is an effective way, it can get a tremendous return from their campaign.
Hyperlocal Social Media Strategy For Local Businesses
By Stevan Mcgrath
Overview of Hyperlocal social media marketing With the statistic showing over 2.3 billion social media users all over the world, it’s for sure that the social media marketing must not be ignored by the businesses. And, the people spend a lot of time on various social media platforms, which is a big plus for businesses. Many big business houses are already increasing their revenue with the help of social media marketing. The various popular social media platforms help these big businesses to reach millions of people in their target market, which help them to gain more exposure. However, there are many local businesses as well, and the local shops are the place where people build personal relationships, which is the reason the social media outreach must be done for them as well. According to the statistic, there are around 3.8 million retail establishments in the United States. The hyperlocal social media marketing is carried out especially for the local businesses to help them get more customers in their local stores. Hyperlocal marketing is the type of marketing, which is aimed to reach potential customers within certain areas. The brands must think global and act local, and their social media marketing strategy must be modified accordingly. Because of the growing importance of local level marketing, the private social networks like Townsquared and NextDoor have emerged, and even the Google is now changing the Google Maps into more of a social app. Getting started The task of getting started is not as easy as you may think it is. There may be a lot of internal hurdles that should be cleared before you actually start hyperlocal social media strategy. Here are some of the steps to get started. Assess your situation Before you actually develop and implement your hyperlocal social media strategy, you should talk with the management team to know their views on the hyperlocal social marketing strategy. Sometimes, there could be a need to argue with them on why you should implement hyperlocal social marketing strategy. Do some research and convince them on why it’s so important to have a hyperlocal marketing strategy. Devise a plan Before searching for the third party outside of your organization, you should search for the team inside your organizations, who are working on similar projects. Have a discussion with the retail team, IT team, social media departments, and others to develop a plan to help you out. After dealing with the people inside your organization, you can search for influencers, who can carry out influencer marketing campaign on a local level along with technological partners. Develop your hyperlocal marketing strategy After convincing the management team and devising a plan, you are ready to develop your hyperlocal social media marketing strategy. Here are the steps to develop a strategy: Determine the metrics for success and get approval from your management team. Present your strategy to all relevant stakeholders. Choose the right technology partner that can keep up with the trend and changes in the social media platforms. Train up Communicate your plans with your local partners, and tell them about what roles they need to play in order to achieve a great result from the campaign. Implementing your hyperlocal marketing strategy Here are some of the tips for implementing your hyperlocal social media marketing strategy effectively. Choose the right social media platform for you There are plenty of social media platforms to choose from; however, you should select the platform, where you can find plenty of people in your target market. The best platform for hyperlocal marketing strategy for plenty of local businesses is obviously the Facebook. Moreover, the recent improvements made by the Facebook to Graph Search and with the introduction of local awareness ads; the Facebook becomes the best choice for the hyperlocal social media marketing strategy. Having said this, you should also not ignore other major social media platforms for your campaign. Achieve hyper-local scale The purpose of hyperlocal social marketing is to communicate the local people with personalized messages. The hyper-local social media pages should be created to communicate with the people, translating the brand’s voice to the local level. This job is not going to be an easy job because the message should be communicated at the local level without losing the vital traits of the brands. Be clear about what you want to achieve via your marketing campaign There are primarily two major reasons for launching a hyperlocal social media marketing campaign, and i.e. to reach more people to create brand awareness or to boost the sales of a product. In order for your brand to reach more people for increasing your brand awareness, you can promote a valuable content to your target audience. This will help in building a better relationship with your existing customers, and it will help in creating a new relationship with potential new customers. Share the posts; engage with them in order to develop a good image among your customers and potential customers. The second goal of the hyperlocal social media marketing campaign is to boost the sales of a product or a service. After building a good relationship with your target market, you can now leverage the conversation to conversion. Provide them with options of products that can help in solving their problems in an appropriate manner. Measuring and Driving ROI After doing all the hard works in your campaign, it’s important for you to know whether your strategy is working out for you or not. The success of your campaign entirely depends upon your marketing objectives. The objectives of your marketing campaign could be to reach out to more people in that specific area, boost your sales, and others. To measure the success, you need to analyze the message you have conveyed to your target market and the way they have responded to your message. If the target market has responded in the way you expected, then we can say that the campaign was a successful one. The success rate depends entirely on the correlation. In case you had the objective of boosting the sales of your product or your service, you can measure the campaign success by measuring conversions and in-store sales. If your sales are much higher in comparison to the past when there was no hyperlocal social media marketing strategy, then you can say that the campaign was indeed a successful one. If there is a little or no change in the conversion or sales, then you should realize that something is not right. Your aim should not be to get sizable one-time local customers, but it should be to make them repetitive customers. If you manage to do so, then you have managed to develop a stable cash flow for your business. Use of locally-driven paid media A use of local-driven paid advertisement is a great way to boost sales for QSR brands and retailers, whose customers are located within a specific distance from their stores. You can promote special offers and discounts for getting a quick boost in the sales. And, you can also invite local people to your stores on special events or aware people about the new store that you just opened in a specific area. If you manage to satisfy your customers, then there is a good chance that your customers can bring you more customers. The study shows that 71% of the customers who had a great social media experience with a specific brand recommend that brand to their brand to others. Moreover, the social media platforms allow you to engage with the potential customers in a real-time, allowing you to tell customers about the exact location of your store, answer the queries of your potential customers and more. Here are some of the methods of promoting your brands locally on the Facebook. Local awareness ads: The Facebook platform allows the business pages to promote their posts anywhere between 1-60 miles from their local store. This is a great way to reach local customers. Unpublished page posts: The large brands may not want to see a lot of posts on their page, focusing on the local customers. For this purpose, the Facebook allows them to promote unpublished posts on the wall of the local customers without it being seen on the main business page of the brand. Conclusion The local partners have some expectations if they are working with big brands, and with hyperlocal social media marketing, you are helping them to earn more while getting more return for yourself as well.Social media marketing tips that will help you improve promoting your business on social media.With the social media platform like the Facebook allowing check-in feature for its users, it becomes easier for the businesses to cater to their needs, provide localized offers, and to know how they behave in specific areas. If the brand is able to run hyperlocal social media strategy is an effective way, it can get a tremendous return from their campaign.
800
- by Stevan Mcgrath
- 28 Jul 2017
Overview of Hyperlocal social media marketing W... Read More
This Is Your Ultimate Guide About Content Seeding
By Patrick Panuncillon
Everyone probably heard about this phrase and people will still hear it a thousand times more, CONTENT IS KING. Frequently writing excellent content is key to drive traffic to a website. The more a content creator write, the better their chances of becoming a top thought leader in their industry. Also, they will have tons of opportunities which will aid to rank with different contents published on the web. Nowadays, content seeding has been a useful strategic approach in Digital Marketing. It is an approach that content creators use to spread their contents on different locations so that larger audience can read it. Usually, content creators aim relevant influencers with the hope that influencers can use their connections to circulate the content. Content seeding is a marketing approach which targets to increase brand awareness with the use of content pushed across the web. Deeper Understanding About Content Seeding Content seeding will successfully work if content creators will post relevant and creative articles which target particular networks. Mostly, the only sites, whatever the web users will drift to without any influences are social media sites, so it is important to target those sites. Users will view any content that someone they trust recommended compared to any ads or sponsored post. Targeting the trusted people is vital. The Focus of Content Seeding Content seeding focuses on convincing thought leaders of a particular industry to verify and expand the brand’s content over their connections such as their blogs, email newsletters or different social media platforms. With the help of content seeding, it will create an increase in awareness and reach of the original content. The content will carry more weight if a thought leader validates it. Utilizing the Use of Content Seeding A simple example that content creators can seed their contents is when a content creator created great content, service or product and they are planning to let their prospects know about it. They have the choice to pay or earn the reach. In any situation, they can benefit when they use blogger outreach. Most of the successful bloggers are influencers. It means that the bloggers can have an average impact or reach through their word of mouth and because they are relevant to a certain industry. Bloggers who are part of the community will reap trusts from their respective audiences. Here are the steps on how to successfully use content seeding. Step 1: Identify The Relevant Bloggers/Vloggers It is important to hire relevant bloggers/vloggers, and whoever will help in seeding the content. There are few ways to identify bloggers who are relevant in a particular market. Use Google Search Lurk into blog/vlog directories or catalogs Use blogger outreach tool that will help in finding relevant bloggers Step 2: Always Stay Up-to-Date About the Relevant News and Trends Another way to find influential and relevant blogger/vloggers is by tracking topics that are relevant to the business. Try using Google Alerts to follow relevant topics. It will help in getting automatic updates about the latest trends and news the business needs. Also, check for blogger outreach campaign to see the latest trends and news. Step 3: Build a Blogger Contact Database After finishing all the research, it is important to keep all the sources collected. With all the information, create a database including all the relevant bloggers who are reachable. Step 4: Fine-tune The Outreach to Bloggers Most successful bloggers/vloggers receive numerous pitches from different companies in their respective field. It is important to stand out for them to read the emails sent to them. Here are ways to grab a bloggers attention to read an email. Ensure that the prospect blogger is relevant for the product and the business. Think about the benefits that you can offer to the blogger for seeding the content and promoting the product. Emphasize how the content or product fits with the blogger’s niche. Always make the email personal. The downside in customizing blogger outreach is the amount of time needed to personalize a message to every blogger. It is wise for content creators to create a template to help lessen the time in creating emails. Step 5: Evaluate The Content Seeding Efforts After making the best efforts to reach out and collaborate with bloggers, always evaluate the returns. Track the referral traffic received from the blogger’s sites. The more places to seed the content the more backlinks and traffic the website will generate. Takeaway It is necessary for businesses to increase their website traffic, and great contents are the key. Content seeding is an important tool for content creators and businesses because it helps in gaining more audience with the help of influencers. Also, this strategic approach aims to gain an opportunity for business to rank on the web. Content seeding can also help to reach a larger audience and the influencer’s network as well.
1414
- by Patrick Panuncillon
- 15 Jul 2017
Everyone probably heard about this phrase and peop... Read More
5 Solid Reasons To Align Your Business Goals With Content Marketing
By Priyanka Arora
Content Marketing is all about serving interests of your prospects through relevant, informative, and crisp pieces of content. The only key to unlock its potential is identifying what your customers actually want. The all new technique of content marketing has completely transformed the way the brands or businesses used to communicate with their prospects. And, social media has quadrupled the power of content for the brands to make a bigger impact in the marketplace. The ratio of relevance is directly proportion to loyalty and trust that brands expect from their existing or future customers. The core advertising messages can no longer survive. In fact, no experienced digital marketer will prefer you the same as compelling the modern generation that you are their kind of weird takes lot of efforts. Now-a-days, it is all about engagement with the prospects – be it through stories, blogs, articles, reviews, etc. based on the genuine use or conditions of the products or services you are selling.Further, you can promote your products, services, and their relevant information through E-mail marketing helps to promote the business i,e.products and services etc. While there are businesses who are struggling hard to understand the concept of content marketing, here’re 5 solid reasons that make content marketing important to survive in modern mobile-possessive generation: It helps bringing together loyal customers as community When you give the relevant information to your prospects’ concerns, you are giving them a reason to invest time in your brand and become a regular follower. This strengthens their bond with your brand. Every time they have concerns in mind, they have a solution at hand by simply checking in to your website. It offers your brand an identity with authority Once you have a business website, you have an identity. But if that’s all you wanted? Will you be able to call yourself a brand if people don’t find you trustworthy? Obviously, no! To become worthy of your customers trust, you have to deliver quality not only through product and services, but also through relevant content. The regular practice of delivering quality content will build your authority that will automatically generate a sense of trust and authority among the prospects to make a decision to purchase. It allows you to understand your customer’s real concerns When you will start posting content regularly on social media or forums, your customers will get another platform to give their feedback or raise their concerns. More will be the engagement on your content; better will be your understanding towards your customers’ real needs and issues they are facing. This will eventually help you improve, making your customers feel care and heard. It helps improving your SEO and Digital Marketing efforts Quality content is boon for any SEO or digital marketing strategy. Gone are the days when the content loaded with keywords was enough. Today, it is the trend of quality that rules. You need to address the real concerns and issues of your customers so to sound relevant to the search engines and rank well among your competitors. It makes a value proposition to your brand Prospects of today’s mobile generation keep high expectations from the brand they follow or like. They want you to deliver insightful information about the products and services you are selling to them. When they get quality videos, catchy pictures and problem-solving FAQ’s, and helpful guides, customers feel it is worth making visit to your website. This way, marketing content adds more value to your brand. Now that you know what wonders can content marketing do for your brand and its popularity, make sure you miss no platform or aspect to connect with your prospects and answer their queries at earliest. It will automatically highlight your brand in the marketplace. Tune into content marketing for better visibility and customer engagement!
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- by Priyanka Arora
- 11 Jul 2017
Content Marketing is all about serving interests o... Read More
Keys To Building Brand Trust Through Your Company Website
By KnowledgeHut
You must have seen this quote several times by now. Everybody seems to have an issue to trust. It is either too difficult to attain or too easily lost. Particularly in the virtual environment, where brands don’t have an opportunity to greet and meet customers face to face, building brand trust is a walk on fire. Without your customer’s trust, your business cannot run long. It is the most important thing to any business, Jack Ma, the Founder of Alibaba. So where to begin building trust using your website? We chart out the map to begin and grow your brand’s trust factor through your company website. You can be a business, an individual, an online store, a hobbyist blogger or anyone; this is going to help people trust you with all their might. 1. Say it with security features There is no beating the first impression. There are few things which a user looks for when they first enter your website. While a naive one will look and awe at the design, the more shrewd customers will look for SSL certificate, domain ownership, and the likes. Be informed that one and all know the green address bar and the padlock symbol as the ultimate proof of security. So there is no escaping the need to configure your website for HTTPS encryption, But, don’t worry it is not going to cost a bomb. You can buy cheap EV “Extended Validation” SSL Certificate starting from few dollars per annum. If you purchase for a couple of years together, you will get it for an even subsidized cost. So that settles the trouble of winning the first impression. 2. Your website and its tidiness Next, fix how your home page looks like. How your website looks and how the content in it is presented goes a long way in establishing trust. When we say how your website and content looks, we mean the clean appeal of the design, the language used in the content and the overall message that it drives to a first time visitor. A scrupulous website owner would not go the extra mile to create a neat and appealing website design. So, zero in on a website design and enrich it with great content that reads fine and has flawless grammar. Once this part is taken care of, head on to splash the space with some high-quality images of your product, your team or even yourself if you are the founder. These real images can do much more to establishing trust for your brand. 3. Share customer success stories Otherwise known as testimonials, customer success stories are a proven way to win the trust of potential customers. Testimonials prove that your product has an established user base and that they work as promised. Moreover, testimonials also help in clearing any doubtful doubts that prospective customers might have about your products/services. You can add a personal touch to such customer testimonials by adding their photo besides the text or even by inserting a video of them delivering the testimony. Something like shown in the images below: In eCommerce websites, they take the form of customer reviews and ratings. They serve the dual purpose of ranking the page higher up search engine results, thanks to generic keywords that customer use as a habit. 4. Show it with numbers and facts From the above headline, it can be understood that to use actual number and facts for high-profile users who will not compromise quality for lower price. That is the power of putting in real figures and facts. Have an online store? Put up the number of products you have for sale. Or how about the number of design templates or patterns that your premium membership will offer customers. This can be considered a way of influencing your customer’s mind using social proof. The fact that so many people or high-profile users are using it can convince the customer to trust your brand to transact business. 5. Money-back guarantees and Warranty Periods There is no beating this age old technique of establishing trust. A money-back guarantee can make your customer feel at peace if they are buying your product/service with a skeptical mindset. It gives them the confidence to give it a try and then return if they are not satisfied with the quality. On the other hand, they might decide to give it a miss altogether thus reducing your chances of growing business. Same is the case with warranty periods. A simple assurance that the product will work fine for a definite period of time makes the customer feel more convinced and trustful about a brand. Final Thoughts It took more than two decades for Warren Buffett to become a trustworthy figure in the stock business. Almost the same time for Windows, Apple, Disney or any other brand to gain trust. For an online business, building trust is not going to happen overnight. You have to toil and fine tune stuff in the virtual world so that you customers would at least consider trusting you with their hard-earned money. We have mentioned some proven ways to win the trust of your customers above. They work fine with any kind of website as long as you implement them correctly. Win their trust, sell them better and run your business like a pro. Got any more ideas to make a website more trustworthy? We are all ears to hear from you.
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- by KnowledgeHut
- 05 Jul 2017
You must have seen this quote several times by now... Read More
Latest Google Updates That Will Change The Face Of SEO
By Jake Page
Google has been busy this year with their usual tricks, Tweets and blog posts. They have undoubtedly kept the SEOs and digital marketers on their toes with their new updates. From releasing new updates for the Answer Box feature to discounting widget link building, you will have a lot to wrap your head around this season. What’s the talk about link building by widgets? If you have a blog, you may have already noticed how easy it is to build links automatically using widgets. Many marketers have used this easy SEO trick for months now. As of September 2016, Google announced their retake on their policy on low-grade keyword rich hidden links widgets generate and distribute across multiple sites. Right now, SEOs are whispering about a possible penalty for sites that are still using links by widgets. As per Google’s blog, these are unnatural and are in violation of Google Webmaster Guidelines. The company’s webspam team may even take manual actions upon finding such links in websites and blogs. Bloggers are to use the rel=”nofollow” tag to the widget links or delete these links. The new Penguin algorithms are currently not punishing websites using these links. Research from Saint Louis Services says Penguin is discounting these links. They are not contributing to site SEO as they used to. Is featured snippets still a good idea? Jennifer Slegg mentioned on TheSEMPost about a new update where Google was testing for the removal of organic results in case the Answer Box had the same URL. We have seen that the answer box generates about 8% CTR. It is “Rank 0” for most SEO teams. The organic first rank still garners about 19% CTR in the presence of the Answer Box. Once Google removes the original URL, the “Rank 0” can only garner so many visitors. There is no advantage of dual listing in the SERP. Therefore, if you have your eyes set on the featured snippets section only, you may want to rethink your strategy. Improving your overall website SEO for higher page rankings is a much better option. SEO teams should be concerned since it is happening only in the US and not in the UK as of now. The order of crawling If you are maintaining a blog or a website for a long time, you should worry about your 404s. They may be taking up a part of your Google “crawl budget.” Studies show that Google initially skips the 404s as we assume. However, Google re-crawls the older 404s periodically. This comes after Google completes crawling the more recent and more relevant pages on the domain. You should be able to fix your 404s. The recent results are showing that they do end up using a significant part of your crawl budget. Even if the bots are crawling the 404 pages last, they might be missing out on some of the good stuff that demands more attention. You should remove your 404s or manage them better to make sure your website is utilizing the crawl budget optimally. A significant number of 404s are deleterious for your SEO even now, although in an entirely different manner. Release of mobile first index by Google John Mueller said that Google has decided to release its mobile first index periodically. This will be on a site-by-site basis. It is more concrete as compared to the mobile-friendly update. Therefore, you will be able to see the more prominent changes if you are in touch with your website metrics. To be safe, make sure your site is mobile-friendly. This means, stay responsive and stay on AMP. AMP is not as widespread as the responsive revolution. However, it is necessary for nascent blogs and websites to remain on Google’s good side. AMP is a sure way to stay on top of SRLs and garner higher CTRs as of now. What is Project OWL? Google announced their most recent quality improvements for global search. They called it “Project Owl.” This aims at removing fake news, unscrupulous websites, and websites with low-quality backlinks and sites without HTTPS. So make sure, your website has good link juice flowing. Try to publish and republish your content without the same canonical tags. Ensure that you have all your SEO edits ready before Google implements this update globally. It is also going to address Google’s forever after a struggle with autocomplete. This is a volume-based struggle. Finally, Google is taking the initiative to remove all possible offensive suggestions from the prediction and autocomplete options in Google Search. Users can now give their feedback on the featured snippets Google algorithm generates against their query. This is quite useful since it was in its beta version. Users can also add their comments and suggestions to improve the answer box contents. In the same blog, they also mentioned about their intentions of featuring more authoritative content in these answer boxes. Project Owl is going to be more user oriented. Google is famous for prioritizing the users rather than the marketers, and notoriously so. You may be a giant, but you are not safe Very recently, the retail giant, Amazon had to face about 7% loss in rankings. This meant a drastic loss in inbound traffic a lost millions worth in sales. During this time, eBay had a gala time. Although it is unknown, if this was a result of a Project Owl test run or the implementation of another new secret update.It was blatantly apparent that you might be the biggest company on the web, you are still not safe from Google’s whimsies. Search engine optimization is solely dependent on the eccentricities of the search engine your target users prefer. If your users are among the 65% of the market who are still in love with Google, you need to stay in touch with the small yet significant updates Google rolls out that can change the sales graph of your website and company.
424
- by Jake Page
- 03 Jul 2017
Google has been busy this year with their usual tr... Read More
E-Mail Marketing Training: Potential Beyond 2017
By Shubhranshu Agarwal
No one can deny the fact that the internet is the most used and fastest medium to get desired information about the latest product or service available at the most reasonable price. Over the decades, it has become the most used medium to carry the information surpassing the use of traditional mediums. The growing acceptance of e-mail marketing is powered by the increasing access and dependency over the internet; today, e-mail marketing has become the integral part of any marketing plan. Sensing the potential in the coming years, numbers of people are turning to join the e-mail marketing training from the experts at frontier management consulting and training organizations. 5 Reasons to Join E-Mail Marketing Training: Whatsoever field you chose for the career development, it must have long lasting potential. In case, you are already engaged as a digital marketer, the e-mail marketing training will edge your proficiency and performance. The statistics collected from the difference resources confirm the scope to succeed as an e-mail marketing expert. Customizable Marketing With a Personal Touch: E-mail marketing allows to segment your target audience and to tailor the e-mails for different segments. The e-mail personalization helps you to addresses the concerns of potential buyers in particular segment; as a result, they feel more cared and connected with your brand /business. According to a research conducted by Adestra, the mails with recipient’s name in subject line are 22.2 percent more prone to be opened. Action Oriented: The email marketing is transactional by its nature. As a trained e-mail marketing expert, you can use this marketing skill to boost the traffic to the business website. When the e-mails are used as the part of marketing strategy, you get more inquiries enriched with high potential of conversion. Mobile Devices Keep the Buyers Searching: The use of mobile devices is increasing fast. According to Adestra’s 2016 Consumer Adoption & Usage Study, 55% more mails are opened on mobiles. Each mail gets the instant attention of recipient; it means, e-mail marketing delivers the results fast. E-mail Marketing is Measurable: When you plan e-mail marketing campaign with the help of tracking software, you can track the response for each mail from the particular recipient. It is easy to get true picture of the effectiveness of e-mail marketing. During the e-mail marketing training, you learn to make your e-mails more action oriented. E-Mail Marketing is Economic Despite being fast to deliver and easy to track, e-mail marketing is the most economic marketing tactic. It is the most suitable yet effective marketing tool for the businesses having low budget for marketing. According to a study by Forrester Research, 85% of US retailers accept email marketing as the most effective customer acquisition practice (2014 Shop.org/Forrester Research, Inc.). e-Mail Marketing Course: The scope of training, curriculum’s dimension, teaching methodology, exposure to practical conditions etc are the prime factors that you must compare before re-enrolling for e-mail marketing training. The essential elements of e-mail marketing course are – Introduction to Email Marketing Using Email as Conversation Tool Emails Creation Landing Page Incorporation Mailing List Creation Blacklist and Spam Use of Esps Metrics, Measurement & Improvement… Learning in groups with plenty of opportunities to handle the projects independently makes the e-mail marketing training a specific skill development exercise. The participants learn to plan and execute the targeted e-mail campaigns most effective marketing tool to generate quick traffic, inquiries, and database. 5 Tips To Excel As a Certified E-Mail Marketing Expert: According to several recent survey reports, almost 72 % consumers say that emails are the most preferred choice for brand communication & here’s the Research based E-mail marketing tips that works. The trend seems good for your success but it makes the task challenging also; therefore, you need a smarter approach to grab the subscribers attention: Use Interactive emails highlighting particular topic Create easy to read and scan e-mails with visual excellence Use dynamic content to personalize the e-mail Place CAT (call to action) buttons at the top of e-mail Automate the welcome email – the businesses using automated welcome mails get 53% better conversion rate.
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- by Shubhranshu Agarwal
- 02 Jul 2017
No one can deny the fact that the internet is the ... Read More