Top Opportunities, Challenges for Digital Marketing in 2017

Read it in 5 Mins

Last updated on
31st May, 2022
Published
13th Mar, 2017
Views
2,875
Top Opportunities, Challenges for Digital Marketing in 2017

Whatever business you’re into, there’s no denying that 2017 is already bringing in a slew of changes on all fronts when it comes to digital marketing. The trends that took off this year are already taking the world by the storm and it’s really no wonder – we live in a modern, interconnected world. Information is available to anyone, everywhere, at the tip of their fingertips.

People want more knowledge and access than ever before, and who can blame them? We’re here to take a look at some of the top opportunities and challenges that any business will face in the area of digital marketing. Make sure that you adapt accordingly.

Live streaming

The social media give people opportunity to live stream their life events directly to their online friends. The world has become more open than before. Faster and more dynamic internet connections allow people everywhere to live stream or follow live streamers and feel involved in their lives and happenings. When it comes to digital marketing, this is a good way to promote yourself and present your products directly via the internet.

People are more likely to trust you with their time and money if you present something live and answer any questions they might have. Before doing that, however, it’s good to consult experts and guides in order to prepare for such a live stream. While it can boost your business and skyrocket your product, it can also lead to your failure to the market if people are dissatisfied. Make sure that you use this new trend in a smart and professional way.

Falling attention spans

With all the information and possibility we have these days; our attention spans have fallen drastically and kept falling with each day. It’s a good idea to adapt your business strategy to accommodate this new trend. Make sure that you cut through the noise of a large amount of information and unnecessary publicity content that will divert your audience. Try to get straight to the point when promoting your content and product by using catch-phrases and relevant promotional materials.

There’s nothing worse than having a great product but bad reputation for flooding your customers with unnecessary information. If they are interested, they will come to you. A good idea might be to cut through the content by using one of the services that will help you filter out the excess text and information. Focus on what’s important and you will surely attract the short attention span of current generations.

Virtual and augmented reality

There’s no denying that VR has become a new trend on the market. But how can we utilize this new piece of technology to reach our user base? Like with all new unfamiliar trends, it’s a good idea to consult an expert on the matter and think about how your product fits this new technology. One of the ideas might be creating VR promotional videos or AR animations that will allow your customers to experience your product in a risk-free environment. If done right, promotion using virtual reality can boost your business substantially because it’s new, intriguing and allows for very new and different ways of digital marketing.

The VR headsets are still expensive but very much accessible and spreading with each day. While that is the case, AR is accessible to anyone with a smartphone, so it’s easy to reach a wide audience. The challenge here is to find a smart and creative way to use such a technology in order to promote you product. Don’t shy away from new trends and try to think of any ways that you can use VR to your advantage.

Niche is popular

It doesn’t take an expert to tell you that more and more niche groups and ways of thinking are becoming predominant. Whether it is subcultures or niche sports, all of these long neglected activities are becoming more and more popular. When it comes to digital marketing, it might be a good idea to target some of the niche cultures or trends by involving them in your marketing. There’s no better way to earn publicity and recognition than helping a certain group or trend become more visible.

The public likes people who help others, and in today’s world, it’s become more relevant than ever before. Think about what niche activities or subcultures identify with your product the best and do some research. With any luck, you will have a breakthrough new marketing campaign that will put you on the radar of anyone who cares about social happenings. Partnerships have become more relevant in 2017 than ever before thanks to viral marketing and the way people spread the word around the internet.

Content marketing

While it’s true that we have more access to information than ever before, people are still skeptical when it comes to giving into new products or services. That is why content marketing is more relevant than ever before here in 2017. It’s not enough to tell people why your product is good by listing all the positives about it – they need to hear it from someone who isn’t you.

You can create content marketing by giving out free samples or asking for volunteers to test your product in exchange for feedback. Content marketing is all about building trust among people. There’s no better way to market your business than by having positive feedback from people who actually got to use it.

In conclusion

When talking about digital marketing trends and what works today, it’s important to know that these trends are evolving and changing every day. What works now may not work tomorrow, and vice versa. Make sure that your business always stays ahead of the curve by following the development of trends and online media. Just like the world around you, your business will have to change and adapt to new demands that your consumers will require.

Profile

Janet Anthony

Blog Author

Janet Anthony is a passionate blogger and content writer at writing services.Her purpose is to share some value among interested people. She is always seeking to discover a new way in personal and professional development.