Google Adwords Certification Course

Learn How To Make Google Ads Work And Get Hired At An MNC

Build successful ad strategies and get more customers online with our Google Ads certification

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Become a Google Ads expert

Build a successful Google Ads strategy step by step and learn everything from PPC tactics to keyword research for Google Ads and YouTube Ads and more. Become a Google Ads expert, learn to track conversions, get job-ready from the get-go, and become an asset for top multinationals with this comprehensive masterclass.

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  • 27-Day Live, Instructor-Led Online Training  

  • Industry-Validated Courseware  

  • Real-World Simulations, Case Studies 

  • Hands-On Work-Like Experience 

  • Gain Complete Proficiency in Google Ads 

  • Digital Library of Learning Resources 

The KnowledgeHut Edge

Solid Track Record

KnowledgeHut has empowered over 350,000 professionals with skills, certifications across domains.

Learn from Industry Experts

Interact with certified instructors with a wealth of industry experience and a mastery of subject.

Advanced Curriculum

Learn from the latest, most up-to-date curriculum, designed with industry needs in focus.

Hands-On Training

Learn with the help of practical individual and group exercises, quizzes, and activities.

Strengthen Foundations

Learn concepts from scratch by learning through step-by-step guidance and detailed feedback.

Continual Learning Support

Choose from monthly webinars, e-books, tutorials and more to strengthen your learning

prerequisites for The Complete Google Ads Masterclass

Prerequisites for this Course

There are no prerequisites to attend this course

Who Should Attend This Course






Content creators



What You Will Learn

Introduction to Google AdWords

Learn how a Google AdWords account is structured, and how to use it 

Reporting on Google AdWords

Understand the basics of Reporting and Performance management on AdWords 

Payments on Google AdWords

Learn about billing, payment settings, and payment methods on Google AdWords  

Analytics on Google AdWords

Learn about analytics linking, remarketing, goal setup, and Smart Goals 

Google My Business and AXW

Understand Google My Business basics and setting up an AWX account 

YouTube for Google Ads

Understand how to display Google Ads on YouTube and how to link the two accounts together 

Google Shopping

Understand how to create a Google Shopping Campaign, set up your Merchant Centre and work with Analytics 

Customer Support

Build great communications skills in reading, writing, speaking, listening and master email etiquette

Customer Centricity

Learn to develop a customer-centric approach and master best practices of customer centricity

Course Curriculum

  • Introduction to Google Adwords 
  • Adwords Account Navigation 
  • Using Adwords to Achieve your Goals 
  • Adwords Account Structure 
  • Campaign Settings 
  • Exercise: How to Build a Campaign  
  • Adwords Bidding 
  • Conversion Tracking 
  • Why Google Display Network  
  • Targeting on the Google Display Network 
  • Reporting Basics and Performance Management 
  • Measurement and Reporting 
  • Adwords Billing Interface Navigation 
  • Payment Settings (Auto/Manual/Invoicing) and Payment Methods 
  • Billing and Policy 
  • Promotional Codes, Unauthorized Charges, Refunds and Credits 
  • Billing FAQs 
  • Dealing with Suspended Advertisers
  • Google My Business Basics  
  • AdWords Express: Understanding the product 
  • Creating an AWX account
  • Advanced Search and Display Ads 
  • Introduction to YouTube and the Power of Video 
  • Ad Formats and Targeting 
  • Linking YouTube and AdWords 
  • Google Ads Remarketing 
  • Goal setup, Smart Goals and Multi-Channel Funnels 
  • Ecommerce Tracking: Setup and Implementation 
  • About Google Shopping 
  • About Merchant Center: Setup and Features 
  • Setting Up a Shopping Campaign 
  • Optimizing Shopping Campaigns 
  • Troubleshooting Product Disapprovals 
  • Troubleshooting Account Suspensions 
  • Shopping and Analytics 
  • Introduction 
  • Impactful Impressions 
  • Reading, Writing, Speaking, Listening 
  • Phonetics and Pronunciation  
  • Assignments 
  • Building a Customer Centric Approach 
  • Best Practices of Customer Centricity 
  • Email Etiquette 
  • Effective Writing 

Training FAQs

Digital Marketing: Google Ads Training

During this unique and comprehensive course spread over 27 days, you will be thoroughly trained to become an expert Digital Marketer, specializing in Google Ads. The following are some of many practical skills you’ll gain on course completion: 

  • Understanding how Google Search works 
  • Setting up a Google Ads Account from scratch 
  • Learning what keywords are and how to use them to your advantage 
  • Setting up conversion tracking to track phone calls from your website 
  • Tracking sales, revenue and form submissions using Google Ads 
  • Creating a Google Search campaign from scratch with all learned topics 
  • Optimizing a Google Search campaign on all key metrics 
  • Learning the nitty-gritty of customer support through chat, phone, and email on various Google AdWords - related issues 
  • Understanding the objective of communication. 
  • Learning communication skills to handle internal and external clients 
  • Understanding effective verbal communication for business 

Anyone interested in becoming a Google Ads pro would benefit from this course, especially freshers looking to get placed in Multinational companies (MNCs). The course is open to marketers, entrepreneurs, content creators, hustlers, influencers and anyone who wishes to develop practical skills on how to build customer followership leveraging Google AdWords.

There are no prerequisites required to attend his course. 

Workshop Experience

Currently, all our courses are offered online as live, interactive, trainer-led sessions where you will get to learn directly from the trainer with opportunities to discuss and clear doubts. 

Our instructors are experts in Customer Support and Google AdWords with several years of industry experience. They also have hands-on experience and will be able to tell you the practical aspects of what you are learning.  

Our courses are delivered through live interactive virtual classrooms. Our training focuses on interactive learning, split across hands-on exercises, discussions, and team collaboration, all facilitated by experts in Customer Support and Google AdWords. The focus is on making you instantly employable as soon as you complete the course. 

No, you do not need to record the sessions, the sessions will be auto recorded on our LMS, you will be able to refer to them.