With new changes in technology, there are a variety of digital marketing job opportunities in the USA. With a large population of active internet users, a company’s operations fundamentally work on search engines and other digital platforms, as it is the best way to connect with customers. With that, the digital marketing scope in the US is increasing day by day. A career in the state can be a fruitful venture for an individual with a knack for digital marketing. Remote work has also been on the rise since COVID, so you can find many digital marketing online jobs in the USA with high-paying salaries as well.
You should be aware of what Digital Marketing is and the skills you require to bag a job in the field. This guide will cover the different kinds of jobs and necessary qualifications and will talk about the top companies along with the salaries they offer for different roles.
What is Digital Marketing?
Modern-day consumers depend deeply on online platforms, so it is obvious for businesses to invest a lot in digital marketing. The scope of the field is so that digital marketing jobs in the USA for freshers are also on a constant rise.
How can we define digital marketing, though? In simple terms, it can be referred to as online marketing. With everything shifting to digital platforms, it is very obvious for businesses to launch their products or services online too. Promoting those products is an essential part of boosting growth and attracting potential customers. This is the purpose of digital marketing: to increase optimization, sell a product and establish a brand image using the tools offered by the internet and methods of digital communication.
It is a diverse field that consists of several job profiles and skill sets. You can even find entry-level digital marketing jobs in the USA with ease, or sign up for Online Digital Marketing training to upskill!
What Skills are Required to Work in the Digital Marketing Field?
1. Technical Skills
Digital marketing refers to visual designing, UX designing, or UI designing. Knowing how to design is a great skill from a digital marketing perspective as these employees handle how a user will use their website.
Consists of some software tools that make work easier and automates repetitive tasks. These tools manage campaigns and marketing tasks efficiently across different channels. A candidate must be well acquainted with these tools to save time and increase efficiency. A knowledge of these tools can help you understand your target audience better.
- Video creation/video marketing skills
Shows greater statistics when it comes to converting the audience into potential customers. A good marketer must be familiar with the tools used to create engaging videos that are versatile and have the potential to generate higher conversion rates.
They are software and applications that help you bring everyone to one place and eliminate the fuss. It lets you create and edit content through blogs or other social media platforms and supports automation. You must know how CMS works as it guarantees multi-channel engagement.
It will always be the core of any digital marketing job profile. You cannot set foot in the digital world without knowing data and analytics. A great marketer knows how to use the collected data to increase their optimization and conversion rates. You must be aware of the tools that ensure a campaign's success. The insights gathered through data can help you steer new opportunities toward your business.
2. Soft skills
Being a strong communicator is one of the most important soft skills. Interacting and communicating with other people is part of a workplace and cannot be avoided. An employee who is good at socializing and letting others know about their ideas is the one who climbs the ladder faster than others.
An employee must know the art of persuasion while pitching a strategy that guarantees success. Now you must be prepared for the risks your strategy comes with and back it up with strong facts. Being persuasive can let you enhance your abilities and the company’s success. It establishes you as a great leader who is confident.
Being adaptable is always a skill that is highly in demand. Be an employee who does not complain but makes things happen. Be flexible enough to adopt different working styles or environments.
Having a diverse skillset up your sleeve can make you the employer's favorite in no time. Being able to multitask enables you to save your company in times of crisis. Knowing things while balancing different tasks without getting overwhelmed is a desired skill.
A company wants an employee who can listen to everyone, analyze everyone’s point of view, and try to incorporate them. This eliminates the chances of misunderstandings and increases work efficiency.
A passionate employee can take the initiative and find solutions. Being open to new challenges without hesitation is always preferred in the workplace. Have a forward-looking mindset and curiosity to learn new things.
Educational Qualifications for Digital Marketing Jobs
A digital marketing course acknowledged by the industry, along with an appropriate degree, can help you become a digital marketer. You must be aware of social media marketing, digital strategy planning, inbound marketing, etc. Your writing skills must be good enough, along with the knowledge of web development. Enrolling in a Digital Marketing Bootcamp Training can equip you with what is needed to land your dream digital marketing job!
There is no specific degree to make a career in the digital world, but a bachelor's in marketing can prove to be beneficiary. You should aim at getting some certifications for digital managers. You must be well acquainted with SEO practices and Google analytics.
A base-level education can always help you set foot in the industry more easily. Look for insightful verification programs. A business degree would come in handy. Companies like to consider candidates with diplomas or a Bachelor’s degree. You can get a certificate in administration as well.
Digital technology has an impact on the human psyche, and understanding it better is the job of a psychologist. Understanding consumer behavior can provide a fresh perspective to enhance a company’s strategies. A company will look forward to hiring a candidate with a proper license and education in psychology. It is better to have specializations.
The first and foremost skill that you should have in your bag is great communication. Both theoretical knowledge and practical application are essential parts of digital communication. A degree or certificate in mass communication media can be beneficial.
Having a degree in public relations, communication, or marketing can help you have the upper hand over your peers. You must have great organizational skills with a full understanding of media platforms. Written and verbal skills must be top-notch, with a great deal of creativity.
It is good to have a major in mass communication and journalism. This will help you with press releases, case studies, or interviews. A practical subject demands experience too. Make sure to gain some exposure and have internships listed on your resume.
Top 8 Highest-Paying Digital Marketing Jobs in the USA
| Jobs | Average Salary Per year |
|---|
Digital Media Managers | $ 83,200 |
Pay-Per-Click Managers | $ 65,800 |
SEO Specialists | $ 53,800 |
Content Strategists | $ 66,617 |
Brand Marketing Expert | $ 51,400 |
Social Media Marketers | $ 47,800 |
Email Marketer | $ 75,000 |
Digital Marketing Analyst | $ 60,000 |
Popular Companies that Hire for Digital Marketing Jobs in the USA
With the abundance and ever-increasing growth of different types of Digital Marketing jobs in the USA, the focus lies on some of the most popular companies that provide not only Digital Marketing jobs for freshers in the USA but also the best digital marketing jobs in the USA overall.
Some of these companies are:
| Company | Average Salary/year |
|---|
Accenture | USD 100,306 |
Amazon | USD 122,515 |
Google | USD 107,641 |
Oracle | USD 136,129 |
Walmart | USD 115,297 |
TalkDesk | USD 133, 641 |
Intel Corporation | USD 170,777 |
They are not just suitable companies for remote digital marketing jobs USA but also for Digital Marketing jobs in the USA for Indians.
Top Digital Marketing Remote Jobs in the USA
There are several types of jobs in digital marketing in the USA, and many of them offer remote working opportunities as well. These are some of the top digital marketing remote jobs in the USA.
1. Digital Marketing Manager
The marketing manager handles the responsibilities like creating a campaign, implementing a strategy, analyzing metrics, creating regular audits, and observing trends, all with the purpose of growing a company's business. A digital marketing manager earns between $99,000 and $115,000 on an annual basis while working remotely.
2. Social Media Assistant
A Social media assistant earns somewhere between 32,000 and $ 45,000 every year by helping the business come up with new, creative ideas, assisting with the scheduling of posts, and developing strategies to achieve the desired results for the brand.
3. Senior Digital Marketing Specialist
The goal of a senior digital marketing specialist is to ensure that the company’s user engagement online and, as a result, leads and revenue keep growing simultaneously. This job profile requires some specific skill sets and lots of experience as you are expected to grow the business. Consequently, they get paid between $81,000 and $103,000 per year.
4. Digital and Website Specialist
Digital and Website specialist jobs require you to manage the company’s digital campaign through its website by optimizing it for the users. The website has to be made fast and relevant by putting all the useful content for the customers there.
Typically, this person earns between $80,000 and $90,000 per year in the USA.
5. Digital Marketing Director
A Digital Marketing director is usually responsible not only for creating and posting engaging content and developing and implementing the correct strategies to contribute to the company’s business but also for training and developing other people in their team to get the best out of them.
Someone can only train others if they have all the required knowledge themselves, which is why a digital marketing director is needed to be highly skillful and is compensated with an annual salary between 108,000 USD and 148,000 USD.
6. Email Marketing Specialist
You might see loads of emails in your inbox on a regular basis. Some you don’t even bother to open, while some you find really interesting. These emails are sent to you by the Email Marketing specialists whose only job is to send emails to a company’s customers and potential customers and convert them into leads and generate revenue for the company as a result.
A good Email Marketing specialist earns between $52,000 and $73,000 per year in the USA.
7. Social Media Manager
A Social Media manager is in charge of a brand's online presence through different social media platforms. They have to create different strategies for different platforms, analyze them from time to time and create meaningful content for the growth of these channels.
For performing all these duties efficiently, they get paid between $93,600 and $114,400 per year.
High Demand Industries for Digital Marketing Jobs in the USA
The increasing popularity of Digital Marketing jobs in the USA is pretty evident. However, there are some industries that are more in demand than others.
Advertising & Public Relations (PR)
With the company’s business shifting online from a traditional offline mode of doing business, it is vital the companies advertise themselves well. For that, the advertising industry has become absolutely necessary for them.
Digital Project manager and pay-per-click manager are some of the top job roles in this industry, and the digital marketers working in this industry typically earn $36,000- $65,000 every year.
Education is another industry that has witnessed a lot of growth in terms of online presence, and a lot of importance is being given to building the educational institute’s presence digitally.
The project managers and others in this industry earn between $35,000 and $65,000 per year.
The finance industry includes the Real estate business, banking, and financial sectors. This industry mostly requires social media managers to build and grow their online presence and offers a handsome amount between $64,000 and $98,000 per year for performing the job roles well.
The insurance industry needs digital marketers to promote and communicate their business prospects with clients and increase brand awareness. A copywriter is someone who is in the highest demand in this industry as they have to observe the current trends and build the campaign accordingly.
This industry pays $58,000 - $82,000 annually.
It is another industry where digital marketing has found itself in the top spot. Companies seek help from the consulting industry to grow their businesses, and the industry requires Digital marketers, particularly someone like Digital Project Managers, to achieve their goals through various campaigns.
Consulting industry pays between $39,000 and $59,000 every year.
Why is Digital Marketing Jobs Preferred?
So far, we have discussed how we have seen a boost in Digital Marketing jobs in the USA, but what are the reasons behind this? Let’s take a glance.
- Job Satisfaction: Working in the Digital Marketing field is fun. It comes with several opportunities in different ranges, which really allows a person to explore their strengths making the work not tedious and giving you job satisfaction.
- Competitive Salary: The salary, as we have discussed before, is healthy and competitive. There is proper compensation for your time and hard work in this arena.
- Work-Life balance: Work-life balance in any job is crucial, and people love doing jobs that allow them enough time to manage their own lives. Digital Marketing does it quite efficiently as you can work just enough hours to achieve fruitful results, along with working from home.
Best Certification Helpful for Securing Digital Marketing Jobs in the USA
While our guide can get you started, having relevant skills is necessary before setting foot in the world of digital marketing. By getting these certifications, you will speed up the process of being acquainted with ever-moving trends and tools utilized at the top companies. This upscales your potential and lets you develop the skills you need to get successful. The chances of the candidates with certifications being hired are greater than that of the ones with no certifications.
- Google Analytics Certification - The Google Analytics Certification course will put you in the best possible condition to ace the Google Analytics test and acquire a credential that will help you stand out among your competitors in the field of digital marketing. One of the most popular and important tools for a digital marketing expert to learn is Google Analytics.
The course's 200 practice problems, 200 downloadable materials, and two hours of on-demand video training will be helpful to both GA beginners and specialists. You may even take a mock test to aid in your preparation for receiving your official Google Analytics certification. Even if you don't want to take the exam, this course will increase your familiarity with Google Analytics, which will only help you as a digital marketer.
- Google Ads Skillshop - Through its Skillshop platform, Google provides a number of free certificates for its technologies, including one for Google Ads. Take this course if you're a digital marketer wishing to specialize in search engine marketing (SEM) or brush up on your existing expertise. These tiny modules are the ideal method to reach your goals if you're eager to become an expert in any of Google's ad formats (such as pay-per-click, display, Shopping, etc.).
Each course has been broken down by Google into simple-to-read pieces with interactive features like flip cards and an end-of-article quiz. Through real-world case studies, students even receive more context on how to employ each ad style. In today's cutthroat employment market, a digital marketing certification that truly demonstrates your proficiency in the best SEM platform will guarantee that your CV stands out from the competition. In today's cutthroat employment market, a digital marketing certification that truly demonstrates your proficiency in the best SEM platform will guarantee that your CV stands out from the competition.
- HubSpot Digital Marketing Certification Course - Digital marketers at every point of their careers may benefit from the extensive range of marketing certifications offered by HubSpot Academy. Both seasoned digital marketers seeking to advance their skills and newbies seeking an introduction to the industry can take the digital marketing certification course. Your introduction to the principles of digital marketing will be provided via HubSpot's free digital marketing certification course, which includes modules on content generation, SEO strategy, website performance, social media, and an overview of paid search advertising and email marketing.
The fact that this course is free and offers a high-level overview of the subject is vital to keep in mind even though you will receive a certificate of completion. You'll require a more extensive curriculum if you're enrolling in a digital marketing certification course in order to work in the industry. However, if you're just dipping your toe in and aren't quite ready to commit to a more extensive program of study, this is a fantastic place to start.
You can also try Content Marketing Certification Training programs to understand content vis-a-vis digital marketing. For a budget-friendly version, you can pick the Google Analytics IQ certification. The test will portray your proficiency in google analytics. Completing the test will ensure that you have a crucial and effective skill set before applying for jobs. The test will take four to six hours.
Choosing the Right Role for You
Such diversity offered by digital marketing can land you in an overwhelming situation while deciding on a single job profile. Make a list of your skills and consider your strong point. Determine the stream to which you can prove to be an asset. If you still are standing in the center of a 4-way intersection, keep your worries aside because there is no such accident happening. The flexibility of the digital world allows you to squeeze into a lot of job profiles with a specific set of skills. The disciplines overlap, and so do the skills. Focus on polishing your skills and figuring out which profile suits your interests more.
Conclusion
With phones and the internet becoming an essential part of our lives now, businesses are moving their business to the digital world to increase their profitability by targeting potential customers and making money from them by selling them their products and services. This has led to a rise in demand for digital marketers. This guide has explored the Digital Marketing job market in USA and serves as a roadmap for you to pick up the right job profile, gather the skills and qualifications, and ace this US race.
