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This guide will cover the salaries offered by different digital marketing industries in the USA. This is your stop if you are curious about the money you can make via the marketing sector. Digital marketing salary in the USA will be discussed based on different cities, industries, and companies.
You can also check out the programs we curated, which can be beneficial for enhancing your skills. These certifications, like Digital Marketing courses, can also help you improve your resume. Let’s dig deep and take a look at the salary of digital marketing in the USA.
Companies cannot rely on traditional marketing methods anymore. The shift toward the digital space is inevitable. A surge has been seen in the employment market because of this shift. If you are someone interested in digital marketing, have the required skill set, and want to kick off your career in the sector, you must have all the details first.
The digital marketing jobs salary in the US can be interesting and high-paying with certain other benefits. To make a breakthrough in the sector, it is recommended that you walk through with us and learn a little about digital marketing, its importance, the roles offered, and the different types of salaries based on different factors.
Digital marketing refers to the use of technology and digital platforms to promote your service or product. It can be done on multiple channels to enhance brand image and turn the audience into potential customers. It is done by generating leads, attracting traffic, and, in turn, increasing the revenue of a company.
A digital marketer must be able to get a hold of the pulse as the digital world keeps changing rapidly. To have a successful marketing career, you ought to have a competent skillset and relevant experience.
Consumers prefer to browse, shop, work or share things online. America is one of the nations with the highest population of active internet users. Thus, to sustain a business, moving online has become important. Digital marketing plays an important role in creating a business’s image and value in front of the world.
A Digital Marketer's salary US depends upon a combination of factors that are listed below.
Though having a specialization will not stop you from pursuing a career in Digital marketing, an individual with a bachelor’s degree, or better, a master’s degree in Digital marketing and communication, will tend to receive a higher salary. Higher education comes with its own merits, and an employer tends to look at the candidate coming from education.
Being good in your selected field goes without saying. A certification can help you gain truth worthiness to the recruiters. With the right industry-recognized course, you stand a chance to shine amongst your peers and crack the interview. A good certification program can help you gain fundamental knowledge and professional acknowledgment. Having these certifications on your resume can help you bag a decent salary, even for a fresher.
Companies look for employees with valuable experience. Having experience up your sleeve suggests that you are familiar with the working of the industry and can be an asset. Now, it is not necessary but recommended. An experienced employee would earn more than a rookie. You can create mock campaigns and strategies, find internships, or start your little blog to practice different marketing tools. All this experience in different disciplines will give you an upper hand over other employees and helps you earn more digital marketing job salary in the USA.
Learn how a Digital Marketing Bootcamp helps you know more about different roles, skills, and job outlooks in the digital marketing field.
Digital Marketing in the USA salary changes as we move from one city to another. Here is a list of cities with the highest digital marketing jobs in the USA salary.
| City | Salary |
|---|---|
New York | $ 78,000 |
San Diego | $ 74,650 |
Irvine | $ 74,383 |
Chicago | $ 70,666 |
Denver | $ 67,000 |
Charlotte | $ 64,000 |
Tampa | $ 60,000 |
Houston | $ 59,879 |
The USA has ample opportunities for Digital Marketers with hefty salaries that vary according to the industry. Here are some of the highest-paying industries for digital marketing in the states.
| Industry | Average Salary (per year) |
|---|---|
Information Technology (IT) | $108,300 |
Human Resources | $ 79,900 |
Media & Communication | $ 67,300 |
Finance | $ 64,000 |
Insurance | $ 70,000 |
Advertising | $ 55,000 |
Education | $ 65,917 |
Consulting | $ 58,000 |
Here are some of the top companies that provide employment in the digital sector.
| Company | Salary (per year) |
|---|---|
DISYS | $ 162,090 |
Accenture | $ 125,812 |
PwC | $ 118,690 |
TVC Matrix | $ 113,132 |
Meta | $ 107, 812 |
Synchrony | $ 102, 620 |
Trilogy Education | $ 93,300 |
A digital marketer's salary in the US doesn’t particularly favor one gender over another. Instead, it gives ample opportunities to every gender to make a standard amount of money.
Below is the table mentioning Digital Marketing salaries in the USA for both men and women.
| Gender | Average salary per year |
|---|---|
Male | $ 102,870 |
Female | $ 83,338 |
Not Specified | $ 95,000 |
Even though there seems to be a gulf between the digital marketing average salary in the US for men and female digital marketer salary in the USA but it seems to be reduced by the more and more active participation of women in this field by incorporating their talents, skills, and experience to land high paying digital marketing jobs.
Not only do Digital marketers in the United States make a hefty sum by earning their basic salary, but they also earn regular bonuses and incentives, which act like the cherry on the cake in this aspect. On average, Digital Marketers in the USA earn a bonus of around $ 4500 per year, and according to the data, almost 53% of the employees earn this annual incentive. This bonus is 4% of their basic salary, but it varies as we explore the different cities of the state.
| City | Annual Bonus Rate |
|---|---|
Washington DC | 31% |
Boston | 11% |
New York | 9% |
Chicago | 9% |
Denver | 9% |
| Job Profiles | Average salary in the USA per year | Average salary in India per year |
|---|---|---|
Social Media Specialist | $ 39,084 | $ 2898 |
Marketing Manager | $ 69,067 | $ 3752 |
Content Marketer | $ 62,788 | $ 6140 |
Marketing Specialist | $ 56,984 | $ 3358 |
Social Media Manager | $ 44,600 | $ 3390 |
Content Writer | $ 40,700 | $ 2780 |
Going through this table which compares the Digital marketing salary in USA and India, it is fair to say that the USA compensates very highly for the efforts put in by the digital marketers through different job profiles while India has a lot of catching up to do.
This is the reason precisely why making a career as a digital marketer in the USA is a very productive option, as it doesn’t just help you with learning new skills and upgrading yourself but also makes you highly profitable.
The digital marketing sector is constantly rising with an eminent growth percentage. The average salary of a digital marketer in the US is highly attractive as companies with an online presence are on a constant hunt for a marketer. Even the digital marketing salary for freshers in the USA offers a wonderful package that attracts more individuals toward the sector, let alone the attractive digital marketing manager salary USA. Having certifications like Content Marketing certification helps the chances of giving you a more attractive package even as a fresher.
Though skills are the main element you bring to the table, having a degree or some good certification programs on your resume before setting foot in the digital sector will make you stand out. Understand the job roles and take a glance at the perks offered. The experience you have will also impact the money you make. Good luck!
An internship can certainly boost your career and help you develop the skills required for digital marketing on the ground level. Your professional skills will be enhanced, which will come in handy while working in the corporate world, which will enable you to earn more digital marketing salary in the USA.
A good digital marketer's salary in the USA ranges from $60k-$100k. How much you are able to make will depend on your skillset and company.
The average digital marketing salary in the USA usually lies in the same range of $60k-120k, and the same can be said about the average salary of data scientists. The two domains are parallels, and a rise in salary will depend on your amount of experience. An experienced digital marketer will earn more than a rookie data scientist.
Because companies are investing more and more in Digital sectors, the budget is widening, and an increase is seen in the employment of marketers. The booming industry makes marketers earn comparatively more than many engineers in the USA.
The appraisal usually happens at the end of the working year to analyze what you did in these 12 months. Annual appraisal discussion moves periodically. The US fiscal year begins in October, so the appraisal season is usually around Nov-Dec.
Yes, it is. The industry is growing rapidly, which generates high employment. The cultural shift toward the digital world has led to the creation of diverse job roles. The digital marketing sector is easily one of the highest-paying sectors in the USA.
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