Agility in Marketing Certification (ICP-MKG)

Build better products, delight customers, and maximize product value with Agile Marketing

  • Adopt the customer-centric mindset to strategic planning and execution  
  • Explore the foundational values and principles of Agile Marketing 
  • Gain expertise in delivering marketing value through cross-functional teams 
  • 400,000 + Professionals trained
  • 250 + Workshops every month
  • 100 + Countries and counting

Harnessing Agile Marketing Values

In this highly interactive 2-day class, you will learn how teams fostering Agile principles and collaborating together, can better empathize with their customers, explore complexity, and respond aptly to changing market situations. You will explore the various tools for adaptive, customer-centric marketing that drive innovation and maximize business value.

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  • 14 Hour Live Instructor-Led Online Training 

  • Earn 14 Hours of SEUs and PDUs 

  • ICAgile Certificate on course completion

  • Interactive Sessions with Activities 

  • Real-World Simulations, Case Studies

  • Courseware from ICAgile 

The KnowledgeHut Edge

Solid Track Record

KnowledgeHut has empowered over 150,000 professionals with certifications in Agile and Scrum. 

Experiential Workshops

Agile activities, team-based exercises, practical case studies: High energy workshops with hands-on learning.   

Elite Panel of Agile Trainers

Get trained by accredited Agile Trainers with over a decade of experience across industries. 

Mentorship by Industry Experts

Get real-world tips and time-tested techniques from highly qualified mentors.   

Continual Learning Support

Webinars, e-books, tutorials, articles, and interview questions - we're right by you in your learning journey!   

Exclusive Post-Training Sessions

Six months of post-training mentor guidance to overcome challenges in your Agile career. 



  • Foundational knowledge of agile principles, values, and mindset. 
  • Related marketing experience is recommended. 

Who Should Attend

Marketing Professionals

Marketing Leaders

Agile practitioners

Agile Coaches

Scrum Masters

Transformation Leads

Professionals exploring structural aspects of an agile marketing transformation.

Anyone looking to help marketing teams/organizations adopt an agile way of working

What You Will Learn

Marketing Framework

Adopt the Agile Marketing framework for delivering high-quality products at a faster pace and with less waste. 

Customer Analysis

Learn how to be more customer-centric by prioritizing the needs of the customer over organizational goals. 

See the bigger picture

Learn how to test the value of a product before it exists and what to consider during its inception. 

Building Trust

Learn to “walk the talk” through trustworthy behavior and commitment to long-term customer relationships. 

Adaptive Planning

Shift from focusing on outputs to focusing on outcomes by clearly defining desired marketing outcomes

Short Work Cycles

Grasp key practices, roles, and artifacts of iterative agile approaches listed in the Scrum framework. 

Transform Your Workforce

Build high-performance Agile Marketing teams

We help companies navigate the complexities of business agility to deliver fast and responsively, adapt their organizational structure and culture, and innovate and disrupt markets. 

  • 300+ Agile transformations facilitated   
  • Build high-performance Agile Marketing teams
  • Customized training solutions for business-critical skill development   
  • Agile coaching and consulting for organizational transformation   

500+ Clients


Critical Paradigm Shifts for Marketing

  • Agile Marketing Drivers and Criticality
  • Differentiating Agile Marketing 
  • Defining Agile Marketing
  • Marketing to Serve vs. Marketing to Sell

    Customer Analysis and Segmentation for Business Agility 

      • Customer Centricity Over Organizational Focus 
      • Understanding Customer Needs 
      • Attracting and Retaining Customers by Building Trust 

      Adaptive Planning in the Marketing Context 

      • Focusing on Outcomes Over Outputs 
      • Achieving Outcomes Through Marketing Backlogs and Stories 
      • Tools for Adaptive, Customer-Centric Marketing 

      Teams and Teamwork in the New Paradigm 

      • Delivering Marketing Value Through Cross-Functional Teams
      • Continuous Collaboration and Alignment Around Customer Outcomes
      • Making Marketing Work More Sustainable 

      Establishing Short Work Cycles in Agile Marketing 

      • Flow-Based Approaches and WIP for Agile Marketing 
      • Benefits of Short Iterations for Marketing Work 

      Experimenting, Learning and Pivoting 

      • Creating a Culture of Experimentation and Validated Learning 
      • Using Marketing Data to Inform Pivot / Persevere Decisions 

      Making It Real: Agile Marketing in Practice 

      • Agile Marketing in Real Life (Case Studies) 
      • Crafting a Compelling Vision for the New Marketing Approach 
      • Starting Your Agile Marketing Journey 


      ICP-MKG Course

      Agile has always had an emphasis on collaboration between individuals in a team as the best way to ensure solutions to complex challenges. In today’s ever-changing and competitive marketplace this collaboration is all the more important to foster an environment that is customer focused, innovative, and conducive to quality product development. 

      The ICP- MKG knowledge-based certification validates your expertise as an enterprise agile coach. On completing the workshop, you will learn to:  

      • Scale Agile Marketing Frameworks for the organization. 
      • Tools and techniques for adaptive marketing 
      • Understand the key Agile marketing drivers and their criticality 
      • Perform customer analysis by learning best practices 
      • Deliver market value through cross-functional teams 
      • Develop products that are customer-centric 
      • Promote adaptive planning and react to changing marketing conditions 
      • Build solid relationships with customers and earn trust  
      • Become innovative, flexible, and motivated 

      The ICP- MKG certification helps you:   

      • Demonstrate your proficiency in Agile Marketing  
      • Grow your career in Agile with confidence  
      • Command a higher salary over non-certified peers  
      • Network with industry leaders and Agile professionals  
      • Land lucrative roles in top companies globally  
      • Gain a greater sense of purpose by developing customer-centric products 
      • Expand your skillset through rigorous training and coursework  
      • Advance your expertise by aiming for higher Agile certifications from ICAgile 

      The ICP- MKG credential is offered by the International Consortium for Agile (ICAgile). 

      Experience with agile principles, values, and mindset is required to take up this course. It is also recommended that participants have related marketing experience. 

      No. You cannot get certified without undertaking the course from an ICAgile Member Organization, like KnowledgeHut. This course includes hands-on learning and you'll need to actively participate in a live class to earn this certification. 

      On successfully completing the ICP- MKG training and demonstrating your understanding of Agile Marketing Fundamentals, you will earn your ICP- MKG certification.  

      Here are the steps to get ICP- MKG certified:   

      • Register for the course from KnowledgeHut, an ICAgile Member Organization.   
      • Attend 14 hours of training   
      • Once you complete the ICP- MKG course, you will receive an invitation from ICAgile to view your transcript and claim your certificate from   
      • Complete the post-class survey and claim your certificate.   
      • You will receive the download link to your ICAgile certification badge.   

      Workshop Experience

      The ICP- MKG workshop at KnowledgeHut is delivered through an immersive learning experience platform, via live and interactive instructor-led training sessions. 

      Listen, learn, ask questions, and get all your doubts clarified by your instructor, who is an experienced practitioner.   

      You will receive personalized guidance from certified ICAgile experts who are masters in Agile Marketing transformations and demonstrate immense experience in Agile coaching. 

      Our dedicated team of coaches delivers training on par with the standards of excellence as set out by leading Agile bodies around the world. Every candidate receives the same high-quality content irrespective of the trainer and location. They help you further develop the competencies and skills necessary to make a difference in your organization.   

      Our ICP- MKG course focuses on engaging interaction. Most class time is dedicated to fun exercises, lively discussions, and team collaboration - all facilitated by the ICAgile trainer. The focus is on practical solutions to real-world challenges drawn from decades of experience as, Agile coaches, Agile mentors, Change agents, and Product Owners in Agile environments. 

      The course material comprises the course schedule or study plan, workbooks, and all relevant assignments, assessments, or case studies. 

      If you miss a class, you can access the recordings of the sessions, provided ICAgile and the instructor have permitted recordings. At the beginning of every session, there will also be a 10-12-minute recapitulation of the previous class. 


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