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Online Ads and Affiliate Marketing Training

Online Ads and Affiliate Marketing Course

Unlock the power of digital marketing with expert-led online ads and affiliate strategies.

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Prerequisites for Online Ads and Affiliate Marketing Training

Prerequisites and Eligibility
Prerequisites and Eligibility
  • 450K+
    Career Transformations
  • 250+
    Workshops Every Month
  • 100+
    Countries and Counting

Highlights of Online Ads and Affiliate Marketing Training

Course Highlights

46 Hours of Live, Instructor-Led Sessions

Coaching by Experienced Marketing Experts

42 Hours of Hands-On Learning Through Exercises

Master Concepts Through Case Studies and Activities

Online Ads and Affiliate Marketing have become high in demand skills that companies are seeking to generate traffic or leads to their products and services. Through online ads and affiliate marketing businesses are enabled to market a product with a low budget, minimal effort and low risk while ensuring high return on investment, increased brand awareness, and business growth.

The course is designed to help you launch a career in affiliate marketing. Gain in-depth knowledge on the most popularly used search and social self-serve ad platforms. This course will also help you to learn about the nuances of paid online ads and choose the right platform to maximize conversions.

Why KnowledgeHut for Online Ads & Affiliate Marketing Course

Get The KnowledgeHut Advantage

Brilliant Track Record   

KnowledgeHut has empowered 450,000+ professionals with skills and certifications.

Learn from Industry Experts 

Interact and engage with certified instructors with a wealth of industry experience and subject mastery.

Advanced Curriculum 

Learn from the latest, most up-to-date curriculum, designed with industry needs in focus

Hands-On Training 

Learn with the help of practical individual and group exercises, quizzes, and activities

Strengthen Foundations 

Learn concepts from scratch by learning through step-by-step guidance and detailed feedback

Continual Learning Support

Choose from monthly webinars, e-books, tutorials and more to strengthen your learning

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Online Ads and Affiliate Marketing Training Curriculum

Curriculum

1. Introduction to Online Ads

This module is aimed to open the learners to the possibility of going beyond organic marketing into the realm of paid marketing.

Topics:

  • Advantages of paid online marketing
  • Paid online marketing landscape
  • Key elements of paid marketing
  • Basics of online media buying
  • Choosing paid platforms
  • Exercise: Building a case for online paid marketing for your business

2. Google Ads 101

This module is aimed to teach learners the basics of Google Ads and the various way it can serve a business.

Topics:

  • Introduction to Google Ads
  • Types of campaigns
  • Targeting and retargeting
  • Other key elements of Google Ads
  • Exercise: Create your Google Ads account structure
  • Setting up Google Ads account
  • Exercise: Google Ads account set up
  • Implementing conversion tracking

3. Google Search Ads

This module is aimed to teach the learners on targeting active searches through well-crafted search ads on Google.

Topics:

  • Introduction to Google search ads
  • Keyword types and usages
  • Exercise: Keyword research
  • Creating text ads
  • Exercise: Create text ads
  • Smart campaign and dynamic search ads
  • Use of extensions
  • Bidding and budgeting
  • Other targeting and optimisation
  • Ad auction, rank, and quality
  • Exercise: Create Google search ad campaign
  • Optimisation of search ads
  • Case Study: Google search campaign

4. Google Display Ads

This module will make the learners understand and use Google’s display ads across the widest range of websites and other digital assets.

Topics:

  • Introduction to Google display networks
  • Types of display campaigns
  • Creative specifications and best practices for display campaigns
  • Exercise: Create display banners
  • Smart and responsive display ads
  • Bidding types and implications
  • Audience targeting and remarketing in display campaigns
  • Exercise: Researching managed placement
  • Setting up a Google display campaign
  • Case Study: Google display campaign

5. Google and YouTube Video Ads

This module will make the learners understand and apply YouTube ads to engage and get customers for the business using various types of ad formats and targeting.

Topics:

  • Importance of YouTube and video ads
  • Video ad types
  • Ad targeting
  • YouTube ads’ best practices
  • Exercise: Curate and analyze the best ads
  • Setting up a video ad
  • Exercise: YouTube ad set up
  • YouTube ad analytics and optimization
  • Case Study: Video campaign

6. Google Shopping Ads

This module will make the learners understand and apply techniques and strategies of Google shopping ads for the e-commerce business.

Topics:

  • Shopping ads and e-commerce
  • How Google shopping works
  • Setting up merchant centers, listing, and ads
  • Exercise: Set up merchant center
  • Setting up a shopping campaign
  • Exercise: Set up a shopping campaign
  • Shopping ads optimization

What You'll Learn in Online Ads and Affiliate Marketing Training

Learning Objectives
1
Master Self-Serve Ad Platforms

Learn to use self-serve ad platforms like Google and social media effectively to reach, engage, and convert new audiences, driving better results for your campaigns.

2
Use Affiliate Marketing for Niche Audiences

Understand how to leverage affiliate marketing to target highly relevant audiences in specific niches, increasing engagement and boosting conversions.

3
Plan Content and Audience Targeting

Develop the ability to research and strategize content and audience targeting that align with your marketing goals for impactful campaign results.

4
Analyze and Optimize Campaigns

Gain insights into analyzing campaign performance and optimizing strategies to achieve consistent improvements and greater efficiency.

5
Drive ROI Through Paid Campaigns

Learn advanced techniques to create effective online paid campaigns that deliver higher ROI and contribute to achieving marketing objectives.

6
Test and Scale Ad Campaigns

Build systems to test, refine, and scale ad campaigns on platforms like Google, Instagram, YouTube, and X to meet business goals.

Who Can Attend the Online Ads and Affiliate Marketing Training

Who This Course Is For?
  • Content Creators
  • Social Media Executives
  • Internet Marketers
  • Lead Generation Professionals
  • Business Owners
  • Digital Marketing Professionals
Who Should Attend

Online Ads and Affiliate Marketing Training FAQs

Frequently Asked Questions
Training Experience

1. Why should I attend this training?

In this digital era, online ad creation and affiliate marketing strategies have become the hot skills that organizations are investing in to generate traffic and promote their brands for business growth. By learning these in demand skills, you can begin you career in online marketing. Get hired by big companies or become your own boss and make money online.

2. Who should attend this course?

This course is for anyone who wants to learn more about online ads or affiliate marketing including:

  • Business owners and marketing heads
  • Digital marketing professionals
  • Content creators and bloggers
  • Social media professionals
  • Lead generation professionals
  • Anyone who wants to work for themselves and make money online.

3. What would I learn after completing this course?

On completion of the Online Ads and Affiliate Marketing Training, you will be able to develop an understanding of the following topics:

  • Advantages of paid online marketing
  • Introduction to Google ads & display networks
  • Google and YouTube Video Ads
  • Google Ads Management and Optimisation
  • Shopping ads and e-commerce
  • Affiliate Marketing for Your Business
  • Integrated campaign planning and budgeting
  • Leveraging Major add platforms like Google, YouTube, LinkedIn, X, and more
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