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Agility in Marketing (ICP-MKG) Certification

Agility in Marketing (ICP-MKG) Course

Master the skill of building winning customer-centric product strategies

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Prerequisites for ICP-MKG Course

Prerequisites and Eligibility
Prerequisites and Eligibility
  • 450K+
    Career Transformations
  • 250+
    Workshops Every Month
  • 100+
    Countries and Counting

Highlights of Agility in Marketing Certification

Course Highlights

14 Hour Live Instructor-Led Training

Earn 14 PDUs on Course Completion

ICAgile Certificate on Course Completion

Interactive Sessions with Team Activities

Real-World Simulations and Practical Case Studies

Comprehensive Downloadable Courseware from ICAgile

In this highly interactive 2-day class, you will learn how teams fostering Agile principles and collaborating together, can better empathize with their customers, explore complexity, and respond aptly to changing market situations. You will explore the various tools for adaptive, customer-centric marketing that drive innovation and maximize business value.

The Agility in Marketing certification (ICP-MKG) was made by marketers, for marketers, and is a globally recognized credential offered by the International Consortium for Agile (ICAgile). KnowledgeHut is a Member Organization of ICAgile.

Why KnowledgeHut for ICP-MKG Course

Get The KnowledgeHut Advantage

Solid Track Record

KnowledgeHut has empowered over 250,000 professionals with certifications in Agile and Scrum.

Experiential Workshops

Agile activities, team-based exercises, case studies: High energy workshops with hands-on learning.

Elite Panel of Agile Trainers

Get trained by accredited Agile Trainers with over a decade of experience across industries.

Mentorship by Industry Experts

Get real-world tips and time-tested techniques from highly qualified mentors.

Continual Learning Support

Webinars, e-books, articles, and interview questions - we're right by you in your learning journey!

Exclusive Post-Training Sessions

Six months of post-training mentor guidance to overcome challenges in your Agile career.

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ICP-MKG Course Curriculum

Curriculum

1. Why Agile Marketing

Topics:

  • Critical Paradigm Shifts for Marketing
    • Agile Marketing Drivers and Criticality
    • Differentiating Agile Marketing
    • Defining Agile Marketing
    • Marketing to Serve vs. Marketing to Sell
  • Customer Analysis and Segmentation for Business Agility
    • Customer Centricity Over Organizational Focus
    • Understanding Customer Needs
    • Attracting and Retaining Customers by Building Trust

2. Implementing Agile Marketing

Topics:

  • Adaptive Planning in the Marketing Context
    • Focusing on Outcomes Over Outputs
    • Achieving Outcomes Through Marketing Backlogs and Stories
    • Tools for Adaptive, Customer-Centric Marketing
  • Teams and Teamwork in the New Paradigm
    • Delivering Marketing Value Through Cross-Functional Teams
    • Continuous Collaboration and Alignment Around Customer Outcomes
    • Making Marketing Work More Sustainable

3. Succeeding With Agile Marketing

Topics:

  • Establishing Short Work Cycles in Agile Marketing
    • Flow-Based Approaches and WIP for Agile Marketing
    • Benefits of Short Iterations for Marketing Work
  • Experimenting, Learning, and Pivoting
    • Creating a Culture of Experimentation and Validated Learning
    • Using Marketing Data to Inform Pivot / Persevere Decisions
  • Making It Real: Agile Marketing in Practice
    • Agile Marketing in Real Life (Case Studies)
    • Crafting a Compelling Vision for the New Marketing Approach
    • Starting Your Agile Marketing Journey

What You'll Learn in ICP-MKG Course

Learning Objectives
1
Marketing Framework

Adopt the Agile Marketing framework to deliver high-quality products at a faster pace and with less waste.

2
Customer Analysis

Learn how to be more customer-centric by prioritizing the needs of the customer over organizational goals.

3
See the Bigger Picture

Learn how to test the value of a product before it exists and what to consider during its inception.

4
Building Trust

Learn to “walk the talk” through trustworthy behavior and commitment to long-term customer relationships.

5
Adaptive Planning

Shift from focusing on outputs to focusing on outcomes by clearly defining desired marketing outcomes.

6
Short Work Cycles

Grasp key practices, roles, and artifacts of iterative agile approaches listed in the Scrum framework.

Who Should Attend the ICP-MKG Course

Who This Course Is For
  • Marketing Professionals
  • Marketing Leaders
  • Agile Practitioners
  • Agile Coaches
  • Scrum Masters
  • Transformation Leads
  • Professionals exploring structural aspects of an agile marketing
  • Anyone looking to help marketing teams/organizations adopt an agile
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ICP-MKG Course FAQs

Frequently Asked Questions
ICP-MKG Course

1. Why is this course relevant?

Agile has always had an emphasis on collaboration between individuals in a team as the best way to ensure solutions to complex challenges. In today’s ever-changing and competitive marketplace this collaboration is all the more important to foster an environment that is customer focused, innovative, and conducive to quality product development.

2. What practical skills can I expect to have after completing the ICP- MKG training?

Digital marketing or online marketing uses the World Wide Web and email for advertising, sales, and marketing. Obtaining leads and sales conversions are the driving forces of this discipline. A website is defined by its content and companies can no longer survive with just mediocre content and tacky images. Engaging and unique content is necessary for the success of any webpage. Professionals should therefore undergo content marketing training to understand how to ensure top google rankings, master SEO concepts, and reach out to their target audience.

3. How does an ICP- MKG certification help me?

The ICP- MKG certification helps you:

  • Demonstrate your proficiency in Agile Marketing
  • Grow your career in Agile with confidence
  • Command a higher salary over non-certified peers
  • Network with industry leaders and Agile professionals
  • Land lucrative roles in top companies globally
  • Gain a greater sense of purpose by developing customer-centric products
  • Expand your skillset through rigorous training and coursework
  • Advance your expertise by aiming for higher Agile certifications from ICAgile

4. Who provides the ICP- MKG certification?

The ICP- MKG credential is offered by the International Consortium for Agile (ICAgile).

5. What are the prerequisites for the ICP- MKG training?

Experience with agile principles, values, and mindset is required to take up this course. It is also recommended that participants have related marketing experience.

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