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IT Service Catalogue: Tools, Benefits, Examples

15th Sep, 2023
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    IT Service Catalogue: Tools, Benefits, Examples

    The status of working is continually changing, responding quickly to changing environments and, as a result, influencing our insight into the role of technology in our daily lives. As we strive to keep up with the speed of digital change, companies are increasingly reliant on IT as a critical tool, with end users counting on IT staff for services that are critical to their jobs.

    These critical services must be provided to users in a structured, accessible, and easy-to-understand manner, giving end users clarification on what these services are and how to receive them. Users would undoubtedly overwhelm the service desk with inquiries and requests for information if they did not have a full grasp of the services to which they are accustomed. This eventually leads to a decrease in both IT efficiency and customer satisfaction. This article will discuss various aspects of the ITIL service catalog and the ITIL service catalog example.

    You can check out online for the IT service catalog template to have a better understanding of the same.

    Check out the ITIL Foundation Course to develop your skills and meet user concerns with immersive learning. The course is designed to help you leverage ITIL to gain optimal value from IT and digital services in your organization and advance your career.

    What Is a Service Catalog?

    An ITIL service catalog is a centralized repository of reliable information on all IT services provided by an organization's IT department. A service catalog is defined by ITIL as a central database of the right information on present IT service offerings, as well as a component of the IT service provider's service portfolio. In a nutshell, it is the store through which end customers request services and goods from the IT service desk using the information offered in the service catalog.

    The ITIL service catalog manager's responsibilities include posting Service Catalog upkeep request records to the Service Catalog Database.

    what is service catalog

    What Is in a Service catalog?

    The ITIL service catalog includes the following: 

    • Service name and its description 
    • All services are listed by category. 
    • Service level agreements and fulfillment time frames for the services 
    • All supporting services to the main services 
    • Contacts and escalation points (owner and representative) 
    • Service costs 

    What Is the Purpose of a Service Catalog?

    The purpose is to supply and manage a centralized repository of comprehensive data on all services delivered and those being prepared for operational use, as well as to ensure that it is readily accessible to those who are entitled to access it. The ITIL 4 service catalog management process's goal is to: 

    • Control the information in the service catalog. 
    • Ensure that the service catalog is up to date and accurately reflects the current information, status, linkages, and dependencies of all services that are running or are being prepared to execute in the live environment following the stated standards. 
    • Make sure that individuals authorized to view the service catalog have access to it in a way that allows them to make productive and effective use of service catalog information. 
    • Make sure catalog information, including all interface and dependency information, meets the developing demands of all other ITIL service catalog management procedures. 

    Service catalog management activities include deciding on and recording a definition and description of each service with all pertinent parties communicating with the service portfolio management to reach an agreement on the service portfolio and service catalog's contents. 

    Benefits of Using a Service Catalog

    Let's explore the benefits and drawbacks of IT service catalogs.  


    To better grasp this principle, consider the following service catalog benefits offered by the service catalog tools and software: 

    • Enhances the productivity of your team. 

    Customers must seek the information they require or contact customer care to clear any uncertainties when a firm does not provide a service catalog. As a consequence, the service desk team's ticket load will increase. 

    By adopting an ITIL service catalog, users will have much easier access to information. Thus, they no longer need to open tickets to resolve their concerns. As a result, the IT team's efficiency and workflow are optimized. 

    • Assists in cost reduction. 

    Companies can utilize a service catalog to centrally sell all of their products and better understand the demands of their customers. Furthermore, having access to this list allows users to save time handling their requests. 

    As a result, your team will be able to seamlessly manage their resources and focus on tackling the most challenging challenges. All of these can help to minimize the total operating costs of the IT department. 

    • Enables supply standardization. 

    The ability to separate the products you provide to your users is a significant advantage provided by service catalogs. , For the ITIL service catalog example, you can conceal an application from your catalog to restrict user access. You will be able to provide individualized service while preventing your buyers from making unsuitable demands. 

    • Optimizes financial management. 

    You can evaluate the charges of your division or business area by centrally managing all requests through a service catalog. Similarly, this can assist you in better comprehending the actual cost of the services you provide to your users. As a result, you will be able to create a more precise budget. 

    • Enhances user engagement. 

    It would be easier for your customers to navigate your offers and make their requests if you provided a list of all your services. They will also be able to receive all of the additional information they require to use your services. All of these characteristics enhance the customer experience by ensuring that data is always available when customers want it. 


    One drawback of Service Catalog is that you cannot yet monitor how to supervise Service Catalog and effectively manage a variety of selling channels, as well as work with vendor partners to assess and respond to current market and property trends and pace. 

    Look for  IT Service Manager courses to develop IT Service Management skills and boost your career in the domain. The classes are designed as an introduction to ITSM and allow individuals to learn ITSM concepts, processes, governance, and best practices necessary to offer to your customers.

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    How To Build a Service Catalog?

    The service catalog management process flow should include the following: 

    Step 1: Research your company's goals and identify your stakeholders.

    Initiate by responding to the following questions: 

    • What are your company's objectives? 
    • Who are the key players? 
    • What are their service needs? 

    Step 2: Define and classify the available services.

    • Consider all of the services provided by the IT department, as well as the underlying procedures that support these services and the corresponding turnaround time. 
    • End customers can locate and request services more easily when they are properly classified. 

    Step 3: Develop SLAs and processes for each service.

    • Build service-specific SLAs and procedures for fulfilment. Setting realistic fulfilment mandates is critical to ensure that services are delivered smoothly. 

    Step 4: Plan your service delivery approach.

    • Build a support group for each service. 
    • Assign service owners to each service. 
    • Create processes for all of the service offers. Notify the relevant approvers if a service proposal needs permissions. 

    Step 5: Create your catalog.

    • Design a visually appealing service catalog for end consumers. 
    • All service offering aspects, such as prices, availability, and projected date of fulfillment, should be stated upfront. 
    • Avoid using extended forms; instead, use dynamic forms that are driven by conditional actions. 
    • Allow end users to follow the status of their requests. 
    • Deploy it as a closed beta and test it. 

    Step 6: Make the service catalog available and link it with the self-service portal.

    • Connect it with the self-service portal - Use keywords to prioritize the most important services. 
    • Make it available through several platforms and channels, such as mobile applications, email, and web forms. 
    • Deploy the catalog for one department or service category first, then expand it to more departments depending on stakeholder input. 

    Step 7: Strive for continuous service improvement.

    • To increase the efficacy and efficiency of your service catalog, track key performance indicators. 
    • Productivity of technicians. 
    • The overall productivity of the service desk. 
    • The number of requests in the pipeline.

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    Best Practices for an Effective Service Catalog

    Let's explore the service catalog best practices: 

    1. Set your objectives

    At the outset, the most crucial question you should be asking yourself is: What is driving you to establish a service catalog? What problem is your company trying to address, and how will your service catalog help you get there? Having a well-defined objective as well as a future-oriented goal will make it much easier to effectively plan out (or redesign) your service catalog. 

    2. Communicate with your customers

    When it comes to establishing a service catalog, a significant part of it is incorporating your customers/end users and soliciting their feedback. Determine what their demands are and what their go-to are daily. Ask them questions and be prepared for some criticism of your predictions. This will assist you in determining how your ITIL service catalog can assist them in achieving their objectives. 

    3. Concentrate on making your service catalog user-friendly

    The ideal technique is to create the service catalog entirely on the quantity of information required to route the user's request effectively. What do they require, and how can they obtain it? Any further information should be sought either inside the form itself or in later interactions with the user. Using too many categories can complicate the facts and even lead to analytical stagnation. 

    4. Make it simple to use

    This is consistent with everything we've said so far: the service catalog and self-service, in general, are designed to make life simpler for users. As a result, it is critical to create a user-friendly design that makes all of the main features and qualities of each service offering visible. 

    5. Avoid using "IT terminology."

    IT departments often forget that not everyone in the firm is familiar with technical lingo, and certain things you take for granted may be misinterpreted by end-users who focus on different areas. Of course, this can lead to inaccurate category selection, a lack of knowledge about what information to supply, or just abandoning the service catalog entirely.

    Your ITIL service catalog should be easily accessible to all people in your organization, even those with no technical knowledge. Keep as much clarity and accessibility as feasible. Create your service catalog so that it is geared to a technical layperson.

    6. Add your service catalog and self-service portal

    Your service catalog will be an important component of your self-service site. This will serve as a single point of contact for end customers to report issues and request information or services. As a result, make sure your service catalog is presented clearly, with the most popular services properly positioned at the top for easy access. 

    7. Use continuous service improvement

    Once your service catalog is fully operational, keep an eye on your key performance indicators (KPIs) to find potential areas for improvement. This will assist you in identifying the primary areas of your service catalog's capabilities and shortcomings, as well as using that knowledge to improve its productivity and effectiveness. 

    8. Keep communication open

    Lastly, don't exclude your customers. Once your service catalog is in place, the most crucial thing is for your company to stay proactive — not only in terms of request fulfillment but also in the realm of user experience. Gather their input and pay attention to what they express. 

    Service Catalog Examples

    Here is some ITIL service catalog example that strives to meet your company's specific requirements: 

    1. Providing assistance to your end users, access request equipment, and get access. 
    2. Creating a user-friendly interface with explicit service descriptions. 
    3. Simplifying your workers' access to productivity-related services. 
    4. Access to worldwide support services despite time zone differences. 
    5. Real-time maintenance, service, cleaning, and installation services. 
    6. Providing Employee benefits, payroll, and employee relations services. 
    7. Creating a centralized gateway for all corporate service demands. 


    Thus, this article provides details on service catalog management ITIL 4, how to create a sample IT service catalog, and service catalog management example. Regardless of sector, companies across the globe rely on digital solutions provided by IT for their operations. The information technology department is no longer merely a layover for the workforce; it is a critical driver in every organization's race to generate excellent business outcomes. An IT service catalog serves as a vital link between the IT department and end users, allowing for effective and acceptable service delivery. 

    Developing a user-friendly, accessible, and future-proof ITIL service catalog is critical for the company to reap the most benefits from it. 

    Get accredited in the Global Standardized ITIL Framework. Check out and enroll in the KnowledgeHut ITIL Foundation Certification course to develop the skills to successfully deliver IT services to customers. The course will help you have an end-to-end understanding of tech services with the proper career assistance and guidance.

    Frequently Asked Questions (FAQs)

    1What is a Service catalog?

    A service Catalog is a decision-making tool for service portfolio management. It analyzes the relationship between service resources, services, and business results. It also defines the need for a service and demonstrates how the service provider will meet that demand.

    2What is the purpose of the Service catalog?

    The purpose is to create and keep a single source of comprehensive data on all operating services and those that are being prepped for functional use, as well as to make it easily available to those who are permitted to use it. 

    3What should be in a Service catalog?

    The service catalog informs end customers about the services available and often contains the following information: 

    • Service category 
    • Service description 
    • Service availability 
    • Service-specific SLAs 
    • Service owner 
    • Service costs (if applicable) 
    4How do I create a service catalog?

    Follow the following steps to create a service catalog: 

    Step 1: Research your company's goals and identify your stakeholders. 

    Step 2: Define and classify your service offerings. 

    Step 3: Develop SLAs and processes for each service. 

    Step 4: Plan your service delivery approach. 

    Step 5: Create your catalog. 

    Step 6: Make the service catalog available and link it with the self-service portal. 

    Step 7: Seek continuous service improvement. 

    5How do you manage a Service Catalog?

    All relevant parties must agree on and establish a service definition and description for each service. Interacting with service portfolio management to agree on the service portfolio and ITIL service catalog contents. In combination with the whole service portfolio, create and maintain an accurate service catalog and its contents.  

    6What is the difference between Service Catalog and a service portfolio?

    Service catalogs are handled under Service Management practices in the Service Catalog Management procedures. Under General Management techniques, service portfolios are covered within the Portfolio Management activity.


    Mounika Narang


    Mounika Narang is a project manager having a specialisation in IT project management and Instructional Design. She has an experience of 10 years 
    working with Fortune 500 companies to solve their most important development challenges. She lives in Bangalore with her family.

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