Digital Marketing Interview Questions and Answers 2025

When an interviewer asks this question, they want to know your take on challenging aspects of your profile and the efforts you put into retaining or bringing back old customers. Your answer should allow the interviewer to see that you understand their marketing style. So, make sure that you are familiar with their business and the strategies they have been following.

For example, One of the best techniques we used in my previous organization to keep up with old customers was to design exclusive discounts. It encouraged them to purchase products that they had passed in the first place. Another way to bring old customers back using email was creating personalized campaigns targeting individual customers with a personal touch in emails of our products. We can also advertise new products based on the products the customer has already purchased. These small changes can make a significant impact.  

AMP, also known as Accelerated Mobile Pages, is an offering of Twitter and Google that helps make faster mobile pages. It refers to an open-source library that helps create a quick and lightweight loading web page. It lets marketers and publishers make mobile-friendly web pages that work well on different platforms and are compatible with all sorts of browsers. As these pages are uploaded, the mobile sites function well at less bandwidth and become fleet-footed at loading, regardless of the device or network used. Thanks to this project, that brought a notable shift in the way a digital marketing campaign is carried out. It simplifies the process and helps streamline the campaigns with much ease and at quite a faster pace than ever before.

Attention equals innovative content. If you produce good content and display it correctly in the right place at the right time, it will definitely give the output. A few ways to engage your customers through Social Media are – crafting catchy headlines with quality visual media, hosting contests, ensuring your post has good content, focusing on your social presence, responding to comments promptly, etc.

A common question in digital marketing interview questions and answers asked in digital marketing interviews, don't miss this one. Some popular KPIs in social media reporting are engagement, leads, reach, conversions, likes, traffic data, shares, brand mentions, and active followers. Conversion is one of the most used KPIs in social media reporting as it involves tracking downloads, registrations for events, form submissions, lead generation, online sales, and other such elements that bring out the standing of a business on the conversion rate front. Engagement is also a great example of social media reporting KPIs as it highlights the number of people who have taken part in an interaction, whether through a comment or a retweet.

By asking this question, the interviewer will intend to know your approach to marketing their business and engaging potential customers in their event.

You can list the social media marketing tactics that would promote the company's event on its social media channels. Here's an example:

"I follow consistency and relevance when it comes to social media marketing. To promote an event on social media, we must be proactive and keep everything planned a few days before the event week. I will start with researching and creating a unique yet engaging campaign to promote the event. Then, I will produce a uniform hashtag that relates to the event and can be put with every post across multiple channels. I will also reach out to affiliates and attendees and ask them to share resources about the event on their social media handles. Other parts of my plan would be sharing behind-the-scenes videos and images, pictures of guest speakers or judges, creatively posting a countdown, mentioning the link to registration or tickets on the bio, and creating reels and videos for the highlights of the upcoming videos."

Look out for these pointers while researching the company. Go through the tactics they used for the previous events and check their success. It will help you discover a lot about the events they host and create compelling strategies.

For this question, you must start with a brief explanation of the term and continue by sharing the tactics used to test the company's advertisements.

A/B testing, also known as bucket testing or split testing, refers to a method in which two versions of a webpage or an app are compared against each other to decide on the one that performs better. It can be carried out on broader elements in the initial phase and continued on more minor, refined details like statements in an ad copy. It can also be done on a single parameter.

You can base your answers on the various ways that can be mapped to perform A/B testing on the ads. Here are some of them: 

• Perform A/B testing consistently to determine what part of the plan is working on their ad and what isn't. 
• Change the color of the text, images, and elements. 
• Change the target audience. 
• Change the element position and call to action. 

It is one of those questions with which the interviewer will gauge how you respond to adverse responses to your posts or strategies. You can frame your answer like the following example."

"We cannot control how users respond to a social media post and what comment they put out there. However, it is essential to focus on the negative comments as they may indicate that something is wrong with the content - be it in relevance or lack of information. So, to respond to a negative comment, I would first prefer acknowledging it. Then, I will focus on launching a constructive engagement to convert a negative user experience into a positive one. In a situation like this, I think from the customer's perspective and empathize with them. It helps me figure out why they felt the way they did and develop ways to fix the problem. Most importantly, I will try to resolve the issue through an email or a phone call and avoid sticking to the comments section. Then, I will monitor the status while keeping in touch with the customer throughout the phase.

One of the most frequently posed digital marketing interview questions for experienced, be ready for it. There are many essentials to ensure while setting up an ad creative. From content to color and image, everything matters in creating an ad that boosts engagement and drives traffic.

Here are the key factors to keep in mind for ad creatives: 

• Employ a creative that is catchy and innovative enough to grab the attention of users. 
• Be mindful of the color scheme in the ad creative. 
• Make creatives that are relevant to the business. 
• Avoid elements like clip art, low-resolution images, and pixelated images. 
• Incorporate bright, well-lit images  
• Determine and follow a particular type of aesthetic to make the most out of a creative ad. 
• Create attractive ads with pictures of people using your product or services 

Mobile-First indexing is when Google uses the mobile version of your website's content for ranking and indexing purposes. Google ranks the website with a responsive design high on search engine results. The ranking is determined based on the site's performance on mobile devices.

This question is a regular feature in advanced digital marketing interview questions, be ready to tackle it. A keyword is the most important aspect of Search Engine Optimization. A set of keywords is used to simplify the search for a product or service on the web. It has the most crucial role to play in our SEO efforts. It is vital for an enhanced ranking in the search engine result pages. It is ideal for ensuring that your website is SEO optimized for relevant keywords to the business. It will help enhance your website's ranking in search engines and make it easier for users to find your website.

We can employ numerous practices to increase the speed of web pages, such as implementing a simple website design and browser caching. Optimizing images, enabling CDN, and keeping redirects minimum is also suitable for enhancing web page speed.

The no-follow link ensures that the search engine bots do not consider a hyperlink to assess the link ranking on the search engine index. It minimizes the workability of search engine spam. Apart from that, it also helps enhance the quality of search engine results. On the other hand, do-follow links enable search engines to follow the same and reach the website, allowing the link juice and a backlink.

Anchor text refers to the clickable text that's present in a hyperlink. As per the SEO vantage-point view, the anchor text is relevant to the page you link to and is not a generic text. This visible, blue text is used to determine a page's ranking in search engines.

One of the popular PPC interview questions and answers 2023 A catchy and engaging headline is a must-have for any good PPC landing page, and this is not it. Implementing a persuasive copy also plays a crucial role in the page's success. Apart from that, some other checkpoints should be covered while ensuring a powerful and effective PPC landing page. These include: 

• Engaging content in different forms like images, videos, etc. 
• Incorporating elements like testimonials, statistics, etc., to depict credibility 
• Creating a design that speaks and connects to the user 
• Leave sufficient white space to gain the user's attention to certain elements on the page 
• Never forget to bring in a Call-to-Action (CTA)  

These essential components add immense value to a PPC landing page.

Google AdWords Remarketing is a targeted marketing strategy that guides marketers to reach all the people who visited their website in the past but still need to finish the purchase. The Remarketing strategy helps focus on the right people at the right time with the relevant ad. It helps boost the conversion rate, given that previous website visitors may already know your brand and translate to prospective customers easily.

• Cost-Per-Click (CPC): Cost-Per-Click refers to a bidding method that allows businesses to set up a maximum price for the cost of a user clicking on their advertisement. In such biddings, a business only has to pay for the time when a user clicks on their ad. 
• Cost-Per-View (CPV): Cost-Per-View is bidding on Google Ads that reset to set the price a business will pay for their video ads. In this method, the payment has to be made only when a person sees the ad. 
• Cost-Per-Impression (CPM): Cost-Per-Impression refers to the amount of money that businesses pay each time their ad is displayed in the Google Search Network or Google Display Network. The payment is made for the impressions attracted by the ad. 

There are certain factors that can be taken into account when it comes to letting your keywords control the types of searches that trigger the ads, such as: 

• Broad match: Here, the ads are displayed when the user searches for any word in the key phrase. 
• Phrase match: It only displays ads when users search for the exact keyword phrase or the one with additional keywords at the beginning or the end. 
• Exact match: It only shows ads when the user searches for the exact keyword phrase

The quality score is a rating given by Google for the overall user experience that your landing pages and ads offer users when they search for your keyword(s). This score is represented by a scale of 1-10, wherein 1 depicts the lowest score, and 10 is the highest. You can find your quality score by checking your keywords report. Simply put, the quality score indicates whether your landing pages and ads are proving useful to your customers. Some of the factors that help conclude the quality score in Google Ads are:

• Expected CTR: The likelihood of the user clicking an ad when Google displays it for the keyword they search for is one of the key determinants of a good quality score. 
• Landing page user experience: Another checkpoint comes to light when the user reaches the landing page. Is the page aligning with the ad? 
• Relevance: The relevance of advertisement is one of the biggest deciding factors of a good quality score. Is the ad relevant to the keywords you are using? Is this ad really the answer to the keyword the user is searching for?

One of the commonly asked in PPC interview questions and answers 2023 for digital marketers to practice is this. By asking this type of question, the hiring manager assesses your familiarity with the terminology that is used in the field and how versed you are with them.

Yes, you can use both AdWords and AdSense together. AdWords allows you to use the Google network for business ad purposes. On the other hand, AdSense lets you reserve or leave the advertising space for Google ads on the website. Doing this will help you achieve the best results out of the Google advertising network.

CTR, also known as click-through rate, refers to the number of people who click on a link to the total number of people who view the page or an advertisement. It is one of the commonly used metrics that allow us to track and measure the success of our online ad campaign for our website. It also helps check how effective our email campaigns are.

We can use the CTR formula to calculate CTR. To calculate CTR, we need first to count the number of times a user clicks on our advertisement or the link before they land on the intended page. To do that, we have to divide the total number of clicks by the total number of impressions.

A common digital marketing question for interviews, don't miss this one. With this question, the hiring manager would want to know the tactics you'd implement to boost their Google conversion rate. Here, you can mention the ways you have used in the past and have effectively enhanced the conversion rate. You can frame your question like the following answer:

"To improve our Google conversion rate, I'd focus on a few important tactics that are effective in doing the job. I will begin with the stage where I track the progress using the Google Ads conversion tracking tool. I will incorporate specific keywords to drive better conversion rates for our business. I will also take a hand off the negative keywords as it will contribute to refining the traffic. Moreover, I will implement the search terms report reaching our target customers. I will also emphasize on including the prices in our ad to gain the attention of our potential buyers."

It is one of the important questions that an interviewer is most likely to ask you. To practice this, you must go through the process you follow to determine the right set of keywords for a business. You can take a walk back to the process you followed in your previous job. Walk the interviewer through the essentials you keep in mind while identifying the keywords for a website or social media. This will help them understand your way of working and if that aligns with theirs. You can frame your answer like the following example.

"I tend to think from the customer's perspective when choosing the set of keywords for a website. It simplifies my work and refines the entire process. I will become a customer as I begin this process and then start selecting particular keywords to target our customers. After that, I will choose a set of generic keywords to reach more and more people. Then, I will move on to segment the relevant keywords into our ad groups and select the right number of useful keywords. My next step would be to choose only those keywords related to the websites and apps our customers are most likely to see."

It is one of those questions where your answer discusses a task you have done in your previous job. If you have created a campaign, you will begin your answer by saying yes and explaining the process you followed to accomplish the task. Your answer may look like the following:

"Yes, I have created an AdWords campaign during my job in the previous organization. I start this process by preparing a list of root keywords, and then I check the presence of keywords to assess whether they are short-tail or long-tail ones. I look out for positive and negative keywords while creating a campaign. In this process, I also focus on ensuring a daily budget that will go into the campaign. Then, I check the keyword presence in the Ad Copy.

With the question about your content creation process, the interviewer assesses how systematically you work to ensure high-quality output. Give an overview of your content creation process.

For example, go with saying that you start your work by performing thorough research on the topic, which helps you make an outline. Then you produce content with the right placement of keywords. Afterward, you proceed to the drafting and editing stage to prepare the content for publishing. Emphasize that you are attentive toward quality during every stage of your content creation process. In the end, explain how you track your content after it has been published and support this by adding pageviews, leads, etc.

With this question, the recruiter would want to make sure that you are determined and focused on metrics that keep up with the business goals. You can enlist the metrics that help you measure the success of content.

For example, there are certain goals that we want to achieve with content marketing. These include lead generation, more brand awareness, stronger relationships with customers, increased web traffic, more engagement on social media, and many other objectives that accommodate the overarching business goals. The accomplishment of those goals is what determines whether your content is successful or not.