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Foundation Certificate in Marketing Training in New York, NY, United States
Rated 4/5 based on 19 customer reviews

Foundation Certificate in Marketing Training in New York, NY, United States

Get ready for a successful career in marketing with KnowledgeHut’s Foundation Certificate in Marketing course

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Live Online (Virtual)

Collaborative, enriching virtual sessions, led by world class instructors at time slots to suit your convenience.

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Description

The main aim of any business is to deliver customer value. In today’s world, the customer is the king and the main reason for the survival of any business. How then, can an organization ensure that the customer gets what he wants? The answer—through effective marketing. Marketing has several advantages. Not only does it help promote sales for the business but it also helps build a loyal customer base, leads to increased support from stakeholders and helps keep ahead of the competition.

Organizations invest heavily in marketing and there is always a demand for qualified marketing professionals.

We at KnowledgeHut recognize this and hence bring you a course that will help you prepare for the prestigious Foundation Certificate in Marketing, offered by The Chartered Institute of Marketing (CIM). This course will help you chart out a successful marketing career by arming you with skills necessary to perform well in a support-level marketing role.

With its in-depth courseware, our practical, scenario based workshops will give you an insightful look at the world of marketing and help you pass the certification with flying colors. Join today and unleash your potential!

What you will learn:
  • Understand how marketing drives businesses
  • Understand the factors that influence customer behaviour
  • Learn to collect and use information for earning customer loyalty
  • Learn how to engage with customers and get them what they want
  • Learn how to develop successful marketing strategies that will help promote business
  • Use it as a stepping stone for future qualifications in marketing
You will also get:
  • Downloadable courseware
  • Exam help

Key Features

Intensive course to help you aim for a first time pass of the CIM’s Foundation Certificate in Marketing
Learn essential skills for a successful marketing role
Downloadable e-book
Learn through examples and case studies
Promote sales, build customer and stakeholder support
Expert instructors with significant marketing experience

Certification

Prerequisites:

There are no prerequisites for appearing for the exam but if English is not your first language, you would be required to provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.

Certification:

Participants will gain the certification on successfully clearing two mandatory modules: Marketing Principles and Customer communications.

For more information visit: https://www.cim.co.uk/qualifications/foundation-certificate-in-professional-marketing/

The Exam:
  • Marketing Principle is a 90 minute exam, comprised of 50 multiple-choice questions
  • Customer communications requires submission of a seven page assignment based on a given scenario and an organisation of choice. This assignment is broken down into three tasks

Each of the modules can be taken as a stand-alone to gain a module award.

Curriculum

Unit 1: Discovering Marketing

  • Describe the role and function of marketing within organizations (15%)
  • Explain the factors that influence consumer behavior (15%)

Unit 2: The Marketing Environment

  • Identify the key components of the marketing environment (20%)
  • Know how to collect relevant information about the marketing environment (15%)

Unit 3: The Marketing Mix

  • Describe the concept and elements of the marketing mix (20%)
  • Know how the marketing mix is applied in different contextual settings (15%)
Unit 1: Who are customers?
  • Have an understanding of different types of customers (15%)
  • Understand the nature and importance of customer relationships (15%)
Unit 2: Communicating with customers
  • Know the purpose and process of marketing communications (10%)
  • Understand the range of different marketing communications tools available (30%)
Unit 3: Creating a marketing communications campaign
  • Be able to create an outline marketing communications campaign (20%)
  • Be able to implement the marketing communications campaign (10%)

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Everything from the course structure to the trainer and training venue was excellent. The curriculum was extensive and gave me a full understanding of the topic. This training has been a very good investment for me.

Attended Certified ScrumMaster (CSM)® workshop in May 2018

My special thanks to the trainer for his dedication and patience. I learned many things from him. I would also thank the support team for their help. It was well-organised, great work Knowledgehut team!

Attended Certified ScrumMaster (CSM)® workshop in May 2018

Overall, the training session at KnowledgeHut was a great experience. I learnt many things. I especially appreciate the fact that KnowledgeHut offers so many modes of learning and I was able to choose what suited me best. My trainer covered all the topics with live examples. I'm glad that I invested in this training.

Attended PMP® Certification workshop in May 2018

I was impressed by the way the trainer explained advanced concepts so well with examples. Everything was well organized. The customer support was very interactive.

Attended Agile and Scrum workshop in May 2018

The workshop was practical with lots of hands on examples which has given me the confidence to do better in my job. I learned many things in that session with live examples. The study materials are relevant and easy to understand and have been a really good support. I also liked the way the customer support team addressed every issue.

Attended PMP® Certification workshop in May 2018

This is a great course to invest in. The trainers are experienced, conduct the sessions with enthusiasm and ensure that participants are well prepared for the industry. I would like to thank my trainer for his guidance.

Attended PMP® Certification workshop in May 2018

Knowledgehut is known for the best training. I came to know about Knowledgehut through one of my friends. I liked the way they have framed the entire course. During the course, I worked on many projects and learned many things which will help me to enhance my career. The hands-on sessions helped us understand the concepts thoroughly. Thanks to Knowledgehut.

Attended Agile and Scrum workshop in May 2018

I really enjoyed the training session and am extremely satisfied. All my doubts on the topics were cleared with live examples. KnowledgeHut has got the best trainers in the education industry. Overall the session was a great experience.

Attended Agile and Scrum workshop in May 2018
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Frequently Asked Questions

This credential offered by the prestigious Chartered Institute of Marketing (CIM) gives you the required knowledge to plan and work on strategic marketing plans at the management level. The skills you learn from this course will enable you to measure and analyse market trends and use it to positively impact your organization by taking strategic decisions.

Browse through any job-search site and you will see the demand for marketing professionals. This is because as businesses grow and competition heats-up, organizations use marketing as a tool to reach customers and get their attention. Naturally, there is a demand for qualified professionals who can deliver on the job. A credential from a well-recognized institute in marketing sets you apart from the crowd and reflects your capability in delivering goals and reaching milestones.

There are no prerequisites to apply for this course. But if English is not your first language then CIM demands that you provide an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above, achieved in the past 2 years. Other alternative qualifications may also be considered.

This course is ideal for candidates who wish to start out on a career in marketing or marketing professionals who want to further their career by revisiting concepts.

The exam is conducted in the form of two modules, both of which need to be passed to gain the credential. One is based on Marketing principles, which is a 90 minute exam, comprised of 50 multiple-choice questions. The second module is Customer Communications, which is assignment based and split into three tasks.

Achieving each module will give you a distinct award but you will receive the full foundation certificate only on completion of both the modules.

Any registration cancelled within 48 hours of the initial registration will be refunded in FULL (please note that all cancellations will incur a 5% deduction in the refunded amount due to transactional costs applicable while refunding). Refunds will be processed within 30 days of receipt of written request for refund. Kindly go through our Refund Policy for more details:  https://www.knowledgehut.com/refund-policy

Please send in an email to support@knowledgehut.com, and we will answer any queries you may have!

Foundation Certificate in Marketing Course in New York, NY

Foundation Certificate in Marketing in New York New York is a popular city situated in the United States. It is home to many of the Fortune 500 companies and this has created jobs for the highly skilled workforces. Marketing is an important function in any organisationand there is a lot of demand for professionals who have done the Foundation Certificate in Marketing in New York. The leading industries that need marketing personnel are financial services, healthcare, retail, manufacturing, professional and technical services and educational services. What is the course all about? The Foundation Certificate in Marketing in New York teaches the purpose and the process of communication in marketing and also focuses on the different communication tools available. This Foundation Certificate in Marketing training in New York also trains one on how to create an outline of a communication campaign and be able to implement it. Benefits of the course The Foundation Certificate in Marketing Certification is highly beneficial to those who want to make a career in marketing or want to revise and upgrade their skills to match the requirements of the industry. There are no pre-requisites to attend this course. This course lets you unleash your potential as you understand the type of markets and type of customers and find effective ways to reach them to promote business. This certification acts as a base for additional qualifications in marketing. You also get to understand the factors that grab the attention of a customer and ways to retain the loyal customers. The KnowledgeHut Way Register for this workshopand it is a good investment towards your career progression.The fee to enrol to this course is very nominal.

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