Amazon’s Mobile Services

Certain mobile applications require cloud services since there are certain actions which can’t be performed on the device. Some of them include offline data synchronization, data storage or sharing data between multiple users. This is when Amazon’s mobile services come into play.

There are 5 mobile services that have been provided by Amazon.

AWS Amplify

It makes the process of creating, configuring, and implementing scalable mobile applications easy. It manages the mobile backend and facilitates a simple framework which can help integrate the back-end with front-ends such as iOS, Android, Web, and React Native. The user can select the capabilities which are required by their application, such as authentication, analytics, office data synchronization, etc. Amplify service automatically facilitates and manages these requirements. These facilities can be integrated into the application with the help of UI components, and libraries provided by Amplify.

Amazon Cognito

It helps the user sign-up, sign-in, and take over the control of mobile and web applications with ease. Users can be authenticated with the help of Cognito, or through social media identity providers, such as Facebook, Twitter, or Amazon or with their own identity systems.

Cognito can also be used to save user data locally on devices, thereby allowing user applications to work when their devices are not connected to the internet (they are offline), Data can be synchronized across devices so that the application which is currently being used by the user remain consistent irrespective of the device they are using.

Cognito makes sure that the user can focus on creating great application experiences for the users rather than thinking about the technicalities of building, scaling, and securing a solution, which will have to further worry about user management, authentication and synchronization across multiple devices.

Amazon Pinpoint

This service facilitates the sending of targeted messages to the customers with the help of multiple engagement channels an easy task. Targeted messages refer to sending relevant promotional alerts and messages to specific users, customer retention campaigns, transactional messages regarding order confirmation, password reset messages.

Pinpoint can be integrated with mobile and web applications which can be used to capture the data usage, thereby providing insight to how the customers usually interact with the user’s applications. It can also be used to track the method in which customers respond to these messages, by providing statistics of the number of messages which were delivered, opened and clicked. This way, the user can improvise their methods to reach a better audience and to gain more exposure.

Messages can be pre-scheduled and can be sent in the form of email, SMS or push notifications. The Pinpoint REST API can be used to send transactional messages. The API can also be used to build customized applications which can be used to deliver campaign and transactional messages to the users.

Amazon Device Farm

It is an application testing service from Amazon which allows the user to test and interact with the Android, iOS or web applications on multiple devices at one point in time. This is facilitated to reproduce the issues in real-time which could be occurring on a specific device only. These issues can be identified and fixed before the application is shipped by viewing its video, the screenshots, logs and its performance data so that the issues can be specifically identified and addressed.

Amazon AppSync

It is a serverless back-end meant for mobile applications, web as well as enterprise applications. This service facilitates the process of building mobile and web applications which are data-driven, an easy task. It also takes the responsibility of data management tasks such as online and offline access to data, data synchronization, and data manipulation across multiple sources of data. AppSync makes use of GraphQL, which is an API query language that has been designed to build client applications by provisioning an intuitive and flexible way of describing the user’s data requirement.

Conclusion

In this post, we understood about many mobile services which are provided by Amazon, that make the integration of the back-end and front-end of the application an easy task.