Advanced Analytics for Segmentation in FMCG

By Ayush Jain
Jun 13 09:30 (EDT)


Customer segmentation is the process of grouping customers based on shared characteristics to aid marketing efforts and guide marketing strategy. In the FMCG sector, changing consumer preference trends greatly impact the segmentation process. Hence, analyzing segmentation on a real-time basis is a critical element of a job for FMCG Data Science professionals.

In this 60-minute, engaging webinar, Ayush Jain, a National Manager in Data Engineering & Data Science at Hindustan Coca-Cola Beverages Ltd., will talk about why segmentation using Data Science is very important for the highly growing FMCG sector. He will also talk about the skills that these companies look forward to when they hire for Data Science roles.

By the end of this webinar, you will be able to understand:

  • Traditional Segmentation process
  • Need for using Data Science in the fast-growing FMCG sector
  • Outcomes of using Data Science
  • Careers in Data Science  


Ayush Jain

Ayush Jain


Ayush Jain is a seasoned expert with 11 Years of versatile experience In Decision Science, RGM, Consumer Analytics, Operational Analytics, Data Science & Machine Learning Algorithms, MIS Reporting, DB Migration, Solution Designing, Project Management, and Team Leading in Finance, Operations, Planning & Strategy domains. 

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