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Product Management and Product Marketing Training for Telecom Industry

Product Management and Marketing for Telecom

Master product management and marketing for success in the telecom industry

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Prerequisites for taking up the Course

Prerequisites and Eligibility
Prerequisites and Eligibility
  • 450K+
    Career Transformations
  • 250+
    Workshops Every Month
  • 100+
    Countries and Counting

Highlights of Product Management and Marketing Course

Course Highlights

Learning and Performance Institute Accredited Learning Provider

Intensive Coaching to Gain Product Management Certification

Downloadable E-Book and Learning Resources

Tools, Templates and Checklists for Immediate Application

Full Set of Product Management Journals (Downloadable PDF)

Personal Product Management Benchmark Report

Product management is at the core of any business that sells products. Done well, it delivers strategic insights, optimized resources and bottom-line results.

Over 3 days, our course covers all the key areas of product management and product marketing focused on B2B and B2C in the Telecoms, IT and Software industries.

The course marries best practice, theory and practical techniques to explain what has to be done and how to do it. Participants are provided with detailed checklists, templates and course notes to use as reference when they return to the office. This course builds the skills and knowledge that usually only comes with many years of experience.

This course is provided through our partner company Product Focus, the leading product management training provider in Europe.

Completing this industry-leading course and certification gives you the knowledge, skills and confidence to excel in product management. It gives you a tangible advantage by showing employers and colleagues your commitment to professional development in product management.

What you will learn?

The workshop will help you:

  • Become more effective – learn the full range of skills, tools and best practice
  • Gain confidence and insight – through a thorough understanding of your role
  • Improve work quality and speed – by using industry-leading tools, templates and checklists
  • Build experience – by sharing anecdotes and experiences with delegates from other companies across the industry
  • Get certified – become a Product Focus Certified Product Manager and demonstrate to peers, managers, and employers your commitment to professional development

You will also get:

  • Product Management Certification
  • Downloadable e-book
  • Full set of tools, templates, and checklists on USB key
  • Full set of Product Management Journals(PDF)
  • Personal product management benchmark report
  • High-quality training from an industry expert

Why KnowledgeHut for this course

Get The KnowledgeHut Advantage

Instructor-Led Live Classroom

Engage live with industry expert instructors—listen, learn, ask questions, and apply skills hands-on.

Curriculum Designed by Experts

Stay updated with the latest tech advancements to remain globally relevant and empowered.

Learn through Doing

Gain real-world skills with hands-on coding, case studies, and exercises you can apply immediately.

Mentored by Industry Leaders

Learn from the best in the field. Our mentors are all experienced professionals in the fields they teach.

Advance from the Basics

Learn from the basics and progress with step-by-step guidance on tools and techniques.

Continued Learning Support

Webinars, e-books, articles, and interview questions - we're right by you in your learning journey!

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Ready to excel in telecom product management and marketing?

Telecom Product Management and Marketing Curriculum

Curriculum

1. The Product Management and Product Marketing Roles

Topics Covered:

  • Why do companies have products
  • Product management lifecycles
  • Defining the product management and product marketing roles
  • Touchpoints and balanced responsibilities
  • Applying a RACI model

2. Market Analysis

Topics Covered:

  • Market research, market insights and ‘listening posts’
  • The market analysis process and different levels of competition
  • Segmentation and targeting
  • The buying process and cycle
  • Competitive analysis including Porter’s 5 forces

3. Developing Propositions

Topics Covered:

  • Elements in a proposition
  • Understanding customer value
  • Personas, Kano Analysis and Outcome-driven innovation
  • How to communicate propositions effectively
  • Elevator pitches, positioning diagrams, and sales crib sheets

4. Business Cases

Topics Covered:

  • The 4 business case steps
  • Stakeholder management
  • Key financial concepts and terminology
  • Sensitivity analysis and forecasting
  • How to avoid common mistakes

5. Pricing

Topics Covered:

  • The pricing cycle and fundamental pricing strategy
  • Value-based pricing, skimming and penetration
  • The psychology of pricing
  • Demand curves, reference pricing and how to handle discounting
  • Ladder pricing, bundling, price complexity and versioning

6. Product Development and Requirements

Topics Covered:

  • Waterfall and stage-gate methodologies explained
  • Agile approaches including Scrum in detail
  • Common challenges including who should be the product owner and scaling Scrum
  • User-centred requirements
  • The Market Requirements Document (MRD) and prioritization

7. Launching and In-Life Management

Topics Covered:

  • Product management versus product marketing
  • Product marketing fundamentals, the 7P’s and 7 C’s
  • Launch concepts and best practice
  • In-life product management including dashboards and KPIs
  • Roadmaps

8. Product Strategy

Topics Covered:

  • Product Strategy fundamentals and approach
  • Product portfolio management including the BCG matrix
  • Classic theories - Innovators Dilemma, Crossing the Chasm and Blue Ocean Strategy
  • Lifecycle theory and practice
  • Effective use of SWOT analysis as a strategy tool

9. Personal Effectiveness

Topics Covered:

  • Insights from the annual Product Focus Product Management Survey
  • Product Management personas, coaching, influencing skills
  • How to make the role more strategic
  • Email, meetings and time management
  • Plan to apply key insights and tools from the course

Telecom Product Management and Marketing FAQs

Frequently Asked Questions
Training FAQs

1. Who is the target audience for this course?

Delegates should either work in product management or product marketing, or have worked with product managers as part of a full time, paid role.

The course will benefit anyone who wants a thorough grounding in product management and product marketing – whatever their experience level - however, it is particularly valuable to those who have recently started in product management.

2. What’s the importance of this training?

  • Product management is at the heart of any business that sells products. Executed effectively, it delivers strategic insights, optimised resources, and bottom-line results. Completing this industry-leading course and certification gives you the knowledge, skills and confidence to excel in product management. It gives you a tangible advantage by showing employers and colleagues your commitment to professional development in product management. This course builds the skills and knowledge that usually only comes with many years of experience. This training is provided through our partner company Product Focus. Product Focus is the leading product management training provider in Europe. The Product Management Certification from Product Focus is also included within the course price.

3. Any prerequisite for attending this training course?

Yes, participants should either work in product management or product marketing, or have worked with product managers as part of a full time, paid role.

4. Do I have to pay separately for the certification?

The Product Management Certification from Product Focus is also included within the course price.

5. What are the advantages of getting certified?

On successfully clearing the exam, candidates will become Product Focus Certified Product Manager certified. They will receive a certificate in the post and be registered on a list that anyone can check by contacting Product Focus. In addition they can use the unique Product Focus Certified Product Manager logo on their email sign-off, LinkedIn profile and professional biography.


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